Ipoh City, as one of the major cities where Chinese people gather in Malay, has seen its economy become increasingly prosperous in recent years. Especially since this year, the relocation of the headquarters of many well-known companies has provided a huge impetus for its development. l

On September 22, Li Jianhui, Guan Jiahui and many senior officials from the Xin Jian Department arrived in Ipoh on a special plane to learn about the construction status of Yihong Holding Group and its corporate headquarters and production bases, especially Jingyi Electric Group.

At present, Tung Wah Hui's home appliance products are not developing satisfactorily in many markets around the world. In terms of high-end products, Jingyi Electric is at a disadvantage in competition with Japanese home appliances. In terms of mid-to-low-end products, Datong and Aimeiko are represented in many markets. The competition between this market and Korean home appliances has entered a fierce stage.

In the conference room of the Jingyi Electric Group headquarters, Li Jianhui held a group high-level meeting to discuss the development issues of Jingyi Electric Group in the future.

This is also the highest-level group meeting of Jingyi Electric Group. In addition to Li Jianhui and Guan Jiahui, Liu Xiaoyan, director of the Southeast Asia Affairs Office of Xinjian Department, as well as Luo Minjun, president of Yihong Holding Group, and vice presidents Du Ningxue and Liu Qiulin, Jiang Jianming and other senior officials.

As the president of Jingyi Electrical Appliances Group, Xu Zhichao has faced considerable pressure during this period, especially a meeting like today, which is extremely rare among individual companies in the Xinjian Group.

If he had expected that Jingyi Electrical Appliances Group would face such a situation, perhaps he would not have chosen to give up his qualification for domestic sales in the mainland market at the end of last year.

It's a pity that there is no turning back. Even if it is currently facing a joint attack by Japan and South Korea on home appliances, Jingyi Electrical Appliances must grit its teeth and fight its way out.

At the meeting, Xu Zhichao briefly introduced to Li Jianhui and others the current development situation of Jingyi Electrical Appliances in the Nanyang market, North American market, Western Europe, Australia and other major markets.

The focus is on the North American market and the Nanyang market, which are also the two markets where the competition between Donghuahui Home Appliances headed by Jingyi Electric and Japanese and Korean home appliances is fiercest.

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After Xu Zhichao's introduction, Li Jianhui also understood that the top management of Jingyi Electric Group was under tremendous pressure in the face of the current situation.

Therefore, I did not mention my views on the current situation first, but affirmed the management of Jingyi Electric Group for their contribution to the development of Jingyi Group over the years. At the same time, I expressed my gratitude to the senior management of Jingyi Group for leading Jingyi Group to continue to develop. Be confident.

Then the conversation changed and he said: "The situation that Jingyi Electric Group is currently facing is not only due to Jingyi Group itself, but also to the stance of the Donghua Association.

At present, our main markets for Jingyi Electric are in Nanyang, Western Europe and North America. In the Western European market, governments will not specifically target our Donghuahui enterprise. Therefore, as long as the quality of our products is guaranteed, we can continue to develop in the Western European market in the future.

As for the North American market, the only problem now is that our products will be subject to increased tariffs by the U.S. government, which will also result in us not having a level playing field with products of the same quality from Japan and South Korea.

But this does not have a big impact on us. Since the establishment of our Xinjian Department, we have not planned to make the US market one of our core markets.

At present, our focus is still on the Nanyang market. As long as we are stable in the Nanyang market, we are not afraid of competing with any company.

Compared with Japanese and Korean home appliance companies, because there are a large number of Chinese people in Nanyang, and the headquarters of Jingyi Electrical Appliances Group is now in Ipoh, it can be said that the Nanyang market is half of our home field. I believe that under the leadership of the senior executives, Jingyi Electrical Appliances Group has its headquarters in Ipoh. Yi Electric has become the leader in the high-end home appliance industry in the Nanyang market."

