There are many factors that measure whether a work is successful, and the most objective and truest one is undoubtedly time. Only works that have withstood the test of time can truly be called "classic"; but the factors that measure whether a work is successful in business are simpler, such as box office, peripherals, videotape rental, overseas copyright, etc., which is basically the case. The audience is the only judge who can influence business performance. The popcorn index and theater score are the best reference values.

The most highly-received works in this summer so far, the media comprehensive review of "X-Men 3" is 58 points, the popcorn index is 62%, and the theater score is "a-"; as for the "Superman Return", the feedback received between different audience groups is 72 points, 61%, and "b+" respectively; finally, the "Pirates of the Caribbean 2" that just created history last week, the media comprehensive review is 53 points, the popcorn index is 72%, and the theater score is "a-".

"Pirates of the Caribbean 3", which has won a big box office victory so far, has taken the lead in both the popcorn index and the theater score. "X-Men 3", which achieved a box office explosion on the premiere weekend, also performed well. Only the data of "Superman Return" was unsatisfactory, and it ushered in an unimaginable defeat-

Of course, this is also relatively speaking. In fact, the premiere of "Superman Return" was 52 million on the weekend and accumulated 140 million in two weeks. Compared with the "X-Men 3"'s results of "Superman Return" in two weeks, the gap is not as exaggerated as imagined. It is just that the results are so disappointing considering the high cost and huge investment of "Superman Return".

For summer commercial blockbusters, poor media comprehensive review performance is not the end of the world. As long as it can be recognized by the audience, the box office will still be guaranteed. The popcorn index can exceed 70%, which means that the audience's enthusiasm is enough to ensure that the subsequent box office of the movie will not be too weak; and the theater score can be maintained at the "a" level, which is the trailer for the box office explosion. For popcorn commercial movies, even the "b+" score is unsatisfactory. The audience's response is the guarantee of the box office explosion!

For reference, the current box office champion of film history "Titanic" has a popcorn index of 70%, and the theater score is "a+".

As a cult movie, the popcorn index and cinema scores are undoubtedly the most severe tests, and there are still differences between mainstream audiences and mainstream media. For the audience, they will not consider artistry, breakthrough and originality, "whether good or not", "can't understand it", and "not irritating" are the key to determining their attitude. As a cult work represented by "non-mainstream, subculture", it will undoubtedly be the biggest challenge of the "Rampage Road" - compared to last year's "City of Sin", Lance has undoubtedly gone further, more biased and more evil on the road of cult movies this time. Even for the enthusiasts of cult movies, this is a brand new challenge.

But, the popcorn index is 86 percent, and the theater score is "a-"!

Incredible! Incredible! Incredible! Such results are definitely a celebratory data in any summer season or in any work. The audience's reaction is like a volcano, and the horrifying momentum cleared the last obstacle to the rise of the box office of the "Raging Road"!

At this moment, people have come to their senses. Chaos Film has already started to make arrangements since October last year, explaining the concept of wasteland doomsday step by step, making the audience familiar with the film style step by step. The madness of viral videos has even made the cult style of "Rampant Road" get rid of the wholeness of subculture and strides forward to join the mainstream culture ranks.

The video click rate of Youtuan, the number of remakes, the number of Facebook group members, and the number of video forwardings all prove that the "Raging Road" is irreplaceable and important in the new generation - obviously, the wasteland doomsday of "Raging Road" is not just a popular culture, but also a kind of unique and imaginative cool culture, which has been enthusiastically sought after by the new generation.

More importantly, the fourth wave of virus is a video propaganda has not yet subsided. The frenzy of attention and imitation driven by star actors has shown no sign of disappearing. This has also made the "Raging Road" gradually separate from the younger generation and spread between a wider mass base. Especially the concept of "from reality to the doomsday of the wasteland" in the video has made the audience mentally prepared.

Therefore, the cult style has become an important label for the "Raging Road", attracting people's crazy pursuit. This also made a miracle in the history of cult movies!

The media reviews have exploded, the Rotten Tomatoes have exploded, the Popcorn Index has exploded, and even the theater scores have exploded. Now, is there anything else that can stop the box office explosion of the "Raging Road"?

