Hollywood movies have also experienced a long development stage from a box office of $100 million to a box office of $700 million. Before the advent of "Jaws" and "Star Wars", it was extremely difficult to make a movie box office of $100 million. Although multiple complex factors such as ticket prices and inflation need to be considered, it is undeniable that the degree of commercial development and development process are crucial links.

After entering the 21st century, the film industry has been further opened up, especially since "The Matrix 3" became the first film in film history to premiere simultaneously worldwide, the strategic significance of the premiere has risen to a new level.

Before this, the premiere was just a display platform, announcing the official meeting of the movie with the audience. However, the frenzy of attention, focus of discussion and communication effects caused by the global simultaneous premiere were far beyond expectations. It not only mobilized the enthusiasm of loyal fans, but also attracted the curiosity of ordinary audiences. Therefore, the premiere gradually developed into a link that the film industry cannot ignore.

Not only commercial movies, but even art movies will begin to carefully plan premieres, such as logging in to a suitable film festival as a premiere, such as holding a limited fan premiere at the art theater in New York. This is crucial for the film's publicity strategy, because the size of the premiere, the significance of the topic, and the degree of liveliness of the premiere will become the influencing factors of subsequent box office, reputation, and subsequent video tape market, and peripheral products.

This also makes the premiere a part of the film company's promotional process that spends a lot of energy to hold a global premiere for 5 million. It is not a fantasy. On the contrary, it is common in the summer season where box office is the most respected.

There are many criteria for the success of a premiere, and the most direct criteria are the data of the premiere box office; but the criteria for measuring the grand grandeur of a premiere are more direct: venues, media, guests and movie fans.

There is no need to mention the last three elements. The more people and the heavier the weight, it is victory. However, the venue factor is very special. It is not that the theater that can accommodate more audiences, it means that the grander the premiere is. Instead, the more central the geographical location of the premiere theatre attracts more attention.

In short, the three theaters located in the center of Hollywood Avenue are strategically commanding heights: the Chinese Theater, the Captain's Theater and the Kodak Theater.

Three theaters are adjacent to each other. The Chinese Theater and the Kodak Theater are on the north side of Hollywood Avenue, only less than twenty yards apart; the Captain Theater is located on the south side of Hollywood Avenue, diagonally opposite the Kodak Theater, and the three theaters show a triangle.

The audience capacity of these three theaters is very limited, and the Chinese theater can only accommodate 950 audiences. The Captain's Theater is only more than 1,000 seats, while the Kodak Theater can accommodate 3,500 people. However, this banquet hall is generally only used for large-scale events, especially the annual Oscars. The small screening halls around it can only accommodate less than 1,000 audiences. However, thanks to the advantages of geographical location, all grand premieres are willing to choose the venue here.

Every summer, Hollywood Avenue, located in the heart of Los Angeles, is very lively and endless.

Warner Bros. undoubtedly arranged the premiere of "Twelve Arhats" in the Chinese Theater. This is not only the most core location, but also the most popular venue for the premiere. It is undoubtedly the best choice for the "Twelve Arhats" gathered in stars.

It is widely rumored in the circle that Paramount originally planned to choose the Chinese theater as the premiere of "borrowing a knife to kill people". Unfortunately, in the face of head-on competition, Paramount, which has been weak in recent years, has not competed with the wealthy Warner Bros.; what's worse is that Warner Bros. is coming in full force, making the premiere of the "Twelve Arhats" a summer season. Not to mention the star-studded red carpet, they sent invitations to more than 200 media, and planned to set up a viewing area for fans who can accommodate thousands of people. This means that half of Hollywood Avenue will be squeezed out and that it also means that neither the Captain's Theater nor the Kodak Theater will be open.

Since the three theaters are showing a triangular trend, almost one by one, the Chinese Theater held such a grand premiere, whether it is "killing people with a knife" in the Captain's Theater or the Kodak Theater, they will be squeezed and breathless. Of course, Paramount can also fight Warner Bros. head-on, so that the confrontation continues to heat up, and may even develop into a hand-to-hand combat. But Paramount does not have the confidence.

Finally, Paramount chose the Los Angeles Theatre as the premiere of "Borrowing a Knife to Kill People", and in this showdown, his momentum was much weaker.

The name "Los Angeles Theatre" is extraordinary, as if it is a theater in the heart of Los Angeles, but in fact, for most viewers, this theater is very unfamiliar or even unheard of.

The Los Angeles Theatre is located in the lower town with relatively chaotic security. It is a performance theater used on Broadway. After its completion in 1931, it was once famous and was the most famous theater in Hollywood at that time. Charlie Chaplin's classic work "City Light" was premiered here. It was a spacious theater with a capacity of 2,000 audiences. It was second to none at the time, but it exceeded expectations. At least 50 or 60 media reporters came, including some familiar faces. After a casual scan, he saw Brian Barlow of the San Francisco Chronicle, Nancy Black of the Chicago Tribune and Javier Urial of the New York Times.

Turning to Daris, Cliff asked, "I thought you would go there. If I remember correctly, you and Matt and George are friends." Friends, this word is rarely used between journalists and artists because journalists need to maintain a relatively objective position. Once used, it means that the relationship between the two parties is very close.

Daris curled his lips, "If I remember correctly, I asked this question first."

Cliff did not go around in circles anymore, "Hollywood Avenue must be very lively. When I came here just now, I drove all the way from Highland Avenue, and there were at least a thousand people gathered there. So, there are not more me, but less me. I am very curious." At this point, Cliff suddenly stopped, and a trace of confusion flashed in his eyes.

Daris also captured this emotion and continued, "I'm curious about what will happen here." After that, Daris bit the gum in his mouth hard and cursed with laughter and cry, "What a fucking smart bastard."

The "Borrowing a Knife" shows that the enemy is weak, and even retreats all the way to the Los Angeles Theater, which directly aroused everyone's curiosity. After all, the grand premiere of the Chinese Theater is almost completely predictable. There are many stars, surging audiences, lively reporters, and guests and hosts' fun, and the endless pursuit of ignorance. However, the premiere of the Los Angeles Theater has countless possibilities. What's more, how could "Borrowing a Knife" who was not weak in the previous confrontation? Don't forget the existence of Tom Cruise and Lancelot Strello. Obviously, the premiere here is much more interesting. Even a disaster is an interesting disaster, and no one will be willing to miss this disaster.

Daris looked up at Cliff, "Did you say, is this their intentional planning?" If Paramount did it intentionally, then this publicity strategy is really a hell of a ghost.

Cliff burst into laughter, "The answer will be revealed in a while, isn't it?" To be continued.

ps: Today's first update, May is about to end, I beg for monthly tickets

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Chapter completed!