Javier Ulier is now on track. In just one year, he has gained a foothold in the entertainment page of the New York Times. Although he is still trying hard to explore, although he is still expanding his own connections, and although he is still not small compared to those senior reporters, thanks to the rapid development of his blog, his position within the New York Times is very special.

Blog, this is a medium that has only been emerging for only three years. It has developed rapidly in the past two years. Personal blogs are like mushrooms after a rain, and some "power-bloggers" have appeared one after another. In fact, just like the public opinion leaders in mass media, power bloggers also have a certain degree of authority and can informally influence other people's attitudes or change their value orientations and ideas to a certain extent.

The concept of power bloggers has become a new research project in media ten years later, and has truly penetrated into everyone's life. Almost everyone has the possibility of becoming a "power blogger" - for example, bloggers with more than ten million fans on Weibo, Internet celebrities who have more than one million subscribed to video websites, and so on.

However, in 2004, power bloggers are a new vocabulary. Most power bloggers are people with certain influence in their lives, such as university professors, professional lawyers, authoritative doctors, etc. For traditional media, online new media is undoubtedly a huge challenge. Everything is fresh or even subversive, and everyone is exploring carefully.

When Javier participated in the filming of "City of God" in Rio de Janeiro, he discussed many possibilities of blogging and the Internet with Reims, which not only made him the first power blogger in history. It also made him the New York Times at the forefront of the times and the most special existence in the editorial department.

Javier's blog is still operated in his personal name, but his identity is marked as an official reporter of the "New York Times". This allows Javier to maintain his personal subjective opinions while also having official authority, especially in the immediacy of news. The current number of fixed subscribers for the blog has reached 1.2 million. This is almost equivalent to 50 million fans in 2016, and he is undoubtedly the number one blogger on the Internet.

Today, Javier published a personal blog post - different from the official editorial or report of the "New York Times", titled "Twenty Years of Reincarnation, When Memory Has Been Past".

The opening of this blog post is very interesting, "For the baby boomers in the United States (specifically referring to the generation born in the fifties and sixties after World War II, the 1950s and 1960s). They experienced the most golden era of American movies. In those wonderful memories, "Star Wars" occupies an irreplaceable position. This set of films almost subverts our understanding of the universe and our feelings about science fiction culture. It not only shows a whole new world, but also opens up our thinking."

It can be seen that Javier's blog post has a strong personal touch, and it also awakens memories of two generations. There is no doubt that "Star Wars" has a strong influence on American culture than Disney's Mickey Mouse. It can be regarded as the most important memory of the baby boomer generation - just like "Harry Potter"'s influence on two generations born after 1980, and it is several times faster.

After the opening memory, Javier changed his tone and mentioned the most influential actor in the past twenty years. In the 1970s and 1980s, Harrison Ford became the well-deserved number one superstar in modern American film history with the "Star Wars" series and the "Hainan Jones" series. However, after that, after entering the 1990s, Hollywood's star system ushered in a full-scale explosion stage, among which Tom Cruise and Brad Pitt were undoubtedly the best.

"In 1994, Cruise and Pete played the role of "Night Visit to Vampire". At that time, thousands of girls were fascinated by it. The two male actors' appearances are still a brilliant move in the history of film. The opponents of the two burst into infinite sparks, making people blush. Even as a man, when he saw Cruise's smile, he couldn't help but blush. What's even more rare is that both actors have dedicated wonderful performances, and Cruise's charming and evil performance is even the biggest breakthrough in his career.

Unfortunately, this work was constrained by the decline of vampire themes and failed to create a box office miracle. However, after entering the video tape market, it gradually exuded its charm and was sought after by countless enthusiasts as the best vampire film in film history. I am not sure if this is the best in film history, but there is no doubt that this work is definitely worth savoring in the cinema.

Time passes, and now Cruise and Pitt have grown into Hollywood's top superstars. It is almost impossible to get the two to star together again, so "Night Visit Vampire" has become the masterpiece.

Recently, a hot topic appeared on a portal website, which triggered at least 30,000 people to participate in the discussion. The reason is that Cruise and Pete once again stood opposite each other after "night visit to vampires" twenty years ago, confronting each other for faith, survival and love. The only difference is that twenty years ago, the two appeared in the same story; twenty years later, the two appeared in two different stories.

