Chapter 7: We have given benefits to the fathers and the villagers(1/2)
After a week of work, the first batch of more than 1,000 plaster patches were made, but how to sell this thing is a difficult task.
If you go to the city to sell, people will not believe you, this plaster, not to eat, let alone drink, and you can’t sell it even if you shout and boast. You must see the efficacy and form a reputation, so that you can spread it to ten, ten to a hundred, and finally form a scale.
But Liu Feng was not familiar with the place and didn’t have much capital. Moreover, he was still in the early 1980s, so publicity was a bit difficult.
Just as Liu Feng was thinking about where to find a breakthrough, Mao Chengcheng pulled Liu Feng to the small health center in the town.
He was a distant relative who worked as a doctor here. Mao Chengcheng saw that Liu Feng's plaster was prepared these days, but he couldn't sell it at all. He was also a little anxious about Liu Feng. He felt that this thing should be sold through the hospital. Nowadays, everyone believes in doctors.
But Liu Feng thinks it is unreliable. How can the health center help you sell plasters with three-no products?
Sure enough, when I arrived at the place, Mao Chengcheng's relatives were actually just an ordinary doctor in a health center. They were just an old man who was almost 60 years old. I heard that he was Mao Chengcheng's aunt's cousin. Liu Feng looked around for a while and there was no formal medical skills at all. He simply relied on years of experience to prescribe prescriptions for patients. There were only a few medicines back and forth.
Liu Feng saw that he prescribed a prescription for the patient, and there were only a few typos. It was not the kind of doctor in later generations, but it was purely a typo. He wrote it as hers.
He usually knows three medical skills: cupping, scraping, and infusion. He is very respected by local villagers. Everyone, Dr. Deng, and Dr. Deng shouts very enthusiastically.
Dr. Deng didn’t catch any colds about Liu Feng’s plaster that can be said to be able to treat back pain, because this thing is available in the health center. It costs 30 yuan per piece, and a box of 3 yuan, and ten plaster patches are also effective. It is probably made of some special irritating medicinal materials, which can make the skin feel burning and revitalize the tendons and veins. It is just a placebo.
What's more, if Liu Feng's plaster is sold, will the hospital's plaster be sold?
So the other party refused without hesitation. The other party did not care about Mao Chengcheng's face, and his face was stinky from beginning to end, so he never said half a good thing to the two.
However, Liu Feng also understood that the relationship between him and Mao Chengcheng was not in trouble, so he naturally would not give Mao Chengcheng the face.
Liu Feng was not angry at that time, and smiled and pulled Mao Chengcheng away from the health center. Before leaving, he looked at the group of old men lined up for infusion in the health center, and the corners of his mouth gradually showed a curve.
When he walked out of the health center, Mao Chengcheng was embarrassed and apologized to Liu Feng repeatedly. He originally thought that he had a distant relative on this floor, so he pulled Liu Feng here as soon as possible, but he never expected that the other party was so disrespectful.
Liu Feng laughed, stepped forward and patted Mao Chengcheng and said.
"It's okay, he is just a relative of your aunt, not your uncle. It's normal for them to not give face. However, Chengcheng, today's incident has inspired me. It seems that everyone still trusts the doctor quite well. It's easy to deal with. Let's go out with me and we'll buy something."
Seeing that Liu Feng was not hit at all, Mao Chengcheng felt relieved and then smiled and agreed.
On the way, Liu Feng asked Mao Chengcheng.
"Chengcheng, have you been scolded by the leader in the unit these days?"
Mao Chengcheng rode his bicycle and looked back at Liu Feng, and asked in surprise.
"Company Commander, how did you know?"
Liu Feng smiled without saying a word, shook his head before saying.
"That day, I didn't give Wang Linsheng face. Can they give you face? I can think about it. If you say a little more words in front of your leader, you will have to be criticized. Isn't this very normal?"
Mao Chengcheng was a little disbelief and was stunned for a long time before muttering.
"That's right? No wonder I said why are the leaders disliked me recently? They asked me to do all the tiring work. If I slowed down, I would be criticized. I was already a regular person this month, and I thought the leader was going to test me?"
Liu Feng was a little surprised and authentic.
