419 Extreme Drop
After the opening of the box office war in December, the development curve of things was obviously not as expected. The "Twelve Arhats" that focused on the promotion of the All-Star cast, the sensational premiere and the entertainment effect. After the reputation collapsed, the star-studded cast lineup became the target of criticism, and now it has attracted criticism because of Brad's negative news. After the steady "borrowing a knife to kill people" based on the quality of the work won unanimous praise, the "star" lineup composed of Tom and Lance began to burst into sparks, and even the performances of the two actors became the focus of attention.
Such a development trend really makes a group of industry insiders confused and obviously don’t understand what happened. After experiencing the surprise of “killing someone with a knife” in the first week of the championship, the box office trend in the second week of December was obviously even more interesting. Under the sensational publicity offensive, almost everyone turned their attention to this week’s box office rankings.
This is obviously not good news for "Blade Warrior 3". The second week of December was supposed to be their stage, but the spotlight is not focused on them now. The grand premiere of the Chinese Theater was completely stolen by the news that Jennifer Aniston sent a divorce agreement, which made the crew really frustrated.
As a cult movie adapted from a comic, the success of the "Blade Warrior" series was an unexpected surprise. The two predecessors in 1998 and 2002 achieved unexpected and huge success, especially thanks to its effective cost control, both of the previous works achieved recycled benefits. But objectively speaking, the "Blade Warrior" series has never been a mainstream series that can make the most of the box office market. It relies more on the support of special groups and senior movie fans, so their explosive power is relatively limited.
Before the movie was released, the media's premiere box office forecast for "Blade Warrior 3" generally hovered between 35 million and 40 million US dollars. For reference, the premiere box office of the previous work was 32 million; but the sparks triggered by the confrontation between "Twelve Arhats" and "Borrowing a Knife to Kill People" were far beyond imagination, which also cast a shadow on the prospect of "Blade Warrior 3".
The fact is that the result is indeed very bad, several times worse than expected. The newspapers and magazines in the second week of December have been leaked, which is simply overwhelming. Not to mention "Blade Warrior 3", even the topical "borrowing a knife to kill people" in the whirlpool is far less than the "Twelve Arhats". Of course, it is not sure whether this "attention" is more positive or the negative impact is more serious.
In the end, "Blade Warrior 3", which carries the box office expectations, only achieved a weekend box office of 16 million. Although the movie was released on Wednesday in advance, the box office market on Wednesday and Thursday consumed the weekend momentum of the work to a certain extent, even the box office of 24 million in the first week is difficult to satisfy.
David S. Goyer was invited to direct it, and continued the previous team and joined actors such as Jessica Bell Jessie, Ryan Reynolds, and Ryan Reynolds. The highest cost of the series was 65 million. It was released in 3,000 theaters across the United States. All this could not save the box office decline of "Blade Warrior 3". Under the strong squeeze of competitors, it was almost difficult to make effective resistance. It was really rare, although it was not as good as the "National Treasure" times.
The 8% drop in the week was amazing, but it still made the media exclaim. This is already this year's holiday period. After "Superman Mobilization" and "National Treasure", the third work that showed its box office strength. This also left a big question mark for Hollywood film companies. The holiday period is not without box office potential, but the question is, what kind of works can capture the audience's attention? "Borrowing a knife to kill people", "Superman Mobilization" and "National Treasure" can be said to be three different types of works.
Relying on a 20% gratifying decline, "Borrowing a Killer" won another 36 million US dollars on the next week and weekend. The accumulated box office in two weeks reached 96 million. It was close to breaking the threshold of 100 million. It can be completed at the latest next Wednesday. This also means that the crew of "Borrowing a Killer" with an investment cost of 60 million will soon enter the profit stage.
Not to mention that the direct competition with the "Twelve Arhats" has gained a comprehensive advantage, compared with itself, "killing with a knife" has also ushered in a gratifying victory. This is also the second successful cooperation with Chaos Film after "City of God", which has enabled Paramount to win more breathing space, especially Brad Gray, who advocates cooperation, which is booming.
More importantly, as the third work of Chaos Film, "Borrowing a Knife to Kill" continues the inertia of victory, truly allowing Chaos Film to gain a foothold in the industry and win trophies in the awards season and achieve good results in the box office market. This is already the highest level of expectation for a film company.
Now, what people are more looking forward to is where the final box office of the work "Borrowing a Knife" will be. Three hundred million is obviously out of reach. Two hundred million seems difficult, but it is not impossible. Could it be that Lance will have to have two consecutive works with a box office of over 200 million yuan.
This is the real destiny.
The two works that held the premiere ceremony on the same day are now facing completely different situations. It is obvious that the "Twelve Arhats" have lost their ability to compete with each other, and it is basically impossible to defeat their opponents. Now it is more of a battle with themselves, and achieving profitability is still their first goal. For this series of movies with shining stars, such a difficult situation is really a shame, but it is a reality.
"Borrowing a knife to kill people" is accompanied by a thunderous momentum, leading to a huge advantage, not only gaining a huge advantage, but also hopes to continue to expand this advantage, so that the two works will no longer compete at the same level. The opponent is not only the "Twelve Arhats", but also the newly released "Blade Warrior 3", and other new works to be released in the future. This is really a surprise for a low-key and solid work. As a director, Lance's momentum has risen again.
This week, the North American weekend box office rankings were officially confirmed. "Borrowing a knife to kill people" won the championship with a significant advantage. The "Twelve Arhats" remained in the runner-up position in a thrilling position, "Blade Warrior 3" ranked third, and the "National Treasure" who still performed well occupied the throne of the palace army.
In 2001, the first week of December, the "Eleven Arhat" won the championship, and in the second week of December, the "Sky of Vanilla" won the championship; in 2004, the first week of December, the "Killing with a Knife" narrowly won the championship, and in the second week of December, the "Killing with a Knife" defended the championship. To be continued.
Chapter completed!