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163 The Bigger Pony Brother

In the conference room, many people seemed to agree with Li Hairong's opinion. Zhang Xiaolong could only turn his target towards Ma Huateng and asked: "Mr. Ma, what do you think about this?"

Ma Huateng took a deep breath and said, "My idea is very simple. Quxin poses a great threat to us, so we must suppress its opportunities to borrow cooperation with group buying platforms to develop rapidly. Therefore, we have no objection to cooperating with group buying, right?"

No one objected, Ma Huateng continued: "According to the idea proposed by Li Hairong, this is indeed a good opportunity. As long as we seize this opportunity, we can not only re-control the entire social market on the mobile terminal, but also further expand new businesses.

The future potential of group buying business is unlimited and has a great influence on the physical market. Tom of Sequoia Capital once said that those who can defeat a giant can never be latecomers in the same industry.

I have been thinking about this question before. I was thinking about how to defeat Baidu in the search field and Alibaba in the shopping field. Now, I think I have thought of one of the answers, that is, the o2o business represented by group buying.

This business is also a type of shopping, and compared to shopping, it is closer to users, because people cannot shop all the time, but they have a necessity for eating, drinking and having fun every day. Even families who have started a family occasionally need this requirement because of work and socializing.

This is a market that can meet the needs of hundreds of millions of people. QQ group buying failed before, but now, our competitor Quxin has given us a very perfect business model, perfectly binding social networking and group buying. I really have to thank Zhou Yujie for his creativity. His creativity is really amazing.

And the last point is that we can use the huge transaction volume in the group buying model to optimize Tenpay, which is a more important purpose.”

Tenpay... Everyone immediately understood what Brother Ma was thinking.

Payment is a powerful tool in the Internet field that is no less than social software.

The core reason why the rival Alibaba Group can monopolize shopping for a long time is that they did it early and had enough transaction volume to optimize Alipay. After Alipay was optimized, it helped shopping in reverse, forming a strong competitive barrier.

You should know that even competitor JD can only use Alipay because other payment software, including Tenpay, does not have the experience of a lot of financial transactions at all.

Obviously, as the CEO of the company, Xiao Ma Ge thought a little further. He thought of using this opportunity to develop his own payment software. This trick can directly hit Alibaba's core.

Payment is done well, for Teng Xun, who has always wanted to do shopping, it can be said that it is a big wing. In addition, if it can monopolize the group buying field, the scale of Teng Xun Empire will expand infinitely, with endless traffic and huge monetization channels.

Thinking of this, almost everyone is looking forward to this bright future, and even Zhang Xiaolong is a little confused.

Ma Huateng made the final decision and almost locked down Zhang Xiaolong's right to oppose it again.

However, Ma Huateng continued: "Of course, we have to treat such competitors with caution, so we start from several aspects.

The first is to obtain the specific situation of cooperation between Meituan and Quxin. We can only see the surface now, which is very unfavorable for our subsequent promotion. Only by knowing ourselves and the enemy can we ensure that we are not trapped at a disadvantage.

Second, Tengxun is now fully supporting QQ group buying again, so he starts from Deep Sea City, collects all merchant information first, communicates with merchants, and prepares for promotion activities at any time.

The third is to immediately send a business team to negotiate with Lashou.com. If you can acquire it, you can acquire it. If you can't take a step back, you can raise funds. However, you must get the right to speak and enough shares. At the same time, you must also discuss the future cooperation model.

For Lashou.com, the cooperation between Meituan and Quxin poses great threat to them, so the negotiation should be fast, just give up some irrelevant conditions."

"This method is OK"... Zhang Xiaolong commented in his heart that facing the group buying field of the 10 billion dollar market and the possible replication of some of Alibaba's business models, Teng Xun currently has a little chance to eat this piece of meat, so it is naturally difficult to give up, not to mention that this is still an opportunity to optimize his payment system.

The plan proposed by Ma Huateng has also taken into account WeChat's urgent need for time and started from several aspects at the same time.

But, as an online social giant, Teng Xun really has the genes for group buying?

...

After the meeting, Zhang Xiaolong returned to his office with a sad look on his face. His right-hand assistant, Lao Wu, knew that the situation was not good at seeing it, and ran over and asked, "Mr. Zhang, what's the situation? The cooperation agreement was not passed."

"It's passed, but there are even more troublesome things." Zhang Xiaolong said the general process of the entire meeting. This is not a core secret. QQ group buying is about to start, and soon anyone in the company will know about it.

"So what happened is indeed what we thought was simple." Old Wu leaned against a pillar behind and said, "Obviously, Li Hairong had made this plan long ago. He began to raise objections, and also wanted us to directly convince everyone about the benefits of WeChat and group buying.

When the cooperation agreement was passed, he immediately proposed to reactivate the QQ group buying business."

