During Li Jianhui's trip to Europe, the battle for the North American retail market was intensifying, especially in the Canadian market, which is the focus of competition among all parties.

Because of the neutrality of the Canadian government, Xinjian's retail department stores and American retail giants such as Sears, Kmart, and Wal-Mart are engaged in price promotion wars for the local market. Activities such as lottery draws and free gifts frequently appear in major stores.

In department stores or supermarkets.

At 10 a.m. on April 21st, Canadian time, Li Qungang, President of E-commerce Group and President of Lane Crawford, held a high-level meeting of Xinjian’s retail companies in Canada.

In addition to executives from Lane Crawford, Watsons, IKEA convenience stores, and Tesco electrical appliance chains, the meeting also included executives from Berjaya Department Store and Cosway Group.

After everyone at the meeting arrived, Li Qungang said in a deep voice: "It has been 20 days since our major retail stores opened in the Canadian market. In terms of market competition, we are still in a state of anxiety with the major American retailers, and we are even slightly at a disadvantage.

Downwind.

This is definitely not what the senior officials of the Xin Jian Department and Li Sheng want to see. We must occupy a dominant position in the retail department store market in Western Canada. Everyone should express their opinions."

The senior executives present felt uncomfortable. There were more promotional methods in the Canadian market than in the Greater China and ASEAN markets, but the effect was far lower than they expected.

It's better in Vancouver. After all, there is Huaying Holdings' assistance here, and the Xinjian Department has already deployed here, and its influence is quite good, which also allows the Xinjian Department Store Department Store to have the upper hand.

In Edmonton, Calgary, and even Prince George in the same province as Vancouver, the Xinjian Department has not yet been able to take the initiative.

After the senior executives spoke, some reasons were found. One is that the opponents were equally well prepared this time. Wal-Mart and Sears even acquired some local retail department stores in Canada, allowing their influence to rapidly expand in Canada.

In this regard, Xinjian Department is obviously not as good as the other party. Since Xinjian Department entered the retail industry, it has always established its own business stores and has never acquired local retail companies.

The second issue is the issue of business philosophy. Whether it is Tesco Group, Berjaya Department Store or Cosway, their previous development was in Greater China and ASEAN. The shopping habits and business philosophy of these places are very different from those in North America.

difference.

The third is in terms of products. Due to the differences between the East and the West, the demand is also very different. In the Canadian market, the purchasing advantage is not as good as that of American retail.

Liu Xiaoyan, who is currently the director of the internal coordination office of the Xinjian Department, said: “Now that we have discovered a problem, we must solve it in time.

In terms of procurement, I will coordinate with Huaying Holdings and Meiya Holdings to provide you with help and improve our procurement system in North America as soon as possible.

Major retail operations have been adjusted, which requires you to make some changes based on the sales situation these days to make it more in line with the needs of the local market.

In addition, we will increase our support for Cosway and accelerate its expansion in North America. This membership discount store model is more popular among the elites in Canada and the United States."

…

After the meeting, Liu Xiaoyan said to Li Qungang on the side: "If you have anything else that needs the cooperation of your brother companies, please bring it up as soon as possible and I will solve it.

In three days, I will go to Vienna and be responsible for coordinating the layout of the Xinjian Department's industries there. In the future, if there is a need here, you will report directly to President Luo Minjun.

In addition, Chunrong will stay in Vancouver as the deputy director of the Internal Coordination Office. If you need help from other brother companies in the future, you can also contact Chunrong directly."

Liu Xiaoyan did not expect that Li Jianhui would transfer her to Vienna to take charge of Xinjian industry affairs in Central and even Eastern Europe.

This was a huge challenge for her. Fortunately, Li Jianhui assigned her many elites, otherwise she would not have the confidence to complete the tasks assigned by Li Jianhui.

According to what Li Jianhui said, there will be the deputy director of the East European Affairs Division of the Political and Economic Research Office, the deputy director of the confidentiality office, the deputy director of the legal department, the deputy director of the review department, and the deputy director of the finance department who will be stationed in Vienna with her.

In addition, Wu Dongyang, the former vice president of Lane Crawford and currently the vice president of Tesco Group, Zheng Huasheng, general manager of Debao Trading Company, Qin Jinfa, vice president of Hongyu Clothing, and Zhao Heyao, vice president of Jade Lion Group, will also be transferred to Vienna to assist her.

The configuration in Vienna this time is unprecedented in the Xin Jian Department, which shows that Li Jianhui attaches great importance to this.

Li Qungang also heard some news, so he responded: "Thank you Ms. Liu for helping me during this time. I believe that Ms. Liu can make new achievements in Vienna. When the next annual meeting is held, Ms. Liu's seat will definitely be moved forward.

.”

Liu Xiaojuan didn't pay too much attention to this, she simply responded to Li Qun's sentence and left the conference room.

Her time is very tight, and she still needs to transfer many things to Li Chunrong, so big problems will inevitably arise after she leaves.

At the same time, she also asked another assistant Wang Xuehong if she was willing to go to Vienna with her. If the other assistant was not willing, she could report it to Li Jianhui so that Wang Xuehong could be arranged to serve as an assistant to another president.

…

In Liu Xiaoyan's office, looking at Li Chunrong and Wang Xuehong who came in one after another, Liu Xiaoyan said: "Xuehong, I am about to go to Vienna due to work reasons. Li Sheng asked me to ask you on her behalf. Do you want to continue to be my assistant?"

I went to Vienna, but I chose to return to Xiangjiang to serve as the assistant to Miss Chen Huiya, the new president of Jinhong Jewelry."

Wang Xuehong was quite surprised. It had been less than a month since she came to Vancouver from Treasure Island to serve as Liu Xiaoyan's assistant. She didn't expect that Liu Xiaoyan would go to Vienna again.

It's okay here in Vancouver. After all, she once studied in the United States and there is no problem with the language.

But the language in Vienna was German, and she had no foundation in this area at all. When she got there, she had some obstacles in communicating with the locals.

On the contrary, when I returned to Xiangjiang, the living habits and communication were far better than those in Vienna.

In addition, Xiangjiang is the foundation of the Xinjian Department, and it is the center of the Xinjian Department. She is not an ordinary employee, but the third miss of Formosa Plastics. Entering the Xinjian Department is more about bringing in the Wang family and Xinjiang of Formosa Plastics.

Build the relationship between the Li family.

Therefore, in terms of choice, she directly gave up continuing to serve as Liu Xiaoyan's assistant, and instead chose to go to Xiangjiang to serve as Chen Huiya's assistant.

Hearing Wang Xuehong make this choice, Liu Xiaoyan didn't say much. After all, Wang Xuehong was completely different from her in birth, and the other party did not need to consider her future in the Xinjian Department.

After dealing with Wang Xuehong's problem, Liu Xiaoyan said to Li Chunrong: "I believe Li Sheng has communicated with you that you will serve as the deputy director of the Internal Coordination Office and stay in Vancouver to assist President Luo Minjun and President Li Qungang.

From today on, you will officially perform this duty. While I am still in Vancouver these two days, you can ask me if you don’t understand anything."

…
Chapter completed!