When Lance proposed to divert attention from the awards season with a violent road schedule, Dorothy expected the feasibility of this plan, but she never expected that she was about to face a public relations storm. Not only was the arrangement of the summer season, but the chess game of the six major film companies was completely disrupted, which directly led to a war of redistribution of interests. It also allowed the power of the awards season college to divert the power of the public relations. In addition to the unswerving Universal Pictures and Twentieth Century Fox, the public relations focus of other companies has changed to a greater or lesser extent. The pressure of fruit hard candy, squids and whales was reduced immediately, and the excellent effect was jaw-dropping.

This is the impact of the three viral videos, but more of the powerful influence contained in the name Lancelot Strello. No one can assert that the road to violence will fail, and no one can boldly say that it is not a problem to defeat the road to violence. Even if no one is optimistic about the prospects of this work, everyone is still afraid of Lance. This is the core reason for this storm.

Dorothy is already predictable that this summer season will usher in a fierce battle. Large film companies led by Warner Bros. have sounded the horn of full pressure, but isn’t it that Lance has sounded the horn of full counterattack?

After many adjustments and changes in the summer schedule, it finally became clearer. Superman Return changed the schedule again, seizing the top priority of the summer schedule. Independence Day holiday, which also means that this work with an investment of more than 300 million yuan has officially become a key battle in this summer schedule. With Superman Return as a watershed, the entire summer schedule is divided into the first and second half. What's more, Warner Bros. once again increased the promotional budget for Superman Return, from 80 million US dollars to 150 million US dollars, which also means that the movie officially became the highest-cost giant crocodile in 2006, looking down on all living beings like a monster in the night. No one can ignore the deterrence of this work, and the box office performance is even more eye-catching.

The ambition of Warner Bros. can be seen from the series of actions of Superman Return. In front of such a strong Barry Meyer, Disney gave up the Independence Day schedule. Although Pirates of the Caribbean 2 is another giant crocodile this summer, it is obviously still slightly inferior. However, objectively speaking, Pirates of the Caribbean 2 has the prelude and brewing of the previous work, and there is no need for Warner Bros. to attract attention like this. They just need to follow the steps and become one of the most important competitors in the summer.

Pirates of the Caribbean 2 chose to be released in the first week of July. Although this period follows the return of Superman, the two works will be destined to compete for the decline in the next week; but instead, no other new works have been released in the past two weeks, opening the entire period to two heavyweights, and the other four companies have all chosen to avoid the edge. More importantly, Pirates of the Caribbean 2 will put pressure on the violent road to be released in the second week of July.

First, Superman Return, then Pirates of the Caribbean 2, and then the Road of Furious. The focus works have started one after another for three consecutive weeks, and suppression and counter-suppression will become the keywords. The most noteworthy of these is that the market share of Return of the Caribbean 2 will be very terrible. In addition, the summer season will enter the second half after Independence Day. After blockbuster bombing, the audience's visual fatigue will lead to market weakness, especially the two consecutive weeks of blockbuster bombing, which is likely to cause the audience's interest to plummet when the road of Furious is released.

Simply put, it has nothing to do with reputation, publicity, or movies. The road to violence is likely to face bottlenecks in the market itself. This is a situation that no factor can reverse, and it is also a severe test that many movies must face. It is also one of the important considerations for summer schedules.

If you avoid the continuous harvest of the market by Pirates of the Caribbean 2, or even over-exploiting it, the Furious Road will continue to face a series of violent bombings.

First of all, the Brutal Road is in the second week of July when its premiere, and it needs to face challenges from the Dwarf. This comedy movie with an investment of 64 million cannot be underestimated. This work, produced by the Waynes family of Hollywood's famous comedy family, continues the production team of successful works such as Miss Screaming Screaming and White. The quality is guaranteed. Moreover, the all-black team is like a clear stream in the summer season, and the exploration of the black market cannot be ignored. No one can easily assert the result between the Brutal Road and the Dwarf.

