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Chapter 11: Just a small test(1/2)

Limited purchases and sales every day, as Liu Feng expected, quickly caused a series of chain reactions.

In the first two weeks, everyone hadn't noticed anything. After all, this plaster is not a necessity. In addition, last year, when the quantity was not limited, many ordinary people bought some inventory at home.

But they soon discovered that after they used up their inventory, they could not buy plaster patches when they went to Maojia Village again.

Every morning, the door opens at 9:30, and the 200 plasters are sold out in less than two hours. This makes many customers who come from afar and many people return empty-handed. The complaints that follow are naturally inevitable.

But now the lack of precious raw materials for this plaster patch has spread nearby. Although everyone complained, they were helpless.

Because the clerk learned that there is indeed a shortage of raw materials now, it is only produced once a week, and more than 1,000 pieces are produced, which is just enough for a week's share, so there is not much production at all.

In order not to return empty-handed, some buyers who have come from afar can only try to ask the people around them if they can transfer a few plasters to them. Once demand arises, the price of over-the-counter transactions will naturally be higher than the original price.

At the beginning, many people used favor prices to transfer a few, such as those bought by Jiu Mao Ba, and transferred each dollar each. They were all fellow villagers in the village and everyone knew each other, so they just gave them personal favors.

But the day when the favor is finished, the share of only 200 pieces per day is far greater than this amount. In the second week, it is almost unrealistic to transfer it at the favor price. Therefore, many people are starting to increase prices and are willing to buy a few pieces each for one dollar, one cent.

As the inventory of plaster patches on the market gradually decreases, the demand in the market naturally increases, but the original price is simply unable to buy it at all. In this case, a new secondary market was naturally born.

In just one month, the price was transferred from a friendly price of 9008 to a transfer of one yuan, and finally by the end of the month, the transfer price of the secondary market was no longer lower than one yuan.

In other words, if you go in line to buy two plaster stickers, you can earn 40 cents by replacing them. This kind of good thing has gradually become a local wonder, and it has gradually pushed the reputation of this "Court Secret Plaster Sticker" to a new level.

Those young men who went to the countryside to purchase precious medicinal materials also indirectly told everyone about the scarcity of this plaster.

Some people who have used this plaster patch will describe this plaster patch with an extremely painful expression whenever they talk about this plaster patch.

"This plaster is really effective, but it's too expensive and can't be bought!"

This kind of country chat has gradually given this plaster patch a new position, that is, it has good results and is expensive, and most people cannot afford it.

Any ordinary person often spends the most on birth, old age, sickness and death. The pain caused by illness cannot be measured by the price. With a reputation of good results, many people can remember this plaster.

So there are more people coming to queue every day. The nearby villages come here at five or six in the morning, and wait until 9:30, and are willing to wait three or four hours just to buy two plaster patches.

This situation has occurred since the second half of the limited supply. Some nearby villagers, when they see this situation, start to queue up to buy every day when they have nothing to do. With the advantage of geographical advantages, they are often the first to queue up every day.

As long as you buy plaster stickers, you can sell each one at a price of 20 cents in the afternoon, and you can earn several cents a day by one person. This sudden income has made many Maojia Village villagers think and their wealth move. No one is a fool, let alone this is the most cutting-edge area of ​​reform and opening up.

For this reason, some villagers, the whole family, get up early and go queue up. With the advantage of the number of people, they can buy more than ten plaster stickers every day and sell them. They can easily earn two or three yuan a day, and a month is fifty or sixty yuan.

This is the monthly salary of an adult, and the power of role models is endless. A villager can earn two or three yuan a day by queuing. Once it spreads, the proportion of villagers in Maojia Village queues has risen sharply.

This phenomenon also attracted Mao Chengcheng's attention and he hurriedly asked Liu Feng for instructions.

After Liu Feng learned about this, he was not panicked at all. Such development was inevitable. No one could ignore this almost free-earning profit.

