When Atletico Madrid's entire team resisted Hong Kong, the impact of the match against Osaka Sakura had just begun to ferment.

Sports media throughout Japan are almost covering the game.

Japanese football has always been the top in Asia. With the support of various football development policies in recent years, Japanese football is also in a period of rapid development. During this period, Japanese sports media will definitely not say how bad Japanese football is. Osaka Sakura is the third place in the Japanese J1 League last season, and its results are also considered to be the top in Japan. To talk about Osaka Sakura's poor strength is also equivalent to denying the level of Japanese football. It is conceivable that the content of the report is too heavy. Almost all Japanese media news are talking about the strong team of Atletico Madrid.

That means it means, "It's not how bad the Osaka cherry blossoms are, but that Atletico Madrid is too strong."

The game was analyzed in detail by many Japanese media. From Atletico Madrid's lineup, tactics, to the details of the match and the abilities of each Atletico Madrid player, almost all Atletico Madrid players received affirmative praise.

Wang Qiuming, who scored three goals in the first half, was even mentioned.

In football matches, the person who scored goals will always be of concern. Wang Qiuming scored three goals in the first half and became the player with the most goals in the game. He will definitely receive a lot of attention.

The post-match comment from Japan's jsports2 Sports Channel said, "This young Chinese player will definitely become the most important striker of the Chinese team in the future!"

"With Wang Qiuming, the Chinese team will not lack efficient forward players in the next ten years!"

"We should be vigilant. In the future, we must pay attention to our defense against Wang Qiuming!"

In addition to Wang Qiuming, other Atletico Madrid players were also mentioned one by one, such as Ozil, who is considered to perform the best, who dominated the entire left alone, and Osaka Sakura has almost no effect on his defense.

"Ozil is undoubtedly the world's top star. He has demonstrated a lot of technical abilities that are worth learning from by all midfielders in the world!"

J Rodriguez, who has joined Atletico Madrid, and De Bruyne, who has also received a lot of praise. The two performed very well in the game. "They will definitely become the main players of Atletico Madrid in the new season!"

However, Falcao, who came on as a substitute in the second half, was ignored to a certain extent. In the second half, Falcao had an assist and a goal, but when Atletico Madrid scored 8 goals, as a 40 million euro gentleman, Falcao's performance was not so outstanding.

After analyzing the performance of players at various positions at Atletico Madrid, Japan's jsports2 Sports Channel concluded, "In the past game, Atletico Madrid's performance is a warning to Japanese football, which shows that there is still a big gap between us and the world's top teams..."

After making a lot of analysis, the Japanese jsports2 sports channel also talked about Wan Sheng. In Atletico Madrid, Wan Sheng, as the head coach, is the core figure. He has built the entire team with one hand. The rapid improvement of Atletico Madrid's performance is inseparable from Wan Sheng's coaching ability.

In fact, many Japanese media are inevitably talking about Wansheng in their reports. Wansheng is a Chinese celebrity, and the world's celebrity is no exception in Japan.

There are many people in Japan who are loyal fans of Wansheng, who support Wansheng very much because Wansheng is the one who creates the most miracles.

In terms of football, what Japanese media value most is Wansheng's ability to cultivate players, which is recognized by the world. In this regard, Wansheng's reputation is higher than that of Arsenal coach Wenger. Arsenal has introduced many young players, but those who can play among these players actually do not account for much of the proportion.

Wansheng is different.

The worst player introduced by Wan Sheng is Boateng. Boateng has not been a main player for several seasons at Manchester City, but Boateng is also a star. It is not surprising that he cannot be a main player in Manchester City, because Manchester City is the world's top player. If his vision is lower, Boateng will now become an absolute main player when he goes to other teams that are not the "top giants in the world".

After a series of praise, some Japanese media expressed their willingness to allow Japanese players to play with Wan Sheng.

This is not just the media’s will, but the fans’ will.

They believe that as long as there are many players who go to Wansheng to train and grow, in a few years, Japan will definitely have many talented players, and the strength of the Japanese national team will definitely improve again.

