The casting of "City of Sin" is progressing very smoothly. Before we knew it, the name "Lancelot-Straello" has become a little famous. In addition, the endorsement of the Coen brothers, the title of the original comic of Frank Miller, and even many second-tier and third-tier actors handed over information through their agents, expressing their desire to play.

Even Bruce Willis, the biggest star in the entire cast list, decided to agree to appear on the spot after watching the three-minute opening produced by Lance and agreed to appear at a friendly price. This is really good news.

What is even more gratifying is that Lance and Frank also reached a consensus on the adaptation of the script. Then Frank began to write a detailed biography of each character, while Lance began to polish the dialogue of the script. As for the story framework of the script, Lance decided to follow the structure of the original comics. Originally, the original comics were short and refined stories, and there was almost no need for too many changes to adapt them into the script.

After experiencing the ups and downs of copyright acquisition, the preliminary preparations for "City of Sin" can be said to be smooth sailing. If nothing unexpected happens, you can enter the studio to invest in the shooting in October. In a blink of an eye, the Crime Trilogy is really going to be realized, but it is precisely because of this that Lance cannot be taken lightly. Whether it is the script or the role, it must be more meticulous, and cautious.

What's more, the top priority at hand at hand is not "City of Sin", but the post-production of "killing with a knife". Before the end of the summer, Lance and Aaron finally completed all the editing work day and night, and then the works were put into the production of soundtracks and subtitles, and the early publicity was also launched one after another.

Percy walked into Chaos Film's office with the latest issue of "Entertainment Weekly". A few months later, the office has been completely renovated, with large windows facing the east. The spacious and bright glass completely spread the low city view of Los Angeles in sight. The sunshine fell without any obstacles, illuminating the entire iron-gray office. It was dotted with sea-blue sofas and stone-gray desktops. It was cold but had a bitter modern feeling. The walls at both ends were painted with murals of nebula explosions. The dark blue walls and milky yellow starlight and silver-white star clusters complement each other. The magnificent and magnificent moment of the Chaos Bang were presented in front of you in a low-key but shocking manner.

The spacious office is divided into two parts. Two-thirds of the left hand is placed with twenty office compartments, one-third of the right hand is an open space, and a transparent white board is placed in the center, surrounded by a group of smoke-gray linen sofas. Sometimes there are some black and white sofa piers piled up in the open space, and next to the window is the corner of the tea room.

The formality is a bit idle and solemn and a little casual. The tightness is not lost, and the entire office space makes people feel happy. At this time, most of the twenty office compartments are already full of, and there are various messy documents on the table. In just a few months, Chaos Film's work has gradually started to take track.

Percy lowered his head and flipped through the "Entertainment Weekly". The staff coming towards him greeted him slightly with a restrained look, but he did not look up. He just politely closed his jaw and kept his pace at a steady frequency. He walked straight towards the left hand direction. When he reached the end, he raised his head and saw the dark blue wooden door in front of him, which blended naturally with the wall. However, the small chaotic nebula above was particularly obvious, marking the location of the wooden door.

He raised his hand and knocked on the door panel twice. Then he heard Lance's low voice coming out, "Come in." Percy twisted the door handle, pushed the door and walked in, and Lance's figure immediately came into view.

At this time, Lance folded his hands on his chest, his eyes locked on the desk, and he fell seriously into thinking. Percy walked over, and the twenty-four poster templates on the desktop were neatly arranged, which was dazzling. It was obvious that Lance was choosing the first wave of promotional movie posters. Percy looked at the newspaper in his hand, "Do you need me to come in again later?"

Lance shook his head, "No." Lance quickly picked up four samples from the table, put them aside, and then raised his head, "What's the matter?"

Percy immediately handed over the newspaper, "The first wave of media publicity has come out. I'll come and check with you if this effect is. If so, Paramount will issue an official press release in this way."

Lance took over "Entertainment Weekly", and Percy has turned to the inner page, with the title very attractive, "Tom Cruise has experienced the most difficult performance since filming!"

Following the title, Lance quickly scanned the content, then nodded, "Yes, this is the effect. The following early publicity will revolve around this theme. Remember, don't talk about performance, the shooting process, and after the first batch of reports gradually ferment, and after the second batch of posters are released, let Tom start to accept an exclusive interview. During the interview, you can start talking about performance one after another, but don't talk too much, everything will be carried out in the commercial film promotion model."

"But the core keyword is still 'hardest'." Percy pointed out the most important content and received a positive answer from Lance.

