The British Daily Mirror, the world's first tabloid, was founded in 1903.▲,ww●w.2↖3wx.c√om

The Daily Mirror was once the tabloid with the highest circulation in the world. Although their circulation has dropped due to the development of industries such as TV and the Internet, they are also a major British media that can compete with the Sun.

In May this year, the Daily Mirror had a price war with the Sun. In order to defeat its competitors, the Daily Mirror price dropped from 32p to 20p. Then, the "price war expert" The Sun immediately lowered the price to 20p.

Although the circulation of the two newspapers increased by hundreds of thousands of copies every day, for the mature market, such a price war was just a loss-win situation. By June, Bai Li, the new boss of the Daily Mirror, stopped the dispute. The prices of the two newspapers returned to their previous levels, and the price war ended in failure.

Despite the failure of the price war strategy, it can also be seen from this that the influence of the Daily Mirror is not only in the UK, but also radiating across Europe.

In terms of the development of emerging media situation, the newly established news websites and electronic weekly magazines of Daily Mirror have also had very high click traffic on the Internet. Data from the General Administration of Network last year showed that Daily Mirror's official media website traffic ranks 11th in the UK, which is very good data for traditional newspaper media, which uses tabloids as its main source of income. In terms of industry, The Sun is only ranked 17th.

In short, the Daily Mirror occupies an important position and influence in the British media.

Sports news is also very important in various sectors of the Daily Mirror, but as a big media, their sports news is not only focused on football in England, but also football in Europe and other sports. Of course, football is also the most important part of sports news.

The Daily Mirror is responsible for interviewing sports news. Football is separate from other sports and has a special department. Brand is the main outdoor interview reporter in the small department of football. He and three colleagues are responsible for all English football.

Four journalists are responsible for English football, and the scope of this work is quite large.

Their main focus is on the Premier League, especially the strong teams in the Premier League, England's second-tier league. That is, the news of the English League One will also occupy a part of the content. After all, the attendance rate of the English League One is still very high, and it still occupies a certain influence in England. They will not interview topics about low-tier leagues.

In March this year, Brand came to Derby County for an interview.

That time, because of Derby County's coach change, the temporary coach change will definitely have some impact on the team, so Brand went to interview himself. He did not interview anything useful, but during the interview, the new coach of Derby County was left with a twenties. A young man in his twenties couldn't speak, which made Brand feel very accomplished.

So the next day, the Daily Mirror only reported on Derby County's change of coaching in official media news, and only mentioned. "Derby County's new coach is a young Chinese man less than 26."

Then... it's gone.

As for who this young man is, what is his name, and what ability can he become the head coach of Derby County. The Daily Mirror is too lazy to mention it. The most important thing is that in Brand's opinion, this young man can't be in the position of Derby County coach for long. He only needs to wait for Derby County to change his coach next time.

As a result, after waiting, Brand didn't wait.

However, for him, Derby County is just a small subject that cannot be smaller. He will forget it until he can't wait. It was not until the beginning of this season that Brand and his colleagues checked the information of various teams in the League One team together that they found that the Derby County head coach was actually the young Chinese.

This kid is very capable!

He can actually lead Derby County to relegation successfully and continue to stay in Derby County as head coach in the new season!

So Brand's interest came to Derby County in the first round of the League One. For a big media reporter like him, the game process of the two League One teams is not important. No matter how exciting it is, they cannot report the game itself in detail. He only needs to know one result, so he felt that Pride Stadium only had to catch up with the post-match press conference between games.

Not long after entering the stadium, Brand knew the results of the two teams - 3:0, Derby County defeated West Ham United at home.

This result is really surprising!

Although Brand doesn't pay much attention to the League One on weekdays, West Ham United was a Premier League team last season, but they were not lucky enough to fall to the League One, with the third-to-last team in the league. Derby County was just a relegation team last season. Is there any big transfer news in the summer? The gap between the two teams is still quite large, but Derby County can actually beat West Ham United 3-0 at home?

How did this game come out?

Brand couldn't help but regret not going to watch the game on site, but he quickly stopped thinking because the press conference was about to begin.

When he walked into the press conference, Brand sat directly in the front row. He was qualified because he represented the Daily Mirror, and there were no reporters who were "at the same level" as him.

