The storm is in turmoil.

This is the best adjective of the "Raging Road" in the past week. After the box office breaks out on the premiere weekend, the crew launched a comprehensive publicity model. Even in the face of the powerful impact of the "Banshees in the Water", a controversial remark on Wednesday pushed the movie to the forefront, and then a storm attack came, without even having room to breathe. Maleverism, feminism, and social public opinion fell one after another, pressing tightly on the head of the "Raging Road", and there seemed to be no hope of turning over.

Whether it is "City of Sin" or "Hard Fruit Candy", after experiencing the double state of ice and fire among film critics, neither of them has faced such a bad situation. Even "The Passion of Jesus" does not seem to have suffered such great pressure. Everything casts a shadow on the box office progress of the "Rampant Road". The movie originally shoulders the R-level, cult, and the pressure of powerful opponents is moving forward in a difficult situation. The boycott of patriarchs and the boycott of feminists may become the last straw that crushes the camel at any time.

To make matters worse, the in full swing of publicity was forced to be interrupted. After the promotion in Las Vegas ended on Saturday, Lance went to Palm Springs for a vacation and did not arrange a corresponding publicity itinerary at all. Even Charlize and Michael returned to Los Angeles temporarily and did not invest in publicity. This is really rare in the summer season, especially works that focus on topics such as "Rampant Road".

All signs show that the box office decline of the next week of "Raging Road" will usher in a cliff-like collapse, but people are always forgetful, forgetting the past when "The Passion of Jesus" broke out in controversy, and even forgetting the destruction of "Raging Road" premiere weekend under the slightest view. However, their memories are quickly awakened.

In 2006, the third week of July, North America weekend box office rankings, champion "Rampant Road", runner-up "Pirates of the Caribbean 2", third place "Monster House", and palace army "Banshees in the Water".

Wait, what's going on? Are you sure this list is correct? Why did the "Banshees in the Water" reach fourth place, why did the "Rampant Road" achieve the championship again, why the box office trend was completely unexpected, why did the controversy last week have no impact... What happened last week's weekend?

Turn the hour hand back again, back to the premiere of "The Banshee in the Water" on Wednesday, back to before the controversy began to spread, and back to North America ushering in the biggest midsummer heat wave in history.

"Banshees in the Water" held a grand premiere in North America. At the same time, the competitor "Monster House" was an animated film - and it was not produced by Disney. It could not take away any focus of "Banshees in the Water". Two hundred and fifty media and 800 fans were present, and the premiere of "Banshees in the Water" was very successful. But after the premiere, it was synchronized with the controversy of "Rampant Road", and "Banshees in the Water" also ushered in a nightmare.

The media comprehensive review scored 35 points, 24% freshness of rotten tomatoes, 45% popcorn index, and the theater score "b-".

Oops, it's absolutely terrible. From professional film critics to ordinary audiences, from mass media to theater feedback, the "Banshees in the Water" ushered in a full-scale defeat. Especially the curses on IDC have far exceeded the imagination. After the movie's internal preview, Warner Bros. released rumors. The film's quality is worthy of recognition and a lot of applause. But now it seems that this is all lies. It's just a means for the film company to attract audiences to enter the cinema. The super high expectations collide with the quality of the inferior finished products, and the huge gap is difficult to satisfy. Even for horror movies and thrillers, the quality of the "Banshees in the Water" is far from satisfactory, and comments from all aspects collapsed.

This reminds people of last year's "Saharan Cavalry".

But the situation of "The Banshee in the Water" is even worse, because this is the miserable defeat of M-Knight Shamaran's fourth consecutive work. Every time, expectation is raised high and disappointment falls heavily. Four times in a row, the trust accumulated during the "Supernatural Sixth Sense" period has now been completely zero, and the audience can no longer bear it. The overwhelming curses are almost flooding the Internet.

Knight must thank Lance. Because the "Raging Road" attracted all the controversial firepower, the curse of the "Banshees in the Water" seemed to be covered up and did not attract the attention of the media, which allowed Knight to breathe. But obviously, this "attention" shift is undoubtedly bad news for the box office. It is already trapped by the shackles of reputation, and it is difficult to achieve good results at the box office. Either rely on topic focus and popular hype like the "Da Vinci Code" to arouse the curiosity of the audience. When you walk into the cinema, you will either be defeated like the "Sahara Cavalry" and fall into the ground and collapse thousands of miles. As a result, the publicity momentum that Warner Brothers worked hard to run was drowned in the controversial vortex of the "Raging Road", and even the focus was stolen. The topic effect created by the premiere was completely dimmed, which was clearly reflected on the weekend box office data.

