Chapter 56: Conception of Commercial CBD
As July begins, a poem suddenly becomes popular in Hongzhou City.
That was passed down from Linjiang Book Garden, and the lyrics are called "Pozhenzi". The person who wrote this poem is Zhang Yan, the current governor of Hongzhou.
Even when the people gather together to drink, they would recite it twice, and then slap the table and shout OK.
Greatly boost the nation's heart.
With the light of this poem, Zhang Yan's official voice suddenly improved by several levels. When the Hongzhou literary world and scholars mentioned Zhang Yan, they would boast about it.
Such a big disturbance made Luo Yongsheng want to copy Wengong's righteous song to Zhang Yan, but he gave up after thinking about it.
Where can this guy Zhang Yan be worthy of? How can he be worthy?
If you want to do it, you have to wait until you do it yourself in the future.
Zhang Yan's reputation also made Luo Yongsheng taste the sweetness of being repaid by him, that is, the land he encircled, and the relocation work went very smoothly.
Before, I came forward to negotiate compensation with the people, but now I am directly presenting the government.
Will there be things that the government cannot do well these days?
Any household who dares to say that if they don’t move or place a price, they will be taken away on the spot to prison! The charge is that building a department store is a measure that is beneficial to the people. If the government supports it, the confrontation will be against the government and disobey the king!
This crime can be either big or small. If it is small, it is said that it is a 20-killing stick. If it is big, it can even lose its head and exile!
Zhang Yan used this method to warn Luo Yongsheng.
I want you to live, and I want you to die at any time.
It depends on my mood.
But Luo Yongsheng was still very happy and ignored this potential threat.
Because now I will never die unless Zhao Heng in this time and space experiences historical deviations and will not go north to the Northern Expedition, Zhang Yan will never be able to let him go Luo Yongsheng by then.
As soon as the relocation work went smoothly, Luo Yongsheng was very busy all day long. While supervising the construction work, he also had to take time to go to the wharf outside the city to investigate the daily throughput and cargo volume of the wharf he rented.
"Most of the daily necessities can be guaranteed, but the only thing that is in short supply is porcelain tools."
Huang Sitong is now responsible for the canal transportation. He built a warehouse near the dock. He just waited for the warehouse to be built and started stocking up goods and sold when the department store opened.
"Porcelain is a shortage in Jiangxi. The Ru kiln official use is not enough, so fewer people are in the market. Although the local blue-white porcelain fired in our Jiangnan Road is good, it is expensive and has a high wage. If it is used for stocking up and selling, it is difficult to enter and exit quickly. As for the shadow celadon produced in Fanchang Kiln, it takes time to transport it, so you have to go through the canal transportation first and then transfer it."
The blue and white porcelain mentioned in Huang Si's call here is the famous Jingde porcelain in later generations. It is now called Qingbai porcelain. It will take a few years before the kiln was officially renamed Jingde porcelain after the reign of the kiln.
"If we don't sell porcelain, wouldn't our department store be worthy of its name?"
Luo Yongsheng frowned: "Department stores, naturally, have a lot of goods. I went to the government office these days and even asked the Salt and Iron Company to move the market into our department store to attract customers for us. If we don't even have to sell porcelain in this situation, wouldn't we be laughed at by the porcelain shops in the city?"
A few days ago, Luo Yongsheng originally wanted to apply for a piece of salt to attract people to sell salt, but Zhang Yan directly refused to leave it.
The monopoly of salt and iron is a national policy, and no one can get involved.
However, Zhang Yan gave Luo Yongsheng a good way out, which was to let the Hongzhou Salt and Iron Company's monopoly store move into his department store at the same price, but for every pound of salt sold, Luo Yongsheng subsidizes the government for another five cents.
This is win-win cooperation.
Once the Salt and Iron Company's specialty store moves into the department store, then you can also know how objective the customer flow of the department store will reach in the future.
I've all come to buy salt, can't I buy something else?
Just as he was worried, Hou San also came over and brought Luo Yongsheng another piece of news.
That means that the subsequent funds will soon be unable to keep up.
"How is that possible?"
Of course Luo Yongsheng didn't believe it. They had brought more than 80,000 yuan in sponsorship at the beginning. How could it be spent so quickly? Could it be that Hou San had made money from it?
Hou San smiled bitterly: "My brother Luo, you don't know that the firewood and rice are expensive. The boss is just looking at the big head, but he doesn't know that all the small accounts are really powerful. Cutting a small knife is much more painful than cutting a ghost head and a knife.
Relocation, construction of materials, workers’ labor costs are not enough, not to mention that Sitong brother has built a warehouse and rented a dock. After a few days, he will negotiate a channel for purchases and recruit a group of loading and unloading workers from the dock. This is all money.
More than 80,000 guan sounds a lot, but don’t forget that at the beginning of this month, the autumn tax was levied, and this sum alone was 6,000 guan. Anyway, we can still take out at most 20,000 guan, so we have to find a way again."
If you think of a way, how can you go there? Could you continue to cheat?
Luo Yongsheng frowned and thought hard. Huang Sitong and Hou San were not urging him, just waiting for Luo Yongsheng to think about his mistakes.
They are both used to it now, and they will be left to Luo Yongsheng when encountering business problems. Who made the latter have many ideas?
But Luo Yongsheng did not disappoint them, and he really came up with his idea.
"Salt and Iron Department gave me an inspiration."
