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241 Shock 300 million

The focus is leaving the chaos of overseas markets and returning to the annual North American summer season competition.`

In the fourth week of May, "Van Helsing" led by Hugh Jackman came strongly, but the ending surprised everyone. This highly anticipated work actually achieved box office data of only 51 million US dollars, and its results were not much better than "Troy".

"Van Helsing" invested 160 million US dollars, and its publicity momentum was definitely a summer blockbuster, but it followed the footsteps of "Troy" and ushered in a vigorous box office defeat. In just one month after the summer season began, two works had suffered waterloops one after another. Such a situation is really incomprehensible.

However, this made Brad Pitt breathe a little relieved. Not only was there another brother, but also diverted a lot of attention from the box office defeat of "Van Helsing", and the pressure on his shoulders dropped sharply. However, for Warner Bros. and Diorama, the failure of "Van Helsing" could not divert Troy's losses, and their eyes were still focused on this week's box office data.

The ending is good news and bad news. Corresponding to the depravity of "Van Helsing" and "Troy", the strength of "Monster Shrek 2" and "After acquired" is as if the box office market lost by the former has become the crowd of the latter.

"Monster Shrek 2" delivered a thirty-three percent decline this week, earning 72 million US dollars in weekend data, winning the championship with the best box office in the next week in film history, and the cumulative box office of 236 million US dollars in two weeks, directly announcing that the movie has sounded the horn toward the goal of 400 million.

"Monster Shrek 2" has undoubtedly become the strongest contender for this year's year-end box office championship. However, it still needs to face the impact of "Harry Potter and the Prisoner of Azkaban" and "Spider-Man 2", and the box office trends in the summer season are getting more and more exciting.`

The "day acquired" is not weak, and the 45% drop is not as good as the outstanding performance in the previous two weeks, but it is still eye-catching data, especially when "Van Helsing" and "Monster Shrek 2" jointly divided the box office of more than 100 million US dollars, the performance under pressure was really good. The weekend box office of 16 million US dollars brought the cumulative box office of the movie to 242 million US dollars.

Although the box office performance of the "day acquired" has been beyond people's expectations again and again, the cumulative box office has nearly twice the book cost, and it is ranked third in the film history of disaster movies, only behind "Titanic" and "Day". What is even more commendable is that the movie still maintains the hope of hitting the box office of 300 million US dollars; but it has to be admitted that with a 45% drop in the third week, the hope of 300 million yuan is gradually becoming weaker - but it has not disappeared, which also makes the movie's subsequent box office trend more interesting.

"Troy" entered the third week of screening, but was no longer able to compete with the "day after tomorrow" that entered the fourth weekend. The box office plummeted 50% this week. The weekend data of only $11 million was obtained, and the cumulative box office was barely rising by more than $100 million, which also means that the movie's goal of 130 million yuan was also beginning to become slim. At this moment, for "Troy", the competition with "day after tomorrow" was no longer of meaning.

In the fourth week of May, North America's weekend box office rankings, "Monster Shrek 2", "Van Helsing", "The Day Afternoon", "Troy" and the newly released comedy movie "Popular Godmother" ranked in the top five respectively, but the gap in the results was very huge, clearly showing the completely different situation of each work, and the subsequent box office exhibition curve also proves this.

In the first week of June, "Harry Potter and the Prisoners of Azkaban" was screened; in the second week of June, "Star Legend 2" led by Vin Diesel (Vin-die 1) and "Copy Wife" led by Nicole Kidman came together; in the third week of June, Ben Stiller and the "Crazy Dodgeball Gang" brought "Crazy Dodgeball", Tom Hanks and Catherine Zeta Jones brought "Happy Terminal"... Of course, there is also "Spider-Man 2" in the first week of July.`

The box office battle in the summer season is getting more and more intense, and the highlights can be seen to be staged almost every week. Faced with waves of hot offensives, the "day acquired" has always been under tremendous pressure, but it still shows a good box office driving momentum.

In the first week of June, facing the box office performance of "Harry Potter and the Prisoners of Azkaban" of 93 million, the box office "the day after tomorrow" delivered a box office drop of 40%. It achieved a weekend box office of 9.6 million, maintaining the position of the North American box office list, with remarkable results.

In the second week of June, "Harry Potter and the Prisoner of Azkaban" ushered in a box office crash that was not suitable for the local environment. This work, which was sought after by film critics, was unable to win the recognition of book fans because of its dark style. The box office plummeted by 62% the next week, which was shocking; but this week's "Star Legend 2" and "Copy Wife" also received huge criticism, even worse than "Troy" and "Van Helsing". As a result, neither of the two works could seize the opportunity. Both of them ushered in the failure of the screening.