During the subsequent negotiations with Atletico Madrid staff and Toyota, Toyota Motor Company expressed this idea again.

Atletico Madrid's chest advertising sponsorship has not been sold next season, and Toyota Motor is one of the competitors. After Atletico Madrid and Osaka Sakura competitions, Toyota also raised its sponsorship offer of 20 million euros per year sponsorship contracts.

Toyota's request is to sign for five years, and they also made a request, "During these five years, Atletico Madrid's youth training camp will leave at least 6 Japanese players."

If it were placed on other La Liga teams, such as Sevilla and Valencia, they would definitely agree directly. For them, it doesn't matter if there are more Japanese players in the youth team. The annual chest advertising sponsorship of 20 million euros is not a contract that any team can sign in.

Atletico Madrid is different. The staff refused without even thinking about it.

There is nothing to talk about next.

There are many types of advertising sponsorships for a football club. Each club has many sponsors, but many of them are small sponsors, such as billboards on the court, daily necessities for players in regular competitions, or directly promoting their products with Atletico Madrid's brand. These are small sponsors, and the annual sponsorship fee exceeds one million euros is much more.

There are actually only a few types of sponsorships in major categories, and the most common ones are two types of game jerseys and jersey chest advertisements.

At present, Atletico Madrid's largest sponsor is Nike. Teams always wear jerseys produced by Nike. This item alone brings 20 million euros to the club every year. However, based on the club's current results, they are actually not satisfied with Nike's sponsorship fee. As the champion of the La Liga, the jersey sponsorship fee for teams participating in the UEFA Champions League is only 20 million euros, but it is too small.

Take Barcelona and Real Madrid as an example. Currently, Barcelona can receive 76 million euros from Nike every year, while Real Madrid receives 60 million euros from Adidas. In comparison, what does Atletico Madrid's 20 million euros count?

The jersey advertisements for Atletico Madrid and Nike will expire next year. Nike has been looking for Atletico Madrid to renew its contract, but Wan Sheng decided to extend the contract until after Christmas. By then, the team can reach the UEFA Champions League with strong strength and even reach the quarterfinals and semi-finals, and will definitely sign a larger contract.

Advertising sponsorship on the chest of the jersey is also very important. This sponsorship is not much worse than that of the jersey, but it is actually not much worse.

For example, Manchester United, a leading club in commercial development, can earn more than 35 million pounds of income from their bra sponsorship every year.

With the development of football business development, jersey sponsorship is becoming more and more important in club operations. English football can be said to represent the future development trend. For Premier League clubs, the reason can be attributed to heavy-weight TV broadcast contracts.

Matt Scott, a financial columnist of "World Football Insider", revealed: "Every big club in the Premier League can get a lot of income from the Premier League's TV broadcast share, so the independent commercial sponsorship income has become the key to maintaining its competitive advantage for big clubs."

The total revenue of Bolton Club in the 201011 season was 85 million pounds in the four items of television broadcast, commercial sponsorship, merchandise sales and game tickets, while Manchester United, which is good at commercial development, achieved the total revenue of Bolton Club in the season.

Then some people are puzzled that huge sponsorship fees can be used by clubs to sign ups and pay players’ salaries, but it is a considerable cost for each brand. In this case, why are each brand willing to pay the sponsorship fees that are rising steadily?

Sports lawyer Jack Cohen disclosed last year: "The club can only get a 1015% commission from each jersey sold, and all other income goes to sponsors such as Adidas, Nike and Puma. That's why sports brands pay so much for the team every year, but are still more favorable when the contract is finalized."

In fact, behind the huge sponsorship, sponsors are also a big winner.

Sponsorship is not only sponsorship, but also cooperation.

Adidas can use the Manchester United brand on its own products during the eight-year Manchester United jersey sponsorship contract. The company publicly admitted that it could double its total investment in jersey sponsorship fees of 550 million pounds in 10 years.