"You haven't become a regular yet?"
Mao Chengcheng nodded and said.
"Yes, there were no quotas before, and I only became a regular business this month, but it was almost the end of the month, and no leader notified me, the company commander, do you say there will be no problem with this matter, right?"
Liu Feng sighed helplessly.
"Chengcheng, I'm implicating you. You're now becoming a regular person. I don't think there is hope. You will have two possibilities next. The first is that your unit will find a reason to fire you. The second is that Wang Linsheng asks you for another sum of money, and he also wants you to listen to him carefully in the future. I guess you will have to take the blame in the future!"
Liu Feng's words made Mao Chengcheng quickly brake his bicycle. He was stunned on the spot for a long time before he raised his head and looked at Liu Feng and said.
"Company Commander, is this what Wang Linsheng did?"
Looking at Mao Chengcheng who looked constipated, Liu Feng stopped the car helplessly and said to Mao Chengcheng behind him.
"Chencheng, don't worry. This is just right. I need a helper here. I don't think you can do your job anymore. What's the use of a strong job these days? With your background and conditions, you can only survive until you retire. I guess you will only be a small clerk. Do it well with me. I promise you will earn a car a year!"
When Mao Chengcheng heard Liu Feng's words, he quickly whispered the mess in his mind. He thought that Liu Feng was just a joke, and then said with a wry smile.
"Company Commander, if what you said is true, then I'm good at doing it with you. I believe the company commander has this ability. I dare not think about a car. I will be satisfied if I can earn a motorcycle a year."
Liu Feng snorted and said.
"I have richer imagination. This has been two years of reform and opening up. Now it has entered the 1980s. A new era is coming. In the future, you will know what money is, and you will be annoyed when you look at it!"
Mao Chengcheng laughed loudly, but didn't take it seriously. He rode his bicycle and followed Liu Feng. The two of them ran towards the local second-hand market.
When the two of them returned home, it was already evening. Liu Feng did not expect that after visiting the market for a day, it was so difficult to buy two sets of white coats and suitcases. These days, there are still shortages of supplies, but fortunately, I finally found it, and there are still two sets. But, it is a white coat like a chef, which is enough to scare people.
Why do you have to buy a white coat? Cough, with this outfit, people are willing to believe you.
As for what Liu Feng has to do, it is very simple. He is preparing to do a classic marketing campaign.
He and He Xiaoping each had two sets of clothes, each wearing military uniforms and a white coat on the outside. There was no hospital name on it anyway, and he was carrying a big box, so he looked a bit like a doctor.
The next day was Saturday. Under Mao Chengcheng's leadership, the three of them rode their bicycles toward the village next door. Mao Chengcheng looked at Liu Feng and He Xiaoping wearing two white coats and wanted to say something, but was embarrassed to say it, so in the end he could only lead the way silently.
Mao Chengcheng believed in Liu Feng very much. During this period, under Liu Feng's condition, his second sister's condition had obviously improved. She could drink porridge now, and her appetite was pretty good, and her energy was much better. So Mao Chengchengcheng was not very burdened by Liu Feng as a doctor, let alone he knew that the company commander was just selling plaster.
Liu Feng really just wanted to sell plasters, and he really didn't plan to be a doctor, sell plasters and pretend to be a doctor. It's reasonable. If he robs the doctor's job, then someone will naturally do it. Don't underestimate the local forces.
However, today I went to the surrounding rural areas, and I was not going to sell plasters, but to send plasters.
It’s because of word-of-mouth transmission, but without efficacy, how could someone consume it for the second time?
Everything was ready, and soon the three of them arrived at the place. Two doctors in white coats and carrying medicine boxes came to the village, which attracted a lot of attention. Liu Feng asked Mao Chengcheng to take him to the production brigade and met the brigade secretary.
When they arrived at the brigade headquarters, Liu Feng and He Xiaoping parked the car. Liu Feng and He Xiaoping walked to the brigade cadres and saluted a standard military salute. There were still many veterans in the brigade headquarters. Seeing this, they hurriedly replied.
After Liu Feng saluted, he then smiled and said.
