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Chapter 187: Nothing on Earth, Only in Heaven

Please give me a monthly ticket and a recommendation ticket!

"The Scorpion King" received a warm response, with 3.4 million US dollars ahead of schedule and ranked the best in April in North America!"

"The Mummy Returns" spin-off "The Scorpion King" has a good box office in advance, and the industry predicts that it may earn $30 million in the first weekend!"

Early on Friday morning, related news appeared on the entertainment pages of many newspapers, continuing to build momentum for "The Scorpion King".

There are also gossip tabloids who deliberately remind Rex Reed.

"The Scorpion King earned $3.4 million in advance. Rex Reid should prepare early. It would be better to clean the donkey that Matthew Horner gave him today so that he would not kiss the donkey's butt and dip it on the donkey's butt..."

These publicity and hypes are helpful to attract more people to pay attention to "The Scorpion King", thus creating the desire to buy tickets.

In addition, some data statistics released by third-party agencies are also more beneficial to the video.

In the live audience survey of "cinemasore" theaters, "The Scorpion King" received a "a-", but the popcorn index exceeded 80%.

In terms of age, 68% of the audience are under 22 years old. The video targets this target group, and the age structure of the audience in advance is quite good.

In terms of gender, the number of male audiences is about 55%, which is not much different from that of female audiences, and the audience is relatively balanced.

Of course, as more professional film critics published their film reviews, the freshness of rotten tomatoes in "The Scorpion King" continued to decline. By Friday afternoon, the freshness fell below the 60% mark in one fell swoop, falling to 59%. The freshness of the film on the rotten tomatoes also changed from fresh to rot.

At the same time, the imdb score has also been lifted, and the 6.3 score can only be said to be average.

In general, the reputation of "The Scorpion King" is very mediocre.

Like Universal Pictures’ own premiere survey, the most criticized aspects of "The Scorpion King" are the thin plot and have nothing to do with the "Mummy" series.

But the film is not without praise, and this aspect is mainly focused on Matthew's male lead and Kaylie Hu's heroine, especially Matthew and his action scenes, which have received almost no criticism.

For example, on the imdb website where movie fans are more concentrated, the positive reviews almost all fell on Matthew.

"The highlight of the film is Matthew Horner."

"The nonsense plot is not as good as Matthew Horner's body and fight."

"As an inexplicable out-of-the-art movie, it's quite average, that is, Matthew Horner and Hu Kaili are worth watching."

"This film is a mediocre work in all aspects. The only thing that can be seen is the hero Matthew Horner's strong, toned muscles and clean skills."

"The plot is simple, full of loopholes, random fabrications, bizarre and weird. There are so many people watching such a bad movie, which is incredible! If you want to talk about the highlight, I just think the male protagonist is very fierce! His figure is fierce! His movements are also fierce!"

A typical commercial entertainment movie that is about to be released during the summer season is also a derivative series of big-name movies. Its reputation is often difficult to affect the box office on the first weekend. Moreover, Universal Pictures’ unique publicity and marketing have attracted attention.

Universal Pictures also expected negative comments that the film might encounter and prepared soft articles for washing the floor early. When Matthew was reading the newspaper routinely on Friday, he saw a large number of articles that were obviously washing the floor, and at first glance it seemed quite reasonable.

"A movie like "The Scorpion King" includes both macho men and beauties, action and magic, and occasional jokes... What else do you expect? Acting skills? Drama? Human nature? If you want these, why don't you watch "The Last Tango in Paris"? Why don't you watch "Mulholland Road"? This is an action movie, is this a pure commercial movie good?"

In addition to scrupulous films, this soft article also does not forget to praise the most popular male protagonist in the film at present.

"Since Arnold Schwarzenegger, Sylvester Stallone and Bruce Willis, the action movies seem to have encountered a hurdle. Even Nicholas Cage, who exudes a literary atmosphere, has started to play the action. Although it is not bad, it is not an old job after all."

"The action movies seem to have reached an era of lack of representative characters, until Matthew Horner emerged in "The Scorpion King"..."

Those words that praise Matthew simply praised him so much that there was nothing on earth and nothing on earth.

The crew's hype of the film can be said to be doing everything possible. Even soft articles that seem a bit brainless, as long as they can attract attention and have an effect in boosting the box office, they will actively reduce their IQ and let the cooperative media post it.

For this reason, I even did not hesitate to take advantage of other people's popularity.

