According to the number of fans watching and broadcasting, Spain Sky TV has increased at least 150,000 monthly paid users.

The Spanish Sky TV charges a monthly fee of 10 euros. In other words, they live broadcasts Atletico Madrid's home match against Atletico Santander, and the monthly membership income alone will exceed 1.5 million euros. If some advertising costs are added, their direct income will increase by 2 million euros.

But in fact, income is not calculated like this.

TV broadcasters are not like commodity vendors. Selling goods increases direct income. Their income is gradual, and the subsequent impact will be more than direct benefits. For example, there are 150,000 more members. Some of these members will become annual members or even super members. Next month, some monthly members will choose to continue to pay for viewing.

In addition, the increase in paid members will also bring more advertising revenue, and the two promote each other.

These are long-term benefits.

Through the actions of Sky TV in Spain, it can also be seen that they have achieved a lot of profit effects by purchasing the broadcast rights of Atletico Madrid and Atletico Santander. On the second day after the end of Atletico Madrid and Atletico Santander, they sent representatives to Atletico Madrid to discuss the next league at the Calderon Stadium, and Atletico Madrid faces the broadcast rights of Sporting Gijon.

“1.5 million euros!”

The representative of Spain Sky TV raised the price by 50% when he opened his mouth, but Atletico Madrid hesitated.

The cooperation with Sky TV in Spain is good, but the revenue from the broadcast fee of 1.5 million euros per game is still too small. Even if Sky TV in Spain increases the price to the highest, it will be only 2 million euros at most.

This is what both sides know in their hearts.

The reason is that Spain Sky TV lacks influence, and the cooperation between the two sides can only be that Spain Sky TV has the advantage.

Take one data for example. Last season, in La Liga, Atletico Madrid ranked fourth among the 20 teams in La Liga, with an average of 510,000 TV viewers per game. Last season, affected by Atletico Madrid's results, an average of 670,000 people watched the game through paid TV in each game.

There were only 300,000 fans watching the game in this game, and the number of fans was much smaller.

This is the issue of TV station influence.

If it is a pro radio and satellite TV station, they have a larger paid user base, and the number of fans and commercial benefits they can bring will definitely be higher.

However, Atletico Madrid's two league games are only three days apart, leaving only limited time for negotiations between the two sides, so Atletico Madrid club has no time to wait.

So the two sides finally set the price at 1.8 million euros. Atletico Madrid's home match against Sporting Gijon was once again broadcast exclusively by Spanish Sky TV.

Both sides know that the cooperation has ended because Sky TV intends to intervene in Atletico Madrid's home broadcast rights.

The British Sky TV station seems to be one of the Spanish Sky TV stations, but in fact, the two TV stations have no connection. In Europe, almost every country has a TV station that is translated as "Sky" and is owned by Italy, which belongs to the former Italian richest man Berlusconi. There is also a very small TV station called t-skyb, which is translated as Sky News.

Compared with Spanish Sky TV, the British Sky TV is much larger. They are one of the largest pay-per-money TV stations in Europe, with French TV stations 4 and German TV stations 1 (DF1) in Europe.

Sky TV is controlled by News Corp. News Corp. owns 41% of Sky TV shares.

In 1998, Sky TV launched a digital service of 140 channels for the first time in the UK, and has now expanded to more than 300 channels.

In March this year, the British government approved News Corp. to acquire more than 90% of the shares of Sky Television in the UK.

The acquisition continues to this day.

Of course, this has nothing to do with the right to intervene in Atletico Madrid's home broadcast. They completely saw the commercial value and chose to cooperate with Atletico Madrid.

Previously, pro radio and satellite TV controlled all La Liga live broadcasts, and the British Sky TV station had no chance to buy the broadcast rights for La Liga.

It's different now.

Since Atletico Madrid did not sign the broadcast contract, the broadcast of La Liga was split. Pro Radio and Television has the right to broadcast most of the competitions, but Atletico Madrid's broadcast rights were not sold. In other words, Sky TV can completely set a gap from Atletico Madrid Club. This is not only because Sky TV saw the commercial value of Atletico Madrid's home league, but also a way for them to compete in European TV broadcasts.

Atletico Madrid has already intend to cooperate with Sky TV in the UK to sign a television broadcast contract until the end of the season.

This news also became the most heavyweight news in Spanish football after the fourth round of the league.

Many clubs are waiting and watching.

Clubs such as Sevilla and Villarreal have long been dissatisfied with the cost of television broadcasting. They hope to see Atletico Madrid as a pioneer and have a good start. Then by next summer, they can completely abandon their cooperation with Pro Radio and TV and choose to cooperate with Sky TV in the UK.

However, many media are not optimistic about this. "Atlan Madrid is originally the third in Spain. It has enough clusters. Even if the performance is not good, certain fans are willing to pay to watch the game. What's more, Atletico Madrid's league is now very gorgeous. They also defeated Bayern Munich in the Champions League. Anyone can see the potential commercial value of Atletico Madrid club!"

"It is difficult for other clubs to compare with Atletico Madrid, regardless of influence or performance. Unless Sky TV intends to spend a lot of money to buy the overall broadcast rights of La Liga, it is impossible for small clubs to get a share of the pie."

"The Sky TV in Britain is not a charity, they will not spend an extra cent for the Spanish ball!"

How to consider Sky TV in the UK, Atletico Madrid Club is no longer in charge. They are Atletico Madrid, just a club, not the manager of La Liga, and they don’t need to consider the entire league.

Just like Real Madrid and Barcelona, ​​when they sold their TV broadcast rights together, they did not consider the interests of other La Liga clubs.

