Cole and Dorothy were silent again, not in a dilemma, but fell into thinking. Lance's simple words just now contained too much content. Lance was not in a hurry, and did not speak out, allowing this silence to slowly permeate.

After a while, Cole carefully asked, "What if we have a period of time with other blockbusters after we set a schedule?"

This summer season is very lively, and it started to warm up early. "Mission Impossible 3" has been confirmed to debut as the opening blockbuster this year. Then "Da Vinci Code", "X-Men 3", "Superman Return", "Pirates of the Caribbean 2", "Miami Storm", "Fast and Furious 3", "Car Mobilization", and "Sea God" will all be scrambled one after another. There are as many as three works with investments of more than 200 million, and the costs of other works are all higher than 150 million, presenting a prosperous scene in the blockbuster era.

In addition to these super blockbusters, low- and medium-cost comedy movies such as "Life Remote Control", "Queen of Prada", "Taladega Night", and "Dwarfs" are also surprises that have achieved great success in the summer. Things like "Wedding Prok" writing miracles happen almost every year.

Major film companies have a consensus to avoid head-on competitions as much as possible. This internal consumption will often lead to a loss-making result, so schedule arrangements are particularly important. For super blockbusters, it is best to release one movie two weeks apart, which is also to avoid market aesthetic fatigue, resulting in box office results lower than expected; and during the interval between blockbusters, middleweight works such as comedy movies, family movies, and love movies also need to arrange schedules reasonably and maximize box office as much as possible.

Now, "Mad Max 4: The Furious Road" is also going to join this year's blockbuster battle?

From the perspective of the work itself, no matter which work it is, the title of "Director of Lancelot-Stralo" is not inferior, but the problem is that the summer season is the world of six major film companies, and small and medium-sized film companies are almost all foils, let alone independent film companies. The huge gap in resource allocation and connection power has made Chaos Pictures absolutely inferior. They cannot gain an advantage in any blockbuster.

When Cole heard Lance's tone just now, he didn't care about the schedules of other blockbusters, and focused on himself, and arranged a suitable schedule and let other large film companies come here? This... this is no longer bold, it's simply ignorant of the world. Cole doesn't think Lance is such a brainless person.

Lance pondered for a moment and organized the language, "Coll, do you think those big companies will easily let Chaos Film grow? Especially after so many conflicts broke out between me and them."

"Of course not!" Cole gave the answer directly without any hesitation.

"The right answer." Lance snapped his fingers, "It is impossible for them to watch the 'Raging Road' achieve good results."

He rejected "I am a legend" in a tragic and ruthless way. After "007", Lance chose the "Raging Road". Lance hopes that this work can break the shackles of the six major companies and open up a world for Chaos Pictures. Similarly, the six major companies will definitely hope to suppress this work and eliminate hope, not to destroy Chaos Pictures, but to teach Lance a lesson, to maintain dignity and status, and to more interests in the future - if the "Raging Road" is defeated miserably, then Lance will be the fish on the chopping board, and even if he is unwilling to do so, he will have to bow to the six major companies.

Of course, Hollywood will never lack a "Lancelot-Stralo". But at least, after defeating Lance's pride, major film companies want to ban, use, and cooperate, and naturally they can do whatever they want.

"So, no matter when we set a date, as long as they want, they have ways to create obstacles for us. If that's the case, why don't we focus on ourselves and develop strategies that suit us?" Lance said that the reason is very simple, but not everyone has such courage and determination. After all, they are facing six deeply rooted companies. But if you think about what happened in the past six months, things will not be so unexpected. "Think about it, how will other companies react after we set a date? For example, we set a date for the first week of July and plan to seize the Independence Day schedule, what should the Warner Brothers do? The early publicity fee of 'Superman Return' has exceeded 20 million, right?"

Cole's eyes lit up suddenly. He raised his head and saw a similar light flashing in Dorothy's eyes.

They are worried about major film companies, but on the other hand, aren’t they afraid of them? Looking at the box office results of Lance’s past five works, no one can ignore them, especially Lance’s grasp of the balance between business and art is even more amazing. The “Raging Road” claims to be 200 million yuan, and has attracted countless attention since the start of filming. In the eyes of major film companies, the “Raging Road” is bound to be an opponent that needs to be vigilant.