"If you want to appreciate "The Scorpion King", you must first adjust your mentality, such as from 30 to 15 years old. If you accidentally admire your art, you may turn into a chattering Woody Allen, using the aesthetic of a bourgeoisie to sarcastically sarcastic plot and lines of the film. If you are an ancient Egyptologist, you will be so angry that you are so heavily made up of history. Maybe you will find historical materials to prove that any details do not conform to the authenticity of history. In short, compared with "The Scorpion King", "Pearl Harbor" is an excellent historical film that is so serious that it cannot be more serious, and it is completely qualified to win 14 Oscars."

"But "The Scorpion King" knows its position in the movie savoring this pyramid. It does not disguise itself as an epic like "Pearl Harbor". It is even more childish than "The Return of the Mummy". It seems to be saying: You high school students are all pretending to be deep in college students. I am born as a junior high school student, and I play the games of junior high school students. The honesty of "The Scorpion King" can eliminate the psychological barriers of some art film lovers, make them relax their guard and return to superficial and childish years..."

"After saying so many bad things about "The Scorpion King" does not mean to deny it completely. I just want to prevent the audience from not understanding it and putting it on the hat of an art film to measure it. As a grand, simple and pure entertainment film, it is only responsible for providing sufficient sensory stimulation."

It has been a month or two since Matthew entered Hollywood. He can understand the purpose of Universal Pictures publishing this soft article and attract viewers who like this type of film to enter the theater, even for this, those who worship advanced films.

The reason is very simple. The former may not only provide box office, but also have a certain chance to buy late DVDs or videotapes, which is the target customer of the video.

The latter, whether it is the crew or Universal Pictures, did not expect a few movie fans who like art films to watch "The Scorpion King". The boundaries between the two sides are clear.

This does not mean that movie fans who like advanced films are more advanced, nor does it mean that viewers who love brainless popcorn are simple. Everyone has their own hobbies. In this business society, hobbies are one of the key factors in paying for money.

With the development of the film industry to this day, whether it admits it or not, the difference between popcorn commercial films and advanced art films is becoming increasingly obvious, and the audience overlap between the two is often small.

On Friday afternoon, the crew did not arrange a publicity notice. Matthew left his house on time and went to the fitness club in Ximu District to exercise. From the moment he walked out of the house, paparazzi followed him. When he got off the bus near the fitness club, the street photography that used to cost money turned into a gift packaged by media reporters.

There were six or seven photojournalists, and the camera lens was aimed at him and kept pressing the shutter.

Matthew believes that many of these photos may appear on the entertainment pages of some newspapers tomorrow.

As long as the box office of "The Scorpion King" rises, more and more reports about him will be reported. A big-selling film has a very obvious bonus on actors.

When he completed his daily fitness and training, he practiced a special period of fencing. When he left the fitness club, it was already dark, and most of the reporters and paparazzi outside the door were still waiting for him to come out.

It's obvious that everything is changing with the box office growth of Scorpion King.

"Matthew Horner! Can you ask you a few questions?"

Outside the fitness club, several reporters showed up and blocked Matthew's way. Matthew took a step back and stood at the door of the fitness club. He could retreat at any time, but his face was filled with a friendly smile, "Of course, I will definitely answer if I can answer."

His cooperative attitude is very suitable for a newly famous actor.

The oldest male reporter among the reporters said, "Have you ever followed the real-time box office of "The Scorpion King"?"

Matthew shook his head, "I don't have any channels to understand."

"I just asked a friend who works in the North American Cinema Alliance." Another reporter picked up his phone and put it not far from Matthew, asking him to read the text message on it. "Ten minutes ago, he just checked the rough statistics of the North American Cinema Alliance. "The Scorpion King" has always been in the leading position, and has a very big advantage!"

"Wow..." Matthew seemed very happy, "This is really exciting news."

Even for entertainment journalists, not everyone is like Ilena Boyal. The oldest male reporter said, "Congratulations, Matthew Horner, the first film you starred in is likely to be a big hit at the box office."

Matthew smiled and politely, "Thank you! I hope so." He asked curiously again, "How much is the box office of "The Scorpion King"?"

The reporter who held his cell phone said, "Including yesterday's early stage, the box office on the first day is roughly counted at about 9.4 million US dollars!"

"So much?" Matthew's surprise was not pretending.

Unlike these well-informed journalists, he did not know the box office except the crew. He has not taken the initiative to ask since he separated from Helen Hermann in the early morning, because the crew would definitely make routine notifications the next morning.

"Matthew!"

A short reporter squeezed over from behind and said loudly, "It's only eight o'clock now, and it's still early to end today. The first weekend of "The Scorpion King" will definitely exceed $10 million. Do you have nothing to say to Rex Reed?"
Chapter completed!
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