"Hello leaders, that's it. Let me introduce myself. My name is Liu Feng. I have been in the army for ten years. I just retired from the battlefield due to injuries this year. In the army, I have some medical skills. Based on my family's medical skills, I have developed a special plaster that can treat back pain. This plaster is a secret recipe for the imperial doctors of the Qing court back then. It has very good efficacy and has been lost on the market.
I am also discharged from the army now, and I can’t do anything else when I am injured in my left hand, so I plan to use my own medical skills to continue to serve more people and want to promote this secret plaster. So today, my wife He Xiaoping and I are also a nurse in a field hospital in the army. Today, our purpose of going to the countryside is to give benefits to all the fellow villagers. We brought some plaster patches and prepared to give them for free to everyone, so that everyone can experience this secret plaster patch for the palace!”
Liu Feng's sincere words made the brigade secretary and others take a fancy to Liu Feng's left arm. Seeing his drooping arm, he immediately silently praised the young man in his heart. He was disabled and had a strong will, and was strong in body and mind. This is the model of a soldier!
Liu Feng never said from the beginning to the end that he was a military doctor, but he just said that he was a soldier, he knew some medical skills in the army, and his wife was a nurse in a field hospital. This was completely true. However, his white coat and this introduction made everyone think that Liu Feng was from the beginning. In addition, he heard that it was given to everyone for free today, the brigade secretary and others, and he agreed to this matter without saying a word.
The brigade secretary asked someone to shout loudspeakers and asked everyone to come to the production team to have a meeting.
Soon, with the cooperation of the brigade cadres, people came to every household in the village brigade, and hundreds of people squeezed into the village brigade. Everyone thought they had encountered something, but when they heard that the brigade had a doctor, they gave everyone plaster for free. When they heard the word "free", everyone's faces became more happy. And they heard that it was a military doctor in the army, and everyone started to talk.
Under the arrangement of the brigade leaders, a long table was placed outside, Liu Feng and He Xiaoping sat on it, Mao Chengcheng moved the plaster and placed it next to the medicine box, which looked quite regular.
Liu Feng stood up, calmed everyone first, and then shouted to everyone.
"Dear fellow villagers, I am here to give you benefits today. The "Court Secret Plaster Patch" I brought to you today was a secret recipe for Cixi's imperial physician at that time. It is a special treatment for back pain, redness, swelling and bruising. The effect is immediate.
Today, I don’t charge everyone’s money for these plasters. Each household can come up to get two plaster patches. One plaster patch can be applied for three days, and one plaster will take effect. If you all, you will think the effect is pretty good after using it. Next time, you can go to Mao Xingwang’s house in Yushui Village next door to buy it. Of course, if the treatment effect is not good, everyone thinks I have never been here today!”
Liu Feng's words made the villagers below nodded together. The people of this era still believed Liu Feng's words. After all, everyone had never really touched the routine of "miracle doctors" selling medicine in later generations. The name of this "palace secret plaster sticker" was so grand that it was a free one, and everyone became enthusiastic.
More than 170 households have issued more than 400 plaster patches. The reason for the frequent is that many old men and women shouted that they had a sore waist and back pain now, and asked Liu Feng to post them now. As for the two free ones, they could still take away them. This advantage is very good, so everyone followed suit and posted dozens of them on the spot alone.
After delivering the plaster, Liu Feng also sent five to each of the cadres and all the village brigades, leaving his own address. Finally, he enthusiastically asked the other party to keep it, and had a very sumptuous lunch before leaving.
In the afternoon, I arrived in another village and used the same routine to quickly gain the trust of the village brigade. I worked until it was almost dark, so I hurried back. The first batch of more than 1,000 plasters were almost delivered. Mao Chengcheng couldn't understand the benefits at a loss, but he was embarrassed to ask.
After a dinner at Mao Chengcheng's house, Liu Feng smiled and gave Mao Chengcheng's parents ten plasters. Judging from their appearance, they should have the old problem of back pain. The effect of this plaster is really good.
Liu Feng spent more than 200 yuan on the medicinal materials alone. With labor, each piece costs at least 300 cents. He is planning to sell 90,800 yuan, and there are a lot of plasters that cost 20 cents each. Liu Feng’s plasters that cost about one dollar are indeed sky-high.
