This article by the patriarchal action group is a shocking moment. At the end, it even sarcastically mocked Lance. Felicity Hoffman starred in the work "Traveling America" ​​last year, and is still being ridiculed by people. She plays a man who wants to become a woman in the movie.

After the article was published on the Internet, it instantly triggered a fierce reaction from conservative forces in all aspects of the United States, directly igniting the craze. On the first day alone, three conservative groups issued official statements expressing their support for the patriarchal action groups. Some even posted a vote on the Internet for "joint boycotting the road of violence" in the hope of calling for more and more people to join the protests.

At 6 p.m. Thursday, 150 members of the patriarchal action group gathered at the gate of Captain's Theater on Hollywood Avenue in Los Angeles to hold a protest. "This is undoubtedly an insult to men and a distorted interpretation of our traditional culture! If this work is allowed to continue to be released in a hot spring, the next generation of teenagers will fall into the abyss of depravity, which is the beginning of the demise of the entire country!" They called on all men and "real women" to join them, resist the "razy road", and refuse to enter the cinema. They also said that they will officially launch a protest march in the top ten cities in the United States next week, hoping that more people can support their actions.

The group protests have become a catalyst, which has instantly brought the popularity of hype on related topics to the extreme. Originally, the "Rampant Road" was the biggest hot spot in the past week, and now it has added fuel to the fire. After receiving the news, all news media flocked to the Captain's Theater, hoping to pay attention to the latest trends as soon as possible.

The development of things was really too rapid, which caught everyone off guard. Charlie Sheen suddenly attacked last night. The men's rights action group wrote a letter to call for a demonstration in the evening. Everything was obviously planned, just to catch them off guard without Chaos Pictures. Moreover, once the protest march next week can be completed, this will be a very serious blow to the box office of the "Rampant Road".

As we all know, the reason why the summer season can be independent is because major Hollywood film companies have targeted people's enthusiasm for outdoor activities in summer. Among them, the male market is undoubtedly the top priority. After 2009, the proportion of the female market in the summer season has slightly risen, and there have been many summer popcorn specially created for women. But on average, men are still the main force in the box office market, accounting for 60% or even 65% of the proportion.

After the shooting incident on the premiere of "Batman Prequel: The Dark Knight Rises" was the best proof that the box office of the box office in North America was unfortunately unable to surpass the previous work "Dark Knight". Now the "Rampage Road" obviously encountered the same situation. The sniping of the patriarchal action group will undoubtedly become the biggest obstacle to the box office next week and even subsequent box office.

Chaos Film suddenly fell into panic, and this situation was extremely difficult for any company.

This reminds people of the emergence of "Brokeback Mountain" last year. Controversy over homosexuality broke out to all corners of the United States. Utah, the most conservative state, directly announced the ban on the film. Conservatives and religious groups in the United States jointly boycotted "Brokeback Mountain" to register for the Oscar. The chairman of important conservative forces also publicly stated, "I think banning the release of the movie will make the audience realize that there are some bad things in this movie, which is more important to young people." President George Bush's response represents the attitude of mainstream American society towards such works. "I haven't seen it yet, but I have heard of it."

In fact, the protests encountered by "Brokeback Mountain" are not serious, because the movies carry the banner of "political correctness". The issues involving discrimination are always very sensitive. Homosexual discrimination and racial discrimination are all hot potatoes that cannot be encountered, especially the United States advocates "freedom of speech", just like "Fatus 911" that publicly condemns the president. Even if the White House hates it deeply, it can even manipulate behind the scenes to reduce the release of the movie, but they cannot ban the release of the movie. The same is true for the "fourth citizen" who later reflected the Edward Snowden Drdnden incident. Therefore, "Brokeback Mountain" was able to move forward in the controversy.

The issue of gender discrimination is no exception. In fact, similar discrimination can almost be said to be the industry's unspoken rules. Everyone knows it, but no one will take the initiative to raise it because on the surface, the opposition is "politically incorrect". In the current environment of trying to eliminate discrimination, such remarks are simply untenable. Gender discrimination is a topic that is more politically correct than homosexuality. Nearly half a century after advocating equality between men and women, no one dares to so blatantly carry out "discrimination" to the end. Of course, extreme conservative groups are an exception.