Ruan Hailong, head of the business department of Atletico Madrid, made a tough speech to the outside world, saying, "It's time for the La Liga to break the monopoly!"

The attitude of Atletico Madrid club made Pro Radio and TV feel very unhappy. They don’t want British Sky TV to interfere in their own interests. From their perspective, the broadcasting rights of the La Liga belong to their interests. A British TV station will buy the TV broadcast of the La Liga team? They didn’t expect it before.

If they had known this, they would have won Atletico Madrid!

There is no regret medicine in the world. Pro Radio and TV prefers to compete with the British Sky TV station. Pro Radio and TV still has a great advantage. The Spanish channel of the British Sky TV station is still not as good as that of the local Spanish TV station.

Atletico Madrid is happy to see this kind of competition.

That means that the interests of the club can be guaranteed.

On September 24, Atletico Madrid faces Atletico Gijon at home.

Sporting Gijon was once in a relegation battle last season, and coach Preciado was almost fired. However, after drawing Barcelona, ​​Sporting Gijon's record rose sharply and eventually ranked 11th in the league.

The 53-year-old bearded coach Preciado can also continue to coach in the Asturias region.

In the summer, Sporting Gijon lost two main players, Diego Castro joined Getafe, and left-back Jose Angel went to Rome.

However, on the front line, Sporting Gijon introduced Argentine Terrejo. In the left-back position, Caneglia, who was once selected for the Spanish national youth team, is also trustworthy.

Sporting Gijon has a slight surplus in the transfer battle, and has not damaged the team's overall strength too much.

The media comments on Sporting Gijon are, "They are mid-range teams in La Liga. If you want to compete for the European quota, there is basically no possibility, but you will not appear in the relegation zone."

But so far, Sporting Gijon has played 4 rounds in the league, but has experienced a painful "four consecutive losses". So far, they have 0 points, ranking last in the league.

While such a dismal result surprised many people, Sporting Gijon has also become a "relegation favorite".

Faced with such a team, Wan Sheng was not too careless, so he sent Kevin De Bruyne, Thiago Silva and Falcao to take action.

The game is positive and Wan Sheng’s approach is correct.

Although they are visiting Calderon Stadium, Sporting Gijon hopes to win the first point and get rid of the nightmare of losing streak in the league. Otherwise, their mentality will be seriously impressed in the future, let alone talk about efforts to relegate.

So, in the whole game, Gijon fought very fiercely.

Atletico Madrid is at home and plays well in offense. Looking at the battle against Sporting Gijon, the team's performance has also been affected to a certain extent.

Throughout the first half, both sides were entangled in the fight.

The first goal of the game appeared in the 73rd minute of the game. Atletico Madrid had a corner kick opportunity. Falcao headed the ball to the back point. Ozil pulled his foot and shot to win a goal for the team.

However, just 4 minutes later, in Sporting Gijon's offense, Raphael Varane collided with the opponent's forward Dras Quevas in the penalty area, and the referee awarded Sporting Gijon a penalty kick.

Sporting Sporting Gijon striker Baral scored in one go, helping Sporting Gijon equalize the score.

This is also the last goal of the game.

In the end, Atletico Madrid drew 1-1 with Sporting Gijon at home.

This result is very regrettable.

At the post-match press conference, Wan Sheng expressed dissatisfaction with the referee's penalty, "That was just a normal body for the player. Drasquevas was stumbled by himself. Raphael just fulfilled his duties as a central defender, but it turned into a penalty kick!"

"I don't want to say the referee dominated the game, but that's the truth."

Because of this sentence, the Spanish referees association expressed dissatisfaction with Wan Sheng. The Spanish Football League warned Wan Sheng to be "careful" to speak to reporters and imposed a fine of 15,000 euros on Atletico Madrid.

Wan Sheng's words were not over yet, and he also expressed his dissatisfaction with Sporting Gijon, "Are they playing football? No, that's free fighting. I can only think of this."

"The Spanish League in my memory should be based on technology, and every game is very interesting, but what I see is barbaric football and violent football. They even fouled my players without hesitation to eat cards. Unfortunately, my players did not learn free fighting..."

"If Mr. Preciado is dissatisfied with my words, he can watch the game video and calculate how many times the referee has suspended the game."

"Why don't you give cards for consecutive fouls? Sporting Gijon won 5 yellow cards in the whole game. In the second half, they were warned, warned, and warned again. What's the use of warning alone? It can only make them play more unscrupulously."

"I feel very sympathetic that they didn't get points in the first four rounds of the league, but they shouldn't steal points with such dirty means!"

"If I were tolerated with this kind of game, I don't know what Spanish football will be like in a few years!"

The game was obviously not the unilateral rudeness of Sporting Gijon and the referee's draw, and the performance of Atletico Madrid players is also an important reason.

This reminded Wan Sheng.

In fact, when he led Manchester City and Derby County a few years ago, he never worried that the team would perform poorly because of his opponent's rough style of playing, and now he has to worry about this problem.

In Manchester City and Derby County, that is because players have adapted to the style of English football. If a player cannot adapt to the simple, direct and tough style, he will definitely not have any good performance in the English football environment.

The La Liga is different.

Football here is full of skills, and many players even think that physical and confrontation are not important, so they do not perform well when facing tough opponents.

Atletico Madrid has already seen this momentum.

So Wansheng talked about this issue to all players and added physical confrontation training content to everyone's personal training content. Unfortunately, during the season, the team did not have more training and adjustment time.

Two days passed in a flash.

The entire Atletico Madrid team flew to Naples, Italy and went to the Sao Paulo Stadium to participate in the second Champions League match.

ps: Recommend Yi Wensan’s "Super Role Player" is a basketball masterpiece. Friends who like it can read it

(To be continued.)

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