Chen Xiao sat in front of the TV with a glass of milk in front of her. The process of watching the talk show "Taotao is sick" was very complicated. Whether from a professional perspective or from a personal aesthetic, Su Tao acted impeccably. She regretted it very much now. She did not have a shameless face at the beginning and asked Su Tao to sell the show to Xiangnan Satellite TV.

As expected, this will be a variety show with a naming fee of over 100 million yuan. Although the sponsorship fee for the first season is not particularly large, the naming fee for the second and later seasons will be very amazing. Even if it does not reach the level of "Youth Wild", it is not too far apart.

"Hello, Director Gao." Chen Xiao answered the phone and said softly.

"I believe you are also watching the talk show "Taotao is sick"?" Gao Zhanpeng said in a deep voice, "Now I know why you were so persistent at the time and did not hesitate to fight a price war and wanted to win this show. I regret it now. Is there a way to remedy it?"

Although Xiangnan TV has the leading market share in the country, it has always been very cautious in its program investment. As can be seen from the annual New Year's Eve concert, it is the style of using small money to do big things. If the budget is too high and the investment is too large, they generally will not adopt it.

This operating model has its pros and cons. When there is not enough funds, you have to spend time on program creativity. Therefore, although Xiangnan Satellite TV has very little investment in celebrity invitations, their program is indeed very novel and has the idea of ​​creating stars.

In a sense, Su Tao was made famous by Xiangnan Satellite TV. Although he had a high reputation before, he was not a person in the circle.

Chen Xiao knew the reason for his boss’ dissatisfaction. Su Tao’s popularity was related to the support of Xiangnan Satellite TV. But now he went to Youtai to do a popular variety show. Isn’t this a betrayal and betrayal?

Chen Xiao sat down and said seriously: "Su Tao signed a contract with Huainan Satellite TV. Now the second season of "Youth Wild" has not started yet, so the guests have not signed a contract with us, so Su Tao has no contractual relationship with us. If you want to start from a legal perspective and ask him to give up that program, there is no possibility."

Gao Zhanpeng frowned and said dissatisfiedly: "Can you just wait for death?"

Chen Xiao said: "I have submitted a planning plan before. Have you seen it?"

"About traditional Chinese medicine variety shows?" Gao Zhanpeng frowned, "The traditional Chinese medicine industry is too aging, and you also know that satellite TV's positioning is youth and passionate."

Chen Xiao sighed: "It seems that you didn't take my plan seriously. Although traditional Chinese medicine is ancient, it does not mean there are no new elements. Under the influence of Su Tao, many young people regard understanding traditional Chinese medicine as their hobbies. Although Dongxing TV's "Hidden Situation" has been caught in a huge storm, its first episode's ratings have proved the potential market for this show. Young audiences have natural curiosity about exploring mysterious things, and traditional Chinese medicine has this element."

Gao Zhanpeng was silent for a long time and sighed: "I must admit that I misunderstood. I will re-study the planning case. If it is appropriate, it will be submitted to the group for approval tomorrow. Huainan Satellite TV may have to be ahead this time, so we must keep up with it."

When Chen Xiao heard Gao Zhanpeng say this, he instantly started from his position. The concealment in his heart was wiped out and said, "Thank you Director Gao for your support and trust."

Gao Zhanpeng smiled and said, "Those who know the times are heroes, I still know this truth very well."

The competition among major satellite TV stations has become fierce. Although Xiangnan TV once led the trend of variety shows, other satellite TV stations have frequently appeared in recent years, and they have also imitated them in their advantage.

For example, when "Running Blood" was very popular a few years ago, Xiangnan TV also copied a variety show called "Running the People". It is an inevitable trend of commercialization to cater to the mainstream of the market. When viewers like to watch a type of program, they must follow the trend, otherwise they will be ruthlessly abandoned by the audience.

Variety shows are like buying vegetables in vegetable markets. Other people’s vegetable stalls have all kinds of chicken, duck, fish, and all kinds of vegetables are available, but your vegetable stalls only have vegetables, so you will definitely not be able to compete with each other.

Chen Xiao immediately called several directors in the studio and told them to use "Taotao is sick" as a competitor to resubmit several creative traditional Chinese medicine programs, which must be reported tomorrow, including his old partner Zhao Fan.

Zhao Fan frowned and smiled bitterly: "Do you also think of the show that Su Tao?"

Chen Xiao sighed: "There is no way. Lao Gao called me, so I can only put pressure on me. How about it, are you interested in taking jobs?"

Zhao Fan quickly smiled and said, "I'm not free. I'm planning to make a movie recently. Except for "Wild Youth", I have to lose all other work."

Chen Xiao heard from Zhao Fan that he wanted to shoot a war film based on Jiang Tao's experience. Now that he has passed the filing and approval, he will start shooting in the second half of the year. A movie of this scale will take at least three years of shooting. Zhao Fan has no other energy except for taking on a variety show.

Chen Xiao smiled and said, "I don't force you anymore. I know that Su Tao is a relationship with you. If you want you to participate in competitive product research, it will be difficult for you."