Zhang Xiaolong nodded and said, "Yes, he is the company's financial director. Although it is impossible to be the person in charge of QQ group buying, as the initiator of this project, he should have the opportunity to recommend the right person, which may also be the opportunity he wants."

Teng Xun's internal style is full of styles, and competition among all parties will never stop. This is the so-called big company disease, and no big company can avoid it.

The first reason is actually the boss’s strategy. All his subordinates are united. This may be a good thing for small companies, but in large companies, it may be the same.

The second is the most basic interpersonal interests. The senior executives of large companies need to have self-protection methods, and relying on technology and management experience is a joke. These cannot protect themselves at all. The only thing that can be done is the strong internal relationship chain. When you master enough elites, your position will be stable.

But those who defect to you are not fools, they also need benefits. When there are more senior leaders in some internal factions, then resource competition will arise because you must seek benefits, interests and future for your subordinates.

Therefore, many times, a lot of people may jump out to object or have other plans for something that has nothing to do with others.

Lao Wu said: "In this way, we will be in trouble. Whether it is QQ group buying to build a merchant information system or acquiring a group buying giant, it will take a long time. I am afraid that Quxin will soon expand the model to more places."

Zhang Xiaolong took a deep breath and said, "Actually, everyone in the conference room knew this very well just now, but they were all willing to take a gamble. Because if they succeed, Tengxun will be able to gain a market with a promising future and huge traffic.

Moreover, most of them do not value the mobile Internet market too much, and they do not know how much threat to Tengxun and the Zhou Yujie behind it may pose to the future."

Lao Wang then asked, "Where is Mr. Ma, don't he pay attention to it?"

"He attaches great importance to it." Zhang Xiaolong said: "But he is unwilling to give up the market of group buying and payment. After the meeting, he told me that the free subsidies in group buying are actually funding funds. As long as the group buying business is prepared, the company will invest greater resources to crack down on Quxin."

"I'm afraid that it's the same as shaking. If it's too late, users may get used to the interesting news. At that time, it will be even more difficult for users to give up the interesting news." Old Wu shook his head and said.

Zhang Xiaolong smiled, patted Lao Wu on the shoulder and said, "You can think of it, do you think Mr. Ma can't think of it?

In fact, in his opinion, the group buying market is more attractive, and as long as it is done well and cooperates with WeChat, Quxin will definitely not be able to beat WeChat.

Even if Quxin financing is done, it is already the best place to raise more than one billion US dollars. We are about to invest more funds into the group buying field, which can not only seize the market for group buying, but also seize the market for mobile social networking, and optimize payments, killing three goals in one fell swoop!

As long as you persist for a long time, then it will be impossible for Fuxin to continue if you hurt others."

Lao Wu said: "This idea is correct, but in the cooperation between Quxin and Meituan, the group buying field failed. In fact, it was just Meituan's failure and it has not much connection with Quxin. Quxin may have gained enough users before this."

Zhang Xiaolong nodded and said, "Actually, I told Mr. Ma in this way."

"What did Mr. Ma say?" Old Wu asked hurriedly.

Zhang Xiaolong said: "He said that if this happens, WeChat will spend money on promotion for a long time. Over time, coupled with the stronger traffic diversion of QQ, it will definitely take away Quxin's users."

"A stronger means?" Old Wu frowned. Quxin had obtained the QQ social link, so what other powerful means could he have.

Zhang Xiaolong said: "The information exchange will be implemented."

"Intercommunication?" Old Wu was shocked, because this would have a great impact on QQ. It can be said that this is the ultimate killer move.

Zhang Xiaolong said: "It's already here, so I didn't say much. Mr. Ma must have made up his mind to do group buying, so Li Hairong might have been happy. This meeting may be just a formality."

Lao Wu nodded and said, "The market for group buying is indeed very large, and it is even more limitless in the future. But I am worried that Zhou Yujie has any new ideas. If he retains users attracted by free group buying, then even if we gain the group buying market, it may not be cost-effective!

This Li Hairong only cares about himself, and maybe he will harm the company."

Zhang Xiaolong smiled and shook his head and said, "If from his perspective, he wants to do group buying for the company and win a market of 10 billion US dollars for the company, then will we stop him be considered as only focusing on ourselves?"

"This..." Old Wu was speechless.

Zhang Xiaolong laughed and said, "Following the truth, it is not that they are selfish, but that they value Fun and Trust, but do not regard it as the enemy of life and death. In their eyes, Baidu and Ali are.

They just regard Quxin as a challenger of a certain scale, and in their hearts they think Quxin cannot succeed. At most, it will be another YY in the future, and they will grab a market for [Stranger Social] from Teng Xun."

Lao Wu asked, "Then what should we do now?"

Zhang Xiaolong said: "The first thing is to understand the cooperation model between Meituan and Quxin, which will be of great help to us in the future and save a lot of time.

We certainly can't see the contract between them, but there are many people involved in the cooperation, and some information can still be collected."

Old Wu nodded and said, "Okay, no problem, I will go to Shanghai again."

