48. To open a newspaper
Jing Wen was very depressed since Li Shimin extorted a million pounds of money. But who made Li Shimin the emperor and he still had to live with him? Li Shimin also knew that he was doing something unauthorized, so he agreed to Jing Wen to give him the right to contract the court banquet for ten years and to allow Jing Wen's daily diet to contract the palace banquet for ten years. This is also an advertisement for Jing Wen. However, Jing Wen's current working capital has been almost exhausted, and he wants to obtain a new source of money, otherwise his next few will not be enough!
"Miss Xue Xue, I think we need to increase publicity efforts and then increase our influence!" Jing Wen said.
Xue Xue asked: "How to increase it?"
"I think we should run a newspaper, which will increase our influence." Jing Wen said.
"What is a newspaper?" Xue Xue asked.
Jing Wen explained: "In fact, newspapers and magazines are very simple. They are to open a publicity document in the name of our daily restaurants and restaurants. This is somewhat like the Tang newspapers of the imperial court, which are used to tell officials some information that can be made public. However, newspapers and magazines that we can be made public are open and that anyone can read."
Xue Xue thought for a while and asked, "What should we do in this newspaper?"
"First of all, we need to make some new dishes in our restaurant and advertise them to everyone's new dishes in our restaurant so that everyone can see the new dishes in our restaurant. Secondly, we can publish some health knowledge on it and tell everyone how those people should keep healthy. Finally, we can even tell readers the prices of vegetables on the market now. Also, we can even explain the benefits and disadvantages of some ingredients to popularize the knowledge here for everyone." Jing Wen said.
Xue Xue asked, "Aren't we at a loss when doing this? We have popularized all of those things, isn't we technically at a loss?"
Jing Wen immediately retorted: "You can't say that. Although we seem to have announced these technologies, we may not only announce our technologies. We can also invite other health care experts, such as those monks and Taoists, who are also very good at health care. So, we can publish these things. If those monks and Taoists want to promote themselves, of course they have to make some good things!"
"But, what are the benefits of us?" Xue Xue asked again.
Jing Wen said: "In the short term, we really have no benefits. But once the newspaper is published in large quantities, we will have many benefits. For example, what new dishes do we have in our daily diet can be known immediately. Moreover, our daily diet has announced the benefits of the dishes, so that everyone can know that our daily diet is a restaurant that serves everyone's health, and will not sell everything for money, regardless of the customer's body. This is good for our reputation. Even after the circulation is large, we can promote it for other restaurants."
"What? Promote for other restaurants?" Xue Xue felt incredible.
In Xue Xue's business thinking, she has to suppress competitors. How can she help her competitors promote it in turn? This is clearly a digging of her own grave!
"Miss Xue Xue, don't be so surprised. The money in this world is endless. Although we are powerful, we can only do high-end businesses. Those mid- and low-end businesses are left to ordinary restaurants, so we don't have to worry too much. As for us to promote other restaurants, there are not any conditions. We can charge fees! If you want us to promote, then use the money, you're welcome. There may even be many conditions that you can't exchange for money, which are very good." Jing Wen said.
Xue Xue was completely speechless. How did Jing Wen build this mind? It was incredible that he thought about making money. And if this continues, I'm afraid Jing Wen will really make all the money from the whole world.
However, Xue Xue said: "How often do you plan to publish it? Is it half a year or a year?"
"Strive to do it once a day! And, send 10,000 or 20,000 copies each time, and give it to those customers for free." Jing Wen said.
But Xue Xue said, "My partner! Can you not be so confused? Do you know how much paper is now? Paper is very expensive now, and we can afford 10,000 or 20,000 copies? Also, if we send it every day, we may have to completely close the door."
"What's going on? Is paper expensive?" Jing Wen asked.
"Yes! A book costs hundreds of stagnant now. Do you think we can afford it? Moreover, the printing cost is not low. To make a carving board, you must find a skilled carving worker, and their wages will never be low. And according to what you said, we have to print several layouts, and then there will be more and more things to carve. If we print every day, we will invite a lot of carvings to carve the carving boards. And we also have to buy a lot of paper, so we can't afford the price at all!" Xue Xue said.
"What, a book costs hundreds of stagnant coins?" Jing Wen exclaimed.
Jing Wen never thought that in the Tang Dynasty, he had to count hundreds of guan to get a book. In the later generations, hundreds of guan were only tens of thousands of guan. Who can appreciate this expensive book! Books that cost hundreds of guan in later generations were called expensive, but now books that cost hundreds of guan are nothing!
"No wonder the Tang Dynasty's literacy rate is so low. It turns out that this is the fundamental one!" Jing Wen thought to himself.
"Are you still using woodblock printing now? Does woodblock printing carve the content on a thick wooden board, and then a wooden board is a page, and then it comes to print?" Jing Wen asked.
Although Jing Wen knows what woodblock printing is, he still needs to confirm it.
"Yes, because each page of paper has to be re-engraved, which makes the carvings very expensive and most people cannot afford it! Those who can carve carvings are all old carving workers, and the wages are very high!" Xue Xue said.
Chapter completed!