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Chapter 1502 Crisis and Opportunity

'According to the latest news, the Gucci flagship store manager who has been in Pacific Plaza for less than a year revealed a shocking explanation. The manufacturer believes that the popular Gucci coat worth more than 40,000 Hong Kong dollars will be put away by the manufacturer. This station reminds all Hong Kong residents to pay attention that Gucci brand fashion is really ‘time’, so don’t wear it repeatedly, which will require cleaning...'

The TV station had previously played a recording of the phone number of customers who came to Gucci flagship store to complain. The host made a serious comment, with a sore tone, which made Candice, who was sitting on the sofa curled up with his legs and held the pillow, and his body became soft.

"Fu! You are so talented! Can you tell me what good will it do to you if the Gucci brand was destroyed?"

The sound from the phone on the table made Fu Zhengyi shake his head. "Delfina, don't you think this is a great opportunity to escalate Gucci's brand image?"

"Opportunity? This is a brand crisis! It is a crisis..."

"Although I don't want to admit it, for Hong Kong people, luxury goods are just a prop to show their identity. If you don't buy the right one, just choose the expensive ones! The more expensive the better, the less the better, it's better. It's better to have limited editions all over your body, and it's better to throw them into the trash can after you pass it once..."

Delfina was a little confused and was joking, and slowed down and said, "Fu! How do you really think so?"

"Try it in Hong Kong with Gucci. It's been less than a year since Gucci entered Swire. There are so many brands under [PanFrench Investment Holding Company]. If this time it is finally proved that my theory is correct, then you should be very clear about what this means. Is it a crisis or an opportunity? A difference of thought..."

"What the hell do you want to say?"

Delfina's slowness made Fu Zhengyi speechless, but he thought about it again that although the theoretical research on crisis public relations has begun, the practical application is still relatively rare, so he thought about it and said, "Have you seen Maupassant's "Necklace"?"

As a proud Frenchman, he was questioned whether he had read Maupassant's novel. This was simply intolerable. Delfina just turned black. "Fu! Are you humiliating me?"

Seeing that Candice seemed a little worried about the quarrel, Fu Zhengyi was happy. "No, no, then I'll say something differently. Let me ask you a question. Do you think the happiness of rich people is as happy as you think?"

Delfina was indeed a little angry. "What do you mean? Do you think I am poor?"

"No, no, no, the answer to this question is 'yes'. You can change the angle and the method, and you can also answer this way: the happiness of rich people is unimaginable to the poor!"

puff!

Delfina on the other end of the phone laughed, and Candice also covered her stomach and fell on the sofa again.

"Hey, let me change the way. I remember reading a post before, saying that a customer went to Gucci's store to choose shoes, questioning the shopping guide why Gucci's soles are glossy and particularly wear-resistant. As a result, the shopping guide said that because these shoes are usually stepped on the carpet, there is no need to consider wear..."

"Honey! I can't bear it anymore. You made my stomach laugh and hurt! You're too much, how could you have such an annoying way..."

Candice beat the armrest of the sofa desperately, smiling so hard that she was out of breath.

After laughing at the other end of the phone, Delfina solemnly said, "Fu! You are a genius! You are really a genius! You are definitely a master in language! I think I finally understand a little, why can you succeed so much..."

I have joked, [PanFrench Investment Holding Company] To put it bluntly, it is also its own industry. How could Fu Zhengyi want a brand like Gucci to be ruined because of one sentence?

"Delfina, actually, language is really an art. How to turn a crisis into an opportunity requires a different perspective and a different way of thinking. Maybe I have seen more things and thought a little tricky. However, for the establishment and improvement of the brand image, I think what happened in Swire today is worth doing."

"Don't worry, I've been dragged back to the office by me. I believe that based on what you just said, Gucci can come up with a perfect plan. Quality is the basis for the survival of luxury goods, but the luxury goods purchased by customers spend so much money is not so much because of this dress, this pair of pants is fashion, Gucci, but it is better to say that the customer buys Gucci's brand design, which is the connotation of Gucci's brand. The reason why luxury goods are luxury goods is that in the non-cloth and bag product line, the key is not durability, not how many years it can be passed on, but the brand soul created by the design..."

I am a professional, and I can react after a little tip.

Communicating with smart people is indeed much smoother and more pleasant than communicating with fools...

When the phone hung up, Candice jumped off the sofa excitedly and walked around behind Fu Zhengyi. While massaging his shoulders, she asked curiously. "Honey, how did you think of these?"

Fu Zhengyi was a little dazed.

Similar jokes like this, many years later, people will collect and organize them. Whether it is a car talk or a chicken soup for the soul, they are always strongly suggestive and sensational. The full arrival of the information era has allowed people to see more and hear more, but sometimes they are confused and fall into an unsolvable vicious cycle because of these so-called jokes summarized.

"honey? I'm asking you..."

"Happiness has never knocked on the door outside the Third Ring Road. Good people only surround the beautiful people..."

Candice couldn't understand what it meant, but what she felt was that his emotions suddenly became low, so she pursed her lips and stared at his side face in a daze, the gradually tightened eyebrows and the tightly pursed lips. She was surprised, but more of it was heartbreaking.

What kind of man is this?

When he first met, he was just a young and bold boy who loved to laugh. By chance, he turned him into his own man.

after?

Because of a promise, I crossed the Pacific Ocean to find him, but I also entered the music industry, became a star, and realized the dream I dreamed of in Girls' Generation!

Apart from each other...

But what he has now is because of which scripts and songs he chose. What he does is to silently support behind the scenes, making her faster and easier to receive acceptance and recognition, and become a well-deserved top celebrity in the international film industry today. The box office call and even the gold record player he won back seem so indifferent...
Chapter completed!
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