After the box office was released on Friday, it was only 6.8 million, and this set of data made Warner Bros. feel half-hearted. The North American box office market has exploded for two consecutive weeks, which has broken the history of film records, but now it is the "Bonnie in the Water" turn, but it directly jumps off the cliff, shrinking from the 67 million "Rampant Road" to the current 6.8 million, only one-tenth.

One tenth, the comparison of this set of data is too tragic. Even though people have considered the failure of the "Banshees in the Water", they never expected such a grand failure. What's more, before the movie was released, the "Banshees in the Water" was still the most favored side. But now, this earth-shaking collapse caught people off guard, and inexplicably remembered the time when the "Saharan Cavalry" and the "City of Sin".

What's even more terrifying is that after the 6.8 million box office in the terrible Friday box office, the box office on Saturday and Sunday continued to fall, which was equivalent to falling into a quagmire after falling to the bottom, breaking the bottom line endlessly, which completely wiped out the last glimmer of hope of the "Banshees in the Water", and accumulated a box office of 18 million in three days on weekends.

In comparison, the box office of the "Saharan Cavalry" was 15 million.

There is no doubt that this premiere is unsatisfactory - not just unsatisfactory, it is simply furious. Whether from a strategic perspective or from the "Banshees in the Water" work itself, it is a complete failure. Not to mention sniping opponents, Warner Bros. is now in a difficult situation.

The third time, Warner Bros. ushered in a collapse-like defeat for the third time this summer. From "Sea Goddess" to "Superman Return" to "Banshees in the Water", it was not just a failure, but a huge collapse, from reputation to publicity and box office, there was no highlight at all. Such failure will lead to heavy losses in Warner Bros., even the "Banshees in the Water", which has the lowest investment cost, has invested 75 million, not to mention the huge investment in the publicity process. If the global box office of the movie cannot exceed 100 million, the "Banshees in the Water" will probably not be lower than the other two works. If the movie is accidentally released, Warner Bros. will throw 100 million or even more into the water this summer.

For $100 million, even Warner Bros.

In this situation, Barry Mayer didn't know whether to cry or laugh. Is this considered shooting himself in the foot? The controversy over the "Raging Road" is getting worse and worse, but it has caused the "Banshees in the Water" to defeat Warner Brothers in the summer season this year. Go back to the time point, and did it lead to the starting point of all this?

The defeat of the "Banshees in the Water" caught people off guard, but if you see the weekend box office of "Pirates of the Caribbean 2" and "Monster House" this week, maybe Warner Bros. will feel a little comfort. Although this will not help in alleviating their losses.

"Monster House" is an animation produced by Sony Pictures, with an investment of up to 75 million. Originally, Sony Pictures planned to get a bargain. Under the cover of the "Banshees in the Water" charge, they divided up a box office cake with the nature of a family-friendly cartoon, and pulled down the box office of the "Raging Road" in the next week. But the ideal is full, and the reality is skinny. The media comprehensive review of 68 points and the Rotten Tomato Fresh Index of 74% are far from enough for an animation. What's more, it was completely suppressed by the "Banshees in the Water" and "Raging Road" during the publicity stage, and the audience traffic was not expected at all.

However, compared with the disappointed "Banshees in the Water", "Monster House" still has an advantage in terms of mass base. Given that "Pirates of the Caribbean 2", "Banshees in the Water", and "Rampant Road" are not movies suitable for children to watch, and "Car Mobilization" has been released for seven weeks, and the freshly released "Monster House" naturally became the best choice for family movie viewing. Therefore, "Monster House" finally achieved a box office of 22 million on the weekend.

However, this result still made Sony Pictures look yellow. Even if the box office of the cartoon will be longer, such premiere results still indicate the failure of the movie. Perhaps the loss is not as big as the "Banshees in the Water", but it still still suffers losses. Following last week's "Dwarfs" Sony Pictures hit the wall with two consecutive works. If coupled with the "Life Remote Control" that has been hit by the subsequent box office decline, Sony Pictures' performance this summer is far lower than expected.
Chapter completed!