Brand felt the gazes of his peers behind him, and felt a little satisfied. He liked this kind of gaze very much. There were also differences between reporters in the media industry. Brand was outstanding among reporters, so these reporters from small media could only look at him respectfully. The gaze must be a little envious, and of course there was jealousy, but he didn't care at all. Instead, he spread his legs and waited leisurely for the press conference to begin.

But what he didn't know was that the eyes of those reporters actually contained a special meaning called "expectation" and "schadenfreshment".

...

Finally, while the media reporters were waiting, West Ham United coach Trevor Brekin walked into the press conference, and shots pointed at the door one by one. When they saw that it was Brekin, many reporters lost interest.

Just a loser.

Most reporters want to interview successful people. As for losers, just ask a few questions. They don’t need to report more about the losers. Even if it’s a detailed report on the post-match press conference, it’s enough to record what the losers said. What’s more, after retiring and becoming a coach, Trevor Brekin had nothing to report. If he talked about the reasons why he was loyal to West Ham United, it might still attract some readers and talk about leading the team... He lost to Derby County in the first game of the new season!

Trevo Brekin may also know what he is going to face, but he stood on the rostrum just smiled at the bottom and spoke some official language, "I feel sorry for losing the game. Our condition is a bit bad, maybe this is affected by the relegation. The team is restless and some people don't know if they will leave next, which affects our condition."

"When the team stabilizes, it will be much better."

Trevor Brekin refers to West Ham United's summer transfer work. The problems faced by West Ham United clubs are known to the whole England, and their players naturally know them. They just need to sell a few players to contribute to the improvement of the club's economy and also balance the salary level in the team. After all, a team with the sixth-level salary level in the Premier League will lose money no matter how many games they win.

This work has not ended yet, and it is estimated that it will end after the transfer window is closed in early September.

Next, Trevor Brekin talked about Derby County again, "They performed very well. I didn't expect them to use the proactive offensive tactics, we were not prepared for this, it was my mistake."

"But I'm also very happy to see this failure. This gave me a reminder and a reminder to the whole team that we are no longer in the Premier League, and we need to make some changes in our mentality to adapt to the League One."

Trevor Brekin spoke a lot of official languages, which attracted reporters in the venue to listen carefully. This was Trevor Brekin's heartfelt words. Many people were thinking in their hearts whether this failure caused Trevor Brekin's spiritual trauma, which made him say such words in the face of the reporter.

But then Trevor Brekin realized that he brought his emotions to work, stopped talking and left all the time to reporters to ask questions.

It was at this moment that a noise came from the front of the venue.

Wansheng has arrived.

Wan Sheng attended with Cahill. When the two walked in, a flash light shone through, and then there were all kinds of flashes and shootings, including all the reporters sitting directly opposite Trevo Brekin, who focused on this work.

Not only because of Wan Sheng, but also because of Cahill!

Cahill was originally a well-known player in the League One. This game was the first time Cahill started for Derby County after the transfer. He also scored two goals and was named the most expensive player in the game. This performance is really dazzling.

Wan Sheng walked in front, waved his hand symbolically at the reporter, and stood directly on the platform facing Trevo Brekin, while Cahill stood beside him.

Some reporters asked Cahill questions when they came. At this moment, Wan Sheng snorted twice at the microphone, and the entire venue immediately became silent.

Wan Sheng was very satisfied with the effect. He smiled at the reporters in the audience and gave an opening remark, saying, "I am very happy to see the team win the first round of the league. I said before the game that West Ham United should be prepared to lose. It seems that they have listened to me..."

As he said that, Wan Sheng also nodded to Brekin's direction, which meant that it was like asking reporters to see Brekin's calmness to prove that the opponent was indeed ready to lose. 'Look, he is still sitting there calmly now'.

Trevo Brekin stood up angrily, but before he could respond, Wan Sheng continued to speak, "We won West Ham United and won three goals, but the result of the game doesn't matter. This is just the beginning for us. I have said long ago that our goal is to win the league championship, and a victory is just the beginning, and the process is not important, so I will not answer what tactics we use, why we can win, etc.."

Wan Sheng said this not to anger the reporter because he would not have answered it at first. It is related to the team's tactical strategy. Now this offensive tactic is still surprising. If the opponents reveal too much and know it, there will be nothing "surprising". It will be much more difficult to win the game like this.

