215 Counterattack
Friday is 28 million, Saturday is 30 million, Sunday is 26 million!
Who could have expected that this would be the box office data for the premiere weekend of "the day after tomorrow"? No one! No one! If this is "Troy" or "Monster Shrek 2", people would take it for granted, and then stood up and applauded the movie, giving it unscathing praise for the movie's excellent premiere box office data. But now, what is creating the best results is... a cannon fodder work?
Cannon fodder is indeed cannon fodder. Almost everyone believes that the "day after tomorrow" will become cannon fodder for this summer, and that the major film companies will be able to warm up the summer season. This is also the fundamental reason why major film companies opened their hearts and tried their best to build momentum for the "day after tomorrow" at the premiere - they believe that this is a compensation for the huge losses of 20th Century Fox.
But Hollywood has no absolutes, never.
Amid the sound of unsightly, the "day-to-day" swept over 84 million US dollars in three days of the premiere weekend with a sudden appearance - including the premiere midnight show, strongly ranked among the top ten in the premiere box office records of North American film history, occupying the sixth place, and unveiling the curtain of the new summer season in 2004 with a vigorous momentum!
In the long history of North America's box office, the current premiere box office record is maintained by "Spider-Man". This work that completed a sweeping summer in 2002 brought in $114 million in the premiere weekend, and the only North America's work with a premiere data of over 100 million is far ahead of the list of film history records.
In addition, works such as "The Matrix 2", "Harry Potter and the Sorcerer's Stone", "Harry Potter and the Chamber of Secrets", "X-Men 2" are arranged in sequence. "The Day Afternoon" not only became the eighth film history film industry with a box office of over 80 million US dollars. It also surpassed the two works "Star Wars Prequel 2" and "The Passion of Jesus", and ranked sixth in the premiere list!
The strong performance swept away the haze before the release and completed the explosive counterattack with a shiny and shiny dark horse!
Faced with the premiere box office performance of "the day after tomorrow" that ranked among the top ten films, the whole Hollywood was completely shocked, and 20th Century Fox fell asleep and woke up laughing - as a work with an investment of $130 million, their box office expectations for the movie were only $53 million. More hope was to win returns in the international market. After all, the disaster movie has been weak for a long time, and even the premiere box office data of "Perfect Storm" was only $41 million. This is also the reason why Mark Gordon was able to persuade the board of directors to be calm by "reducing publicity costs" - they could not bear more cost consumption in exchange for an uncertain box office possibility. But now, "the day after tomorrow" not only easily completed the premiere forecast of 53 million, but also strongly exploded with one hundred and sixty percent of the combat power, shining in the summer season of 2004 with a sweeping away the troops!
"The Ice Age swept the summer market, and the dark horse's posture triggered the midsummer this year!"
"The premiere box office of 84 million US dollars! The day after tomorrow' triggered a doomsday ice storm, and the king was strong!"
"Explode! Breaking! Breaking! Breaking! The summer season one month ahead of schedule has aroused the enthusiasm of the audience in advance. The summer season in 2004 ushered in a good start."
"The great success after adjusting the schedule will be recorded in history!"
"From 50 million to 80 million, the day after tomorrow has completed an impossible task."
"Film critics have mixed praise and criticism, and the audience is enthusiastic about it. The 'day acquired' carries the aftermath of the greenhouse effect, shaking the first week of May."
"A horrifying counterattack, an incredible explosion point appeared in the new period!"
...
As May 10th approaches, all the front page headlines of major newspapers across the United States focus on the "acquired day". This box office data beyond imagination is enough to make everyone crazy. Whether it is the media that likes "acquired day" or hates "acquired day", no one can deny that the chain effect of the summer vacation is one month ahead of schedule. The box office triggered a chain effect that is far stronger than expected, and this is also the result that everyone likes - even the Warner Bros. standing behind "Troy".
The Chicago Tribune once again gave a unique view, "From the 'City of God' to the day after tomorrow', Lancelot-Straello completely detonated all the focus for the second time in a row without being optimistic. Maybe he is not the most talented, maybe he may not be able to win the best director Little Golden Man, maybe he just flashed by a comet, but no one can deny that he won the victory again. The counterattack of the dark horse may soon become the norm."
At this moment, people noticed that both of Lance's works had exploded without being favored. "City of God" shone brightly at the Oscars and swept three little golden men; and now "the day after tomorrow" has a strong start in the reorganized summer season, with the sixth highest premiere box office data in film history that is shocking.
As the Chicago Tribune said, no matter whether people like Lance or not, or whether Lance's future height is, the fact is that Lance completed a triple jump in just half a year - of course, it depends on the subsequent box office performance of the "day after tomorrow". A high starting point does not mean that he can lead the way through the finish line. Last summer, the dark horse "Pirates of the Caribbean" had only had a box office of 40 million, but in the end he won 300 million US dollars, which can be called a victory.
