Cole only felt that a film was burned with her mouth, and her entire mouth seemed to be burning. Before she could even react, the coffee in her mouth was sprayed out. The dark brown coffee stains fell on the newspaper in her hand, turning into ugly light brown spots, which was simply impossible to look directly at. But Cole didn't have time to take care of herself, just took a tissue and wiped the water stains on her mouth, but her eyes were always locked on the newspaper and remained motionless.

The Los Angeles Times in his hand was already terrible, but the headlines of the entertainment page still firmly attracted Cole's attention, "Lance and Keira spend the spring/night together! Hollywood's new golden boy and jade girl?" Looking at this title, Cole only felt that his brain could not turn around for a moment, as if the world had turned upside down overnight.

Cole tried to calm down his thoughts and sort out his chaotic thoughts clearly. The night before yesterday, a paparazzi broke into the crew, which attracted Lance's attention. Last night, the crew of "Borrowing a Knife to Kill" suspended filming for one day, allowing the lighting team to enter the club to regulate the lights; today the scandal between Lance and Keira broke out?

Cole only felt that he was missing key information, just like a puzzle, missing a core piece of the puzzle, so that he could not see the whole picture of the matter at all. He and Lance still lacked communication, let alone tacit understanding in cooperation, and the bridge of trust between the two people was still not built, which was enough to make him passive.

Cole was panicked because he knew that since the filming of the "Killing with a Knife" crew had been trying to eliminate their presence. Lance covered up the details of the crew tightly, so when he asked Lance to lend the script the night before yesterday, he had taken huge risks. But now, what exactly is the reason? Lance suddenly started to make a high-profile - or rather, Lance was careful for so long that he actually took photos by paparazzi, and it was released by the Los Angeles Times. It can be imagined that reporters would flock to the crew next time. Trying to get first-hand news from Lance, this almost instantly pushed the "Killing with a Knife" crew to the forefront.

Isn't this contrary to Lance's original intention?

Now Cole has no time to pursue the real secret behind it. Maybe it was just an accident. The date was accidentally photographed by paparazzi. Now Lance is probably in a state of anxiety. No matter what, Cole cannot let it go, so he put the coffee he had not started drinking aside and dialed Lance's mobile phone number directly - but it turned off, which made Cole directly complain.

Then Cole dialed the landline at Lance's home, and after a while, he turned to the answering machine. "Stralo's house, please leave a message." After a simple and clear voice, a "beep" sound came. Cole immediately shouted, "Lance? Lance? Are you at home? If you are at home, answer the phone immediately. Big things are really very important. Respond to the phone immediately!" Then Cole waited for about two seconds, waiting for the response from the other end of the phone, but he was disappointed, and a irritable mood surged. "Lance!" Cole shouted slightly out of control, but he was still facing silence.

Cole let out a long sigh. After hanging up the phone, he stood there and thought for a while, then picked up the car keys, walked out of the office quickly, and shouted to the secretary Alyana-duff (Ariana-duff) sitting at the door. "Ally, call Lance, call your cell phone and home phone, keep calling him until he contacts him. As long as he contacts him, he will call me immediately."

After saying that, Cole ran towards the elevator in a hurry, and disappeared at the entrance of the elevator in a short while. Ariana sat behind the desk and raised her head in surprise. She didn't even know what was going on. She looked down at her nail polish just now, stuffed a piece of tissue between her index and middle fingers to support her fingers, then pinched the phone receiver and started dialing the phone number.

Sitting in the driver's seat, Cole's head was running quickly. He had to find Lance as soon as possible, and at the same time he had to come up with a way to control the direction of public opinion. The best way was naturally to respond based on Lance's position. After solving the doubts of the paparazzi, they would naturally surround Kaila Knightley and would not notice the "killing people with a knife" crew... In fact, these are not his job, but the job of a public relations person!

Public relations!

Cole only felt that countless information was swarming in his head in an instant. He needed to calm down and reorganize his thoughts. So Cole temporarily turned off the engine and adjusted his breathing - "Borrowing a knife to kill people" needs to keep a low profile, but now Lance has become the focus of attention. Therefore, Lance needs a public relations person to deal with such a difficult situation. As long as effective guidance is carried out, things are still within the control range. The worst situation is... Cole shook his head. What he needs now is not to consider the "worst case", but to solve the problem in a timely manner.

