The so-called viral marketing is nothing more than thinking of a gimmick and trying to make consumers automatically become communicators without spending money or spending less money. Although Wen Xun doesn’t know what viral marketing is, he knows very well what rumors are and is very interested in what things are.

So when Bertelsmann was preparing to do publicity, Wen Xun suggested this method.

Under this marketing plan, many people who have heard of "Alchemist of Steel" from their friends went to Xinhua Bookstore. They wanted to buy the book that made them curious in this place where they usually buy books. But strangely, no matter how they look, they couldn't find it!

Gradually, they heard some rumor, as if they could only buy the book "Alchemist of Steel" in Bertelsmann Book Club. As soon as they heard this news, many people began to widely publicize this news as a secret they knew exclusively, as if this matter had become something very rare!

When this secret is worn wider and wider, even a member of the previous Bertelsman Book Club will become a celebrity in the circle. Many people will ask this person to help buy the book "Alchemist of Steel", and even after it is sold out, they will share it with a few friends to read it!

Zhuang Jia was the same at this time. She had become a celebrity in her small circle. Girls in the dormitory on the whole floor would come to Zhuang Jia curiously, hoping to borrow the book "The Alchemist of Steel" she bought to see what is attractive about this book that everyone is talking about.

When they start reading, most people will be attracted by the various plots set by Wen Xun in the book. Although they don’t know what alchemy is, they look really amazing! And the key is that the protagonist and his sister are very loving! The whole story is full of various loving characters!

Even in every chapter, there are two characters worthy of sympathy and attention! There are really not many such novels now! Therefore, after many girls borrowed Zhuang Jia's "The Alchemist of Steel", they would ask Zhuang Jia to buy another copy of "The Alchemist of Steel" out of a collection mentality. In this way, Zhuang Jia bought dozens of copies of "The Alchemist of Steel" in just one month!

This is not an exaggeration. In some schools, boys who have already begun to be active have begun to hoard and sell "The Alchemist of Steel"! They mail-ordered some books on "The Alchemist of Steel" through their Bertelsman Book Club account, and then set up stalls on campus for an additional price!

Wen Xun's book "The Alchemist of Steel" has become a new project for entrepreneurship on campus! Some boys have even made some money because of reselling this book, and thus caught up with the girl they like, creating a good story...

When the craze for buying "Alchemist of Steel" began, the media began to follow up slowly. They began to wonder who the author of the book "Alchemist of Steel" is! Now "Alchemist of Steel" is no longer news, but who is the author is the news!

Some reporters began to find someone to analyze the various rhetorical habits and word use habits in "The Alchemist of Steel", and wanted to use this to guess whether it was a new work by a writer. Some people began to guess whether this writer was a foreign author introduced by Bertelsmann, and some even began to claim that this book is a popular bestseller abroad like "Harry Potter"...

For a moment, all kinds of news were confused. There was no way. Who made Wen Xun strictly guard against the fact that he was the author! Generally, the author's personal profile was printed on the inside of the cover of the book, but this book "The Alchemist of Steel" does not have any information about the author.

Even after many book friends and reporters called Bertelsmann to inquire, Bertelsmann kept his mouth shut and just stopped him with "no advice".

At this time, Wen Xun was discussing with Lan Yang when the real author would be suitable for publication. "I think it's enough to publish it before the second book, right?" Lan Yang said, "This can greatly increase the sales of the second book?"

"Then why not announce the sales of "Sha Monk Diary" almost couldn't move? This could also drive the sales of "Sha Monk Diary" to rise again..." Wen Xun asked Lan Yang.

"That's true, but what do you think and when will you announce it?" Lan Yang shrugged and continued to ask.

"I'm still waiting for the opportunity..." Wen Xun said with a smile, touching her chin.

His smile seemed to him a very kind smile. But in the eyes of Lan Yang and Lu Yuqing, who was listening, it seemed to be a very dangerous smile! Because according to their understanding of Wen Xun, just seeing Wen Xun's "kind" smile made them feel that Wen Xun must be calculating for someone!

They really want to know who Wen Xun wants to do! Because Wen Xun has not made enemies with anyone recently, and no one makes Wen Xun angry. Wen Xun has no competitors now, so he should have no reason to mess with others...

However, a few days later, Lu Yuqing saw a strange comment from a southern newspaper. In a southern newspaper, the reporter interviewed a Wenxun commentator.

This critic named Han Zhuo said in the interview, "I think the author of "The Alchemist of Steel" [Menell] is a very excellent author! I have read this book "The Alchemist of Steel" three times. I have to say that this popular novel can be said to be an excellent magical masterpiece! In this book, the author not only fictions a magical alchemy world, but also uses the principle of character-centered creation theory to shape the characters one by one in a very three-dimensional way.

Although these characters have certain facial elements, we can find that they can hardly see it! What is this? This is the level! Moreover, in the short stories in each chapter, there are several characters that readers can remember. These characters that readers can remember are vivid characters! Through these characters, we can find that the author is very hard-working in shaping a passerby, and it seems that even the life experience of a small supporting character is involved.

So the characters depicted are very real and very attractive! In terms of the entire story structure, the author has done a very good job of grasping the rhythm! I think the details of this bestseller are what Wen Xun and Bi Qikai, two new authors in our country, need to learn..."

The previous interview was very serious, but when I got here, the critics seemed to have started to let Wen Xun and Bi Qikai fall into the shooting! "Since he was on CCTV's program, he has been asking someone to write for me. As for Wen Xun, although there is no negative news, the literary nature of his book "Sha Seng Diary" is really great. Here I would like to advise Wen Xun to try to focus on literature itself and not to go too far and wide..."

This statement may be considered straightforward and refreshing. But when it comes to the newspaper, this statement that seems straightforward can be said to be a naked slap in the face! This is to use the model of suggestion to publicly talk about other people's shortcomings. Isn't this destroying other people's situation or something?
Chapter completed!