925 The Throne
With a 35% drop, a weekend box office of 55.9 million, the "Rampant Road" set a new North American box office record for three consecutive weeks, repelling "Pirates of the Caribbean 2" with a crushing attitude, defeating the "Banshees in the Water", and creating history could not stop at all.
What is even more incredible is that thanks to the controversy, the mid-week box office of the "Raging Road" also achieved another good results. The single-day box office from Monday to Thursday was all above 10 million, which also pushed the cumulative box office of the movie through the three-week box office in one go, and temporarily reached 419 million.
Sixteen days, "Raging Road" created a box office myth of 400 million in North America in just 16 days, shortening the 43 days of the original record holder "Monster Shrek 2", which was a big hit. Its momentum was as fierce as a rocket. After just three weeks, "Raging Road" had reached a height that countless movies could never touch, ranking among the top ten box offices in North American film history, surpassing "Spider-Man" in one breath, temporarily ranking sixth. The 431 million "Star Wars Prequel 1" was already within range. To be more precise, the 600 million record of "Titanic" seems to be no longer far away.
Now, "Raging Road" has officially replaced "The Passion of Jesus" and has been crowned the box office champion of North American R-level movies, but people have gradually forgotten the R-level attributes of this movie, because "Raging Road" now every footprint will be the progress of the entire North American film market. An R-level movie, a cult movie, and an independent movie that takes a detour, has been so fiercely sought after in the mainstream market, which will inevitably completely change the pattern of the film market; closer, at the moment when computer special effects are popular, "Raging Road"
Raid Road" abandons computer special effects, but pursues on-site shooting, adopts live special effects, and everything is real guns and live ammunition. The immersive effect presented is beyond the reach of computer special effects; in addition, "Rampage Road" restores the most simple and primitive way of action movies, the fierce confrontation of the body, the effects of guns and technology have been severely weakened, but it injects a stronger adrenaline into action movies. This contemporary trend is completely opposite, and joining forces with the "Spy Shadows" series to awaken people's enthusiasm for retro action movies.
So, "Rampage Road" is not just a simple commercial film now, but an extremely special author film. It seems that Lance's skills and characteristics as a director can be felt in every detail. The rise of this film is like the emergence of "Titanic", which will inevitably subvert the entire film industry. The key point now is, where will the final height of "Rampage Road" be settled, which will also determine how much influence the film will have, and can it exceed 500 million? Can it exceed "Titanic"? What will the overseas box office be? Will it bloom as comprehensively as "Titanic", or will it be as fanatical as "Star Wars" and ordinary overseas?
The "Raging Road" swept across thousands of troops, which was a national carnival for North America, but it was a complete disaster for other movies.
There are three movies that premiered this week, namely the cartoon "Don't mess with ants" produced by Warner Bros., the campus comedy "John Tucker Will Die" produced by 20th Century Fox, and the ambition "Miami Storm" produced by Universal Pictures.
Among them, "Miami Storm" is undoubtedly the focus of attention. This work, which invested 135 million yuan, avoided the most intense firefighting zone in the summer season and chose to be released in the last week of July, hoping to seize the tail of summer and achieve box office success. Although August is still in the summer season, after the previous three months of bombardment, the explosive power of the box office will inevitably decline. Universal Pictures invited Michael Mann to take charge of the guide, Colin Farrell, Jamie Fox, Gong/Li and others to join. It is known as the international version of "killing with a knife" and is also considered to be similar to the "Infernal Affairs Storm" that will be released by Martin Scorsis at the end of the year.
However, "Miami Storm" is a disaster. During the filming, Hurricane Katrina encountered, which caused the film to be delayed for ten months. Jamie Fox also had a war of words with Michael Mann, while Colin Farrell was unable to extricate himself from the drug/addiction, which delayed the shooting progress. Later, the crew unexpectedly encountered a shooting incident during the filming... What's worse, in the wave of the summer war, the publicity of "Miami Storm" encountered obstacles, and the effect was far from expected. "Rampant Road" entered the third week of release, but "Miami Storm" was still unable to fight.
Under the huge pressure of the "Raging Road", "Miami Fengyun" only paid 25 million yuan in premiere box office. Compared with the expensive investment cost, it was really a failure, which made people unbearable to look at it. What's even more terrifying is that the critics are ruthless about this work, and the storm criticism is overwhelming. This work has also become a turning point for the careers of a number of cast members.
