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After talking to these two people about market segmentation, Li Yifan then realized that these two people really had many good ideas, which he had never expected before.

After all, these two are both talented people, and they have been lingering in the automotive industry for a long time. They have a very full understanding of who drives a level of cars, which makes Li Yifan feel very happy.

After all, with some of their ideas, in the future, I will be very targeted whether I am building a car or buying a car.

The meal was very happy, and Li Zheng and Pan thought that they were very happy and proud of the boss's importance to them.

After all, the boss is a stunning and talented person. Being able to gain his recognition will make them feel a special sense of accomplishment.

Then Li Yifan discussed with them again, and the two agreed to the future promotion of Chenhua Automobile.

After all, they are just a new website and are not very famous in China. Even in the field of professional automotive websites, they are just emerging.

No car manufacturers have found them to advertise, and now the boss wants to advertise for Chenhua Automobile, which they are in charge of, of course, they have to do so.

What's more, the boss said that if their website is done well, they will take out a certain number of Junjie Automobile to give them year-end bonuses.

You should know that it is a hundred thousand dollars. This money is enough to pay them as advertising fees now.

"Stop talking about anything. Boss. I will discuss with the technical department and put Chenhua Auto advertisements on the blank spaces on our website. In two days, I will go to the provincial capital in person to visit our Chenhua Auto and then write a few good articles for us."

Pan Xiang patted his chest and said to Li Yifan. Li Yifan smiled and nodded. He was very satisfied with Pan Xiang's attitude.

He is very sensible. This is very good.

"By the way, you also talk to the people in the IT department. Don't just put those simple picture advertisements. When you ask a few editors to write a few vivid advertisements and put them in the most conspicuous position of the website, you will write some investment promotion slogans and other investment promotion hotlines on our Chenhua Automobile. I will ask you to send you the letter of intent for Chenhua Automobile's investment promotion franchise. You can simply integrate it and then release it on the website."

"Okay! No problem, boss, please take a look. I'll give you this investment advertisement for free for one year!"

Li Zheng laughed at the side and said. Turning back, Pan Xiang slapped him on the back of the head.

"Nonsense, the boss wants you to spend as much time as you want. Who do you think the website belongs to?"

Only then did Li Zheng remember this, laughed, grabbed his head awkwardly, and when he looked up, he felt relieved when he saw that Li Yifan didn't care.

"By the way, boss, what price do we plan to set for our Junjie and Zunchi of Chenhua Automobile? Can you reveal it to us?"

Li Zheng suddenly said next to him that this guy is really concerned about the two cars of Junjie Zunchi.

"Why, are you really planning to buy it? Didn't you tell you before? You and Pan Xiang just need to do your best. By the end of the year, I will push the website to the top position in the country's professional field. The number of clicks exceeds 4 million per day, and the number of online users for a long time exceeds 400,000. At that time, I will reward you two with one Junjie car, and other colleagues who have made great contributions in the company. You can recommend it. At that time, I will prepare a total of ten cars for your Car Tutor Home as a prize. What are you asking about the price?"

Li Yifan said with a smile on the side, and at the same time he also raised his work requirements for the two of them this year.

Li Zheng and Pan were immediately happy when they heard this, because they knew that according to the current popularity of private computers in China and the speed of online access, this data is really nothing.

Nowadays, the permanent population and migrant population of Beijing, Puhai, Yangcheng, Shenzhen and Hong Kong, the four domestic first-tier cities have exceeded 80 million.

The Car Trust Home, which uses this city as its main battlefield, wants to expand the daily click rate of 6 million and have 400,000 long-term online users, it is a piece of cake.

Isn’t it like delivering a car to them? Don’t say anything. If you can have a boss like this, what else can you say if you give me a toast?

The two of them cried with Li Yifan without saying a word.

However, after drinking this glass of wine, Li Zheng insisted on asking the question just now, but his next words answered Li Yifan's doubts very well.

