Watching Jessica's voice disappear into the snowy street, the long red dress wrapped in the black plum coat, just revealing a hem of the skirt, swaying in a hurry and chaotic manner in the cold wind.

"I thought you would invite her to lunch." Hayden walked over and teased with a chuckle.

Lance ignored Hayden's words and pursed his lips slightly. After speaking, he spoke with a completely different topic, "How is the quality of the material in the shooting just now?"

Hayden shrugged confidently, "If you ask for that sense of reality, then I can't see any problem. You should believe in my ability." This sentence brought Lance's questioning look. Although he didn't say anything and just looked at it with concentration, Hayden still felt guilty and curled his lips, "I have never used a home digital camera, and I have done my best to the quality of the picture."

Lance still didn't say anything, just raised his eyebrows and pursed his lips and thought about it seriously, then lit his chin, then turned his head and looked elsewhere again. This made Hayden hate it, but it was still lacking confidence. "If you are not satisfied, I will go in and record it again during the next screening. The coolie without any reward, which is only willing to do it for our friendship. You are still picky..."

The words behind disappeared directly because he saw the playful smile on the corner of Lance's mouth. Hayden didn't understand what he was being fooled by Lance, so he had known Lance for so many years. Hayden stood in depressedly, his tongue twisting between his teeth, his face full of helplessness, but he couldn't vent.

Finally, Hayden could only give up and sigh, showing the measure of "adults don't remember villains' mistakes", "So, what are you doing for this video?"

"Record the audience's viewing experience." Lance said naturally.

"I know this, you said it before you asked me to do this, I mean, what's the use of you taking this video? Who are you going to show it to?" Hayden asked curiously.

Hayden rushed to Park City temporarily, not only as a representative of the crew of "City of God", but also shouldered important tasks.

Lance gave Hayden a home digital camera and asked Hayden to record the movies of the audience in the screening hall, which was obviously not an easy task. The lights in the cinema were dim, and the image quality of the home digital camera was generally not high. It was almost foreseeable that the quality of the shot could be described as a "disaster". But even though Hayden explained everything, Lance insisted. This posed a arduous challenge to Hayden.

"Propaganda." Faced with Hayden's question, Lance only gave a simple word. This is the second preparation Lance made to promote "City of God".

It has been several years since the home digital camera was released, and its true reputation was because of the student work "Blair the Witch" in 1999. This movie, which was completely shot by a home digital camera, cost only 35,000 US dollars, but finally achieved a box office of 300 million US dollars worldwide. It is one of the most profitable movies in the entire history.

Later, a series of works shot by home digital cameras were directly spawned, but none of them could attract more attention. Until the "Spiritual: Ghost Record" released in 2009, this work that used pseudo-documentary shooting techniques caused a sensation again. However, compared to "Witch Blair", the success of "Spiritual: Ghost Record" is more due to the novelty of publicity methods.

"Spiritual: Ghost Record" was originally unwilling to be released. In 2008, the DVD was released first, and it was not until 2009 that it got the opportunity to enter the cinema. At the beginning of the release, it was only limited to the screening in thirteen cities, so at the end of the poster and trailer, "Do you want to see this movie in your area? Apply now!" It encouraged everyone to apply for screening on the official website of the movie. This method undoubtedly aroused the audience's curiosity.

At the same time, "Spiritual: Ghost Record" was also previewed, and the audience's live reaction was recorded and put on the official website of the movie as part of the trailer. The real reaction of the audience's movie viewing process is undoubtedly the best publicity method, which further makes the audience feel the desire to enter the cinema.

This is viral marketing. Lance is now planning to replicate this viral marketing strategy, which led to Hayden's task.

Although "City of God" is not a horror movie, the audience's reaction will definitely not be so exaggerated; but as a real to cruel pseudo-documentary work, the impact and shock brought to the audience by "City of God" is beyond doubt, and it can even be said to be far beyond imagination and is even more realistic than horror movies.

Therefore, truly recording the audience's viewing reactions can allow other audiences who have never watched the movie to directly understand the style and content of the movie. This method is more direct and effective than any sweet talk. At that time, with the correct slogans and posters, the attractiveness of "City of God" to the audience will rise sharply.

