Deep Sea City, Fujixun Company Headquarters.

As one of the most sensitive figures in the entire Tengxun Group to the market, Zhang Xiaolong is very sensitive to market changes. Although the cooperation between Quxin and Meituan is only implemented in Shanghai, this model has a very strong effect on Quxin, and both the number of new user registrations and user stickiness have been qualitatively improved.

This is a major threat to Tengxun. Although QQ has not lost a user, it is real. Many users spend their time on Quxin and eat for free. This kind of thing is too attractive to users. Originally, this model has nothing to do with social interaction, but Quxin can provide a free setting for likes, leaving a large number of people in Quxin and having fun playing.

This process will form a very strong user habit. As long as one person in the office wants to take advantage of this, he will win over a bunch of people and form a large group for convenience.

The characteristic of Quxin Group is that it is convenient to build a group, and anyone can bring in. This is much more convenient than QQ Group. Once an office person forms a group that covers everyone, it can not only spread the information about Meituan food, but also use this group in terms of work over time, which will greatly increase Quxin's stickiness and gradually become a social tool.

This situation does not only occur in office buildings. Many students in schools will use the Quxin group to convey various information after building the group.

This is digging for QQ. When WeChat is still trying to copy the Quxin mode, it snatches Quxin users, but Quxin has already set its target on QQ.

This model is only in Shanghai now, but Zhang Xiaolong can see with a clear eye that as long as the cooperation between Quxin and Meituan has passed, this model will definitely quickly cover a larger range, even the whole country.

Time is life, and the most important thing about Internet creativity is speed. If the speed is fast enough, the people behind them will not be able to catch up even if they are playing tricks.

"Mr. Zhang, look, Meituan has posted the Quxin discovery page." Old Wu next to him posted a screenshot to Zhang Xiaolong and said: "There is currently only available to Quxin users on the Shanghai Stock Exchange."

As a research competitor, everyone in the WeChat department is using Quxin and needs to write down their own insights. Therefore, the WeChat team needs to know every change in Quxin.

But sometimes Quxin will be issued inconsistently, such as regional changes, and many news pushed by Quxin are different, which often makes the WeChat team confused. For this reason, the WeChat department also sent several people to Shanghai to collect information about its opponents.

Zhang Xiaolong took a casual look and said, "It is a normal choice to take region as the boundary. Although group buying websites are also Internet companies, the most fundamental thing is to cooperate with offline stores. The expansion model is completely different from traditional Internet companies. Even if Quxin and Meituan cooperate, it needs to be gradually developed."

Lao Wu nodded and said, "Who would have thought that social networking and group buying, these two unrelated businesses, have such a strong effect when combined together. Judging from the data from Shangshanghai, Quxin's activity on mobile phones is second to QQ, far exceeding WeChat.

If Quxin is allowed to develop like this and copy this model to the whole country, Quxin will really become a trend."

Another person said: "It's not that easy. Although you can't get specific data, you're just in Shanghai. The money burned during this period is astronomical. If you copy this model to the whole country, how much money will you have to do?"

Lao Wu shook his head and said, "As long as the Internet companies are creative and the management team has the ability to execute, there will be more venture capital investors who are willing to come and give money. Especially now that Meituan and Quxin cooperate with each other, the data on both sides are rising very quickly, and venture capital investors are definitely optimistic about the cooperation between these two companies.

Money is never a problem for Internet companies with ability and promising potential.”

Zhang Xiaolong also agreed: "Yes, behind Quxin is Baidu Alibaba, and behind Meituan is also Alibaba and Sequoia. These companies are combined, both resources and funds are not worse than Tengxun. In this case, even if our WeChat can surpass Quxin in the number of users with the forced recommendation of QQ, the user stickiness is not good. Over time, WeChat will be abandoned."

With the direct traffic diversion of QQ and the sharing of social links, the number of installed units of WeChat easily exceeds Quxin, but in terms of user stickiness, it cannot be compared.

The first reason is that both software started to go through strangers socializing, and Quxin made the first move and directly mastered a large number of users who were interested in strangers socializing. These people may have also installed WeChat, but they all regarded Quxin as the main venue for shaking. With such concentration of users, the shaking effect was very good. Correspondingly, WeChat's shaking naturally couldn't work.

The second is WeChat’s current social networking of acquaintances. The biggest competitor is not Quxin, but its own QQ. Even if it attracts traffic, all users are used to using QQ. Why do they have to go to WeChat? There is no extremely special experience? Many people download WeChat because QQ has launched a policy of obtaining Q coins for WeChat, but after downloading WeChat, not many people use it.

Of course, Quxin also had this problem when she transformed into acquaintance social networking, so WeChat, which has QQ traffic, is relatively stronger. But this time, Quxin has launched a strong cooperation with Meituan, combining social networking with group buying, which quickly increased user stickiness and the registration speed of new users.

Fortunately, the group buying model involves offline promotion, and it cannot instantly detonate the entire network like a shake. But relatively speaking, the direction of Quxin's attack this time is acquaintance social networking, which is the core area of ​​Tengxun.

What worries Zhang Xiaolong the most is Zhou Yujie's next move, from using mobile phone GPS to promoting nearby people, to jumping, shaking, and to the current new group buying cooperation plan. These creativity are gradually eroding Teng Xun's core market.

The unknown is the most worrying thing.

"Dingding Dingding..." The phone rings, Zhang Xiaolong picked up the phone and said, "Hey... OK... I'll arrive soon."

After hanging up the phone, Zhang Xiaolong said to his two subordinates: "The phone number of the secretary of the board of directors will be held in an hour, and all departments will attend. One of the main meetings is to decide how to deal with Qu Xin's attack."

Lao Wu said: "Quxin and Meituan have been working together for a week, and the market in Shanghai has basically been occupied by them. We have to make a decision earlier. If Quxin expands its scope, I am worried that we will repeat the mistake of shaking, and if it fails this time, we will really have to fight a protracted war in the future."

Social stickiness is very strong, this is Tengxun's moat, but if another software successfully enters the social field and forms a certain scale, it will also have its own moat, because the two are competing in a misaligned manner, and for consumers, they can coexist on mobile phones.

Quxin’s purpose is just to gain market, but Fujixun’s strategic purpose must clear it from the user’s mobile phone. The difficulty of the two is incomparable.

Zhang Xiaolong nodded and said, "It's already like this now, so I can only look at the subsequent changes."

......

Fujixun’s main conference room is located at the highest level of the company. Generally speaking, it will only be held here when the board meeting or the company’s highest level meeting is held.

When Zhang Xiaolong arrived, many of the company's vice presidents had already arrived here and chatted softly with each other. Although Teng Xun's current core business was disturbed, except for Zhang Xiaolong, most people in the company did not care much.

The first is naturally confidence in QQ. In any case, QQ cannot be defeated. This is a truth recognized by the entire Internet industry for ten years.

Second, Tengxun's business is currently on the PC side, and 99% of the profits are provided by the PC side. Like many other Internet giants, most of them also believe that the mobile market is just a supplement to the Internet industry. The main market of the Internet in the future will still be on the PC side.

Third, although Teng Xun's core is QQ, with the expansion of the company's scale and the accumulation of funds in hand, Teng Xun and the group company gradually transformed from an Internet company into a large group company. The rapid expansion of various businesses has also caused most of the company's efforts to disperse, and there is also a lot of internal competition.
Chapter completed!