With a budget of 300 million US dollars, the budget for "Superman Return" is as high as 300 million, which is undoubtedly the best in film history. This is just the shooting budget, not including the investment in the publicity stage. It is no exaggeration to say that this is a huge sum of money that Warner Bros. has invested in opening up the situation in the next ten years. The success or failure of "Superman Return" will determine their future long-term plan, and it will affect their whole body.

Before the release of "Superman Return", the confrontation between Warner Bros., Sony Pictures and Chaos Pictures was a hot topic, which also added more highlights to the release of the movie, but even more highlights, it was not as good as the movie itself. Professionals generally hope that "Superman Return" can achieve good results. After all, the Batman series restarted by Warner Bros. has been recognized, and after having experience in testing the waters, it will definitely go to a higher level.

Considering that "Superman Return" was released on Wednesday and after the box office was shared on Wednesday and Thursday, the box office on the premiere weekend was difficult to explode with a historical record-breaking impact, but professionals still believe that "Superman Return" has the hope of achieving more than 100 million US dollars in three days of the weekend. It is generally predicted that fluctuations between 90 million and 105 million, while the box office data on the first five days will undoubtedly exceed 140 million.

More importantly, after the weekend, Tuesday is the Independence Day holiday, which is undoubtedly a good opportunity for "Superman Return" to rise sharply. According to professionals' predictions, "Superman Return" is likely to have a box office of nearly $200 million seven days after its release, becoming the strongest competitor of "Pirates of the Caribbean 2" this summer. These two works will compete for the summer championship.

This is also the reason why the summer season's final battle is so exciting. One "Return of Superman", the other "Pirates of the Caribbean 2", both works have the potential to top the year-end championship; the other "Rampant Road" is like an irregular time bomb, and no one can predict where the potential of this work will go. The showdown of these three works, coupled with the disruption of a series of works, the final battle full of countless suspense is indeed exciting.

After the performance of many works in the first two months of the summer vacation was far inferior to expectations, the explosive power of the box office market continued to accumulate with the advancement of time, and it also doubled, which also means that the next final battle is likely to reveal an incredible historical record. After the premiere of "Return of Superman", the excellent praise of the media comprehensive review was even more eye-catching, and it seems that all signs indicate that the next one will be a time to witness history.

But the cheers came to an abrupt end, and the expectation fell into the ice cellar, as if even the sunshine in California was stained with a layer of frost.

The box office statistics for the premiere of "Superman Return" were released, with 52.5 million in three days on weekends and 84 million in five days on the first week. This result is too slight even if it is used to describe disaster. You should know that the premiere of "Da Vinci Code" was 77 million in the weekend, let alone the "X-Men", but "Superman Return" only earned 84 million in the first week of premiere?

Not to mention that it exceeded 100 million on the weekend, even the first five days of the week were far from reaching the threshold of 100 million.

Perhaps, if this data is taken separately, it sounds very good, at least better than the books of "Mission Impossible 3" and "Car Mobilization"; objectively speaking, this data is much better than the collapse of "Sea God". Moreover, thanks to the outstanding media reputation, the subsequent decline curve will not be too serious. However, compared with the investment cost of 300 million, the publicity investment of more than 50 million, and the super high expectations before the release, this data can be said to be a direct sentence of "Superman Return" to the death penalty, unless the subsequent box office can get out of the "Titanic".

However, the reason why the "Titanic" is the "Titanic" is because no one can copy its miracle.

I was puzzled and almost everyone showed a look of surprise, not understanding what was wrong with the link.

To make a horizontal comparison, the biggest surprise of this summer season is undoubtedly the "Da Vinci Code". So far, the cumulative box office has nearly crossed the 200 million threshold, and the investment cost is also controlled within the effective range. The media review of this work is only 46 points, while "Superman Return" is 72 points. Such a huge gap seems to be a typical comparison between summer season works and awards season works, but "Superman Return" is not an awards season work. This is a complete summer season popcorn. Director Brian Singer has created the first two works of the "X-Men". Even if it is not a high or a climax, it will not make people drowsy... right?

From a publicity perspective, project establishment stage, preparation stage, shooting stage, early stage, premiere stage... As a well-deserved leader in Hollywood, Warner Bros. has its own strategy for how to operate commercial movies. The vigorous publicity momentum is not inferior to "Pirates of the Caribbean 2". If it weren't for the "Raging Road" disrupting the situation with a dark horse, "Superman Return" would undoubtedly be one of the most highly-respected works this summer. Perhaps there would be no controversy if it were to remove "one".