Zhang Xiaolong continued: "The second thing is that QQ group buying will be re-established soon. Then the first thing for our department is to learn Quxin and Meituan, first collect merchant information within the deep sea city and bring them into QQ group buying. No matter whether we can acquire Lashou or Wowotuan, we must conduct small batch tests, collect data, and increase our experience in this area, just like Quxin."

"Okay, now this is all that's the only way." Old Wu nodded and said.

Zhang Xiaolong paused for a moment and said, "Actually, this incident also gave us a reminder. The current situation is that we cannot only consider imitating Quxin, but also consider our own situation.

Even if Li Hairong didn't intervene today, there is one thing we didn't think clearly about. The cooperation between Quxin and Meituan may have been negotiating for a long time, and they are both small companies and they are very fast to make up their minds, but we can't.

Which group buying platform to choose, how to cooperate, how to subsidize, and how to attract traffic are all problems, and they all require step-by-step decisions, and these are time. When we figure it out step by step, Quxin doesn’t know what it has become.

It is difficult for a large company to turn around. This is the case. There are too many internal rules and elbows."

Lao Wu smiled and said: "Small companies actually have their own problems, including insufficient funds, insufficient manpower, time delayed in financing negotiations, and interference from capital parties. These add up to this is not much better than large companies.

But Zhou Yujie seems to be quite special. His financing is said to be very smooth. This cooperation with Meituan will definitely attract the attention of Baidu, Alibaba or other venture capitalists. According to the amount of funds, Quxin will definitely raise funds again and obtain enough funds to expand the group buying model with Meituan to the whole country."

Zhang Xiaolong shook his head and said, "Funds are a small matter. No matter how much financing is, it is impossible to compare with our Teng Xun. What I am more worried about is that he has some new ideas. This time, the cooperation with the group buying website caught us off guard. Group buying involves offline, and we can't keep up with it, so we can only wait for a while."

Lao Wu nodded and said, "I just hope that he will not have any more trouble before we enter the army group buying."

If Quxin only relies on free cooperation with Meituan to occupy the market, then even if Teng Xun cannot enter the market in a short period of time, as long as the preparation is completed and a large amount of funds are invested, it can turn defeat into victory, because free subsidies are a capital-eating game. Even if you can do well in the early stage, you will be ruined if you can't keep up in the later stage.

...

At the same time, in another office of Tengxun’s headquarters, a middle-aged man in a suit and tie sat opposite Li Hairong.

"Old Song, Mr. Ma has just agreed that you will be the head of the QQ group buying department. Congratulations." Li Hairong laughed.

Old Song also smiled happily and said, "That's more, thank you for your recommendation."

"You're welcome. We have known each other for decades. We all came from Microsoft at the beginning, so we naturally helped each other." Li Hairong said with a smile: "This matter has only been done temporarily. If you want to stabilize your position, you have to start buying QQ groups."

Old Song nodded and said, "Of course."

Li Hairong continued: "If QQ group buying can really succeed, your position in the group will also rise, and it is not a problem to become the next VP.

But besides group buying itself, there is one thing you must pay attention to."

Old Song looked at Li Hairong cautiously and said, "What's the matter?"

Li Hairong said: "I tried every means to activate the QQ group buying business, but the fundamental reason for it is still the needs of WeChat. Therefore, in the subsequent work, the cooperation with WeChat should be mainly based on Zhang Xiaolong, which was explained by Mr. Ma himself."

"WeChat? Is the mobile phone market really so difficult to get down?" Old Song asked with a frown.

Li Hairong nodded and said: "When driving traffic and sharing social links, although WeChat's number of users exceeds Quxin, the average daily active users are not as good as Quxin. Quxin has monopolized the stranger's social market.

Moreover, this time the cooperation between social software and group buying is a cooperation model created by Quxin first. They want to use this cooperation model to connect the social links of acquaintances. Moreover, judging from the data on the Shanghai Stock Exchange, this model is very effective.

Socialization is the foundation of our Tengxun, and we are also forced to choose to keep up with Quxin in this way. Fortunately, the expansion of this model requires a lot of time and funds. Quxin cannot cover this model across the country in a short period of time.

If it weren't for this, you wouldn't have the opportunity today. Our problem now is that we lack an offline team. The investment department is still reviewing the acquisition of Lashou.com, but it is difficult to determine the time it takes.

As long as Quxin gets fast financing, it may expand again. They cannot stop waiting for us. Your current task is to form your own team immediately and find ways to open up offline channels.

Let’s go both self-built and acquisition together, and we can’t let Quxin surpass us too much. When the acquisition is completed, it will be time for us to fight back.”

"Okay, I understand." Lao Song nodded. In addition to seizing the group buying market, the mission of QQ group buying also needs to grow rapidly, and then assist Quxin to defeat its competitors.

The pressure suddenly became even greater.
Chapter completed!
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