However, it is not a good phenomenon that all the supply of goods was monopolized by the villagers of Maojia Village. After considering this, Liu Feng decided to officially implement the next plan.

The original second-month plan for limited sales was to increase the share of 300 pieces every day, with one hundred more pieces every day, and one month was 3,000 pieces. He planned to change the way to sell these 3,000 pieces. Maojia Village still sold 200 pieces per day.

But he also found another sales channel, which is the rural areas near the suburbs of Yangcheng, where the village clinics were located, and he was preparing to discuss cooperation with the doctors stationed in the village.

He didn't look for it casually, but tried to find villages and towns around Yangcheng, and villages with a larger population, so as to expand the coverage of this plaster patch.

Of course, in order not to destroy the scarcity of this plaster, he selected thirty village clinics from it, covering two districts of Yangcheng, and are both relatively large villages in the local area.

He directly explained his purpose, that is, he was willing to provide them with 100 plaster patches every month to the clinics in each village. I don’t care how much they sell, but the price I give you must be 90,81 yuan.

Liu Feng agreed to this proposal without considering it. No village clinic was unwilling to do so. The doctors were very grateful. This was completely different from the fact that he had gone to the town health center to promote plaster patches a few months ago.

These village-based clinics still existed from the 1960s and 1970s to the 21st century. However, as the medical system became more and more perfect in later generations, such village-level clinics had almost no sense of existence.

The village clinic in this era was the only channel for many villagers to see a doctor. The doctors in it were basically locals. They also have a nickname known to everyone in China, that is, "Barefoot Doctor".

These barefoot doctors are farmers in their spare time, and when they are busy, they carry boxes and go around the streets and become doctors. They naturally know about the plaster patches in Maojia Village. In the past few months, with the popularity of plasters, they have been asked by many villagers if they have sold such plaster patches.

This plaster is said to be amazing. Many barefoot doctors didn't believe it at first, but since they experienced it, they believed that this plaster does have its magic. Many doctors have specially bought some spares. Liu Feng met many barefoot doctors who came to buy plasters in the first few months, so he had this plan.

There are a lot of plaster patches per village per month, but for many villages, this is a drop in the bucket and is not enough. Many villages are villages with hundreds or thousands of people, and this plaster patch is not enough. Liu Feng wants this effect.

With these thirty more clinics, that is, there are thirty more sales outlets and thirty more advertising points, let more people know about this plaster patch.

Although this plaster patch was very famous, it gradually spread from Maojia Village. In Liu Feng's opinion, the diffusion speed was still too slow.

In some faraway areas, most of them are spread between relatives and friends, and many ordinary people don’t know about this plaster. Even if they know, they won’t travel dozens of miles to buy it specifically. The coverage of the crowd is actually not enough, nor is it comprehensive enough.

There are now thirty more sales points, and we can let more villagers know about this plaster patch through the publicity of these barefoot doctors. This is just one part of the second step of the plan.

In the second month of limited sales, although three thousand plaster patches were added every month, it did not affect the queue in Maojia Village at all, and even became more and more intense. The villagers of Maojia Village themselves had some internal conflicts and brought stools to the store at four or five o'clock every day to sit.

Moreover, as the supply of goods is basically monopolized by the villagers of Maojia Village, the demand for plaster patches in the secondary market is even more urgent. The consequences of this increase in demand are already destined. There is only so much supply of goods, so the second step is naturally to increase the price again.

So the price of plaster patches this month has once again increased from one yuan to one yuan three. The magic of this plaster patch. As the price soars, more people know that there is a magical plaster patch in Maojia Village that even if you have money, you can’t buy it!

Just like Maotai in later generations, although most people don’t know how to drink it, they are reluctant to drink it, and they can’t even buy it if they want to drink it, but the whole people know the name Maotai because it is expensive enough!

Now the reputation of this "Courtesy Court Plaster" has become more and more outrageous as the price becomes more and more outrageous, and even some ordinary people in the city have heard of this plaster.

