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Although he has not been in contact with Li Yifan for a long time and does not often, he knows Li Yifan very well.

Because he has come into contact with such people in the United States before. Such people are born with a group of outstanding temperaments. When they lead a large enterprise, they often don’t have to do everything themselves, but they are the most able to doubt people and employ people without doubt. Working under such people is often the most comfortable.

They often put the company in your hands and then don’t intervene too much, but they will look at the results. If you do a great job in the expected time, they will often be rewarded without hesitation.

If you are not doing well, then I’m sorry, you’d better apply to leave the job voluntarily and get out of bed.

But for Leonard, he is very far away from him now. After all, he has worked hard for the past six months, but he has managed the company very well.

Sitting in the new office of this newly built office building in the new factory area, Li Yifan felt very good, it was an 18-storey office building.

According to the current scale of Jinghua Tea Beverage Company, a company with only a few hundred people seems to be a waste of using such a large office building.

However, Li Yifan and Leonard had carefully discussed the construction of this office building. Leonard had a great ambition. Litton Chinese Country failed in the Chinese market, but this does not mean that Jinghua Tea Beverage Company would follow the old path of Litton Chinese Country.

As the world's largest tea beverage consumer market, if Lipton fails, it does not mean that they will fail. In Leoner's view, Lipton fails only because they have not found a suitable market entry point.

If you can find this, then this chicken rib that seems tasteless and pity to be abandoned will definitely turn into a delicious meal immediately.

So since the beginning of the new company, he had the ambition to build this company into the largest tea and beverage company with Chinese background in the Chinese market.

If this company develops smoothly in the future, it will definitely face the national market and may even go abroad.

As such a giant company within the tea beverage industry in the future, how could the headquarters be built so shabby?

Now the company's administration and management civilian personnel cannot fill the company's several floors, but in the future, when the company becomes bigger and stronger, such an 18-storey building is unlikely to be enough.

It was precisely because of this idea that he insisted on building the office building of this company in front of Li Yifan, and reserved several other open spaces behind. Once the company develops smoothly in the future, he would have to fill in several office buildings for the company.

Originally, when Leona and Li Yifan said this, Li Yifan was still hesitant. But after thinking about it, even this area will become an emerging area in the capital in the future.

Now building a few buildings will leave room for appreciation in the future. Even if the company is not well managed in the future, even if the land and several office buildings are sold, you can still make a profit and even make a big profit.

In addition, the construction team of Shuguang Construction Company, a subsidiary of my brother-in-law, happened to be the construction team of my brother-in-law. My family can trust it and the cost is low, so I agreed to Leoner's request.

Now it seems that such a requirement is correct. Recently, there have been many engineering teams around their factory, who are choosing a site for development. I don’t know whether they are building a factory or building a real estate project, but these are not important to him.

There are only three offices on the top floor of this office building, of course the one with the largest area and the best view was left for him. Although he rarely appears in the company, Leonard and Smith are also very eye-catching people. They would rather leave the office empty than keep it for him to show respect for him.

Although Li Yifan doesn't like fancy condoms very much, he still feels comfortable with flattery like this.

I was in a good mood, and looking at the thick performance report in front of me, Li Yifan felt even more relieved. I didn’t expect that such a tea and beverage company could actually bring so much profit to me.

In northern developed regions such as Beijing-Tianjin-Hebei, Jinghua brand jasmine tea and Jinghua green tea were very popular as soon as they were launched. Because they had a good relationship with Lipton before, they took over Lipton's distribution channel that Lipton had maintained for many years.

So as soon as their products appeared, they were immediately sent to major supermarkets in major cities in these regions and placed on their shelves.

Moreover, their advertising is also very well placed, which is different from Phoenix Wine Industry and Red Lantern Dairy Industry, such Lijia direct companies.

The methods and methods of Jinghua Tea Beverage Company for advertising are much more flexible, and they did not choose the imperial court station as their main target.

Instead, they chose to place advertisements on Beijing TV, or Tianjin TV, Puhai TV, Hanzhong TV, Guangdong TV, etc., such as the local markets they attach the most importance to, and also put a large number of advertisements on buses, subways, newsstands and other places.

In this way, although their advertising efforts are not small, the cost is not necessarily higher than the cost of advertising on the imperial court. The most important thing is that the effect of such a scattered delivery model is not bad.

In addition, the market positioning of several endorsements they invited was also very accurate, which brought them very unexpected results.

Just the Jinghua jasmine tea endorsed by Xu Huadan, and Jinghua Green Tea, have shown a geometric explosion in economically developed regions such as the Beijing-Tianjin region, the Yangtze River Delta, and the Pearl River Delta.

When these two products were put into the market in January, they sold only three million in a month, which was definitely a loss nationwide.

By February, the sales scale soared to 10 million, basically reaching a balance of revenue and expenditure. By March, with the increase in advertising investment and becoming more familiar with many consumers with their products, the sales scale of these two bagged tea drinks in the market increased day by day, and in this month it increased to a sales scale of 30 million, reaching a profitable level.

After April, new marketing methods were added, which were the marketing methods proposed by Li Yifan, such as buying tea and giving cups, or giving two very beautiful spoons, etc.

After these marketing methods have been used, the sales of Lipton bagged tea immediately reached a peak in the above three regions.

In April, their total sales reached 50 million in one fell swoop, while in May it reached 80 million in one fell swoop, and June has not yet ended. According to Leonard and their optimistic estimates, it is even likely that this month will be completed with a single-month marketing record of over 100 million.

According to Leoner's judgment, this is not the full potential of the Chinese bag tea market. Now they are just opening the door to a brand new market. If they continue to increase investment and development, then no one can tell what scale this market will develop in the future.

Seeing Leonard's fearful expression after analyzing it for himself, Li Yifan smiled slightly, "They are still too brave."

I'm afraid they would never dream of it. In ten years, the market for bagged tea alone could reach a scale of 40 billion in China, right?

Of course, these require time to accumulate. It is impossible to eat a fat man in one go. The road still needs to be taken step by step.

Leonard and his team were able to open the domestic bagged tea beverage market in this year, which made him very satisfied. And judging from this situation, the Jinghua Tea Beverage Company is likely to usher in a big harvest this year!

On the other hand, he turned the report behind and happened to see the marketing report of the milk tea market that he had been paying attention to.

This part is slightly different from the bagged tea in front. Jinghua Milk Tea has been tinkering with Smith's full cooperation.

Moreover, with the cooperation of several tea artists invited by Li Yifan from Baodao, they specially prepared several different flavors. Even when a tea artist with a Xiangjiang background mentioned that they also specially created several coffee and milk tea drinks.

The tastes are different, but the taste is pretty good, but unlike the milk tea and beverage companies in later generations, Li Yifan and others used real materials, not chemically synthesized creamer.

However, because he has a Red Deer River Ranch behind him, it will not add much to him. However, because they use real materials, the market price of their milk tea bottled beverages is relatively high.

The unit price of each bottle is positioned at a price of five yuan or even higher. Such a price is undoubtedly relatively high in the beverage market these days.

Don’t underestimate it. This is only two yuan higher than other beverages. For those who like to drink, currently in China, there are usually children who don’t have much consumption capacity or young people who are still in school. Therefore, the overflow price of these two yuan has made many people hesitant.

But even so, the new product they launched still won a good start in the market. Although the price is relatively high, it is a relatively high-end milk tea after all.
Chapter completed!