Font
Large
Medium
Small
Night
Prev Index    Favorite Next

106 Expansion Steps

After the recording of the "Tonight Show", Paramount and NBC TV released related news one after another. Lance's outstanding performance in talk shows immediately became an important position in the entertainment version of major newspapers and magazines. This time it was completely different from Sundance. Whether it was Paramount Pictures or NBC TV, its influence was the best in North America, and the media power was naturally incomparable.

It seems that overnight, the name of the new generation director "Lancelot-Stralo" began to spread in the circle. Hollywood has never lacked stories of overnight fame, and this time is no exception.

When the "Tonight Show" was broadcast, it attracted a lot of attention. On the show, the interaction between Lance and Jay won many praises, especially the two of them faced each other's tit-for-tat and the conversations of witty words made people laugh. It was almost the most well-known episode of the "Tonight Show" since 2003.

Especially Lance's performance of not being nervous and responding freely attracted a lot of applause: handsome, handsome, funny, and outstanding talent... People really can't ask for more.

Amid the media's amazement, "Tonight Show" attracted 8.11 million viewers that night, not only easily ranked first in the same period of this week, but also became the third program with a rating of over 8 million since 2003. The previous two episodes were justtin-timberlake, who made his first appearance on the show as a solo, and Hugh-jackman, who promoted the summer "X-Men 2".

Such performance surprised NBC TV, and Paramount Pictures was even more overjoyed.

What is even more gratifying is that the number of replayed audiences in this episode of "Tonight Show" is as high as 3.8 million, which is the best replayed episode since 2003. It even defeated the premiere ratings of "Late Night Show". David Letterman's face was like the bottom of the pot. The influence of the program can be seen.

There is also an interesting rumor in the circle. Kevin Feige, a producer who started with the production of "X-Men", met Harvey Weinstein while promoting "X-Men 2". He accidentally mentioned the episode "Tonight Show" starring Lance, and said half-jokingly, "Paramon really got a treasure. A mere independent film, only cost 1.8 million, which not only earned reputation, but also made box office. Now it seems that the topic has the upper hand, which is really a good deal."

Harvey had no reaction at that time, just smiled and brought up the topic. But later Kevin heard that Harvey had lost control in the bathroom and even removed a toilet.

Putting aside Harvey's reaction, Kevin's view is also a common view in Hollywood at present. Paramount Pictures did make a deal that was worthwhile this time. Most importantly, the power of the network is showing its hideousness bit by bit.

In fact, before blogs became an emerging way of publicity, the power of the Internet was emerging step by step. In the past three years, imdb and Rotten Tomato Network, which mainly constitute the evaluation benchmark, are slowly entering the mainstream sight. The influence of these two websites has gradually expanded, and it is very trending to become one of the measurement standards of film weight.

At present, people's benchmarks for evaluating a movie mainly come from two aspects: media comprehensive reviews and theater scores.

As the name suggests, media comprehensive reviews are the comprehensive scores of professional film critics. Currently, an institution called metascore is responsible for collecting professional reviews from major authoritative media every week. After comprehensive statistics, it will be published in two places in paper magazines and official websites, so that viewers can see media comprehensive reviews as soon as possible.

The theater score is the instant score after the movie is finished. It is jointly completed by four major theaters in North America and is counted through sampling surveys. This data shows the audience's first feedback on the movies. However, relatively speaking, the theater score will fluctuate due to factors such as different cinemas, different regions, and different filming methods, and the sampling survey method also has certain instability, so the reference value is relatively inferior.

imdb and Rotten Tomatoes have made full use of the power of the Internet era and become the culmination of the works.

ImDB has gathered a large number of netizens, including cinemas, videotapes, online viewing and other movie viewing methods. The ratings of a movie can often be collected from 300,000 to 400,000. The "Shawshank Redemption" that has occupied the ImDB Rating List for ten years has more than 1.5 million netizens' ratings, which truly reflects the fans' evaluations.

Rotten Tomatoes combines professional and non-professional evaluations, using the freshness of Rotten Tomatoes to show the advantages and disadvantages of the movie. The media comments they included are all-encompassing, and are often more comprehensive, more affordable and wider than the media comprehensive reviews statistics of metascore. For example, metascore's media comprehensive reviews may be 33 media, but Rotten Tomatoes will have as many as 93 media ratings; it also includes the scores of netizens, which is not much inferior to imdb. However, Rotten Tomatoes' comments will be more extreme, with distinct likes and dislikes. Not only are there 100% fresh works, but there are also many; there are also as many as 200 videos with zero percent freshness.