"Hehe, I will definitely not miss the company's year-end bonus. Boss, the reason why I insist on asking about the price is that on the one hand, I want to see what the pricing system of these two cars launched by our company is, and on the other hand, I have a few friends who just want to buy a car. If the price is right, I will definitely recommend our own domestic cars to them. Why do you have to make money for those foreigners for no reason? It is better to make money for our own conscientious car companies."

Li Zheng seemed to have drunk a little too much, but his words were clear and he was not confused.

When Li Yifan heard this, this was true. After all, such a word-of-mouth promotion method is more conducive to shaping the reputation of a brand. How did it come about? It was not passed on by word of mouth, but it could not be obtained by advertising alone.

"Okay, this is originally a company secret, but since you ask, it's okay to talk to you, but I can tell you, don't reveal it."

"Hey! Don't worry, this news comes out and you can't hear us. The rest will be guaranteed that no fourth person will know. Haha, but if my friends are willing to buy it, I will still say it secretly."

Li Zheng said with a smile, but Li Yifan shook his head.

"You can tell them a few, don't even talk about them. When we go to the Beijing Auto Show, and then after the auto show and the price is announced, you're telling them."

Li Zheng thought about it and nodded.

"That's going to work too!"

When Li Yifan saw that he agreed, he knew that he was not a person who likes to gossip, he said.

"Okay, actually, the pricing of our Junjie is not very high. Focus on the back of those popular mid-range cars on the market. The starting price of 2.0 liters is set at 168,000 yuan, and the price of the fashionable model is increased by 5,000 yuan. The online price of the automatic luxury and noble model is increased by 10,000 yuan..."

The reason why Li Yifan wanted to talk about the price of this car to Li Zheng and Pan was actually to test the reactions of these two people.

After all, these two people are professional automobile websites, and they know cars very well, and for people like them, cost-effectiveness is a very critical factor.

Not only is it crucial for them, but also for many potential consumers in China, price has always been a very critical factor.

The car he launched this time is a carefully built intermediate car, and he doesn't want to buy it too cheaply.

The key is that the pricing of an intermediate car will often determine the future trend of your brand in the market and the consumers' awareness of you and the degree of recognition of you.

You should know that in the mind of comparing, not only those who are officials will have them, but also ordinary people will.

Your car is beautiful and has a kind configuration, but if your price is too low, it is likely to be affected on the market.

Some people may say that your car is beautifully made, with good materials and cheap prices. How could the people not buy it?

In fact, this is true in the field of automobiles. No matter how beautiful your car is, it uses good materials. However, as long as you are touched by the domestic car, your price cannot be set too high, because ordinary people will not admit it if they are too high.

Why, of course, it has a lot to do with the flocking domestic brands in recent years and later, which have ruined the quality of domestic cars.

Many consumers will get more or less negative information about domestic cars from other consumers who have purchased domestic cars, so domestic cars will undoubtedly depreciate in their hearts.

This is also the main reason why many domestic independent car companies in later generations have built many intermediate cars with good performance, good materials, and expensive pricing, but domestic consumers still don't buy it.

Now that the reputation of domestic cars has not been ruined by those companies, Li Yifan's launch of such pricing is also a test and signal to the market.

Because he didn't want to be like the domestic independent brands in later generations, the cars were made well, but they were just popular but not popular in the market.

On the other hand, it is also because if your pricing is too low, it will make consumers who buy this car less noble.

After all, user experience is a very strange thing. If you set the price cheap, you will be the same as the Samsung phones in later generations, and the price is not expensive. However, ordinary people think that you are worth the price. If you want to buy a fruit machine, people will not recognize you.

So this pricing is a very strange thing. It involves all factors, not only for consumers’ wallets, but also for their consumption psychology.

In short, the meaning is that you cannot set it too high or too low. Otherwise, if someone buys your car and goes out to compete with others, you will feel that the price is low, it is not a good thing, and you will feel embarrassed.
Chapter completed!