Please give me a monthly ticket and a recommendation ticket!

With the large-scale painting of "National Treasure" in North America, in just one day, the reputation of the film is completely polarized. This polarization is not like the kind of film that the audience likes or dislikes that the audience hates, but is completely different from the reputation of the audience.

After Friday, the professional reputation of "National Treasure" has been declining, and the rotten tomatoes continue to rot, and the freshness has dropped to less than 50%. Professional film critics are very close to mocking this entertainment video.

Their criticism mainly focuses on two aspects. One is that the plot and decryption of the film are too naive; the other is that Matthew and Dwayne Johnson have very different temperaments with their respective characters.

Even the hero did not take the treasure alone in the end, and was sarcastic.

On the contrary, the audience's reputation of "National Treasure" is quite good. The cinema sore's first day average score was "a", and the imdb's rating is temporarily 7.5 points. The simple plot and relaxed and pleasant viewing experience are also very popular among family audiences.

Most of the parents who take their children to watch the movies think it is a very good family-friendly movie.

At the same time, these people also think that Matthew played a very good role, portraying the male protagonist with a kind heart, courage and strategy, and is a good actor.

As for the so-called lack of treasures and decryption that is too simple, this is a family-friendly movie. Is there any problem with this?

When a movie fan was interviewed by ABC TV Entertainment Channel, he was asked about professional reputation and audience reputation, and he answered it like this.

"Which movie can withstand the critics' scrutiny of the analysis methods of breaking up details and crushing them? This is an entertainment film, with sufficient entertainment factors, smooth plots and tight rhythms, enough! If any details have so-called reasonableness, is it still called a movie? I never felt that the film has any obvious logical loopholes and plots."

Some movie fans said, "Thanksgiving is coming soon. Shouldn't you watch such relaxed and pleasant movies this season?"

Many professional film critics believe that they have responsibilities, obligations and abilities to guide the development of the film industry, and avoid the complete entertainment and commercialization of this industry.

This kind of problem can only be said to be different from one's own opinion.

Even if it is a mature film market like North America, the involvement of film reviews and films is a mess.

Of course, compared with those newly started film markets, there are indeed many regulations, at least there are default rules to follow, just like Matthew will not attack film critics at will, and no one will easily break these rules.

Those who break this rule can imagine what the movies they participate in will be released in the future.

The pretty good audience reputation has diluted the impact of negative reviews by film critics to a certain extent. "National Treasure" closed at 18.5 million US dollars for the first day of North America, easily surpassing "Polar Express" and "Superman" released in the previous two weeks, and becoming the throne of a single-day box office champion.

In the next two days, the film's single-day box office trend was stable, with US$16.6 million and US$13.1 million respectively. It won US$48.2 million in North America in three days in the first weekend, easily winning the North American box office rankings.

At the same time, "National Treasure" also opened in more than 40 overseas markets including the United Kingdom, France, Germany and Latin America, with overseas box office reaching US$52 million in the first week.

As long as there is no major accident, this video will have US$200 million in North America and US$400 million in the world, so it should be fine.

After the box office was released on the first weekend, Matthew talked specifically with Helen Herman about the movie and the choice of the movie. After all, even if he watched the movie "National Treasure" himself, it is actually quite mediocre. In the movie where he played the leading role, the quality is slightly better than the Scorpion King.

But the audience is very interested in such a video, and it can be said that it has achieved box office success.

In this regard, Helen Hermann's point of view is very simple. It is better to take ordinary photos than to rashly take on projects that want to win unexpectedly.

Matthew basically agrees with her point of view. Unless it is a video that is widely spread in memory and is highly praised on the Internet, it is best not to touch the script that is full of innovation and thinks it is amazing to think of it as a script that is amazingly creative.

After staying in Hollywood for several years, there have been several films that have played the leading role. Matthew has understood it. For Hollywood production companies and celebrities who are determined to climb up, the most common patterned movies are actually good movies.

This is not just a commercial entertainment movie, but also a film in awards season. Hollywood commercial entertainment movies have a set of models, and awards season movies also have mature models.

For example, the films of "Beautiful Mind" and "The Devil" are in this mode, and are customized by the production company for Oscars.