"The day after tomorrow" successfully became the biggest winner of this week. With the lowest 30% drop in the top 20 list, it earned 6.7 million yuan, and the cumulative box office reached 268 million US dollars, which became the most exciting work in this summer, besides "The Monster Shrek 2". Judging from the box office decline curve of "Harry Potter and the Prisoner of Azkaban", perhaps "The day after tomorrow" can still gain an advantage on the year-end list, which is really an incredible trend.

Unfortunately, after this, the word-of-mouth constraints of the "day acquired" still affected the movie's potential. After entering the third week of June, the box office decline of the movie was controlled at about 40%. Although the overall data was lower than 45%, there was no way to further reduce it. The arc of the decline in the weekend box office data could not be effectively controlled, which officially announced that the hope of "day acquired" hitting the 300 million natural barrier was stranded.

This is a very regrettable thing. "The day after tomorrow" has not been able to surpass the "day" and become the third disaster film in film history with a box office of over 300 million. However, no one really feels regret, because even so, "The day after tomorrow" still awakens the entire market and creates the best performance of disaster films since 1997. More importantly, before the movie is released, this was a result that no one expected.

Just like "Pirates of the Caribbean", Pirate movies have been silent for more than ten years. Everyone thinks that investing in Pirate movies is a suicide choice, but the movie has created incredible success; "The day after tomorrow" is facing a long-standing disaster film market, which also shows outstanding market driving force, especially since it has withstood the impact of a series of movies such as "Troy" and "Monster Shrek 2" and achieved such results, which is even more incredible.

Finally, with the end of "Troy" early in the third week of August, the "day after tomorrow" was released to the fourth week of October, which stretched the release cycle to twenty-five weeks. This detail shows the confidence of the gradual rise of 20th Century Fox, and the satisfaction of major theaters with the box office performance of this movie—

Otherwise, the box office is not attractive enough, and the theater chain that is profit-oriented will definitely take the movie off the line early and replace it with works that other audiences are more popular. The theater chain will not worry about who starred in the movie or which company's work. If it makes money, it will be extended to release, and if it loses, it will reduce the screen. Therefore, the theater chain's reaction is also regarded by the Hollywood industry as an important reference factor for the box office appeal of actors or directors.

This is what "Troy" is, and it was removed from the theaters after only fifteen weeks of release. This is an unprecedented shame for Brad and an unbearable failure for the star-studded cast.

The long-term sales of 25 weeks have pushed the "day-to-day" North American cumulative box office to 282 million, and unfortunately stopped at the entrance of the 300 million heavenly chasm. Even so, "day-to-day" still surpassed the works of "The Matrix 2", "Monster Shrek", "Harry Potter and the Secret Room", and ranked 23rd in the box office rankings of North American film history; more importantly, in the long history, in the box office rankings of disaster movies, "the day-to-day" only lags behind the two works "Titanic" and "Japanese", and their outstanding performance won a lot of prizes.

This also means that the global box office of "the day after tomorrow" reached 712 million US dollars, becoming the seventeenth work in global film history to have a box office of over 700 million. The fifteenth is "Monster Shrek 2" and the sixteenth is "Harry Potter and the Prisoner of Azkaban". It is currently ranked 17th on the global film history box office list, ranking behind "The Matrix 2".

North America's box office performance of 280 million and 700 million yuan worldwide, all of which proves the excellence of "the day after tomorrow", and this is just Lance's second directed work. After "The City of God", Lance once again delivered a perfect answer and completed the turn from art films to commercial films. Compared to after the Oscars, Lance is now truly eye-catching and has become a potential stock that major film companies are interested in. Chaos Pictures entered the mainstream sight of Hollywood in one fell swoop.

High investment is accompanied by high risks and high returns. When Chaos Film and Television collaborated with 20th Century Fox to shoot "the day after tomorrow", it was unimaginable and huge dedication, and even the actors' pay could not be paid. It was facing the desperate situation of becoming successful if they failed. Every step was a stake in a high altitude walk; but now, the time for harvest has come, and the "day after tomorrow" has successfully won Chaos Film's first exhibition fund and ushered in a brand new exhibition opportunity.

In one step, this is the high reward brought by high risks.

ps: The first update today, dear book friends, please support the monthly ticket at the bottom!
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