So he won't disclose anything about the game or tactics.

Although the 'surprising' cannot keep the whole season, it may be easier to win games with a little more time. Derby County is not strong enough to ignore the opponent's understanding of its own tactics.

...

Looking at the "arrogant" young Chinese on the stage, many reporters gritted their teeth and hated each other secretly, and at the same time they also felt a sense of "unable to help" towards Trevo Brekin.

They support West Ham United so much, but West Ham United lost three goals like this?

Too 'can't help'!

So they could only resist the discomfort and surrounded this damn Chinese to interview. Even if they were unhappy, they had to interview the winner. It was the free time to interview and ask questions. There were still many reporters who wanted to speak.

However, wanting to speak does not mean that this Chinese person will answer.

Most of the mainstream media reporters in Derby County can only keep the questions in their hearts because they know that the Chinese will never answer. Wan Sheng also emphasized that he will not answer the questions related to "tactics", which includes all the questions covered by the "How did we win" area, so they still have to carefully consider it if they want to speak.

The first one to stand up was Brand, and he had no other thoughts about his fellow peers.

Brand’s question was also very simple, because he heard the Chinese talk about a keyword ‘champion’. The goal is the championship? Derby County’s new season’s goal is the championship?

What a ridiculous thing this is!!

Brand stood up and asked, "Hello, Mr. Wansheng, I am Brand, the reporter of the Daily Mirror. I just heard you say that Derby County's goal for the new season is the championship, right? What gives you confidence and allows you to set your new season's goal on the championship? A league championship is not something you want. Sorry, it's a bit rude to say that, but in my opinion, Derby County is just a relegation team. Do you think you are qualified to compete for the championship if you win West Ham United, which is not in shape?"

Although Brand said politely, he was not polite at all. The questioning tone was undoubtedly revealed. Without saying the content, he must have not taken the person asked seriously.

Anyone will be very upset when he hears Brand's words.

This kind of big media has a very big tone. It looks like a questioning that is high-ranking, rather than a serious questioning by media reporters.

Of course, Wan Sheng was very unhappy.

But he did not vent his discomfort, but sat down and stared at Brand and looked again and again, dragging his chin with his right finger and thinking repeatedly, "This guy seems to be familiar. The name 'Brand' seems to be very familiar..."

Suddenly, Wan Sheng thought of the press conference held a few months ago when he became the head coach of Derby County. He immediately took out the notebook in his arms, opened the first page, and saw the three words "Brand" in the first line, followed by the representative media "Daily Mirror".

Wan Sheng immediately raised his head and looked at Brand with a smile on his face.

...

Brand stood there waiting for Wansheng to answer after asking the question.

But the situation that followed made him a little confused - the Chinese in front of him seemed to be thinking about something and reading it seriously, and then he took out a notebook from his arms and opened it carefully.

"Is he looking for the answer temporarily?" Brand rolled his eyes.

Before he could think about anything, he saw the Chinese man raise his head again and look at him again, with a gentle smile on his face, but Brand also felt that the smile was a bit "playful".

The strangest thing is actually not the two people who asked questions, but the entire venue. After Brand stood up and asked questions, no one spoke at the entire venue. In normal times, even if a reporter asked questions, it would not be so quiet, but now everyone is watching Brand's questions.

This atmosphere is a bit weird...

Before Brand could figure it out, Wan Sheng finally spoke. He pointed at Brand with his finger and said, "I remember you, Brand, Daily Mirror."

Brad didn't understand.

"We have made enemies!" Wan Sheng said seriously, "Yes, my memory will not be wrong, and my records will not be wrong. Brand, Daily Mirror, we have made enemies! So... I refuse to answer all your questions and will not accept any interviews from you."

Brand stood blankly, his mind full of incredibleness.

This time it wasn’t him who asked the other party, but the other party directly refused his interview. The result seemed to be no different from the last time, but the process turned out to be the opposite - the last time it was he who humiliated the other party, and now it was the other party who humiliated him!

Just like his current situation.

All the colleagues in the venue stared at him. It was not about respect or something, but about sarcasm, funny, gloating, and disdain. Brand felt the meaning represented in those eyes.

For a moment he was very embarrassed and angry.

During the entire press conference, he stared at Wan Sheng, and he deeply remembered this humiliation!
To be continued...