This is the relationship between professional football clubs and sponsors.

In summary, sponsors do not "had a good impression" of teams with good performance, so they spend money to sponsor them. They are for huge commercial interests.

That is a kind of cooperation, not a one-sided supply.

Atletico Madrid skills ensure future results, so it is definitely impossible to sign a small contract. Toyota's annual sponsorship contract of 20 million euros is simply not up to Atletico Madrid's requirements. What's more, they also require Atletico Madrid youth training to train players for Japan, which is simply impossible.

So there is no need to talk to both sides.

The negotiation staff of Toyota repeatedly stated, "Atlancia Madrid can no longer find such a tall bra sponsorship!"

But Wansheng directly refused the staff.

Bra sponsorship?

There are so many large group companies and sports brands around the world, Atletico Madrid will not hang itself on a tree.

In fact, Wan Sheng is also very clear about the reason why Toyota's low price is that they are a Japanese company or a car company. It is not easy for them to recycle costs in sponsorship. In addition, from a Japanese perspective, even at Atletico Madrid is the La Liga champion, they cannot compare with Real Madrid and Barcelona. They are only the "third pole" team in La Liga. Naturally, in commercial sponsorship, they cannot compare with the top European giants.

In short, Atletico Madrid is still regarded as a "second-rate European".

But Wan Sheng knew very well that the next few years will be the fastest development of football commercialization. It can be said that the sponsorship fee for football will increase significantly every year. How could the club lose a large future contract for a mere 20 million euros?

Even if the club's bra advertisement cannot be sold next season, he will not be able to sign a small contract, which will cause huge losses to the club in the future.

Not to mention the club's commercial operation, the entire Atletico Madrid team has arrived in Hong Kong to train on the stadium provided by Hong Kong.

During the "Asia Tour", Atletico Madrid's training was not affected, and the team still had to conduct tactical training to improve players' familiarity with tactics.

Because it was during the 'business competition', every training at Atletico Madrid was open to the public, and fans could buy tickets to enter the stadium to watch.

There are a lot of fans and media coming!

Let’s not talk about the media for the time being, especially the fans, only 3,000 temporary tickets are sold to the outside world during normal training. However, every morning, before Atletico Madrid entered the stadium, the audience and stands were already surrounded by people, and the crowds of people were obviously not just the official '3,000 people'.

This was the case all day in Xiangfu practice. By the morning of the next day, the number of fans increased instead of decreasing.

The Hong Kong staff explained that "the fans were too enthusiastic and the stadium was empty, and because there were too few tickets sold, it had caused protests."

Many players were stunned when they heard this explanation.

“…Is Atletico Madrid’s influence too much?”

Of course not.

Atletico Madrid was the La Liga champion last season, but there is no need to say more about its influence in Hong Kong. Many Hong Kong fans don’t even know the name of Atletico Madrid. Their main purpose is to watch the training at the stadium, and their main purpose is to "watch" Wan Sheng.

The whole team of Atletico Madrid combined, and its influence in Hong Kong cannot catch up with Wan Sheng alone, because Wan Sheng once led the team to win the Asian Cup, so he became the most famous football figure in Hong Kong and the real hero in the hearts of Hong Kong fans.

After the 2007 Asian Cup, Wan Sheng became the idol of all Hong Kong fans!

Now Wan Sheng is leading the team to Hong Kong and is going to have a commercial match with Hong Kong Jiezhi, so Hong Kong fans took the opportunity to watch it.

They finally found an opportunity to thank Wan Sheng for his contribution to Hong Kong football.

During Atletico Madrid training, many banners and signs were erected in the audience seats, with slogans supporting Wansheng. At the same time, many fans organized them to support Wansheng with a collective slogan.

"Thousand Victories! Thousand Victories!"

"You are the best! You are the biggest star!"

"Welcome to Hong Kong!"

The fans' enthusiasm for Wan Sheng on the scene stunned Atletico Madrid players, but also made them more energetic when training. (To be continued.)
Chapter completed!