"Coll, you should think so. Do we want to attack Tom's single item or focus on the overall movie?" Lance said just this sentence and did not continue to say it, because Coll knew better than him.

The college’s public relations have skills. It doesn’t mean that they just rush up and say “My movie is excellent”. Whoever shouts louder and more densely will win in the end. In the college’s public relations, it is necessary to plan according to the quality of the work, specializing in a special project, the actor department, screenwriter department, director department, and technical department are all different, and the public relations objects are also different.

The competition in the director department is no less intense than that in the actor department, and the director department attaches great importance to qualifications. Fifteen years ago, "newcomers" directors like Mel Gibson and Kevin Costner could win the Oscar with their debut work, but now it is extremely difficult for new directors to win nominations - not to mention, fifteen years ago, Mel and Kevin were also famous actors with high reputation before becoming directors. More than half of the members of the academy were actors, so the academy always liked the case of actors successfully changing jobs and becoming directors.

In the American film industry, the nominations and awards of the American Directors' Union far exceed that of the Oscars. Not only because the American Directors' Union is more professional and authoritative, but also because the Academy's public relations are mixed with too many other factors, which also makes the director department link with the overall work, actor performances, etc., and the recognition of director's ability is retreating second.

Therefore, if you want to impact the director and actor departments at the same time, the public relations strategy will inevitably need to be adjusted.

At the beginning of the filming, the "Killing with a knife" actually set its target - Tom Cruise. Tom's situation is also the best now. Paramount has no reason to temporarily redistribute propaganda power, and no reason to temporarily change his strategy.

Cole sighed lightly, "Do you still want to attend the Golden Globes ceremony?"

Lance's thoughts didn't keep up with Cole for a moment, "What? What does this have to do with the award ceremony?"

"If you don't plan to win the best supporting actor, you actually don't attend the awards ceremony. Because we can concentrate our efforts on planning for Tom - I mean, from the standpoint of Chaos Pictures." Cole breathed again, and he had to adjust his thinking. "In addition, Brad and I had a phone call yesterday. This time, the nomination for the Golden Globes can almost be said to ignore the 'killing of a knife'. Now there are many people in the circle who are standing up for us, believing that the Foreign Journalists Association is picking soft persimmons."

Paramount now has no advantage among the top Hollywood film production companies, and it competes with Universal Studios at the bottom almost every year - this is also the fundamental reason why Paramount changed the helm. Therefore, during the academy's public relations process, almost all Paramount resources were tilted towards "killing with a knife", and they were still ignored by the Golden Globe Awards, which has indeed caused a lot of controversy.

"Brad originally wanted you to attend the Golden Globes, and then like others complain, put on a low stance and win sympathy votes. In this way, we will win more advantages for the Oscars. Maybe the best film, best director, and best original script are worth fighting." Cole summed up the plan in a few words, "But now, I think, for you, you will seem too arrogant. After all, this is just your third directorial work, not to mention that you have already won the Little Golden Man last year, which will backfire."

Lance didn't react just now, but now he fully understood, "If Tom complains, the meaning will be different."

Tom is not only a popular candidate for the best actor, but also a member of the crew of "Borrowing a Knife and Killing". In addition, he has accumulated connections over the past 20 years. Tom seeks justice and says that such an outstanding work "Borrowing a Knife and Killing" has been ignored. This is unfair to Lance. More importantly, it ignores Lance's innovation in genre films, which is unfavorable to the industry, and the meaning is completely different.

Moreover, Tom gets rid of the actor's personal position and speaks for the work, which in turn will increase people's good impression of Tom, feel the unity of the entire "killing with a knife" crew, and Tom's selflessness, invisibly, the advantages of human favor will be boosted again.

"Yes, that's what I mean." Cole rubbed his temples. Although he knew that the entire work of "Borrowing a Knife to Kill" was recognized, which was Lance's success, he still felt a little regretful. "'Flying' will definitely hit the director and the male lead this year, and even the best film. Their energy will inevitably be dispersed, which will win a gap for us." In this way, Tom can get some advantages in the competition between Tom and Leonardo. "So, what do you think?"

This time Lance didn't hesitate for too long, "If I remember correctly, the Hollywood Foreign Press Association is not very friendly to me, right?"

Last year, there was a nomination for "City of God" and two nominations for "Borrowing a Knife to Kill" this year. Lance's luck in the Golden Globe Award is indeed average. Moreover, after "City of God" won three little golden men, Lance is no longer an unknown person, but between choosing and choosing the Golden Globe Award, they chose to give up Lance. From this perspective, they can see their attitude.

