Font
Large
Medium
Small
Night
Prev Index    Favorite Next

382 Publicity effect

Since the rise of the awards season, the pattern of the film market has changed. After the summer season ended, it seems that all eyes are focused on the awards season, and it seems that all topics are tilting towards the awards season. It seems that all movies revolve around the awards season, which has also led to a sharp decline in the attention of the autumn and holiday seasons.

There is even a joke circulating among the news media: when a movie is abandoned by a production company and a distribution company, it will be released in the autumn period, which is called "abandoned son".

Of course, jokes are just jokes. Even if they are released in the autumn season, production companies and distribution companies still hope that the movie can make money, make money, and even make profits. But from this perspective, it can be seen that the autumn season is deserted.

In fact, the holiday season now has this tendency. Although December has been supported by the "Lord of the Rings" series and the "Harry Potter" series in the past few years, the performance is booming; but in addition, the performance of other works is not very good.

The holiday season has always been awkward. Works similar to "Home Imperial" or "Gritch" have achieved good box office results in previous years; but now, even family-friendly works with a strong festive atmosphere may not necessarily win the market's liking. This has led to film companies constantly trying, comedy movies, action movies, children's movies, adventure movies, fantasy movies... all kinds of works have been put into the holiday season, hoping to win the market's recognition.

However, due to the eye-catching performance of the awards season, the box office performance of the holiday season was very unstable. Almost the entire schedule was dominated by the awards season works, and even the news media shifted their attention from the box office to the awards. This year is no exception.

Since the end of the Venice Film Festival and the Toronto Film Festival in September, the news of the awards season has begun to occupy a prominent position in major media. People are constantly discussing Jamie Fox's outstanding performance in "The King of Souls". Ante-bening's performance in "Becoming Julia" has been enthusiastically sought after by film critics. There is also the reputation of "Find Dream Island", and the "Rwanda Hotel" that has returned from Toronto is the focus of hot discussion, and the news of "Flyer" that has not yet been released has been everywhere...

Even the nomination list for the Golden Globes has not been announced, let alone the Oscars, but the awards season news is noisy and gathers everyone's focus. Even when people mention the "Superman Mobilization" that won the weekend box office championship this week, it is not about watching the amazing premiere box office data of $70 million, but about whether this reputation-breaking work can win the Oscar for Pixar for the second consecutive year.

In this lively scene, the latest issue of "Us Weekly" magazine attracted the attention of millions of readers. The cover character this week was Lance!

This really went beyond everyone's expectations. Not to mention the innovative artist agency, there were even differences within "Us Weekly". The original cover character was Jamie Fox, Annette Bening, Johnny Depp, Kate Winslet, and four others who became popular in the awards season with outstanding performances. However, after a fierce discussion, they finally chose Reims.

This is also the first time that Lance has been on the cover of any magazine so far.

On the cover, Lance sat gracefully on a dark gray sofa, wearing a black three-piece suit with retro exquisiteness and restrained elegance. He held a cigarette in his left hand and placed it casually on the handrail. The smoke curled up, and his short hair was combed into a big back, revealing his entire cheek. He looked at the camera quietly, and his facial features, as delicate as ink paintings, were depicted bit by bit in the mist. The milky yellow light projected on his face seemed to be softened, and the thrilling eyes were like a vast sea, blue and clear, deep and inclusive.

"Lancelot: I wish I had done my duty as a vase."

Under the cover photo, there is a sentence that almost makes people think that they are dazzled and shocked. Even if they are not interested in "US Weekly" and even if they are not interested in Lance, they will not be able to resist the urge to buy this magazine and read it carefully after seeing this sentence.

When people open the magazine, they will find that this sentence is just a gimmick - a gimmick with full effect. "US Weekly" used four pages to publish this interview. In addition to the five photos included in the interview, they also used two separate pages to publish photos of full size. In other words, there are seven photos in total, showing Lance's personal charm from all aspects.

In this interview, Lance not only mentioned the work "City of Sin", which reawakened many people's memories of Frank's original comics, but also discussed the work "Borrowing a Knife to Kill" in depth - which immediately made people realize that Lance and Tom actually appeared in the same work.

This is really an interesting thing.

During the two previous rounds of publicity for "Borrowing a Knife to Kill People", Paramount did not conceal the information of actor Cass. As long as he was willing, he could find that Lance's name was immediately behind Tom. But in fact, the focus of the publicity was always on Tom, so many people thought that Lance was just a director.

Now, people realize that "killing with a knife" was actually played by Tom and Lance, which is really explosive news.

