Once upon a time, when I downloaded "Thor" on the Internet, what was the deepest impression after watching it? The tall and burly Thor? The dazzling Asgard? The crappy love between Thor and the ugly Natalie Portman who is not even half as good as the female supporting role? Or the explosive action scene?

The answer is obvious, none of these are!

What really impressed was the sentence summed up by the melon-eating crowd on the other side of the Pacific Ocean at that time, my brother abused me thousands of times, and I treated my brother as my first love!

The most successful thing about this film is that it creates Hammer Love!

Thor and Loki's life of love and fighting each other is magnificent, twists and turns, the sea has been gone, and the rocks have fallen, and the people and gods are angry...

Even commercial movies have entered a new era of lilies saving the world and turning the world around!

This "Thor" is similar to the main plot in Matthew's memory. The biggest change is that the heroine has changed, no longer Natalie Portman.

Matthew remembers that Natalie Portman was so bad in this film, she was a veritable aunt, and even her followers overcame her a lot in the film.

Perhaps, Natalie Portman has excellent acting skills and is also a literary goddess in the minds of many people, but she is really not suitable for this pure commercial vase. The lack of innate conditions cannot be compensated by later makeup.

Although he did not invest in "Thor", Matthew proposed to Kevin Feige to choose a beautiful heroine in order to consider "Avengers", which he would participate in later investment. Jane Foster, who ended up appearing in the film, is a new actress he had never heard of.

The biggest feature of this actress is her beauty and sexy.

The other aspects are generally similar, such as Hammer or Chris Hemsworth.

This Australian actor once again plays the role of Thor Thor, which is also in line with the consistent aesthetics of Hollywood and Western film markets. In fact, looking at the choices of Marvel Studios, it is not difficult to find that handsome men cannot become superheroes.

Marvel superhero movies are hard to avoid being justified in appearance!

Looking at the handsome male actors who have been selected into the Avengers, it is not difficult to find that they are all as strong men as Matthew.

Moreover, the character played in the film is of high appearance, but it will definitely not be the kind of vase without pores, nor will it have wrinkles and freckles, and still has white and clean hair when fleeing in the war artillery fire.

Not to mention anything else, Iron Man, who only talks about the least relies on his body and muscles in design.

Tony Stark was captured and locked in a primitive cave. He was dressed in rags, his face was covered in oil, his nose was bruised and swollen, and his hair was knotted. This look still could not hide his handsomeness.

When the audience saw him swinging a hammer to make an iron, the neat muscle lines on his arm were removed neatly and found a large metallic nail. The confidence in his heart was in control. He drew many sketches to stack the armor. He was a top student with a strong combination of theory and practice. Not to mention that he was handsome, even if he grew up as a man, the audience would fall in love with him! He was in that dirty cave, demonstrating to the audience what walking hormones mean!

If you change the makeup of a sissy... Forget it, "Iron Man" failed, Marvel was over, and Matthew vomited blood after failing to invest.

Anyway, this film has been successfully created by Hammer Love, and it can continue to create a good audience base for the "Avengers" he invested in later.

However, "Thor" is average and even a little bad among fans.

On the Internet, many movie fans call this film the worst superhero movie ever.

However, the success of two consecutive movies "Iron Man" is taking shape, and "Thor" has obviously received an effect bonus. The copyright of 6 network on demand and rental in North America was transferred to Netflix for US$110,000.

Negotiations on authorization for television copyrights and other aspects continue, and the film brings Matthew $20,000 in profits in total is not a problem.

This extremely high return on investment ratio, even he was a little excited.

From another perspective, it's like buying a lottery ticket and winning a jackpot.

It is no exaggeration to say that Matthew has been one of the most proud people in Hollywood during this period. In the crew that just started filming "Special Forces 2: A Comprehensive Counterattack", compliments can be heard everywhere.

“One of Hollywood’s best producers.”

"The person with the most accurate vision of investing in movies!"

"Golden producer!"

"You can become famous by playing a slightly more substantial role in a film invested by Matthew Horner!"

Matthew often hears words like this from the crew while filming.

Success after success has changed everyone's eyes when they see him. Some even say that he is Steve Jobs in the film industry.

On the Internet, movie fans praise him endlessly.

"I have never seen a real person. I heard that it is beautiful. I only like beautiful women. I have a high vision, but I have a good relationship with men. I am loyal and have many buddies. I am sure I am dedicated."

Most netizens have a positive stance towards him.

"I worked on a TV station and met Matthew Horner. He was very handsome and had a huge aura. Of course, Hua is also famous for her. The Gou Girl's skill is sophisticated and has reached the level of enlightenment. There are basically no women he wants to soak. The legendary Victoria's Secret Angel group incident is just the tip of the iceberg."

The success of "Luxing" also made more people notice the beginning of planning "Soul Conjuring", and Matthew naturally wanted to create another myth of low cost and high output.

The cost of mainstream commercial production in Hollywood is getting higher and higher, and if you want to succeed, you must invest more than you have to do.

Matthew obtained a piece of data, and an authoritative survey agency conducted a comprehensive analysis, counting 29 top Hollywood productions in the past five years.

The average total cost of these 29 films is as high as US$200 million, of which the average production cost is about US$150 million, while the average marketing cost is as high as US$130 million.

Film investors all hope to invest in the most profitable films. Among these 29 films, the most profitable film has a profit margin of up to 150%.

But the question is, how can we accurately lock this super hit video?

No one has a real answer.

Investing in such a huge movie will definitely be very risky. Even if a person as rich as Matthew messes up one of them, he may face the risk of liquidity breaking.

Compared to super blockbusters, movies with low input and high output are undoubtedly what everyone wants to encounter.

However, luck is important in this regard.

Matthew's luck, coupled with his once vague memories, led to the relatively low investment and box office output of the "Luxing" and "Twilight" series.

Good luck cannot always be with you. Just as "Twilight: Lunar Eclipse" was a hit, agents of several major male actors, including the male lead Liam Heimosworth, came to Matthew and asked for an increase in the actor's compensation.

As the series continues to sell well, the young actors who play the main roles are all so popular.

Even though Matthew supported them, some of them had a good relationship with Matthew, no one wanted to have only fame but not gain actual benefits.

Because all four contracts signed at the beginning, including the male and female protagonists, the pay for a single film is now stuck below $50,000.

The film made a lot of money, but the actors' income increased significantly, and it was within Matthew's expectation that he caused trouble.

In contrast, Nina Dubov and Lily Collins were smarter. The former came to Matthew to perform artistic gymnastics, while the latter invited Matthew to have a meal as a friend and a fan.

Matthew also knew very well that appropriate increase in pay was a must.
Chapter completed!