The capacity of movie trailers is very limited, often only ninety seconds, or at most one hundred and eighty seconds. In this limited space, fragmented movie shots can often be accommodated. Even the plot trailer is difficult to convey the "story" in such a short time. What is conveyed more is the picture, emotions, and posture.

However, the trailer without soundtrack is left with only a bunch of meaningless footage fragments, which can neither bring about the plot nor create visual impact, nor can it play the final touch. Only when the fragmented movie shots and the right soundtrack combine, the two produce unique chemical reactions, sometimes thrilling, sometimes stimulating, sometimes romantic, sometimes beautiful, sometimes thrilling, sometimes thrilling, sometimes ghostly... At this moment, the trailer has magical magic, which can often make the audience curious and interested, and then walk into the cinema to get a glimpse of the whole picture.

"Sun" specially created a trailer for the Level Bowl. In the trailer, Lance used fragmented lenses to fully display the magnificence and vastness of the apocalypse. The devastating blow that swept across the entire northern hemisphere stirred a powerful afterglow in the limited space of the trailer. It not only transferred the emotions about the greenhouse effect in the previous few months to the movie, but also attracted countless discussions, creating excellent conditions for the movie's final outstanding box office - the soundtrack naturally made great contributions.

However, Hollywood always pays limited attention to trailers. On the one hand, the trailer cannot represent a complete work, and the production company must spend more effort on the finished product, and the trailer belongs to the publicity department, which makes a gap in the distribution of powers; on the other hand, the trailer soundtrack is a very small link, and it is difficult to separate the time of the film production process to specifically consider it.

Generally speaking, the movie soundtrack is the last step in the creation process in the entire production process. After the movie enters the editing stage, the producer will start preparing for the creative team, which takes seven to eight weeks from determining the personnel and specific work schedule to melody writing, orchestration, band recording in the studio, and then post-production.

However, the preview of the movie, the official trailer must be put into the market early according to the release time of the movie, such as "killing with a knife", and the post-production editing is still being produced. The soundtrack team has not had time to start building it, but the trailer is about to be released. This means that there is not even a note in the movie soundtrack now, and the trailer soundtrack is even more impossible to start.

It is impossible for a production company to form an entire soundtrack team for the first version of the trailer, which affects the production process of the finished product. This is also the reason why the trailer has never been fully valued.

Currently, most trailers use material music. The so-called material music is exhibited with media such as movies, TV, radio, games, etc. The music company will consciously create some commonly used melodies, and then authorizes them to film studios, TV stations, radio stations, game production companies, and charges copyright fees.

After the film production company obtains the material music, it then creates some original works based on its own works, making the soundtrack more in line with the style and needs of the trailer. This professional offline mass-produced music not only guarantees quality, but also improves the production efficiency of the trailer.

However, with the increasing prosperity of commercial films, coupled with the emergence of the Internet, the promotional model began to diversify, and the demand for trailers became colorful. Against this background, trailer soundtrack companies began to gradually rise, and became an indispensable part of the film production system after 2o1o years.

Since the trailer soundtrack only appears in the trailer, although the overall temperament matches the content of the movie, it actually has nothing to do with the soundtrack or the movie soundtrack. It can be said that the trailer soundtrack is a special product that is produced in accordance with market demand - and is very particular.

Due to the special service objects, trailer music production companies do not sell works to the public, but are only aimed at the industry, but this does not mean that the trailer soundtrack is not profitable. On the contrary, because the trailer soundtrack is short, the requirements are concentrated, the types are numerous but the trends are similar, many soundtracks can be used repeatedly. For example, the opening soundtrack of "Mission Impossible" has become a classic, and every episode trailer will inevitably appear.`

Therefore, soundtrack companies can often win high returns with smaller investments. Moreover, the reuse of copyright can become a long-term stable income. This is really suitable for Chaos Pictures.

Before his rebirth, Diorama Film faced the same situation - in fact, it is still the case now. Lance thought hard at the time and finally chose "Pirates of the Caribbean" as a breakthrough point, hoping that the company could go to a higher level, but the result was self-evident. After the experience of the previous life, Lance opened his vision and saw the huge potential of the trailer soundtrack.

