Lance decided to give up the Aziva version of the script and recreate the script of "I am a legend" from scratch. This is a very interesting thing. In the eyes of many people, it seems that writing a script for commercial films is not difficult. It only needs to make the scene more exciting and the visual effects more grand. This is enough. But on the contrary, the story of commercial films is simple, but it requires enough persuasiveness to make the audience truly immersive. Moreover, the control of rhythm is a science. When should there be a turning point, when should there be a small humor, and when should there be a small climax, all of which must have clear ideas.

Since submitting the script framework to Warner Bros. this morning, Lance has begun to create scripts. He plans to write a version of the script according to his own ideas, and then adjust and delete the script content according to the framework structure, so as to find a balance between business and art as much as possible.

This is the first real commercial script after "the day after tomorrow", Lance hopes to challenge himself.

"Knock," the knock came, and then the office door was pushed open, and Percy's voice sounded, "Lance, it's time for the meeting at 2:30."

"Uh... which meeting?" Lance was still typing on the keyboard with his hands, and his head was not raised. "I remember there were two meetings today." One was the "Queen" creative conference. Now the entire crew is ready, and the actors and directors are in place. Lance needs to hold a cross-border meeting with Stephen Fres, Helen Mirren, Scott Rudding and others, because they are all in London at this time. Considering the time difference, the meeting time will be a little more troublesome. According to the plan, the "Queen" will officially start filming in the second week of October.

"'Fruit Hard Candy'." Percy explained that this is another meeting, about the release schedule of "Fruit Hard Candy". Although the distribution department is independent and Lance also gave all the rights to James, since "Fruit Hard Candy" is a work directed by Lance, the specific release time still needs to be discussed by both parties and finally finalized.

"Oh, let James come in." Lance said loudly. After a while, he felt a figure swaying in front of him. "Give me another thirty seconds." Lance paused slightly, as if he was sorting out his thoughts. Then he hit him in a storm. Then he raised his head and looked at James sitting in front of him. "So, what schedule has the distribution department decided?"

Without any politeness, James went straight to the topic, but he was not panicked and handed the form to Lance. "After the internal viewing, we developed two plans. The first is to participate in the screening of the New York Film Festival first, and then apply for the qualification of the Berlin Film Festival to be distributed according to the specifications of the awards season works."

Although there is no direct praise in any form, these words are unreliable: they all think that the quality of "fruit hard candies" is outstanding and can completely gain a place in this year's awards season. This is undoubtedly the greatest appreciation for Lance.

However, Lance did not feel flattered, and looked through the form in his hand, then asked, "Where is another schedule?"

"Fruit Hard Candy" is not a work in the style of the awards season. Its structure is too narrow and the subject matter is too limited. Moreover, because the theme of the work itself is not a type favored by the judges of the college. In the long history, only four horror thriller movies have been nominated for the best film of the Oscars, which shows that it is difficult for this type of work to hone the classics. When Lance conceived and transformed the script, it was not created for the awards season. It was a completely experiment to explore personal style.

Therefore, he did not intend to take the initiative to cater to the awards season. The investment cost of "Fruit Hard Candy" itself is only 900,000 yuan. However, it would cost at least 2 million yuan to participate in the New York Film Festival and the Berlin Film Festival. This is still the case that the college's public relations expenses are not included. If you spend a lot of effort to carry out publicity but still not recognized by the college, that would be more than a loss.

Of course, if the movie really wins praise from critics after it is released and really gains a place in the awards season, then it will be time to go with the flow. Lance naturally agrees with his work for attracting attention during the awards season.

James was not surprised by Lance's reaction. This is also a point that he admired Lance very much. Confidence, but not blind. Accurate positioning is the only rule of success, otherwise it will only be swallowed or destroyed by his own ambitions. "The third week of October begins preview screening, catering to the Halloween schedule, and the preview screening is scheduled for two to three weeks. The specific situation depends on the preview data of the first week, and then gradually begins to expand. Thanksgiving and Christmas this year are very lively. "Harry Potter and the Goblet of Fire, "King Kong, and the Legend of Narnia are all released one after another. Halloween also has "Saw 2". If necessary, we can upgrade to the second week of October."