No one will ignore that the feedback from "Pirates of the Caribbean 2" has exceeded "Pirates of the Caribbean 2". So, does this mean that the latter's premiere box office history that was just created last week is really going to be refreshed again? The slump in the early stage of the entire summer season is not for "Pirates of the Caribbean 2", but is waiting for the collision between "Pirates of the Caribbean 2" and "Pirates of the Caribbean 2"? Is "Pirates of the Caribbean" really going to be a big hit?

Even now, when this possibility comes to mind, no one still feels real.

A work created by a medium-sized film company like Chaos Pictures looks like an ugly duckling mixed into a swan group in the summer season dominated by six major studios; a work created with all the power of the company, a work forced to go to Africa to shoot, a work with strange style and unpopular themes, every detail reminds people of the "Cutting the Throat Island" movie in the 1990s, and exudes a premonition of defeat from the inside out; a work that is completely at a disadvantage from the theme to cast, from content to publicity, from style to publicity, as the only hope of the entire crew, Lance offended the Hollywood large-scale production forces at a critical moment and offended the Hollywood Academy forces, almost every detail exudes a breath that his family can't recognize...

But even such a work, such a work bound by countless theorems and laws, reverses physics and mathematics, and bursts out unimaginable energy, just like humans flying into the sky against gravity. Even using words like "incredible" is not enough to describe the inner surprise and the shock of the soul. They can only become a bystander in total.

In the face of history, personal power is so small. At this moment, this absurd but real feeling is slowly flowing in the North American market. Is the "Rampant Road" really going to open a new era?

On Friday, July 14, "Rampant Road" was released in 3,645 theaters across the United States. The number of venues is comparable to 4,000-level works such as "Superman Return" and "Pirates of the Caribbean 2". Even in this summer, all the premiere venues of 100 million-level works are not ranked. They are completely accommodating the last seat. Even after the "Superman Return" in the third week of the release, there are still more venues than "Rampant Road". From this side, it can be seen that Chaos Pictures, as a newly emerging medium-sized company, has huge limitations in the distribution department, which must be made up by time and money - a gap that cannot be made up for Chaos Pictures.

However, 3,645 theaters have set a new record for R-rated movies, breaking the record of 3,603 premiere venues three years ago in "The Matrix 3" - obviously, major theaters have already had enough confidence in Chaos Pictures, especially after experiencing three consecutive box office wins of R-rated movies.

More importantly, the "defect" of the number of venues did not stop the enthusiasm of the audience. After the premiere, the vigorous noise finally found a channel for venting, and it broke out unscrupulously. The entire North American mainland set off a movie viewing frenzy. Since the movie was fully released in more than 3,000 theaters, and major theaters also arranged enough screens for screening, there was no grand occasion where tickets were hard to come by, but almost every cinema in every city was paying attention to the "Rampage Road". It seemed that the first thing everyone did when they entered the theater was to buy tickets for the "Rampage Road".

Even though I was mentally prepared early after the premiere, such a grand occasion was far beyond expectations.

You should know that "Raging Road" is not "fighting" by one person. "Pirates of the Caribbean 2" released last week will inevitably occupy the main body of the market. Secondly, the weekly box office decline is closely related to the premiere of "Raging Road". In such a two-choice choice, it is hard to imagine that everyone will choose "Raging Road" and even in Hollywood movies, they dare not shoot like this; in addition, Sony Pictures' "Dwarf" and Universal Pictures' "Same/House Threesome" also premiered this week. Two medium-cost comedy movies cannot be underestimated. For those who like comedy, only two comedy movies broke through the siege in the past two months, and the market potential has not been explored, and the combat effectiveness of both works cannot be underestimated.

But now, even the cinema staff have an illusion, "Does everyone come to see the 'Rampant Road'?" Even though "Pirates of the Caribbean 2" created the premiere box office record last week, it seems that it has not reached such a grand occasion. This is really...no sense of reality, everything is like a lie scam. Could it be that this is a prank documentary filmed by a certain TV station in secret?

The scattered speculations ran throughout Friday, until the box office was released on Friday, and disappeared in an instant. All the voices in North America were completely wiped out. I could only look at the set of data, the set of numbers that could not lie, and my head was directly knocked off, and I only had one thought in my mind:

Could it be that the box office statistics of the exhibition relationship were wrong?
Chapter completed!