"But if you are absent, it will be very difficult to win the director's nomination." Cole still felt a little unwilling. The director's skills of "killing with a knife" are far better than "finding a dream island" and "stealing the heart", but now they are behind the director's battle, which shows the influence of the power of the academy's public relations.

Lance breathed a long sigh, "I don't have the advantage now anyway."

Cole knew this was the truth, so he could only shake his head, "Then you won't attend the Golden Globe."

"Don't feel sorry, the Golden Globes are available every year, but there is only one "City of Sin." Lance said half-jokingly, which made Cole chuckle speechlessly.

2004 quickly slipped away from the fingertips, and the 2005 New Year officially arrived. The Golden Globe Awards began to announce the guests' attendance list one after another, but people soon discovered that the soul of "killing with a knife" Lance will absent from the award ceremony, which instantly sparked heated discussion.

As the topic of this year's awards season, "Borrowing a Knife to Kill" itself is the focus, and Lance, who serves as the four positions of director, producer, screenwriter and actor, is the focus of the focus. From the perspective of the work, "Borrowing a Knife to Kill" is the most recognized criminal film in the past ten years; personally, Lance, who can direct and act, is also a handsome guy, and now he has become a new generation of dream lovers. The title of "Warren Beatty II" is not casual. Lance's absence will be a regret for any award ceremony.

More importantly, "Borrowing a Knife to Kill" is the best box office performance among many works this year's awards season, and even far exceeding the "Flyer". This also makes people regard "Borrowing a Knife to Kill" as this year's "Lord of a Knife to Kill" and look forward to this work being able to make a difference in the awards season.

Take a look at the Oscar history rating rankings and you will know that the Oscars' awards ceremony had the highest ratings in the two years when "Titanic" and "Lord of the Rings 3" won. This record could not be rewritten until 2015. It can be seen that the audience's expectations for high-box commercial movies.

Now, "killing with a knife" is first ignored during the nomination stage, and then Lance is absent from the award ceremony, which will inevitably reduce the enthusiasm of many viewers to watch.

People involuntarily began to think: Lance missed the Golden Globe Award last year, and Lance missed again this year. Is there something wrong with it? One stone stirs up a thousand waves!

If last year's "City of God" could be regarded as a dark horse, it is understandable that the Golden Globe Award was ignored; then this year's "killing people with a knife" was ignored, this is the choice of the Hollywood Foreign Press Association. Obviously, they are not interested in the hottest Lance.

On the other hand, Lance has missed the Golden Globe Award for two consecutive years. Is this a silent protest? Especially under the premise of such a powerful momentum of "killing with a knife" this year, the nomination for the Golden Globe Award is indeed questionable. If anyone had not received corresponding recognition, his own efforts would probably be difficult to calm down.

For a time, all the discussion was full of controversy, and silently, public opinion was tilted towards "killing people with a knife", and more and more voices of standing up for Lance.

Under such circumstances, Lance was interviewed by the New York Times reporter Javier Ulier, "There is nothing special. I am now devoted to the shooting of my new work. The busy schedule makes me unable to get out of it. It is actually a big regret for me to not participate in the Golden Globe Awards. You must know that the Golden Globe Awards are not something that anyone can attend. After absent last year, I have been looking forward to this year and finally not being able to make it happen. I regret it more than anyone. Now I can only pray that the shooting of the new work will go smoothly. This work deserves my sacrifice of such a good opportunity and devote myself to it. I hope I will have the opportunity to attend this grand event next year."

Lance's attitude was friendly and friendly, not only expressed his regret, but also praised the Golden Globe Award, and he was not dissatisfied with the cold treatment of "killing with a knife".

Although every industry insider knows that everyone can say polite words; but even so, Lance's words still caused more sighs. The repeated concessions of humility and courtesy, tolerant and generous make people seem more biased, and the voices of Lance that he did not deserve his recognition are gathering into a force; at the same time, Tom's call for the best actor is also rising - after all, "killing with a knife" has only two nominations for the Golden Globe Awards, either Lance or Tom.

Everything was going on as Paramount’s plan.

In the midst of a sensation, the 62nd Golden Globe Awards officially kicked off, and the Oscar nomination list was announced and the last event before it made a brilliant debut!
Chapter completed!