However, this is just Lance's idea. He was also one of the audience just now, so he didn't know what the audience's specific reaction was. Whether it could achieve the expected effect was also an unknown. He still needs to go back and confirm it later.

Looking up, Lance saw the third preparation he had made, "Javier! Are you really here?" Lance showed a sincere smile on his face when he saw Javier Ulier coming.

Although Lance had previously sent an invitation to Javier, he was not sure whether Javier would leave the hot and wild Rio de Javiero and come to the snowy Park City. Lance even made an alternative: he contacted other reporters to write a press release and asked Javier to post it on his blog.

Lance's third preparation is Javier's blog, the blog that records all the interesting things from the opening of "City of God" to the completion of filming. Now the influence of "City of God" on the Internet has gained great contributions to Javier's blog, making an unknown Portuguese movie the focus of hot discussion on the Internet.

Therefore, Lance hopes that Javier's blog can further record the process of "City of God" landing in Sundance to the release of the movie. Then it complements the audience reaction documentary filmed by Hayden, calling on more netizens to leave the computer and enter the cinema for "City of God".

Lance, who has been a human for two lives, knows the power of the Internet better than anyone else.

Javier stepped forward and grabbed Lance's right hand, "I arrived in Park City last night. To be honest, I hesitated until the last moment, but... in the end I still stood here."

"You should call me, I can invite you to the premiere." Lance's words made Javier scratch his head awkwardly, "Yes, that's a problem. The point is that I don't know that reporters also need invitations to enter the premiere." This once again leaked Javier's unfamiliarity with the film industry, which made Lance chuckled.

Lance spread his hands, "Luckily, you can see the 'City of God' in other venues in the next few days. You can go to the cinema at any time to appreciate the achievements of our efforts over the past few months." Javier showed a surprised expression. Obviously he didn't know that a movie will continue to be played in other cinemas after the premiere of the festival. Lance patted Javier's arm, and it was obvious that Javier's future was long. "So, are you interested in continuing to follow up and report on the deeds of 'City of God'?"

Things finally returned to the familiar track of Javier. "Of course, that's why I came to Park City." Javier did not politely to Lance and agreed readily, "I have conceived the relevant content of the premiere, but about the release of the movie..." Javier shrugged and showed a helpless expression. He did not enter the premiere and naturally knew nothing; not to mention that he had limited appreciation of the movie and did not know how to evaluate it.

Lance thought silently for a while, "I think, 'I won seven minutes of applause after the film was finished', which is a good title."

There are countless ways and angles for news reporting, which is also a profound science.

After the screening of "City of God" was completed, it was recognized by the audience. However, subsequent professional film reviews still need to continue to wait. If it is simpler and rough, Javier could report it with the title of "High Reviews", but in this way, the suspense will be weakened, and once subsequent film reviews hold different views, the influence of this news will also be weakened. The best way is to proceed step by step and push the reputation and momentum of "City of God" to the peak bit by bit. Only in this way can topics be created in more quantity, higher quality and longer.

"Seven minutes?" Javier couldn't help but show a surprised expression, "Even if I, a layman who doesn't understand movies, knows that this is an amazing result."

Lance nodded with a meaningful smile, and he wanted this effect, "Then you report from the perspective of a layman, it has always been like this, hasn't it?"

The same seven-minute standing ovation has completely different meanings at different film festivals.

At the hospitality Toronto Film Festival, even if it is a big bad movie, the audience will stand up and applaud and thank the crew for their hard work; and at the Cannes Film Festival, which is constantly approaching Hollywood, the same is true at the Venice Film Festival. As long as the movie has first-line stars participating, the quality of the work does not matter, and the audience will see the big stars with their own eyes as the source of applause.

But at the serious and demanding Berlin Film Festival, at the Sundance Film Festival, the stand-up ovation is a lot of meaning in itself, let alone the seven-minute applause.

For the audience who are watching the fun of the layman, the "seven-minute standing ovation" itself has a very visual impact, which is enough to arouse their first wave of curiosity; and when the movie reviews are released, professional audiences will also understand the true meaning of the "seven-minute standing ovation" and then arouse the second wave of curiosity. This is a gradual process.

Of course, the premise is that the quality of the "City of God" itself must be excellent and can withstand the test, otherwise all plans will be nothing more than empty talk.
Chapter completed!