As the reputation became famous, the demand for this plaster naturally increased. After all, although something more than one yuan is expensive, people who really have a pain in their waist and legs have to try it out. Once they try it, they will quickly turn into tap water and tell others the magical and outrageous price of this plaster to hear.

When a product has the value of showing off, it is no longer just a simple plaster patch.

This plaster patch can be spread so widely in the second month of limited sales, and the thirty village clinics have made a great contribution.

The share of 100 tickets per month is still too small. At the beginning, these doctors were a little timid when it comes to price increases. After all, the idea of ​​this era was still a bit conservative, and the price Liu Feng gave them was only 90,81 yuan.

So at the beginning, they tried to increase the price by one cent on the basis of 90,000 yuan, but soon they found that the next day the goods were snatched up and there was no one to bargaining the plaster one by one.

This phenomenon has occurred in almost every village's clinic. They almost all snatched up the plasters within one week of arrival. They earn one cent and one hundred dollars. This is a lot of money for many rural barefoot doctors.

But for people, ** often rises step by step.

With the secondary market, after plaster patches of 30 yuan per piece became the norm, there was even a priceless situation in the market. Because it was impossible to buy them, every day, Maojia Village opened, it was sold out in half an hour. More and more people rushed to Maojia Village to queue up, and even many urban people rushed to Maojia Village to buy plaster patches at high prices.

As the price became higher and higher, everyone felt a little regretful after it was heard from time to time that the doctors who sold them one by one in advance.

So these doctors also began to have other thoughts. At first, they wanted to increase Liu Feng's share every month, but Liu Feng smiled and refused, and was sorry to say that now his raw materials are not enough and he has to go to other counties and cities to buy them, and he has no choice!

Is there really nothing Liu Feng can do?

hehe.

In the third month of limited sales, Liu Feng added 30 village clinics, still 100 per month. His sales outlets have expanded again. Now the village clinic farthest from Maojia Village is already 50 kilometers away from Maojia Village. At the same time, it was announced that the sales outlets in Maojia Village have increased to 300 plaster stickers per day, and the sales volume of each person is still limited to two per day. The policy of each 908-year-old remains unchanged.

This move has once again increased the monthly sales by 6,000, and now the total monthly sales volume has reached 15,000. On average, it is almost the same as the peak period of 500 copies per day last year.

Although sales have returned to last year's level, the sales scope and popularity of this plaster patch have increased by more than three times, and are still spreading rapidly. As far as Liu Feng knows, dozens of customers from the city come to Maojia Village to purchase plaster patches at high prices every day. This was not the case last year.

This is also the reason why Liu Feng increased his share. When his reputation reached a certain stage, he naturally had to add more volume, otherwise there would be no stock in the secondary market to speculate, so the price would naturally not rise.

Liu Feng wants to make customers who are willing to buy it at a high price. If they spend more money, they can’t buy this plaster, which means that this plaster is no longer of hype.

The price is inflated and there is no circulating commodity in the market, it is destined to become a niche commodity.

In just three months, Liu Feng successfully restored this plaster sticker to its previous sales, and he had no worries about selling it. Every day, the crowds of people outside the door were crowded with people. This phenomenon made Mao Chengcheng and others unable to understand it.

In the past, there was no limited sales, and only 500 copies sold in a whole day. Now, there are two copies per person per day, so it sells faster and more crazier. Many people have not figured out the various things in it, and the villagers in Maojia Village have not figured out.

However, they don’t need to figure it out. They only know that many villagers in Maojia Village have made a lot of money by relying on this kind of thing. Now 90% of the sales in Maojia Village are purchased by the villagers in Maojia Village. Almost every household has people coming to queue up. Many villagers, all their families, and all their families are working together, which has quickly formed a second-level scalper market.

After this phenomenon lasted for two months, buyers from other villages or cities now could almost only buy from Maojia villagers at high prices. These phenomena further pushed up the price. By the end of the third month, the price was almost smooth and reached one yuan, four yuan.