This is a very interesting thing.

"Borrowing a Knife to Kill" starring Cruise, and "Twelve Arhats" starring Peter will be released on the same day..."

Javier then conducted a detailed analysis of the two works and formally determined the showdown between the two. At the end of the article, he sighed again, "Twenty years ago, we missed the 'night visit to vampires'; twenty years later, we should not miss the 'killing of people with a knife' and the 'twelve Arhats'. The entanglement between Leicester and Louis may be about to end, and we don't know whether we need to wait another twenty years next time.

In fact, the most interesting thing is that these two works themselves are derivatives of the "night visit to vampires". Clooney appeared beside Pitt, and Strello appeared beside Cruise - God, this is a strong showdown. Perhaps if these four men appear at the same time, the temperature at the scene will reach the boiling point, which is directly suffocating - this is really a memorable scene. Is it more sparks when Pitt and Clooney, or is there a more chemical reaction between Cruise and Strello?

I'm not sure how women will choose, and I'm very grateful that I don't have to make such a choice."

At the end of the blog post, Javier did something that could only appear on the Internet. He used photo editing software to create four villains, each with a different boxing posture, but the boxer's avatar was replaced with four protagonists, Tom and Lance on the left, and Brad and George on the right. The two sides confronted each other, with a big red "vs" written in the middle, and the boxing ring was placed directly on.

This kind of joke is impossible in traditional serious media, but on the Internet, it brings the spirit of entertainment to the extreme. Javier did not stand in a team or support "killing with a knife" - it was not openly or secretly, but instead made objective jokes, treating the two works equally, constantly emphasizing the uninterrupted and chaotic bonds between the two works, and showing the delicate balance between friendship and hostility, and leaving the final choice to netizens.

Such "joy and lively" commentary articles can only appear on the Internet carrier, which is also the biggest difference between the Internet and traditional media, and it is also the biggest advantage - a sense of intimacy, allowing everyone to participate in news discussions.

After Javier posted this article, the click rate exceeded 300,000 in less than six hours, and the number was still increasing exponentially, reaching 3 million in just 48 hours. What's even more amazing is that the reply rate of the blog post actually exceeded 100,000, and even caused the blog's server to be paralyzed.

For traditional media, this is a phenomenon that they can't understand - they can't understand at all. What is the reason why a topic that is not a gimmick can attract so much attention? But for professionals, this is a phenomenon worth studying: from the beginning of early publicity, to the topic craze caused by "US Weekly", to the popularity of topics brought by Yahoo community, and finally ignited by the power bloggers, it burst out with energy dozens of times or even hundreds of times more than imagined. This is a brand new publicity model.

Of course, it cannot be ignored that the names Tom, Brad, George, and Lance are already topical, and the film companies behind the "Twelve Arhats" and "Killing with Killing with Killing" are also appropriately fueling; and the showdown between "the day after tomorrow" and "Troy" during this summer has also been frequently mentioned.

Under the combined effect of many aspects, an ordinary topic has become a hot topic for the whole nation.

It seems that people cannot understand why Kong/Qing/Xiang, who is out of tune, became so popular that he could make a record after the "American Idol" was broadcast in January this year. This is the dream that many people with excellent singing skills pursued throughout their lives, but they did not succeed. Instead, a person with incomplete tone and outrageous singing skills realized it. What's even more terrifying is that after Kong/Qing/Xiang really released the album, he actually sold 300,000 copies, even breaking the cello record record of Ma/You/You.

Similarly, people cannot understand why the showdown between "killing with a knife" and "Twelve Arhats" has become the number one hot topic? It's simply inexplicable.

But this is entertainment to death.

With the hustle and bustle of Javier's blog post, the post in the Yahoo community was completely ignited. In just a few days, the number of replies exceeded 200,000, and it continued to increase - but the post was very crooked at the back. First, it became a battlefield for a group of crazy fans to quarrel with each other, and then became a water house for a group of movie lovers, and the popularity of the topic slowly cooled down.

But this is no longer important, because the confrontation between "killing with a knife" and "Twelve Arhats" has been formed, which has surpassed the craze of awards season and has become the biggest highlight at the end of the year!
Chapter completed!