What's more, the "Raging Road" is more innocent than the "Brokeback Mountain". "Brokeback Mountain" really tells a homosexual story, which is the main line of the whole story. It is impossible to encounter controversy, not only does the "Raging Road" not only discriminate against men or women at all, but naturally does not discriminate against women. The whole movie really advocates equality that eliminates gender barriers, and true equality, but now it has inexplicably become a target of guns, which is really ridiculous.

The protests faced by the "Raging Road" are far more turbulent than "Brokeback Mountain". After all, the latter is just a literary work. It started from the Venice Film Festival and slowly fermented. The entire upward curve is very mild, but the "Raging Road" is a summer box office blockbuster. It also broke the film history record on the premiere weekend. The controversy erupted like a volcano, with a magnificent momentum of collapse and cracking.

When Lance received a call from James Corden, he was about to enter the live broadcast room of the radio. The crew of "Rampant Road" was conducting intensive publicity in Miami. After listening to James' explanation, Lance was a little silent for a moment. If there was no Warner Bros., Sony Pictures or Disney behind this, Lance would definitely not believe it, but no matter who is the driving force behind the scenes, Chaos Pictures is now facing severe tests.

Even large film companies are extremely difficult to face such a crisis. You can tell from last year's "Brokeback Mountain". Focus Pictures' public relations skills are the top in the industry. Universal Pictures is still standing behind them, but in the end they were unable to turn the tide. What's more, Chaos Pictures.

However, before the release of "Rampant Road", Lance expected the day to come. He discussed feminism in 2006, which was the same as the discussion of homosexuality in 2005. To be precise, when conceiving this project, Lance had already made all-round considerations. However, the reality was even more turbulent and exciting, far exceeding Lance's expectations. "So, what do you want us to do?" James' inquiry voice came over. At only 6:15, the parade and demonstration at the entrance of the Captain's Theater only lasted for a quarter of an hour. If it was properly handled, this public relations crisis could still be strangled in its infancy.

Lance couldn't help but gently rub his thumb with his left hand again. He knew what James meant, but this public relations crisis was inevitable. He avoided the first day of the first day and could not escape the fifteenth day. He could not wait for his opponent to make moves and then deal with them again. Instead, he should take the initiative to resolve the crisis. If possible, turn the crisis into motivation and create public opinion momentum for the "razy road". Not only can he reach a new high in box office, but he can also start preparing for the awards season at the end of the year, killing two birds with one stone.

However, it is easy to say but difficult to do. If you are not careful, you will get covered in sewage and you will not be able to wash it in vain.

"Call the police." Lance gave a simple answer, which made James stunned. He thought of many ways, but he missed the simplest and most direct way. "But" James said, "What should I do if the public relations crisis is? How to deal with it next? But Lance interrupted him, "I will ask Percy to call Dorothy, and I will talk about it after the live broadcast ends."

After hanging up the phone, Lance took a deep breath and returned to peace again. He walked into the radio live broadcast room and calmly devoted himself to publicity. It was not that easy to defeat him and defeat the "Raging Road". Now the situation is the result of hard work, so he certainly would not be without any preparation.

The Captain's Theater soon welcomed Los Angeles police. Since the protest was initiated temporarily and without permission from the City Hall, their actions had already hindered public safety. Under the urging of the police, they had to dissolve it on the spot. The empty protest lasted only less than twenty-five minutes, and then it ended, waiting for the formal protest next week.

Chaos Film finally survived the first wave of public relations crisis.

However, this protest, which was like a summer thunderstorm, was far from that simple. After major newspapers and media reported this event and the article of the patriarchal action group, the topic began to rise slowly, not only within the film industry, but also began to spread in other areas of society, gradually evolving from a simple entertainment event to a social event.

Things gradually became unstoppable.
Chapter completed!