Zhao Fan smiled relaxedly and said, "If I really had time to do a traditional Chinese medicine program, Su Tao would only applaud. Others thought he was trying to show his presence. Don't you know what he was thinking?"

Chen Xiao was stunned and sighed: "He hopes that all satellite TV stations will start broadcasting similar programs in the near future, which is really a big chess game."

Zhao Fan sighed and said, "The idea can be seen from the fact that he did not completely kill "The Hidden Situation". Not only did he want to keep one competitor, but he also hoped that other competitors would spring up like mushrooms after a rain."

"Then the Chinese medicine can be fryed." Chen Xiao said in surprise.

Zhao Fan said: "What he is worried about now is that before traditional Chinese medicine is recognized and accepted by the public again, some pseudo-Traditional Chinese medicine will appear, misleading the public and discrediting the image of traditional Chinese medicine."

Chen Xiao smiled and said, "I can guarantee that our program will show the charm of traditional Chinese medicine truthfully."

Zhao Fan gave a suggestion and said, "Su Tao has two masters, both of whom are masters of the national medical department. One of them is Song Sichen, who is a famous doctor in southern Hunan. If you can successfully convince him to come out, then it is very likely that you will be able to overcome Su Tao."

Chen Xiao's eyes lit up and he smiled and said, "Just relying on Master Su Tao's name alone can attract a lot of popularity."

...

In addition to Xiangnan Satellite TV, other provincial satellite TV stations have paid attention to the program Huainan Satellite TV.

If the ratings of Dongxing TV were just overwhelming, it would not have attracted the attention of other satellite TV stations. However, the talk show "Taotao is Sick" now has created such a hot reputation and is destined to become a trend this year.

Major satellite TV stations have never lacked elites. After just one week of preparation, more than 30 provincial satellite TV stations, almost every satellite TV station has released trailers for Chinese medicine talk programs, so the peak of Chinese medicine publicity has arrived again.

After the first episode was broadcast, Su Tao had recorded the other two episodes, and invited big names in the circle.

What surprised Su Tao's female partner Yin Le was that Su Tao still began to use open recordings, without pre-determined scripts. It was entirely based on the host's skills and the potential of the actors, and the effects were under control.

Yin Le also realized her shortcomings in this improvised variety show. She is a very proud person. Although she has become a supporting role in some programs, she is confident that her business quality is no worse than any host. However, during this period of cooperation with Su Tao, Yin Le found that she needed to use all her strength to keep up with Su Tao's hosting speed.

Yin Le knew that this was because he had hosted current affairs columns before, and not only had pre-prepared speeches, but also had to be calm and steady, which was completely different from hosting variety shows.

Su Tao also gave Yin Le enough opportunities and often interacted with Yin Le during the hosting process. Therefore, after the second episode of the show was broadcast, Yin Le also became the topic queen and was pushed to the top ten of the hot searches by some fans.

"Are you free in the evening? Please have a drink!" Yin Le pushed open the door of Su Tao's dressing room and invited with a smile.

Su Tao shook his head and smiled bitterly, "It seems that there is a shadow when drinking with you."

Yin Le laughed silently, "I haven't drunk for a long time and haven't gone to dance. Why, do you want to refuse me ruthlessly?"

Su Tao still remembers the passionate discotheque with Yin Le in a bar in Hanzhou. Yin Le was really charming at that time and attracted the attention of almost all the opposite sex.

"Beautiful girls make an appointment, it's better to obey your orders than to be respectful." Su Tao also wanted to relax himself, but he would never be greedy for him.

Su Tao arrived at the bar street in Yin Le's car. Because it was still early, there were not so many people. Jian Fei, wearing a double-sided wool-ni windbreaker, took a taxi to meet the two of them. She wore a pair of sunglasses and looked not only elegant but also graceful.

"The place to drink is a place to clear the wine. Teacher Jian's friend opened it. You can get a discount when you pull her." Yin Le leaned into Su Tao's ear and said softly.

It is said to be a bar, but more like a tea bar. There is a couplet posted at the door, which is quite artistic.

As soon as Jian Fei walked in, a waiter came to him and said hello. Jian Fei said a few words to the waiter. The waiter held the walkie-talkie and said a few words. Soon a woman of similar age as Jian Fei walked out. Although she had passed the most beautiful years, her temperament was still quite unparalleled.

Jian Fei smiled and introduced: "She is Li Mingyu, the boss of Qingba. Today's consumption will be paid by Ms. Li."

Yin Le smiled and said, "How can you be so embarrassed?"

Li Mingyu smiled and said, "It is my honor to invite two famous hosts to come."

Su Tao smiled and said, "We are all students of Teacher Jian. You are Teacher Jian's friends. We are all juniors, so you don't have to be so polite."

Li Mingyu and Jian Fei smiled and said, "I didn't expect that your newly acquired disciple is completely different from the one on the screen. He is a humble gentleman."

"Stop talking politely, don't you treat the guests with good wine?" Jian Fei smiled.
Chapter completed!