If the "Rampant Road" is scheduled to be released on Independence Day regardless of the scrutiny, it will inevitably trigger a chain reaction from other film companies. They want to suppress Chaos Pictures, but they are definitely not based on the sacrifice of their own interests. They are all businessmen, not enemies.

So, on the one hand, they must consider how to deal with the "Raging Road", and on the other hand, they must be wary of their competitors making profits from it. So, is it confronted with the "Raging Road" head-on and arranged in the same period? Or is it released before the "Raging Road" and crushed its opponents with box office advantage? Or is it arranged to be released after the "Raging Road" to drag down the opponent's box office decline in the next week to achieve its goal? Or is it sitting on the mountain watching the tiger fight, waiting for Warner Bros. and Sony Pictures to take action? By the way, there is Disney!

This is a chess game and a game. Even if Chaos Pictures is not powerful enough, the two sides still stand at the battle position. They want to defeat Chaos Pictures. Even if they crush and sweep, the game will have to be known after the game is going on.

Obviously, Chaos Film is in a weak position, so Lance decided to take the initiative. Instead of looking forward, it is better to focus on himself, and instead disrupt the other party's deployment.

However, there is still a very small probability. After the "Raging Road" was scheduled, other major film companies were indifferent and did not take Chaos Pictures seriously at all. They still followed the established pace. This situation is really rare in summer, especially considering the 200 million investment and the name of Lance. But if it really happens, it would be better. Chaos Pictures can also continue to arrange it according to its own pace. Both parties are at peace and see the truth from their works.

But in Cole's view, this small probability is simply impossible. Warner Bros., Sony Pictures and Disney cannot have no reaction. As Lance said, the three works of the three companies - "Return of Superman", "Leonardo da Vinci Code", and "Pirates of the Caribbean 2" are all highlights of this summer. On the one hand, they want to suppress Lance's arrogance, and on the other hand, they have to ensure the success of their works. It is not easy to kill two birds with one stone. They will inevitably make careful deployment and arrangements.

It can be predicted that this year's summer season will be particularly lively, even more noisy than awards ceremony season.

"In this way, our academy's public relations should be able to reduce some pressure." Cole and Dorothy's brains were running quickly, thinking about the chain reaction that Chaos Film would cause. Lance immediately said an inexplicable word, jumping from "Raging Road" back to the awards season. Such a jumping mind really makes people unable to keep up.

Dorothy frowned, "What does it mean?"

"It's very simple. Is the awards season important or the summer season important?" Lance's simple and clear words made Dorothy and Cole understand. It's not that they are not smart enough, but their thinking has not kept up with Lance's pace. Or in other words, they have never been thinking about problems from the company's height.

Just as Lance gave up the awards season college PR and chose to film the "Raging Road" in Namibia with peace of mind, they all knew clearly that the importance of the Oscar Little Golden Man was ultimately back to interests, which is the case for any Hollywood film company. If they were asked to make choices during awards season and summer season, 100% of the companies would choose the latter.

Taking "Superman Return" as an example, this work costs $300 million - this does not include the spending during the publicity period. Even bigwigs like Warner Bros. must be very cautious. If they fail, it is likely to affect Warner Bros.'s filming plan for the next year or even two years. This is a vacancy that cannot be filled by one or two Oscars.

In other words, when Chaos Pictures sets the "Raging Road", it will inevitably trigger a series of chain reactions in the summer season. The distribution departments and public relations departments of major film companies must go through close calculations and considerations. At the same time, these companies also need to communicate - avoid the tragedy of "Return of Superman" and "Pirates of the Caribbean 2". This not only requires a lot of manpower and material resources, but also the subsequent early publicity war will also begin... This also means that the power of the college's public relations will inevitably be weakened, especially the bond of Warner Bros. and Twentieth Century Fox will be interrupted, which will give Chaos Pictures some breathing space.

Of course, major film companies are equipped with professional academy public relations teams, so they will definitely not lose sight of one thing because of the summer season, but at least they can divert some of the focus, which is crucial for Chaos Pictures, which just returned from a crushing defeat at the Golden Globes.

This move may not be clever, but it is very effective. More importantly, Chaos Film did not surrender, but showed its ability to fight back. It is still an unknown who wins and loses in this chess game. Dorothy and Cole think it is extremely difficult, but Lance made a hole. Whether it can become a breakthrough depends on the further game in the future.

"So, do you still have any objections to the results of the Golden Globes?" Dorothy asked with a smile.
Chapter completed!