In the second week of July 2006, "Rampant Road" ranked the North American weekend box office champion without any suspense, not only shattering the intention of "Pirates of the Caribbean 2" to win the championship again, but also put forward a positive blow to its competitors.

People couldn't help but think of Lance's arrogant and confident remarks at the premiere of "Rampage Road", "Captain Jack Sparrow, are you ready?" Everyone was waiting for Lance's joke. The collision between "Rampage Road" and "Pirates of the Caribbean 2" was almost an egg hitting a stone. Once "Rampage Road" is defeated miserably, what is waiting for Lance will be a catastrophe. You can imagine the positive attitude of the media to take advantage of the situation with your knees. But now, the situation seems to have undergone a subtle change.

Because, "Pirates of the Caribbean 2" was really slapped in the face and slapped hard.

Since Disney never responded to Lance's provocation, Jerry Brookheimer also rarely remained silent. The media's hype did not cause any turmoil - or it had not yet erupted, so the media jokingly called this duel "Lance's left hand and right hand fight, and it was a joyful fight." No matter who laughed to the end, Lance was the biggest winner, but Disney could only force himself to smile.

In the face of the absolutely strong performance of "Raging Road", the market of "Pirates of the Caribbean 2" was severely squeezed, with a drop of as high as 60% the next week, and only achieved 54 million in three days on the weekend. Although this result is even better than the premiere weekend of "Superman Return", although the decline is almost maintained within 60%, at other times, "Pirates of the Caribbean 2" won the championship again, the decline is not a problem, but the decline is far beyond Disney's expectations. You can clearly feel the serious tilt of the entire market. Originally, people were worried that "Pirates of the Caribbean 2" had taken away all market potential. This is a bad news for the premiere weekend of "Raging Road", but the facts are reversed. "Pirates of the Caribbean 2" became the direct victim of this head-on decisive.

What made Disney even more frustrated is that Warner Bros. did not gain any benefits. In order to fight for the Independence Day schedule, there was also the first week of July, and there was a exchange of interests at that time. But now it seems that both sides have made a mistake. The performance of "Superman Return" in the Independence Day schedule was simply terrible. Not only did they lose to "Spider-Man 2", but the box office performance of "World War" in Independence Day, and even almost lost to "Independence Day" - the latter was a work released in 1996; "Pirates of the Caribbean 2" also encountered a fierce sniper from the "Raging Road", and the decline ratio was not optimistic, which also means that North America, which was a foregone conclusion, began to become uncertain in a moment.

Therefore, even if Disney wants to vent its anger on Warner Bros., there is no way to do so. It can only stare at the "Rampant Road" recording the powerful force of the screen, and it is helpless.

Not only did the weekend box office drop exceed expectations, but even the cumulative box office in the two weeks did not meet the expectations. Although the "Raging Road" was only released on three days on the weekend, the premiere on Wednesday and the subsequent publicity situation still affected the mid-week box office of "Pirates of the Caribbean 2" from Monday to Thursday. This caused a second blow to the cumulative box office of the movie. Disney was suppressed and had no temper at all. It seemed that the entire North American market was tilting towards its competitors. Disney was really familiar with it - they were still pressurers last week and became victims this week.

"Pirates of the Caribbean 2" has surpassed the threshold of 200 million in two weeks, reaching 235 million, exceeding the book cost of the movie of 225 million. Countless viewers began to celebrate, exclaiming that "Pirates of the Caribbean 2" will create a historical role to become the seventh work in film history with a box office of over 400 million, but Disney is a dumb and can't say anything.

"Faced with the fierce 'Raging Road', Captain Jack Sparrow was obviously not ready." This was a joke from the "Chicago Tribune", which caused laughter.

But in comparison, the box office of "Pirates of the Caribbean 2" achieved a good weekend record in the next week, and a box office decline of 60% is still within the acceptable range. "Return of Superman" is the real life. After being excluded by "Pirates of the Caribbean 2" last week and handed over a 58% drop, this week was crushed by "Rampant Road" and once again handed over a 50% drop. Warner Brothers was completely defeated, and even their anger was not excited.

"Superman Return" has fallen for two consecutive weeks. Judging from the data alone, it seems not that scary. However, it must be considered that the box office of the movie's premiere weekend was only 52 million, and such a drop cannot be compared with 60% of "Pirates of the Caribbean 2". In the third week of the release, the weekend box office of "Superman Return" has dropped to 10.9 million, barely reaching 10 million, and has not fallen to a million level even more miserably. For "Superman Return" who spent 300 million, even the last layer of fig leaf was simply torn off.