Luo Yongsheng slapped his thighs and pulled the two of them to the sunshade pavilion aside to enjoy the coolness. He talked excitedly: "It turns out that we have been in a dead end, that is, to do all the products. However, in fact, we cannot achieve the whole product monopoly. For example, this salt and iron thing is allowed to move the market into our department store to open the market. It is impossible to hand it over to us for sale.
Since the Salt and Iron Store can be moved in, we can open the entire department store for investment. Any store in our Hongzhou City can be moved directly into our department store to open the market. They purchase and sell the goods themselves, and the cost will be borne by them. We can only draw a monthly commission.
As for blank areas that are unwilling to move in, we can do independent sales, so that the cost can be controlled within an extremely low range."
Luo Yongsheng’s idea is not new, it is the concept of commercial real estate in later generations. Luo Yongsheng wants to turn his department store into a CBD in Hongzhou!
Huang Sitong and Hou Sanyi thought about it, but they were really moved, but soon frowned again.
"What if these settled companies conceal their sales? They sell 500 documents and 100 documents. We don't know. Why wouldn't the commission be wasted?"
"Of course I have an idea."
Luo Yongsheng slowly spitted: "Let's issue and exchange coupons for goods!"
Commodity coupons?
The two looked at each other and saw the confusion in each other's eyes.
This is another fresh noun.
"Simply put, the people give us money, and then we give the people this kind of redeem coupon. Anyone who buys goods here can use this kind of redeem coupon."
Luo Yongsheng danced excitedly and talked about his plan: "The minimum denomination of commodity redeem coupons is assumed to be ten cents, and the people give us one hundred cents, and we give the people eleven redeem coupons of ten cents, and the total value is one hundred cents, and the people can take up 10% of the advantage.
Then, the people bought 110 cents of goods in the mall with the coupons, and the coupons were handed to the merchants. The merchants then used these securities to find us to exchange money. The 110 cents of coupons can be exchanged for 110 cents."
The two of them were still intoxicated by listening in front of them, and were shocked when they heard this.
"Will that mean we will pay ten cents inside and outside, and if the merchants and the people collude, we will not lose the money."
"Look, you don't understand it now."
Luo Yongsheng smiled and said, "I forgot about the commission? We gave the people 10% of the concessions, but we can turn around and collect the merchant's commission of 15% of the commission. Wouldn't we make five points?"
"15%?" Hou San sniffed: "This is too high. The company has its own costs and the profit itself is reduced to 20% to 30%. If we give 15% of the money, I'm afraid I won't be willing."
"The wool comes from the sheep, so the price of the goods can be raised appropriately."
Luo Yongsheng kept coming up with ideas, and the two of them were stunned: "For example, if you cost 7 cents per piece of cloth, we priced at 8 cents. But at the same time, we announced that anyone who chooses to buy goods with redemption can enjoy a 90% discount. This will be a double discount for the people, and they will inevitably choose to turn money into redemption.
However, redeem coupons cannot be made, and after a 90% discount of 8 cents of cloth is 7.2 cents. In order to make up the whole number, the people must buy some useless items to supplement it. If you add it in this way, the total price of the good products in the end must be thirty, forty, and fifty, ten times the integers invisibly not only increase the total sales, but also make the merchants make money.
Each item costs a few cents more, and the accumulation is a lot. Even if the commission is deducted, the profit will only increase instead of decreasing. As for the people, because of the hedging of double discounts, they actually don’t spend much money in vain. They just buy more things at one time than usual.
This means that the circulation of goods has become faster, the circulation of money has also become faster, and the consumption indicators of the people have increased. After spending money, they have to make money. If they make money, they have to buy things. In this way, the business companies in our market openers still make money. The big money has entered our pockets by taking commissions."
After explaining it, Hou San and Huang Sitong were both dumbfounded, look at me and look at him.
"Did you understand?"
The two of them smiled bitterly and shook their heads: "Brother Luo, you are an expert in business. We really don't understand the tricks of this. What do you mean by the seven-point two article?"
This question stunned Luo Yongsheng.
Why, was there no decimals in ancient times?
It's impossible. Isn't Zu Chongzhi's pi reaching the number of digits after the decimal?
So Luo Yongsheng gave an example: "The meaning of seven-point two articles is to add zero-point eight articles, which is the principle of eight-point whole and decimal."
Then the two of them suddenly realized: "It turns out that Brother Luo is talking about two-point text."
point?
The ancients used segments as symbols between decimals and integers, and meant separation and division.
So naturally, I can't understand the meaning of 7:2 in Luo Yongsheng's words just now.
After all, modern mathematics is more than a thousand years apart from mathematics in the Song Dynasty.
The span is too large.
"No matter how you express it, do you two think my idea is feasible?"
The two of them looked at each other and smiled: "Du Yiyi Brother, but where can we attract investment?"
This stopped Luo Yongsheng.
Yes, where to buy?
Luo Yongsheng's current reputation is completely in Hongzhou City. Who would believe it again?
Although these businessmen suffered losses from the times before, they were businessmen who suffered losses and became wiser and could not continue to be deceived.
Otherwise, you will be fooled when you go out, and you will not be too shameful.
"Take your face down and talk?"
Luo Yongsheng was so good, he was thick-skinned and smiled: "We are honest this time. Anyway, we have all deceived them. If we don't seize this opportunity, then we can't make money. Wouldn't it be even more difficult for them to go back to the money they were cheated of?"
After saying that, all three of them laughed.
Chapter completed!