Matt had a moment of doubt, and he almost thought that this was the real event.

But when I looked up, I saw the huge billboard directly above Times Square again. Jack Gyllenhaal's face was undoubtedly impossible to be a lost child; and Jessica Alba, as a new star in the TV series, is also a well-known actor. So, this means that this is indeed one of the "acquired" propaganda methods.

Matt couldn't help but take a breath and looked at the black mother again. He immediately understood that this was not just a simple parade publicity. In fact, many of the people in front of him should be extras, at least stage actors, amateur actors, etc.

The purpose of this move is obviously to amplify the reality to infinite, but at the same time, the existence of Times Square billboard reminds people that the real answer is hidden in the "acquired day". This can be regarded as the peak representative of soft advertising. It actually uses implantable virus strategies to bring people into the story in advance. It is not only clever, but also unimaginable.

Matt's first reaction was when the 20th Century Fox was so smart. If the 20th Century Fox was so smart, they would not have been forced to their current embarrassment. If the 20th Century Fox was so smart, they would not have won any profits after the box office victory of the "Titanic", they would not have lost any profits. If the 20th Century Fox was so smart, they would not have been in the tail of the eight major Hollywood film companies to this day.

So, what happened this time

From the brewing of the greenhouse effect to the detonation of the Super Bowl, from the preparation of trailers and posters to the inspiration of the collision between the two parades today, the publicity methods almost maximize the effect between calm and quiet. The most important thing is that good steel is used on the blade, and the publicity costs are concentrated on the Super Bowl advertising space and the Times Square billboard. Just two expenses have created an unimaginable response.

Matt had to sigh that the publicity department of Twentieth Century Fox really recruited a master this time.

In contrast, the overwhelming publicity of "Troy" in the past two months is more like self-entertainment in Hollywood, which seems lively and vigorous publicity. However, it seems to have happened in another world and cannot truly awaken people's inner identity with "Troy", everyone knows that the movie "Troy" will be released soon, but how many people will go to the cinema and how many people will feel the desire to watch "Troy" is unaware of.

But looking at the "day acquired", Matt is sure that environmental protection enthusiasts will flock to the cinema to express their support for the movie; and after today, the middle class who are full of attachment and bondage to their families will also enter the cinema, looking for the ending of "three missing children". The movie resonates with the audience, and has even more interaction, and has brought the audience into the story created by the "day acquired" half a year ago.

Clever, wise, sharp

At this time, Matt once again noticed a detail, the three children on the propaganda billboard: two men and one woman, two white and one black. He could even imagine that the three children represent the middle class and the poor class respectively. In other words, the "acquired" had already noticed political correctness in the casting process. While avoiding all kinds of discrimination possibilities, the audiences of all classes and groups were also considered to further maximize the influence of the film.

Even if Matt is not an insider in Hollywood, he has to applaud the publicity planner. Relying on his years of analysis of securities, the planner behind him is definitely a wise man. He has had profound research on the target group of movies and the response and feedback of the market, and has studied it for at least ten years in the film market.

If Matt knew the truth was hidden behind the huge publicity plan of "acquired" was Lance, who was Lance from beginning to end, and all publicity strategies came from Lance's own planning, then Matt would probably dislocate his chin because all his guesses were wrong.

At this moment, this is what the feeling inside the 20th Century Fox is: shock, shock, or shock

The senior executives who were originally disdainful of Lance's publicity plan were almost stunned to look at the major news pages on May 4th. Not only were their glasses broken, but their chins were dislocated to almost fall to the ground. Before they could even feel the shame in their hearts, they were completely shocked by the incredible huge publicity effect in front of them.

The two parades on May 3 lasted for six hours. The number of people in Rockefeller Square reached 8,000, and Times Square also attracted more than 3,000 spectators to stay for a long time. What's even more terrifying is that almost the entire New York media came out in full swing, and more than 400 large and small flocked to them. The two parades were interviewed at the first time because they originally thought it was a real social event, but after arriving at the scene, they found that this was just a movie promotion. Many media shouted that they were fooled, but after reacting, everyone focused their attention on the culprit: the "day acquired" crew.