The cumulative box office in three weeks was only 155 million.

Yes, the three-week cumulative box office of "Superman Return" has not even surpassed the box office of "Raging Road" premiere weekend. Such a huge difference has forced all Warner Bros. All the beliefs of counterattacks have been wiped out. Obviously, how to reduce the losses of "Superman Return" is the issue that Warner Bros. needs to worry the most, rather than how to attack "Raging Road" - now it seems that the threat the "Banshees in the Water" will also be very limited. "Superman Return" is likely to be worse than last year's "Sahara Cavalry". If you are not careful, the amount of losses will set a new Guinness World Record. Barry Meyer is really going to start to have a headache.

At least Disney can force herself to smile, but Warner Bros. can't even squeeze out the fake smile.

Even if the strong are like Barry, even if the hero is like Barry, he can't help but start thinking, if he had not broken up with Lance and handed over "Superman Return" to Lance to direct, or, at least, like "Pirates of the Caribbean 2", the script will be written by Lance, then will the current situation of "Superman Return" be different? And will the DC universe depicted by Lance reveal a prototype?

This idea is like a poison, and it cannot be removed after being contaminated.

But Barry is Barry after all, and he knows that the most useless emotion in the world is regret, because regret cannot change anything. Instead of standing here and regretting, it is better to base yourself on the present, look forward to the future, and turn the situation back. Lance's rise is no longer stopped, and the relationship between Warner Bros. and Chaos Film will inevitably need to be adjusted in the future. Perhaps, with Lance's ambition, he still has some idea about the DC universe, at least at this point, they should have a common language.

However, Barry was not ready to respond immediately. Since things have developed to this point, he will wait and see. What will happen next week between the "Banshees in the Water" and the "Rampant Road"? There is no much difference between losing once and losing twice, but if you win again after losing once, then there is a huge difference.

The living space of "Superman Return" was squeezed by "Pirates of the Caribbean 2" and "Rampant Road". Whether the North American box office can exceed 200 million is still unknown. In the third week of its release, it has already dropped to fifth place in the North American weekend box office rankings, which is extremely bad.

The two comedy movies "Dwarf" and "Same / Three People" occupy the third place respectively and fourth place respectively. The box office of these two works was severely squeezed without exception, and the performance was far lower than expected. The weekend box office of "Dwarf" was only 16.3 million, while the weekend box office of "Same / Three People" was 16.2 million. The gap between the two was less than 100,000 US dollars, which ranked the seats. At the same time, the media comprehensive reviews and popcorn index of the two works also performed mediocrely. It is certain that they still had nothing to do with the box office battle in the next summer.

Sony Pictures originally planned to become a messenger, hoping to win with surprises, and take advantage of the fisherman when he took advantage of the fisherman. Unexpectedly, his opponent was absolutely strong. Before the stick started to stir up, he was broken off. Then Sony Pictures stared at the side with his eyes wide open, as if this summer box office battle had nothing to do with them at all. He completely withdrew from the core battle circle and watched Disney retreat under the devastating sweeping momentum of the "Raging Road".

Is this a good thing? Or is it a good thing?

In the second week of July, the North American box office rankings were settled, "Rampant Road" topped the top, "Pirates of the Caribbean 2" retreated to the runner-up, "Dwarfs" narrowly defeated and occupied the third place, "Three People in the Same/House" unfortunately ranked in the palace, "Superman Return" plummeted, only ranked fifth. After that, the outstanding works such as "The Queen of Prada", "Car Mobilization", "Life Remote Control", "Unt-to-Touch Lovers", and "Crazy Father" occupied the remaining places in the top ten respectively.

Undoubtedly, this list really fell below many people's glasses, and many people guessed the beginning, but no one expected such an ending.

This also makes the North American box office list more lively next week. If the first week's box office outbreak is more because of Lance's signature, the powerful publicity of viral videos, and the fanatical audience is dazzled to join in the fun. Everything seems to be traced. Then the "Raging Road" of the week's decline will usher in a real severe test. The second showdown between "Pirates of the Caribbean 2" and "Raging Road", the coming of "The Banshee in the Water" and "Monster House", coupled with the shackles of the R-level movie laws and the laws of cult movies, as well as the elegance of female audiences and the picky reactions of male audiences, all of which make the suspense more difficult to predict, the explosion points one after another, even more exciting than this week's box office battle.

This is the summer season that people have been waiting for for a long time, isn’t it?
Chapter completed!