Li Jianhui's words boosted the confidence of the senior executives and also stated that the advantage in the Nanyang market lies with Tung Wah Hui, thereby reducing the inner pressure of the senior executives.

"Currently, Nanyang can enter the market. Apart from the government, if there is any force with the greatest influence, it is our Donghua Association.

Our current core development is on the Malay market, and the Thai market will also be heavily involved, but this does not mean that our influence in the Philippines and Indonesia is small. Up

It's just that we often fail to integrate our own advantages, so our senior management has the illusion that our influence in the Philippines and Indonesia is not high.

For the sake of development in the future, I suggest that all enterprises under the Xin Jian Department and even the Tung Wah Association can coordinate their development in the Nanyang market to compete with Japanese and Korean companies for the market.

Take Jingyi Electric Group as an example. At present, we rely more on media advertisements and sales channels for publicity, far from leveraging our advantages as an industry under the Tung Wah Association.

Currently, Jingyi Electric is at a disadvantage in competing with Japanese home appliances for the market. The main reason is that it does not have enough influence among the middle class and the wealthy class.

The two major classes of people in Nanyang currently mainly believe that Japanese home appliances are the best. If we do not change the concepts of these two classes of people, we, Jingyi Electric, will never be able to overpower several major Japanese appliances in the Nanyang market.

To make these two major groups of people recognize the products of Jingyi Electrical Appliances Group, it is far from enough to just rely on media and sales channels to promote them.

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After Liu Xiaoyan finished speaking, the conference room fell into silence for a moment. None of the senior officials present expected that Liu Xiaoyan would ask Li Jianhui for power at today's meeting.

Moreover, this matter does not only involve the Xin Jian Department. According to Liu Xiaoyan's words, he wants to coordinate and manage all the properties of the Tung Wah Association in Nanyang.

Li Jianhui was not at peace inside either. Liu Xiaoyan gave him a very dangerous signal this time.

Although Li Jianhui also gave his senior executives sufficient autonomy, the rights of the senior executives of the Xinjian Department came from Li Jianhui, and the companies within the Xinjian Department have always insisted on relatively independent development.

Now Liu Xiaoyan is obviously preparing to cross some red lines within the Xinjian Department, and wants to take this opportunity to take charge of all the industries of the Xinjian Department and even the Donghua Association in Nanyang as the director of the Southeast Asian Affairs Office of the Xinjian Department.

After thinking for a moment, Li Jianhui spoke up: "Although the industries under the Tung Wah Association are integrated, we have no right to interfere in the management and development of enterprises outside the Xin Jian Department.

As for coordinating the development of all the industries of the Xin Jian Department in Nanyang, in view of the current situation, I will arrange the deputy director of the Internal Coordination Office to be responsible for the cooperation within our Nanyang Xin Jian Department of industries and with other members of the Tung Wah Association. l

As for the Southeast Asian Affairs Office, its responsibilities remain unchanged, and its focus is to strengthen the friendly relations between our Xinjian Department and local governments and forces, and to assist Xinjian Department enterprises to develop in the Southeast Asian market."

Many senior executives present breathed a sigh of relief. The major groups within the Xinjian Department developed relatively independently, and Li Jianhui generally would not interfere. They did not want to suddenly have another person dictating the situation.

Especially Luo Minjun, as the president of Yihong Holding Group, is also a member of the executive team and his status is not much lower than Liu Xiaoyan. He is not willing to be controlled by Liu Xiaoyan.

Therefore, after Li Jianhui finished speaking, Luo Minjun immediately echoed: "The internal structure of our Xinjian Department has been relatively complete, and coordinating internal cooperation is mainly a matter of the internal coordination office.

As for the unified management of corporate affairs of the Xinjian Group in the Southeast Asian market, it will do more harm than good to the development of the Xinjian Group. It will cause the company to lose its ability to develop independently and is not conducive to the long-term and healthy development of major enterprises. I personally think it is completely unnecessary."

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Chapter completed!