If these phenomena continue, it is not a good phenomenon for Liu Feng, but this is an inevitable stage of development. He doesn't care who makes money at the Maojia Village sales point. He just shows everyone that his retail price is indeed 90,000 yuan. As for what price you buy, it has nothing to do with me.

The ex-factory price of 9008 and then to other people's hands, it has become one yuan four. This is simply crazy. In this era, this kind of gossip news often spread faster than any other news.

Although the sales volume has increased, the villagers in Maojia Village have no intention of reducing prices. At the beginning, the villagers in Maojia Village have increased their share and dare not increase prices. They are still nervous, after all, they are worried that they can't sell it.

But soon they found that they were thinking too much. The magic of this plaster patch was. As sales outlets increased, and after gradually entering the city, demand continued to increase, and even soon there was a shortage of supply. In this case, these villagers were determined to raise prices again.

So after the price of 1.51 yuan was shouted out by the first villagers, other villagers quickly followed. For a moment, the reputation of plaster stickers worth 1.50 yuan per piece was gradually known by the people around them.

In the fourth month of limited sales, Liu Feng once again expanded his sales outlets, and this time he directly increased by 40 to 100 village clinics.

At this point, the entire suburban and rural areas around Yangcheng have been fully covered. The impact of this coverage has further affected the surrounding urban areas. With the fermentation of reputation, many urban people have further learned about this magical high-priced plaster sticker.

The sales volume of 300 pieces per day in Maojia Village is still maintained. As the prices get higher and higher, most of the plaster patches have now flowed into the city, and some second-hand dealers have also officially appeared. The plaster patches of 150 pieces have almost become the market price. In addition, the sales volume of 100 village clinics has also made the total sales volume every month officially reach 19,000 pieces of plaster patches.

With the increase of sales outlets and the more people use this plaster, the demand has not only not decreased, but has become increasingly intense. However, the plaster patch of 50 cents per piece has made many rural people reluctant to use it. They would rather endure the pain than put such expensive plaster patches. The plaster patches that villagers snatched in line have also begun to be purchased by second-department dealers and quickly flowed into urban areas.

If the price of one yuan is up to this situation, it is inevitable that the price will increase. At most, by the end of the month, the price will definitely increase. Now even those plaster patches with 100 pieces per month in the clinic are quickly increased to one yuan.

Because even at this price, there are still many people who want it. Once the door of ** is opened, those barefoot doctors can't stop it. One hundred copies, each of which will earn 50 cents, and a month will be 50 yuan, which is more than their salary.

This also forms a phenomenon. Now the demand is getting bigger and bigger, but in rural areas, fewer and fewer people use this plaster because they are all sold to urban residents at high prices.

At this point, Liu Feng's rural strategy of surrounding the city has basically taken shape. In just four months, the second plan has been completed.

If the price increases again, the market will eventually become priceless, and it will even become more and more serious. In the end, this plaster patch becomes a luxury that ordinary people cannot afford.

Liu Feng didn't want to see this, so after thinking about it, he felt that it was time to start the mass production plan.

So in the fifth month, Liu Feng officially announced that he had found the required raw materials in other provinces. In order to meet the needs of more people, he will increase his productivity in the future, and in the future, the monthly sales share will double.

In other words, the share of 300 tickets per day in Maojia Village has officially increased to 600 tickets per day, and each person purchases two tickets per day, which has become a limited purchase of five tickets per day.

The other 100 village clinics have also increased to 200 shares per month!

As soon as the news came out, the prices in the secondary market collapsed rapidly. Originally, someone had already sold one yuan and one yuan in Maojia Village. When the news came out, someone quickly called for one yuan and four yuan, the last one yuan and three, and then one yuan and two, and finally it finally stabilized.

The increase from the share of 19,000 copies per month to the share of 38,000 copies, would be surprising if it did not collapse. The original price of 9,000 copies has been restored, which has already shown the impact of this plaster.

As soon as this policy was released, most of the villagers queuing in Maojia Village quickly decreased. At this time, other buyers who came to buy could finally get it if they came early.
To be continued...
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