Last year, "Harry Potter and the Prisoner of Azkaban" tried the summer season, but the results were not satisfactory. So this year, Warner Bros. returned to the holiday season again, which also made this year's holiday film market prosperous.

"No need, just the third week of October." Lance immediately understood James' intention.

Unlike "City of Sin", "Fruit Hard Candy" is not a box office work. The climax that attracts audiences is the most tormenting clip and cannot bring the audience the fun of watching the movie. In addition, the experimental nature of the movie was added to the creative process of Lance, trying to inject his own creative ideas into the camera, which gave the movie the boldness and madness of the experimental style, which also destined that the "Fruit Hard Candy" in the cult style is difficult to achieve good results in the box office.

The same type of works like "Deadly ID", "Horror Cruise", and "*********" are all the same. The box office performance at the time of release, and the highest-grossing "Deadly ID" only earned 50 million US dollars when it was released. The "Horror Cruise", which was later praised by countless people as a cult masterpiece, did not even cross the 5 million threshold in North America. However, these works later became very popular in the video tape rental market and were widely circulated, becoming an absolute classic among cult works.

If nothing unexpected happens, the final cumulative box office of "Fruit Hard Candy" in North America will be far lower than the 60 million "City of God". Chaos Film's expected value is 15 million. Compared with the investment of 900,000 in the movie, this result is already incredible. If the final box office can exceed 10 million, it will achieve a significant profit and the profit ratio will even exceed the "day acquired".

Therefore, James adopted the typical release routine of art experimental movies, first previewed in art theaters, and after the reputation slowly spreads, then expands the screening in an orderly manner. This is also the best choice to effectively control the distribution and publicity costs within a certain range.

The third week of October was mainly because of looking at the Halloween schedule, which is an excellent time period for thriller movies. As for the fierce competition, it has nothing to do with "Fruit Hard Candy". The box office performance of this work mainly depends on the audience's reputation. The influence of the strong performance of competitors is very limited. Especially in the first three weeks, "Fruit Hard Candy" will be released in the art theater, which are two completely different systems from commercial theaters. Audiences who are willing to come to the art theater are either veteran movie lovers, or real fans of thriller movies or Lance. They will not be affected by the outside world.

"Okay." James nodded, expressing his understanding, "What about the publicity? Is it exactly the way of the experimental movie?"

Lance thought about it, but finally shook his head, "No, create a sense of mystery. Just publish the news on our company's official page, attach a note to our first poster, and then announce the preview time. This is enough. Don't leak any other news."

The first poster is that Haley is wearing a red hat, wearing a hat, with her back facing the camera, and standing in a huge mouse catcher. The simple and clear picture creates a powerful visual impact and creates countless conjectures.

As Lance's new work after "City of Sin", it only needs to release news and no publicity is required. The media will report it. Those movie fans who really like Lance will also discuss it. In addition, those senior movie lovers will naturally not urge the news. This is enough, because this group is the target of the first week's preview.

The sense of suspense will gradually rise with the passage of time, which will become part of the suspense plot of "Fruit Hard Candy", allowing the audience to have countless guesses before entering the cinema, and then become the third party in the camera to watch the story. Therefore, the more mysterious it is, the more obvious the curiosity of solving the puzzle, and the more shock and frightened the answer will be.

James smiled, "Our budget is really tight." The filming cost is only 900,000 yuan, and now the publicity stage is almost no money. It is really unique to rely entirely on the appeal of the name "Lancelot-Straello" to drive publicity.

Lance raised his eyebrows and refused to comment. At this time, the phone on the desk rang. Lance picked it up. It was Percy. "Barry Mayer is on Line 2, do you need to take it?" Lance said "wait", and then looked at James, "Is there anything else?"

"Uh...nothing, we will write a plan for the rest of the details and leave it to Percy then?" James felt his shoulders relaxed. As his first job in Chaos Pictures, and it was Lance's work, the progress was really smooth, which made James feel a little more at ease.

Lance nodded, James stood up and left the office. Lance then asked Percy to answer the phone, "You call me at this time, probably not to invite me for afternoon tea, right?"
Chapter completed!