So, today, 63 newspapers including the New York Times, Washington Post, Wall Street Journal, Los Angeles Times, San Francisco Chronicle, USA Today, etc., have reported on the front pages of the two parades as front page headlines. This is the most consistent day in more than a year since the United States announced the war against Iraq last year.

Almost all media are paying attention to this incident, not only because the problem of the greenhouse effect has reached its peak in recent weeks, and the protests are overwhelming; not only because the response of "take them home" has been deeply rooted in people's hearts, many viewers cannot distinguish between movies and reality, and have begun to accuse the government of inaction, but the loss of the three children has not been taken seriously at all; but because the "acquired" propaganda plan firmly links virtuality and reality, and the strong sense of substitution makes people unable to ignore the existence of "acquired". This movie has quietly become the hottest focus in the market.

Some people are discussing the apocalypse caused by the greenhouse effect, some are discussing the government's contempt and inaction of the greenhouse effect, some are discussing the importance of families when the apocalypse comes, some are discussing the rescue of three lost children, some are discussing the horror and disaster of the apocalypse, some are discussing the dirty and ugly government, some are discussing the interaction effect between the Internet and reality, some are discussing the ingenuity of the means of film propaganda, some are discussing the collapse of the mother after the child is lost

It is everywhere, and the discussion about "acquired day" is almost everywhere.

The topic of greenhouse effect, which began to rise again in September last year, after half a year of brewing and after the catalysis of the Super Bowl, finally ushered in a big explosion in early May. From the United States to the United Kingdom, Germany to Brazil, China to South Africa, the harm of greenhouse effect is hotly discussed around the world, and the support of environmental protectionists for "acquired" has reached its peak, especially after two parades on May 3.

The trailers and posters that have been released in February have been released one after another. After three months of subtle precipitation, they finally reached their peak in Times Square on May 3. The insignificance of human beings and the greatness of family affection in the face of disasters in the end of the world formed a sharp contrast. The desperate struggle in the face of disasters is full of tragic heroism. The strong rise this time is not to save human beings or the earth, but just to save their own children.

The greenhouse effect leads to the end of the world, the end of the world leads to the separation of wives and children, and the demise of wives and children leads to the demise of human beings. This vicious cycle is intertwined in a chaotic and mixed manner, making people's fear of the end of the world, rejection of the government's inaction, and attachment to family love are all mixed together, all placed on the "acquired day", and completely exploded.

The two parades on May 3 echo each other, push each other, and make up for each other, not only increase authenticity, influence, but also increase the pain of empathy.

So, a miracle happened.

Mark Gordon looked at more than a hundred newspapers stacked on the desk, and covered the entire desk layer by layer. He could not see the original color of the desktop. Only the thick pages of the newspaper intertwined. These newspapers were all discussing the two parades yesterday, all discussing the disaster brought by the greenhouse effect, and all discussing the movie "the day after tomorrow".

Even if the facts were right in front of him, Mark was still a little unbelievable. When Lance put the entire publicity plan on his desk, his first reaction was to "overestimate one's ability and arrogant". He and Lance had a fierce dispute, but Lance did not make any concessions and even bet on 10% of the box office dividends, convinced him to adopt this incredible crazy publicity strategy.

Mark originally comforted himself that this publicity strategy only cost him eight million dollars, which was less than one-third of the "Troy", which was really a savings. This was the only good thing. If the board of directors wanted to blame him, he would take it over for this reason. It was based on this belief that Mark supported Lance in front of the board of directors. After four bombardment, everyone was unsure of seeing the overwhelming publicity of "Troy".

However, after gritting his teeth and persevering, Mark ushered in an unprecedentedly refreshing victory. This is not only the most successful publicity in the history of the 20th Century Fox, but it can even be said to be one of the best successful publicity in Hollywood history. Although the publicity effect is still determined by box office data, at this moment, Mark looked at the pile of speechless astonished faces in front of him, but had an indescribable sense of accomplishment.

Mark stood up straight, slowly buttoning the suit, trying to maintain a calm and elegant tone, and said, "Gentlemen, let's look forward to more expectations for Thursday's premiere." After that, Mark calmly left the conference room, leaving only the surprise and silence of the whole room.

Silent. To be continued.

p: The second update today, I beg you all book friends to support the genuine subscription, thank you everyone
Chapter completed!