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1352. Market for Technology

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Li Zheng and Pan Xiang are both sensible people, so they naturally know what to say at this time.

After hearing this, Li Yifan laughed: "Hahaha, okay, don't hold it in. Actually, Chenhua Automobile is our own company. What should I do then? Do I need to say more?"

"Haha, that's true. Now we are all one family, and speaking two more, it seems too polite. Moreover, in recent years, our domestic auto show has become more and more prosperous, and more and more car companies are participating in the exhibition. In the past, the big foreign car companies did not pay attention to our domestic market, the nature of the show. To be honest, what they did is not an ordinary excessive. New cars that have been listed for several years abroad have not been bought in the domestic market. On the other hand, there are some advanced technologies, and they don't take them to the domestic consumers at all. We just used some old models to fool our domestic consumers. At that time, we couldn't see them, and we couldn't do anything about them. Who made our own domestic car companies not do it!"

Li Zheng hurriedly continued Li Yifan's words and said. As soon as he finished speaking, Pan Xiang on the other side would immediately follow it.

"Who said no? In the past, there were not many decent mature automobile manufacturers in China, let alone technically, so they could only choose to join the business with others. Minister Long even said some nonsense that it would be better to buy, but now it's a good thing. These foreign car companies don't take our domestic consumers seriously. They even use some old foreign technologies to fool us. New technologies and good technologies are not needed in China. For example, Volkswagen's T-private technology is very well promoted, and it has been listed in Europe and America. It is said that they perform well, but when it comes to domestic applications, it is nowhere to be possible. They make so much money from our country every year, but they have new technologies but are reluctant to give them to us. It's really too much."

As Li Zheng and Pan Xiang who have been in the automotive media field for many years, they know the news about the domestic and foreign automobile industries, especially the new and good technologies these foreign car companies have, which are also clear about.

As for these foreign car companies, while earning money from our Chinese people, they do not take our domestic consumers seriously. They can only be angry but do nothing.

"Hey! Volkswagen has already taken virtue, look at them. I've bought that broken Santana for many years, where are you still buying it now? Let's talk about the Honda Accord, which is very popular in China recently. The engines they use abroad all have VTec technology, but aren't they castrated this technology on domestic engines? Moreover, the state-owned enterprises that are jointly ventured with them are not doing well, and are just shopping for joint venture production with them to earn money from our people, but they are also using them.

I didn't learn any of the technology in my hands. After completing my factory, I became the assembly workshop, but they didn't have any intention of making progress. Just say, Northern FAW and Puhai Automobile have been jointly engaged with Volkswagen for many years. Have you got some technology from others? Back then, the old man said that it's okay to start a joint venture, but he has to exchange for technology for the market. But now it's good. We have given up the market, but what about the technology? It's not exchanged at all. Thinking about it, these companies are really not good enough."

When talking about this, Li Zheng was full of complaints. After all, as a Chinese, he was still a journalist in the automotive media, especially those in the past, who were quite honest and did not want those so-called journalists in later generations to be as shameless.

How many journalists who know how to know about cars these days do not want their own countries to produce some decent cars and independent models that can make Chinese people proud of?

But this is the case in China now. Most of the private independent car companies are just starting out, with backward in technology, design and processing and insufficient funds.

However, domestic state-owned car companies with funds and strength are not successful at all. They have never thought about producing their own cars. They are all focused on jointly producing and assembling cars with those foreigners to cheat us Chinese people of their money.

Moreover, the profit of producing, manufacturing and selling a car is quite high these days. The cost of an intermediate car is less than 100,000 yuan, but you can buy 200,000 to 300,000 yuan on the market.

After some more advanced technologies in later generations are applied to automobile manufacturing, the cost of an intermediate car will be controlled lower. For example, the cost of a Volkswagen's intermediate car will be even lower than 80,000 yuan, but it will cost more than 200,000 yuan to be bought on the market.

This gives them the confidence to pay 15 months of wages to the company's workers a year!

"Haha, don't be angry about them, they are just like that. But without them, have you also produced several private independent car companies in recent years?"

Li Yifan smiled and said, while Li Zheng and Pan Xiang looked at each other, but then they all smiled bitterly.

There are indeed two more glorious private independent car companies in China, namely Chery and Geely, but everyone knows what level these two car companies are.

Both of them have several cars currently on the market, but you can look at the appearance of the cars they produce and look at their quality. If it weren't for the fact that these two are their own children, they wouldn't even be reluctant to hold these two car companies in the eyelids.

Not to mention the aesthetic design of the car, it is worthy of them, let alone the performance and quality of the car.

Performance can only be kept alive on the ground. As for quality, what else can you say?

Due to the low price, these two car companies have considerable vitality in the market. After all, this is the current domestic automobile market environment.

In the past, cars were seen as leaders’ cars and toys from rich people.

Now, the two car companies have joined hands to launch several models on the market. Although they look a bit ugly and have a moderate performance, they are at least cheap, which makes it possible for people who like cars before but cannot afford them to buy cars.

Therefore, these two car companies now have considerable growth space in the market.

However, as professionals, Li Zheng and Pan Xiang deeply understand the shortcomings of these two companies.

After all, if your car company wants to become bigger and stronger, you have to be willing to invest in technology and design. You have to be able to constantly innovate and catch up with technology so that the people can accept you.

But what about these two companies?

Now it seems that they have lost in the joy of gaining a lot of consumer support after entering the market. As for the research and development and investment of new products, they don’t seem to have long-term plans.

Chery has now become half a central enterprise, and its internal management can only be described in the word "chaotic". It seems that the company's specific future development ideas have not yet been clearly understood.

Especially now that the company's low-end product QQ is selling well in the market, the company's leaders seem to be more keen on fighting for power and profit. As for the company's future development, they do not seem to have a clear and long-term plan.

As for the other Geely, they seem to have just obtained a birth certificate in China and can finally ask the private label Puhai Huapu car logo to be embarrassed.

However, now the boss of their company seems to be in the same state of confusion in thinking about the future development positioning of the company.

I heard that they plan to divide the brand into the game, which is more likely to have children and fight.

This is a relatively reliable way for European, American and Japanese car companies to play with. After all, they have developed for so many years and have their own mature business system.

But you, a company that has just entered the domestic automobile market, have not even stood firm yet, let alone any professional skills, and just want to learn other people's business methods. Aren't you missing the best and putting the cart before the horse?

So Li Zheng and Pan thought that although they have a lot of favorable impressions about these two private car companies in China, they can only be skeptical and worried about their future development prospects.

After listening to the analysis of the two car companies, Li Yifan felt that these two people were really good at it. If they weren't very familiar with the future development and business strategy of the car company and put them in the position of editor-in-chief of the car website, it would be a bit in a bit of a talent.

"So, what about Chenhua Auto? How much do you know?"

Li Yifan laughed and asked. Li Zheng and Pan Xiang looked at each other a few times, but they did not dare to express their own comments.

Regarding Chenhua Auto, they only know that the company was acquired by the boss. As for what kind of adjustments the car has undergone later, they really don’t know much.

The company's future development direction and strategic positioning are unclear.

Chenhua Auto was a little famous in China when he was under Yang Rong. After all, Yang Rong is a master of hype, so the products of this car company have been exposed several times at domestic auto shows, but they have never been launched.

But later something happened to Yang Rong, and the provincial capital car in his hand was split and auctioned, and Chenhua Automobile lost the following.

Originally, they felt a pity for the brand. After all, they were very different from Chery, who came from the grass-roots team, and Geely, which started with refrigerators and motorcycles. They have a deep foundation. If the person who took over managed properly, then the prospects of this company may be promising.
Chapter completed!
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