Generally speaking, a complete team must include agents, public relations managers, lawyers, assistants, etc. If necessary, you can even have a spokesperson.

The job of a PR manager and a spokesperson seems simple, communicating with the media, responding to crises and handling emergencies. But in fact, this job is the most crucial part of the image project of a top artist. They are not only the buffer zone for artists to mediate with the media like a beast, but also the key to solving problems, expanding connections, and shaping their image. Tom Cruise was able to stand firm in Hollywood for such a long time because he had a complete brokerage and public relations team.

Simply put, agents help artists find jobs, while public relations are responsible for helping artists deal with media.

Therefore, in today's situation, public relations should be responsible for contacting and solving it, rather than Cole, the agent. Even if he wants to help, his abilities are very limited, which is not his job at all - he can ignore it.

Firstly, this is just a scandal, and no matter how big the trouble is, the influence is limited; secondly, he and Lance have not signed a contract, which is not a real cooperative relationship, and thirdly, Lance has not informed him in advance, and he has no responsibility and obligation to bear the consequences. Strictly speaking, Cole's anxiety and upset are simply unnecessary.

However, Cole is not that short-sighted. He knows clearly that this partnership is likely to be the biggest turning point in his career, so he must devote himself to it. A truly top agent should actually have a long-term stable cooperative relationship with public relations people because they need to work together to create a positive image for artists and help them move forward in Hollywood in the long run. Cole plans to do this now.

The problem with PR people, now is that Lance has no PR people, let alone a complete PR team.

Although public relations companies and brokerage companies have close ties and may even carry out long-term cooperation, these are two independent systems. Currently, in addition to the public relations departments provided by the eight major film companies, Hollywood currently has seven or eight top public relations companies, and dozens of top independent public relations people. They help artists, films, programs, brands and other public relations companies implement strategic plans for public relations in the form of outsourcing. Therefore, the cooperation between public relations companies and brokerage companies is as complicated as a spider web.

The clients of the Innovation Artist Brokerage and William Morris Brokerage use the same PR company, or the clients of Cole Greed belong to three different PR companies. This situation exists and is not uncommon. They are competitors and partners. It is possible that this time the two different companies join forces for Tom Cruise, but the next time the two companies will fight against Tom Cruise and Nicole Kidman respectively.

Of course, in order to avoid such a situation, each agency and even each agent have a closer public relations company or public relations person, and tends to use the same public relations team for their own customers, which can avoid conflicts of interest as much as possible. But like agents, they have an employment relationship with the artist - the artist is the employer, so whether they can follow the plan in the end depends on the artist's choice.

Lance is obviously not an artist who can be merciless, even though he has just started in Hollywood. Even Cole is still working hard to become Lance's agent, so he has no say in Lance's public relations person.

But now Cole has no time to look back and forth, and he has to make a quick decision. It is very likely that the paparazzi are flocking to the crew of "borrowing a knife to kill" from all corners of Los Angeles. Those paparazzi will not wait for him to make careful calculations here. If they arrive at the crew first, things will change greatly, and the solution he is considering now must be completely overturned. So, he has no time to hesitate.

Thoughts circled in my mind twice, then Cole activated the engine again and drove the car out of the underground parking lot. After walking onto the highway, he took out his cell phone, quickly checked the address book, carefully looked at the names above, glanced back and forth, and finally called one of the phones. The phone on the other end only rang a few times, and then it was connected, "Doros Wright (doris-w-ght) was talking."

"Doros is William Morris's Cole." Cole said without any nonsense, simply and neatly.

"Oh? Cole?" Dorothy's voice was filled with a smile, and it rose slightly, and the sound of chewing gum in his mouth vaguely came, "So, what's the deal?"

"Lancelot-Stralo." Without any scatteredness, no sweet words, and no polite greetings, Cole only used one name and used a super long pass in the simplest and neat way to attack the detachment zone.

ps: The second update today, the double monthly ticket is about to end, I beg everyone to support it!
Chapter completed!