After three years of silence, Michael Mann launched the "Public Enemy", failed again, and then withdrew from the front-line directors; Jamie Fox was silent for six years, and then relied on "The Rescued Django" to regain the rhythm of the performance; Colin Farrell started a magical record of 17 consecutive movies since "Alexander the Great" - what's more amazing is that he actually found a job every time.
The other two newly released works also performed mediocrely, "John Tucker Dead" won 14 million, but compared with its ultra-low cost of 18 million, this campus comedy has obviously won; although the investment cost of "Don't mess with ants" is only 50 million, the box office of 8 million on the premiere weekend is still terrible. This work also invited Paul Giamatti and Meryl Streep to dub, but it was ignored during the publicity phase. Warner Bros. almost all resources are tilted towards the Three Musketeers in the summer season, and it is not surprising that this year's fourth failure.
It is worth noting that "Pirates of the Caribbean 2" fell by 40% this week, and the decline curve finally stabilized, which made Disney feel relieved. The 18 million box office over the weekend made the cumulative box office of the movie reach 333 million in four weeks, and still retained the hope of 400 million. "Pirates of the Caribbean 2" has obviously completely lost the showdown with "Raging Road" - this is also the most exciting result of this summer. The gap between the two is comparable to that of the natural barrier. Now 400 million in North America is Disney's only life-saving straw. At least don't let this showdown lose too ugly. They still have "Pirates of the Caribbean 3" waiting to be released!
"The Banshee in the Water" performed poorly in its premiere, and the box office plummeted by 60% the next week. The box office on the weekend has dropped to 7 million, and the cumulative box office has barely exceeded 30 million. Judging from the current situation, let alone making a profit, even the book cost of 75 million is impossible. If we add the "Superman Return" that has been lower than 4 million this week, Warner Bros. is really choked. The latter's cumulative box office is only 185 million now, and the bubble of 200 million dreams has finally been exposed. Considering that the current overseas box office of the movie is not as good as North America's disaster-level performance, it can be confirmed that this 300 million work will bring at least 130 million losses to Warner Bros.
The battle this summer seems to have completely lost its meaning at this moment. Even "Pirates of the Caribbean 2" is beyond the reach. Watching the "Raging Road" fight more and more courageously, honestly restraining all its edge and focusing on its own goals, not to mention "Superman Return" and "Banshees in the Water". The only gain of this showdown is to put an end to the momentum, power struggle, and active control over the past year. It is as strong as Warner Bros., as strong as Sony Pictures, and as huge as Disney. In the face of Chaos Pictures' unstoppable upward momentum, it has also been defeated, and the whole Hollywood has been earthquakes.
The rise of DreamWorks relied on Steven Spielberg, David Geffen, and Jeffrey Carsonberg's transcendent position in the industry. DreamWorks maintained good cooperative relationships with other major film companies, and successfully entered the top ranks in just two years. Five years of brewing have enabled them to become members of Hollywood's "Eight Major" as independent film companies.
But unlike DreamWorks, Chaos Pictures started from scratch with almost no connections, so it was suppressed and blocked by Hollywood forces. The competition for interests was without any kindness or softness, and it was completely a close fight with bayonets. No one was optimistic about Chaos Pictures because they were facing the blockade of the entire film industry and even the entire Wall Street forces. But who would have thought that Chaos Pictures had torn a hole and fought a bloody road. The fierce attitude of fighting bloody battles was shocking. From the Jedi counterattack in "City of Sin", to the cracks of "Fruit Hard Candy", to the destruction of "Rampant Road", every step was so thrilling, as if dancing on a high-altitude rope, but under the leadership of Lance, Chaos Pictures presented a thrilling, majestic, and beautiful dance, strongly proclaiming its existence.
After this summer, the "Raging Road" has truly won a place for Chaos Pictures. Next, the attitude of major film companies towards Chaos Pictures is intriguing. It is estimated that every company needs to be repositioned. Although they are not timid, compared to being in a closed-door country, pursuing common interests is their core goal. Since Chaos Pictures can make money, they naturally don't mind choosing to cooperate.
North America's box office performance of 300 million on weekdays is enough to make the "Raging Road" a place in the long history of film history, but what really defines the influence of this work is in addition to the final height of North America's box office, there is also the performance of overseas markets.
In the fourth week of July, "Rampant Road" officially landed in the British market, embarking on its overseas journey. In the next week, the movie will also land in various markets on the European continent. For the sake of the movie box office, Lance led a huge crew to Europe in person to promote.
Chapter completed!