But is it not normal for good things to sell more expensively?
Bai Jingqi's century-old life and the thinking of big capitalists deeply influenced Zhang Peng and thus brought Liu Feng's identity into his identity.
In his mind, a business must have high prices and high profits. If it weren't for the early 1980s, everyone would have really no money, otherwise the profit of this plaster would have been ten times or eight times. I'm sorry for such a good secret recipe.
If you rely on Liu Feng to sell such expensive plasters, they will probably go bankrupt sooner or later. So Liu Feng thought of the trick of giving plasters at the first time. As long as the efficacy is good, once the reputation is cultivated, money will naturally enter your pocket.
This time, in addition to the white coat and the identity of a soldier who scared the village team cadres, I also have to thank Mao Chengcheng for his leadership. With him as a local, some people with doubts will be relieved. After all, China is a society of human relationships, and many elderly people know Mao Chengcheng's elders, which indirectly made everyone believe in Liu Feng's identity.
If Liu Feng had taken He Xiaoping alone in a white coat to the nearby village to do this, the shadow of class enemies and spies has not completely dispersed in the eighth year, two foreigners were doing this locally. If they encounter old-fashioned brigade cadres, they might have escorted them to the public security bureau.
After working hard for a day, he gave out several hundred yuan, which made He Xiaoping feel a little distressed. After all, the demobilization fee for the two was not much. Fortunately, Liu Feng has saved some money over the years, and with the pension, he can still hold on for a while. This welfare activity cannot be stopped.
So Liu Feng found an empty house to make a storefront in Maocheng Village, put on a signboard, and directly typed a few big words on the secret plaster of the palace. He really made a plaster with the plaster. The single product is king, so he became famous first and then made his first pot of gold.
At the same time, he hired six workers, all young men and women from teenagers to twenty years old, to help make plasters. This is a hard work. In the future, it can be done with machines. Now we will set up a small workshop first.
The money was spent in a lot of money, but this time it was still a long way to go. In the second week, the three of them accelerated the time and traveled all the nearby villages. The plaster patches sent in two weeks were almost 4,000, which was a cost of thousands of yuan, so they were sent out like this.
Although He Xiaoping felt distressed, she still silently supported Liu Feng behind her back. Mao Chengcheng couldn't help it several times, so she suggested to Liu Feng that if you charge some money first, you would charge two cents each, and then sell it at a higher price of 90 cents in the future.
Liu Feng smiled and refused directly. He either gave it for free or sold it directly. If you sell it for two cents now, and then sell it for nine cents, the first reaction of the common people is that you have made too much money.
But now when they come to buy it, they shouted the price of 9008 yuan, and directly said that the cost of this thing is so high, there are many precious medicinal materials, such as tiger skin, ginseng, century-old snow lotus, etc. Anyway, they can say whatever they are precious. Anyway, there is no false propaganda in this era.
Cixi spent 10,000 taels of silver to make a pot of plaster. Now that the reform and opening up are the people, the people are the masters of their own country, and many precious medicinal materials are cheaper. The royal plaster used by Cixi in the past can now be enjoyed by ordinary people. If you sell 90,000 taels of silver, the profit is only a few cents per bill, which is just a benefit for everyone.
When everyone heard Liu Feng say this, they thought it was quite reasonable and expensive. Because its medicinal materials are precious, they can have such good therapeutic effects. At that time, everyone had already seen the efficacy. If you endure it, you can buy a plaster, and you also think it is worth it.
It took two weeks to spread the bait, but whether there are fish on the bait depends on whether God will give it any strength.
He Xiaoping and Mao Chengcheng were extremely nervous, but Liu Feng was not nervous at all. He was confident in his secret recipe, not to mention that this place was still Yangcheng, and everyone has begun to have hope for their lives now. This plaster patch of 90081 pieces can still be afforded.
During this period, Mao Chengcheng also left the unit and began to really hang out with Liu Feng.
As for why he left, he was naturally suppressed by Wang Linsheng as Liu Feng expected. Wang Linsheng directly asked for 500 yuan, which made Mao Chengcheng see the person clearly, so he left directly.
To be continued...