When Paramount was planning the promotion of "killing with a knife", the first plan was "Tom Cruise dedicated the most exciting performance of his career!" "The most exciting" and "the hardest" were also praising Tom, but the meaning and hints were completely different.

In fact, this is Paramount's publicity strategy in the last life. In short, it is to focus all the focus on Tom, and then make people deeply aware of what sacrifices Tom made for this role, how much effort Tom made, and how incredible breakthrough he made. Everything is laying the foundation for Tom's Oscars.

However, in Lance's view, this strategy has committed two taboos: the first is that the positioning of the film has swinged, between art films and commercial films, but it has not been touched twice, and it cannot please the box office and has aroused the disgust of film critics; the second is, like "Troy", the expectation value is constantly rising too early. In fact, this is also one of the conventional routines in Hollywood, constantly beating the side and saying yes, and then creating a public opinion leader effect and guiding the direction of public opinion. But the problem is that the expectation value is raised to an incredible level in advance, and the direct result can only be to disappoint the audience. What's more, the awards season has not yet begun, and it is still nearly five months before the announcement of the Oscar nomination list. Now we will start the public relations of the college, which is not only arrogant, but also ineffective.

When conceiving the promotional strategy of "killing with a knife", the first thing Lance thought of was the plan of "Batman Prequel: The Dark Knight". As a commercial blockbuster, the first goal of "Dark Knight" is undoubtedly the box office. All publicity was bombarded with box office. After the movie was released, unexpectedly, the clown played by Heath-ledger triggered a frenzy of praise.

Warner Bros. did not expect such a situation at that time. After entering the awards season, Heath became a favorable candidate for the best supporting actor. The fact is that Heath's performance is indeed extraordinary and impressive, but "Dark Knight" is a commercial film. It has won the Oscar Little Golden Man with its performance in commercial films. It is not uncommon in film history. The most famous one is "Rocky", but the difficulty is beyond imagination. Later, Warner Bros. simply followed the flow and began to vote for Heath.

After the Oscar nomination list was announced, Heath died young due to overdose, which pushed his reputation to the extreme. Warner Bros. struck while the iron was hot and brought the college's public relations to the extreme. Before the Oscars, there was almost no suspense about the ownership of the Best Supporting Actor.

Lance hopes that "killing people with a knife" can be like this. In the early stage, the goal is accurately set, closely following the commercial film as the core, and everything is aimed at box office. After the movie is released, Lance believes that Tom's performance will definitely amazed countless people, especially those who enter the cinema with the intention of watching commercial films. At that time, when it starts to incite public opinion, it will definitely be twice the result with half the effort.

What's more, in the early publicity, the core vocabulary "the most difficult performance since film" is itself a double intention. On the one hand, it is to create a burst of points. Tom has filmed a work like "Mission Impossible" with extremely challenging difficulties, and "killing with a knife" is even more difficult than "Mission Impossible". This is definitely an eye-catching point for commercial movies; on the other hand, it is to lay the groundwork. The so-called hardship is not only physical but also spiritual - that is, the so-called breakthrough in acting. After the movie is released, Paramount can gradually guide public opinion in the spiritual direction, and then start academy public relations, and everything will come naturally.

The same is true for the poster that Lance was just choosing. He avoided the poster that could show Tom's full picture. He didn't want Tom's gray hair to be the focus now, so he chose two very special posters. One is a large close-up of Tom's face. Two-thirds of the face occupies three-quarters of the poster. The hair style cannot be seen, but it can clearly show that this is the core of the starring "Tom Cruise". The remaining quarter of the poster is very interesting. It is a hazy block in the night, but there are many details, including corpses, guns and legal documents, etc. This is a poster that needs to be savored carefully.

The other one is Tom's back. He held a gun in both hands and was in a fierce gunfight. All the colorful night colors around him blurred, and the image surrounding Tom was blurred in a very stylish way. However, the shadow part of this poster needs to be adjusted to try to make the part of his hair blend into the night.

These two posters, plus a close-up photo of a taxi, were sitting in the driver's seat with a tight muscle, while Tom leaned on the back of the chair on the other side of the back row, looking at Lance's back with a proud and provocative face; and a poster of Lance running wildly with a handbag, which were enough to constitute the poster information for the premiere promotion.

The information revealed in these posters is tight and strong, completely following the needs of commercial film production explosive points.

"The early promotion is completely based on commercial movies, with box office as the goal." Percy concluded, "Those guys from Paramount are probably going to be very happy." Box office was their primary goal, so how could they be unhappy? "By the way, today's headline..." Percy's voice stopped talking.
Chapter completed!