By 2O15, Hollywood had four major trailer soundtrack companies, audio machines (audiomae), intuitive music (immediate-mu private c), hell (to-steps-from-he11), and laser dog (x-ray-dog). The four companies joined forces to dominate the entire market by more than 90% of the trailer soundtrack market, and their dominance is unquestionable.

Among the four major companies, only Intuitive Music was founded in 1993, which can be regarded as the first regular trailer soundtrack company. The trailer soundtracks for works such as "Pirates of the Caribbean", "Harry Potter", "Spider-Man", "Troy" were all produced by them. The other three companies were all established after 2oo5 years, but they dominated the side in just ten years. This shows how rapidly the rising curve of the trailer soundtrack is.

The reason why Lance focuses on the trailer soundtrack is that the demand market is expanding rapidly and has a large demand; the second is that the supply market is very scarce and there is a lack of more innovative soundtracks, especially electronic music that has risen strongly after 2o1o years. Laser Dog has just relied on the outstanding performance of electronic music and has taken over 60% of the market for the strong commercial works in the summer, and their establishment time is the shortest among the four major companies; third, low investment and high output, and can be put into use quickly, which is better for Chaos Pictures; fourth, no one in the market has truly realized the profitability of this field, and there are naturally not many obstacles to Lance.

"So, it seems you have a clear plan." Ian was the first person to complete a math puzzle. He could quickly calculate the profit value and understand Lance's plan.

Lance smiled relaxedly, "Think about it in his head, leave it to me what he said in his mouth, and the real action must be given to you." Lance turned to look at Theo, "Are you still so busy at work recently? You may need to take action in the next period of time."

Although Lance said nothing, Theo immediately realized that he specialized in corporate law, including company splitting, mergers and acquisitions, bankruptcy, etc. Lance would specifically mention him at this time, which means that Lance already has goals. He needs to join forces with Ian to acquire all these goals - this is really a bold decision.

You should know that Chaos Film is now a company, with only 30 million US dollars in free funds - the debt of "killing people with a knife" is temporarily on the back. Now it is starting to acquire other companies drastic, even if it is just a small company or even a trailer soundtrack company, which is a very risky step.

Theo's thick eyebrows leaned slightly into the middle. He was a little worried about whether Lance was too radical. Ian sat opposite him and understood Theo's concerns, and said with a smile, "We have taken out all Gao Wen's pension now and there is no reserve plan."

Gao Wen, who was named, looked up, "I have found a reserve plan, don't worry about my support plan." The other three brothers looked over in confusion. Gao Wen raised his chin to Lance, "What are you talking about, you are talking about." After saying that, he curled his lips, "I won't live in the wet and cold place of Green Bay. I have already looked at a villa in Malibu and I'm waiting for you to pay."

Lance laughed in silence, lowered his eyes, concealing the embarrassment and panic in his eyes. He knew how radical and risky his plan was. And as Ian said, the funds they used now were the capital accumulated by Gao Wen's career for more than ten years. They were now tied to a chariot and had no way out. More importantly, they were just worried about themselves, but did not question themselves.

Once upon a time, the word "trust" had disappeared with the burning of traveling and the torture of rebirth. He looked around carefully, as if he was exploring and moving forward in the abyss. If he didn't notice it, he would be doomed. But now...

Lifting his eyes again, Lance returned to calm, with a playful smile on his lips, "If you don't mind finding a girlfriend."

"Haha!" Ian burst into laughter, and even the corners of Theo's mouth gently pulled.

Theo turned to look at Lance, "So, what else do you need me to be a coolie?" The calm words were still cold and alienated, but only those who were really familiar with him could hear a little teasing from this cold tone, which made Lance's cheeks slightly hot.

Lance cleared his throat, "I will give you a list of several companies. You can start with evaluation, but the degree should be as fast as possible. It is best to complete these acquisitions before the spring of next year. All the remaining 30 million will be used by you. If necessary, the loan will be possible." In an understatement, Lance's decisive decisiveness was revealed.

Because after 2oo5 years arrives, the market position of trailer soundtracks will rise further. Now, Chaos Film must seize this gap, acquire as many music studios as possible for material music, reserve a large number of talents, and hold as much copyright to material music as possible in its hands.

This is a once-in-a-lifetime opportunity, but the time left for Chaos Film is really limited, and success or failure is just a matter of thought.

ps: Today's second update, this book participated in Qidian Fan Festival. I hope all book friends will support you!

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Chapter completed!