"There is no problem with the content of this agreement, sir."

New York, Universal Pictures.

The screenwriter's union was in charge of this negotiation. After repeatedly confirming various details of the contract, the lawyer nodded to Zhao Yuan beside him.

"So, happy cooperation, Mr. Ron."

After receiving the attorney's instructions, Zhao Yuan grinned and smiled at the vice president of Universal Pictures's film and television distribution department, Ron Mayer, who smiled and stretched out his hand.

“Happy cooperation, Zhao.”

After looking at the Global lawyer on the side, after confirming that it was correct, Ron Mayer also had a hypocritical smile on his face and Zhao Yuan tightly clenched his hands.

After a period of fierce negotiations between the two, Universal was willing to pay 4.8 million US dollars to win the filming copyright and overseas distribution rights of the sequel to "The Witch Blair". Compared with the investment cost of 150,000 yuan in the first movie, the copyright price of the second movie is undoubtedly expensive. However, compared with the box office revenue of 250 million US dollars in the previous movie, Universal even had the illusion of making a profit.

Of course, this idea of ​​taking advantage will last until at most before the release of "Blair Witch 2".

At that time, the global side will know what a blood loss is.

"When will you plan to shoot a sequel to the Witch in Universal?"

With the lawyer's guidance and signing his name with him, Zhao Yuan asked casually to Ron Mayer in front of him.

"After resuming work, Universal has been looking for a suitable screenwriter to create a sequel to the movie..."

After reaching out to take the contract handed over by Zhao Yuan, Ron Meyer also signed his name on it, and at the same time, he looked at Zhao Yuan in front of him and sent another invitation: "Zhao, do you really have no intention of creating a sequel to the witch?"

Theoretically, a sequel to a movie is often the most ideal for the screenwriter to create the previous work, because the plot is closer to the previous work and there will be no changes.

"Let's forget it."

Shaking his head, he rejected Ron Mayer's proposal again.

Zhao Yuan gave the reason he had already said before: "The story of "Blair the Witch" ended in the first movie, and the new movie is about to be released..."

When Zhao Yuan mentioned the new movie, the expression on Ron Mayer's face also changed a little.

If it were an ordinary screenwriter, Universal would not take it too seriously at all if he had filmed a small-budget movie like "The Legend of the Ghost".

However, it would be different if Zhao Yuan was the one who had done it.

After all, whether it is "Texas Chainsaw Massacre" or "Blair the Witch" have broken through the siege of low-cost movies that are not favored and become the dark horse of horror movie box office. If this kind of thing only happens once, it can be explained by accident or luck, but if the movies have achieved high box office twice in a row, it is not just luck.

In particular, "Texas Chainsaw Massacre 2" was released not long ago. Although its reputation dropped slightly, its box office was in line with Universal's expectations. It was a weekly release of $60 million, becoming the North American weekend box office champion. Even in the off-season, such a box office was enough to inspire Universal.

In fact, this is why Universal suddenly changed its delay in negotiations on the copyright of the sequel to "Blair the Witch" and accelerated the purchase.

It has already vaguely known that some film productions have begun to contact Zhao Yuan and intend to buy the sequel shooting rights for "Blair the Witch". Among them, Lionsgate's performance is the most active, revealing that it plans to spend 4 million to purchase the sequel copyright in Zhao Yuan's hands, and invest 25 million to copy the box office miracle of "Blair the Witch 1".

"The promotion of "Spiritual: Ghost Record" has officially started, but there are still some differences within the world on specific publicity issues..."

After signing the copyright contract for the sequel to "Blair the Witch", the lawyer tacitly left the office and gave the space to Zhao Yuan and Ron.

With his eyes taken back from the figures of the two lawyers leaving, Ron Meyer immediately expressed his current global hesitation to Zhao Yuan.

"Originally, we planned to directly copy the witch's propaganda technique and use viral marketing as a means, but some people think that such propaganda method is enough once. If you do it again, the audience will obviously not buy it easily."

Viral marketing, such promotional methods are innovative, but they are also unreplicable. You cannot use the same routine to trick the audience into the cinema again.

Speaking of this, the expression on Ron Mayer's face couldn't help but show regret.

If possible, he certainly hopes that this viral marketing method will always be effective, because in this way, there will be a lot of trouble left for the film production company.

"Although the witch cannot be copied, this does not mean that we cannot use the same method to attract audiences into the theater again."

If Zhao Yuan remembers correctly, the promotional techniques of "Spiritual: Ghost Records" are not novel. They are still clichés to borrow the gimmick of "pseudo-documentary". A serious propaganda is all documentary.

This has determined the direction of the movie's promotion since he chose an unknown actor to play the leading role.

"Are you sure?"

Faced with Zhao Yuan's opinion, Ron Mayer was a little hesitant.

He still believes that the audience cannot be deceived by the same kind of "pseudo documentary" promotion for the second time.

However, it proved.

The audience was not only deceived twice, but they were even deceived many times later.

This can be proved by later films that also succeeded in "pseudo documentaries".

...

"In Hollywood, there are thousands of screenwriters, who are called the heroes behind the scenes. You can't call their names, but you have definitely seen the movies they write. Of course, I personally like screenwriters very much. I think they are the core of Hollywood and the soul of movies and shows. Leaving them, the whole Hollywood is like a stagnant pool, without..."

BBC TV, "Late Night Show" program recording site.

After reading a long line, host David Letterman suddenly showed a confused expression on his face and looked at the camera position below the stage.

"Kate, you have changed your lines secretly. Don't be able to praise yourself as much as you want because you are the screenwriter of the show."

After saying the lines, David Letterman watched the audience on the show and suddenly spoke again.

"In fact, the latter sentence was also written by Kate."

Along with David Letterman's explanation, laughter broke out in the scene.
Chapter completed!