But, no matter what, the "the day after tomorrow" has made a big splash on the premiere weekend!
Compared with the horrifying news after the box office data on Friday and Saturday, Hollywood has woken up at this time. They have always firmly believed that any success is a reason. Obviously, the quality of the finished product "acquired" is one of the necessary factors. Accurate rhythm control and in place large-scale scene scheduling have the elements of a successful popcorn movie, but what really makes this movie complete the strong counterattack of the dark horse is its excellent publicity strategy.
From the Super Bowl to the interaction between the Internet and reality, to the combination with current affairs, and then to the movie itself... The entire publicity link can be said to be linked together and step by step, achieving the goal of allowing the audience to enter the cinema. Then, relying on the quality of the "day acquired" itself, the box office was ignited - the original 50 million box office broke through the shackles of 80 million in one fell swoop, which was an epic victory!
Silently, Hollywood executives also noticed that Lance, who stood behind the "The Day Afternoon" work, was different from the "Chicago Tribune". They were interested in Lance's control over commercial films and a keen sense of business opportunities. This was far beyond the scope of a director and showed more the potential of a top producer. The name "Lancelot-Straello" is obviously of different significance to them.
Even if the senior executives of Paramount Pictures try to remain calm, they will inevitably look proud. They and Universal Pictures, 20th Century Fox are currently the vulnerable group among the eight major Hollywood film companies. They need more positive energy to make the company competitive again. Obviously, Lance is one of their current bargaining chips. When everyone is looking at Lance, everyone suddenly realizes that Paramount has taken the lead and held Lance's next work in his hand.
This is indeed a long-lost good news for Paramount Pictures.
Carrying the premiere box office data of 84 million US dollars, the "day after tomorrow" won the North American box office championship in the first week of May 2004 without any suspense. This is not only the first North American weekend box office champion of 20 Century Fox this year, but also the first North American weekend box office champion in director Lance's career - but also a series of record box office results! This year's summer vacation seems to be very lively!
Although the premiere of "The Day After Ahead" amazed everyone on the weekend, people did not expect this before the movie was released. Another movie was held this week with "The Day After Ahead" from "The Day After Ahead", the comedy film starring the Olson sisters, obviously also wanted to get a share of the pie from "The Day After Ahead".
With only a $30 million investment, Warner Bros. has arranged 3,000 theaters to be released. Compared with the 3,400 theaters the day after tomorrow, it is not at all inferior, and even has a tendency to compete with each other. This makes people think of "Troy" that will debut next week. Maybe Warner Bros. did it intentionally, maybe not. But the result can be seen that Warner Bros. is stealing chickens without losing the rice.
The box office market in the first week of May was completely occupied by the "day acquired" and a movie occupied more than 60% of the box office market, which severely squeezed the "New York Moment". In the end, it only earned less than 6 million US dollars in weekend box office, and ushered in a painful failure. It is basically confirmed that even the horizontal line of 30 million books cannot be reached.
The impact of "New York Moment" did not cause any trouble to "the day after tomorrow", and even lost to "Musty Girl" released in the second week and "Rage Rescue" screened in the third week, and only ranked fourth on the weekend list.
Last week's box office champion "Musty Girl" was not having a good time. Under the pressure of "the day after tomorrow", the box office plummeted 50% and only received 12 million US dollars in weekend box office data. However, the cumulative box office of this work, which cost only 17 million US dollars, has reached 42 million in two weeks, which is already a victory for Paramount Pictures.
"Furious Rescue" box office fell by another 45% this week, winning 8 million US dollars in three days on the weekend, accumulating 56 million box office. Compared with the cost of 70 million, this achievement is really not a pleasure. Twentieth Century Fox originally had high hopes for this work, and the combination of Denzel Washington and Dakota-fanning, then directed by Tony Scott, the director of "Top Gun", is indeed worth looking forward to. But unfortunately, the box office results are difficult to satisfy.
Fortunately, Twentieth Century Fox met "the day after tomorrow".
The North American weekend box office rankings were released in the first week of May 2004. The "day-to-day" won the championship with strong strength, "Musty Girl", "Anger Rescue", "New York Moment", "Girl Dream Thirty", "Law of Attraction", "Kill Bill 2", "God Gift", "Ultimate Target", and "Rain is My Home" ranked second to tenth respectively.
This is an expected but unexpected list, and all works have become "acquired" supporting roles.
ps: The second update today, I beg all book friends to support the genuine subscription, thank you everyone!
Chapter completed!