In the past two months, the publicity of "killing people with a knife" cannot be said to be intensive, but it has indeed attracted a lot of attention, especially this is Tom's only work in the year since "The Last Warrior". During the publicity period, Tom discussed the hard work and troubles of filming the "killing people with a knife", which reminds people of the "Mission Impossible" publicity.

Since "Mission Impossible 2" was released in 2000, Tom has not brought any box office victory for four consecutive years. The best result is last year's "The Last Samurai". The cost of $140 million was only exchanged for 110 million in North America. Although the global box office is as high as 450 million, everyone knows that Tom's appeal in North America is declining rapidly, and his global appeal is relying on his old capital.

Therefore, people place "killing with a knife" in the same position as "the last samurai", and then are curious whether this work can reproduce the glory of "Mission Impossible".

But now, "US Weekly"'s exclusive interview with Lance has analyzed the movie from a unique perspective. On the one hand, this aroused more interest, especially in the interview, Lance mentioned "Los Angeles Secret" and "The Stealing Fire" and the classic "Night Visit to Vampire" - this vampire masterpiece did not trigger the box office at that time, and the North American data did not even exceed 100 million, but after time precipitation, it proved that this is one of the most important vampire works in film history; on the other hand, people have become more curious about Lance's challenge to actors.

Almost every reader has the same perspective as Daris: It is not unusual for Lance to become an actor. Judging from his appearance, he is a natural actor; but what kind of actor can Lance become? This also complements the sentence on the cover. It seems that Lance is a vase, but... is it really the case?

Maybe everyone will have their own opinions after reading this article.

From the amazing "City of God" to the box office success of "the day after tomorrow", Lance has completed a leap in a short period of time, but from behind the scenes to the front of the scenes, isn't it too anxious? And as an actor, what sparks will Lance collide with Tom? And as a director, what works will Lance bring this time?

For a time, "killing with a knife" became a hot new favorite, which was really a beautiful landscape in the hustle and bustle of the awards ceremony season.

In the end, "US Weekly" sold 430,000 copies, creating the highest sales since 2004. What's even more rare is that among the Yahoo community's voting, which attracted 530,000 readers to vote, the most popular cover of major magazines in 2004. This issue of "US Weekly" actually won the votes of 90,000 netizens, ranking among the top ten, ranking ninth. This is also the only cover of the top ten that is not a fashion magazine.

This is a real surprise for "US Weekly".

With this gratifying achievement, the heat of discussion on "killing with a knife" has risen sharply and gradually began to spread on major radio stations. Everyone is discussing whether this work can sound the clarion call for Tom's box office appeal? Can this work continue Lance's three consecutive victories as director? Can this work also complete Lance's brilliant debut as an actor?

Paramount launched the third wave of posters of "Borrowing a Knife to Kill" very appropriately, as well as the second edition trailer.

In this trailer, the confrontation between Tom and Lance becomes a scene that runs through the whole process. The confrontation between the two people is so tight that it is sparking. A suffocating feeling of tension bursts out in the fragmented shots.

At the end of the trailer, Tom and Lance stood on the overpass, and the strong wind blew up the clothes of both of them, but there was no one around, like a single-plank bridge, and the two met in a narrow road. Then Tom strode towards Lance, Lance's eyes widened in surprise, fear and regret rolled in the blue eyes, and the distance between the two people quickly shortened. Tom grabbed Lance's collar, just like an eagle catching a chicken, and then raised his left leg and swept it directly towards Lance's legs. Lance was smashed to the ground like a rag bag. Tom pressed down, stuck Lance's neck with his elbow, gritted his teeth, and his eyes burst out with a terrifying powerful aura. But at this moment, Lance calmed down, widened his eyes, and glared back without any concessions, and the air solidified.

There is no doubt that the appearance of the trailer, coupled with an exclusive interview with "US Weekly", further pushed people's curiosity and expectations about "killing with a knife". Even the poster released this time was a scene of two people confronting each other.

If that's all, the momentum of "killing with a knife" is just a small boat in the face of the huge torrent of the awards season; but the day after the release of "US Weekly", Warner Bros. officially announced that the highly anticipated "Twelve Arhats" have been confirmed and will be available in major theaters on December 3rd.

Wait, December 3rd? Isn’t this the day when “Killing with a knife” premiere? Now, the topic becomes dangerous and interesting.

ps: The second update today, please recommend it, please give me monthly tickets!
Chapter completed!
Prev Index    Favorite Next