The next week, the decline in the second week of the Furious Road will face the fierce impact of the two works of Monster House and Banshee in the Water. The former comes from Sony Pictures with an investment of 75 million yuan, and the theme is a cartoon of the family's joy during the summer season; the latter comes from Warner Bros., which costs 70 million yuan, directed by director Knight Shamaran Nightshyaalan, who has repeatedly defeated the supernatural Sixth Sense, and is also one of the highlights of Warner Bros. this summer season.

The joint sniping of the two works, different themes, different styles and different targets, is a dangerous road for any work.

In the next week, there will be Miami Fengyun produced and distributed by Universal Pictures. This work with an investment of 135 million yuan is highly anticipated, directed by Michael Mann and starring Colin Farrell Jamie Fox. It can be said that it is the most important work of Universal Pictures this summer. All distribution resources will be concentrated, which is not good news for the Furious Road.

It is worth mentioning that Sony Pictures is very cunning. They did launch a work that faced the Furious Road head-on, but it was not a life remote control and Tallardia Night that had the hope of achieving good results in the box office, but a dwarf with a slightly inferior strength, but no one can blame their approach. Monster House will then replenish insurance next week.

The Life Remote Control is scheduled for the fourth week of June, one week ahead of Superman’s return. Although the decline in the next week will face severe tests, due to different themes, the impact will not be very serious. This also means that before the release of the Furious Road, three works by Sony Pictures Warner Bros. Disney will be suppressed in a series of ways to further develop the market; Tallardica Night is scheduled for the last week of July, followed by the release of Miami. The subsequent decline of Furious Road will also be put under pressure. Comedy movies are like time bombs, which can often create unexpected surprises.

It can be said that Sony Pictures is slightly away from the intensive war zone, but it still transmits firepower and may not have the ability to change the situation. However, the lightweight of comedy movies also convinced Warner Bros. and Disney that this is the right decision.

When the schedule of the summer vacation was completely determined, people were really amused and laughed, because with Independence Day as the center, a dense firefighting area was formed, and almost all heavyweight works were concentrated in this area, which instead led to the other schedules being a bit silenced.

For example, in the first week of June, the comedy work that invested only 50 million yuan and broke up, became the only new film released this week, dominating the entire period; for example, the third week of June was empty. Although there was a car mobilization released the previous week, there was only one Paramount's crazy priest in the next week, with an investment of 40 million yuan and a Warner Bros. Untouchable lover, investing 35 million yuan, and neither of them had the ability to reach the top. This is really weird.

The price is that the road to violence has become the target of public criticism, creating an illusion that all movies are concentrated on suppressing, or, this is not an illusion, but a fact.

No matter what, the chaos of the summer season finally came to an end, and the schedule was settled. Next, the Eight Immortals showed their magical powers. Six major film companies have successively launched publicity for their schedule arrangements. Among them, the massive Superman returned, took the lead in launching their viral videos, and sounded the clarion call for the summer season.

However, compared to the violent road, the viral video of Superman Returns is quite like a tiger but a dog-like person. The style is average, lacks humor, and lacks gimmicks. It just released the accidental shattering of the glass when Superman was teaching on campus, which caused everyone to look surprised. Compared with the viral video, this is more like a regular trailer or behind-the-scenes. Not to mention that it has spread like a virus, even the ability to cause topic discussion is very limited.

But what is certain is that the heat wave of the summer season has quietly come to people. What will be the box office trend this year? Not only major film companies, but also industry insiders, but even ordinary audiences are ready to look forward to it. At the same time, after several months of brewing, the awards season has gradually reached the top. Following the Golden Globe Awards, the five major unions have also announced the list of winners. The situation in the awards season has gradually become clearer, like a rampage train running towards the Oscars' finish line.

However, as the Oscars approached, people suddenly discovered a strange thing, that is, Lance

Now that the awards season is coming to an end, those who think that escaping Africa is just a strategy that attracts attention can't help it, because Lance still has no sound, and the crew of the Furious Road is still devoted to filming on the African continent. Even Chaos Pictures has never revealed any news about Lance. Not only reporters, but even industry insiders have started inquiring one after another. However, the news insiders of Chaos Pictures is still that Lance is focusing on filming. It seems that all signs are indicating that the possibility of Lance absent the Oscar is rising.

Could it be that Reims will really miss the Oscars? To be continued.
Chapter completed!