When Hollywood production companies select scripts, they pay great attention to the use of patterns. A script full of innovation and anti-modality may not make the production companies overjoy, but will instead be left alone.

The same is true for celebrities and agents to choose scripts. Many celebrities and agents often only look at the first ten pages and ends when reading scripts. If it is not a typical Hollywood three-section structure, celebrities like him who are in the rising stage will likely choose to give up.

Film companies around the world produce a vast number of movies every year, with very few movies that can be famous in history. In fact, for most movies, being able to make great enough to make the audience willing to pay for it, will complete the task.

Take "National Treasure" as an example. As a treasure hunting adventure film, is the theme innovative? No. This theme has been filmed countless times and is very familiar to the audience. Indiana Jones used trilogy to brush up the American brains as early as the 1980s.

Is the plot clever? Even the male protagonist, Matthew, can only be said to be average. The whole film follows the traditional routine and there is no big flip at the end that makes people fall. Overall, it can only be said to be average.

Such a "ordinary" movie is willing to pay for North American audiences and even overseas movie audiences. The world's box office easily exceeded 100 million US dollars in the first week, which proves that Hollywood's commercial entertainment model is not outdated yet.

As we all know, making a good commercial entertainment movie does not require innovating all the time. If you can reach the level according to the conventional ideas, the film is very likely to achieve commercial success.

The "Entertainment Weekly" which was launched in the new week specially wrote an article to analyze the so-called secret of success of "National Treasure".

"First of all, "National Treasure" has stars as its selling point. Matthew Horner's appeal among fans is unquestionable, and the personal charm shown in the film is as attractive as ever."

"Secondly, the movie's rhythm is well grasped, tight and loose, always leaving suspense to keep the audience's appetite, making the audience happy to see the end all the time."

"Third, although the plot is not impeccable, it does not have a big loophole that makes people lose their play. Combined with extremely widespread elements such as the Declaration of Independence and the Templar Treasures, it can effectively arouse the audience's interest."

"Fourth, the ordinary and plain storyline, the film has no complicated dark lines and intricate plots, and it can be easily understood by both adults and minors."

Matthew has seen a lot of analysis like this in the media.

This shows that "National Treasure" is a film with many advantages and few disadvantages.

Like most Hollywood commercial entertainment movies that have successful box office success, "National Treasure" has no revolutionary innovations, no major mistakes, and its routine is outdated and has high completion. It has not created a new era, but it is enough to make the audience pay for it.

After all, audiences go to the cinema to watch movies before Thanksgiving, just to have some fun.

No matter how critics critics criticize it, "National Treasure" has achieved commercial success. As the leading actor, Matthew has further increased his capital and the aura of success surrounding him. This aura is very attractive to Hollywood manufacturers who believe that successful people will continue to succeed.

The Thanksgiving holiday came in the following week. As a typical Disney family-friendly movie, "National Treasure" can be said to be of good time, place and people. The box office trend is extremely stable. It is supplemented by the Thanksgiving holiday effect. As the four days from Thursday to Sunday of the holiday, it took 45.5 million US dollars from North America.

With the gains from the previous three working days, the box office of "National Treasure" in North America successfully exceeded the $100 million mark, reaching the figure of $11.3 million.

Due to the family-oriented style and almost no sensitive plot, the film appeared in more overseas markets this week, with more than 80 countries and regions screenings. In general, the box office sales of North America will not be bad overseas.

During this week, "National Treasure" received more than $53 million from overseas, and its overseas box office exceeded $100 million.

After two weeks of release, this movie, which looks ordinary, has already reached as much as $200 million in the global box office.

As the absolute male lead in the film, Matthew has been criticized by many professional film critics, but still maintains a fierce upward momentum.

He is a star who mainly follows the commercial route. The more the film he starred in, the more helpful it will be to him.

The films starring have been selling well one after another, and Matthew's influence has expanded significantly. Not only did Hollywood studio manufacturers include him on the "green list" that prioritizes cooperation, but some more popular luxury brands have also come to the door and want to sign an endorsement contract with him.

Choosing a brand endorsement is not easy at all compared to choosing a movie. Brands need to choose the right star, and celebrities also need to choose the right brand.
Chapter completed!