It can be seen that the power of the Internet is having an all-round impact on modern society.

"City of God", which has achieved incredible topic effects through blogs, has undoubtedly become the Internet darling. Although it is not the first work to become popular on the Internet, nor the last one, in the first quarter of 2003, "City of God" was the most highly regarded work.

Since the advent of Sundance, the evaluation of "City of God" has been opened in all aspects. After the preview, the media comprehensive evaluation reached 82 points; the theater scores were temporarily ranked "a". These two sets of data have also attracted more and more attention as the movie preview box office has risen steadily.

As time goes by, the influence of Javier's blog gradually expands and the expansion of movies is unfolding in an orderly manner, and the feedback from the Internet is becoming more and more lively.

After two weeks of preview, Imdb's instant score reached nine points under the score of more than 6,000 viewers, ranking fourth in the 250 list, only behind the film history classic "Shawshank Redemption", "Godfather", and "Godfather 2"!

The rating benchmark of more than 6,000 viewers does not have much reference value. With the increasing number of viewers, the scores will inevitably gradually decline, which is inevitable. But no one can deny the feat of "City of God". Even if the dominance of the three troikas has not broken, the performance of entering the top five still attracted a lot of exclamations. What's more, this is the first non-English work in history to rank among the top 30 - it's still high in the fourth place, which is even more like a miracle.

At the same time, the freshness of 156 media outlets on Rotten Tomatoes reached 90%, and the average score of a full score of 10 was as high as 8:4 points! The freshness of the audience reached 97%!

It can be clearly seen that after Rotten Tomato Network expanded its statistical scope, the media's response was further improved, with the average score even higher than metascore's media comprehensive review, and the freshness of positive reviews exceeded 90%. Even like Imdb, with the increase in the number of ratings, the score will inevitably decline. The more people watch the movie, the more the average score is, the more real it is. But at this moment, the positive feedback gained by "City of God" is still undeniable.

The jury award at Sundance Film Festival has been the first high/climax after the premiere of "City of God". However, now it seems that with the expansion of the filming, the praise frenzy has not only not declined, but has also shown a slow rising curve under the pursuit and enthusiasm of netizens, even surpassing the feedback from Sundance Film Festival. The praises, praise from all directions, and sought after, all of which have pushed "City of God" to an incredible commanding height. As a non-English work, "City of God" has almost reached the height that everyone dreams of!

In the first week of March, in conjunction with the commentary activity of Javier's blog, Paramount Pictures accelerated the expansion of "City of God" and directly increased from 47 theaters to 182. Paramount originally thought that the expansion of the screening that had more than tripled was enough to cope with the crowd of viewers. The company even worried that they were speeding up too fast, and it would be easy to backfire if they were too hasty, but the result was shocking.

The expansion of 182 rooms is not only not "too anxious", but it is not able to meet market demand.

"City of God" has a single-stage box office of $19,000, and has exploded in one go. It not only rose to the top ten in the North American weekend box office rankings in the first week of March, raising the eighth place; it also brought its cumulative box office to a position of $7 million.

The excellent performance has already made everyone fall below their chin.

Paramount announced happily that "City of God" will recover costs successfully and will enter the profit stage next. Although this news was announced by Paramount, insiders know that Chaos Pictures successfully fired its first shot. The three-million dollar investment not only easily recovered its capital in just three weeks, but will also make a big profit next time.

After three weeks of screening, the screening scale of "City of God" has never exceeded 500, and it is still limited to the screening. After the movie begins to be fully released, it is a foregone conclusion that the box office exceeds 10 million. What people are even more curious is that the ultimate goal of this work is 20 million, 30 million, or... the box office record of "Angel Loves Beauty"?

A Portuguese film became a beautiful landscape in the winter season within two months, and the cost was recovered smoothly during preview? No one would believe such a thing just before the opening of the Sundance Film Festival, but now, the facts are so real and precise in front of you, which is jaw-dropping.

The world is changing so fast.

What's even more incredible is that after Paramount expanded the scale of screenings to 182, it still cannot meet the market demand. Not only have the areas that have not yet been screened yet submitted for delivery, but even big cities like New York, Los Angeles, San Francisco and Chicago complained that they wanted to watch this movie but could not find nearby theaters, which was really disappointing.

Who could have expected such a situation?
Chapter completed!
Prev Index    Favorite Next