What's more, Superman can be said to be the most familiar character to non-comic lovers. For ordinary audiences, Superman's image has been deeply rooted in people's hearts. The reason why the movie adopts the name "Superman Return" is to announce to everyone that the superhero character they are most familiar with, liked and loved has officially returned. Just this appeal is "Spider-Man" and "X-Men".

So, where is the mistake? Why is the premiere weekend only 50 million data? Why is the box office performance on Wednesday and Thursday far from satisfactory? Why is the audience's love lost while the media comprehensive review has achieved excellent results? Why, why?

Not to mention crushing the "Raging Road" and fighting against "Pirates of the Caribbean 2", this achievement is far from satisfying even in terms of "Superman Return" itself.

But now he has no turning back. "Superman Returns" will face the impact of two powerful competitors in the next two weeks. Warner Bros. is now stuck in a very awkward position. He wants to put pressure but is not strong enough. He wants to give up but faces a huge investment of $300 million; he wants to protect himself, but depends on the expressions of "Pirates of the Caribbean 2" and "Rampant Road". This showdown that attracted the focus of the world has just begun, and Warner Bros. fell into the pit, and now it is "exciting".

Should everyone appreciate "Pirates of the Caribbean 2" and "Rampant Road" join forces to fight "Superman Returns"? The scene is really too beautiful.

Barry Mayer's mouthful of blood surged into his throat, but he had to swallow it. From "Sea God" to "Unt touched lovers" to "Superman Return", Warner Bros. issued three duds in a row this summer, which was simply a nightmare that he couldn't wake up. But what's even more terrifying is that since last year's Oscar, Barry planned to suppress Lance's arrogance and even issued a ban order. He joined forces with other large studios to force Lance into the corner, but was escaped by Lance again and again. "Superman Return" was their last chance, but now he is missing it, which means... it means that Warner Bros. has lost all face and lost all face. This is the real disaster, comparable to the box office data of "Sea God".

Immediately afterwards, Independence Day came, and the box office of "Superman Return" still did not improve at all. On the Independence Day holiday, it only earned 10 million a single-day box office, which was as bleak as the face of a homeless tramp who was unable to eat in the slums. In the end, the movie was released for seven days and achieved a box office of 108 million US dollars.

At least it has passed the threshold of 100 million. However, the movie has actually fallen to this point. It has to praise the results of over 100 million in seven days. After the box office data bottoms out, it will break the bottom line and continue to sink.

It was released vigorously and failed vigorously. "Superman Return" once again continued the strange development curve of this summer, which made people scream incomprehensible. Now people cannot predict the box office prospects of "Pirates of the Caribbean 2" and "Rampant Road". This year's box office market in North America's summer season is really too weird.

"Superman Return" is beyond his reach. Under the bombardment of a series of subsequent works, he is already unable to protect himself, but this does not mean that Warner Bros. has to give up easily. This year, Warner Bros. has a killer weapon hidden behind. "The Banshee in the Water" released in the third week of July. This work will shoulder the heavy responsibility of sniping the "Rail of Furiousness".

Barry can withstand the failure of his works. Warner Brothers has a deep foundation, and the failure of several consecutive works will not be a damn bad; but Barry cannot withstand Lance's victory. This not only involves face issues, but more importantly, he is fighting for a breath, and the breath stuck in his throat cannot be swallowed. Even if "Superman Returns" fails, Barry will drag Lance into the water together, watching Chaos Films be dragged down bit by bit by bit by bit by bit by bit by bit.

He will never give up easily. At this stage of the competition, he has already gotten rid of the simple concept of victory and loss, and it is even more of a battle of momentum. If there is no way to stop the "razy road" this time and there is no way to stop Lance, then things will be basically a foregone conclusion, and no one can stop Lance in the future. Lance will enjoy the treatment of a top director like James Cameron and Steven Spielberg, and truly hold the right to speak and initiative in his hands; and Lance is more dangerous than other big directors because he is unscrupulous, because he is arrogant, and because he is unscrupulous.

"Raging Road", this is the last chance. Barry knows this, and I believe that senior executives of major Hollywood film companies also know this, but now there are very few alliances standing in the same trench as Barry. Are Sony Pictures and Disney willing to snipe Lance with all their strength?
Chapter completed!