Unlike Yang Xun in Licheng, Lei Dongbao, who is in Jinzhou, had already entered the preparation mode as early as May 1st.

On May 1st, newspapers of all sizes in Anyun Province published an advertisement for peak electric fans, with the following contents of the advertisements.

The summer is hot, and the old-for-new trade-in event has officially started!

The sales scope of this event is for regular department stores in all counties and cities in Anyun Province, with the event time of 1982

1-1982.9.1 ends.

During the event time, customers who purchase peak brand electric fans in department stores can conduct trade-in activities with the purchase of notes within the next three years.

If you buy the peak electric fan this year and replace it with a new electric fan of the same value next year, we will only charge you a 10% depreciation fee.

If you change it in the second year, you will be charged a depreciation fee of 15%.

In the third year, you will be charged 19% of your depreciation fee.

You can use a peak brand fan that costs 129 yuan for one year for free. Next year, you will replace the same peak brand fan that costs 129 yuan. You will only need to spend 12.9 yuan.

For two years of free use, you only need to spend 19.35 yuan.

For three years of free use, you only need to spend 24.51 yuan.

Dear customers and friends, we also solemnly promise that if you have any quality problems in your use within three years, we will only replace them without repairing them. We will directly replace you with a new electric fan for free, so that you can shop without worries!

At the end of the ad, a line of bold font appears.

"Peak Quality - Peak Electric Fan!"

As soon as this advertisement was released, the entire Anyun Province was in full bloom. After seeing this advertisement, the people in Anyun Province were a little unbelievable. Is this true?

Yes, everyone is asking, is this true?

On May 1, 1982, an old-for-new advertisement completely ignited the entire Anyun Provincial electric fan market. Everyone rushed to major department stores to ask whether the advertisement was real and effective.

Almost every department store's electrical counter was surrounded by crowds and asked about the authenticity of the advertisement. In the end, the department store had no choice but to let Jinzhou Second Machinery Factory issue a notice, which was posted at the door.

"As notified as follows about the advertisement of Dianfeng brand electric fan!"

“…!”

After some explanation, the final signature was Jinzhou Second Machinery Factory!

All the doubts are gone now. Jinzhou Second Machinery Factory is a state-owned factory, and state-owned enterprises in this era are still worthy of the people's belief.

Indeed, this advertisement of Leidongbao not only made all the people doubt whether it is true, but even hundreds of electric fan peers from all over the world competed on the same stage in Anyun Province this year, all of which were all doubting the authenticity of this advertisement.

My colleagues are doubting that Jinzhou Second Machinery Factory will make money by doing this?

Could it be that because it is about to go bankrupt, I give up on myself and want to get some funds to repay the bank loan?

The reason why ordinary people doubt whether this advertisement is true is that in the eyes of ordinary people, this manufacturer called Dingfeng brand electric fan is simply doing charity?

After three years of use, only 19% of the depreciation fee was charged?

If there is quality problems within three years, can I replace it with a new electric fan for free?

Is there such a good thing?

It really happened that Lei Dongbao was thinking about how to bring Jinzhou Second Machinery Factory back to life and quickly collect funds. After thinking about it, he finally came up with such a move.

“Forward old for new!”

This kind of trick that is used in later generations is simply a killer weapon in this era. Of course, this is different from the old-for-new transaction like a nesting doll in later generations. Lei Dongbao is doing activities sincerely. As for whether he will lose money?

hehe!

Lei Dongbao has only one purpose for doing this, that is, to quickly converge enough funds and do larger projects. As long as I make money fast enough, I don’t care about this little money at all.

Jinzhou Second Machinery Factory, what is the biggest problem now?

"funds!"

With this move from Lei Dongbao, he used the gods to kill the gods and the demons to kill the demons. Starting from May 1st, the peak brand electric fans completely and quickly occupied all the Anyun Provincial electric fan markets.

None of the peers dared to follow the trend this time because in their opinion, Lei Dongbao's behavior was simply in line with business logic, and their peers made some calculations for Jinzhou Second Machinery Factory.

The ex-factory price of a 129 electric fan is about 75. The profit of Jinzhou Second Machinery Factory's self-produced and sold should be around 30 yuan. Even if it is 30 yuan, how can it support the old-for-new project?

There are still quality problems within three years, and the regulation that only replaces and does not repair is nonsense. In the eyes of colleagues, it is not a big chance of quality problems in this metal aluminum leaf electric fan for three years, but there are too many accidents in three years. Even if the replacement rate is 5% higher, Jinzhou Second Machinery Factory cannot afford it.

After the peers made a detailed account for Jinzhou Second Machinery Factory, how to calculate it? In the end, Jinzhou Second Machinery Factory would end up bankrupting at a loss.

But bankruptcy is also next year. At least this year, it will live a very comfortable life, even so moisturize other colleagues to no longer have room for survival.

The entire Anyun Province sold 147,400 units in May, breaking all records. If it weren't for insufficient production capacity, sales would have increased.

Without hesitation, Lei Dongbao began to transform more workshops and produce electric fans to meet the next peak sales season!

Lei Dongbao's madness and the sales of peak electric fans scared everyone. Peak brand, indeed, the peak is the peak.

His activity was also a bit crazy. In everyone's opinion, the more the peak electric fans are sold, the more they will definitely lose in the end. How will this mess end?

The domineering way of playing in the peak brand is like that sentence!

Walk your own way and leave others with no way out.

At the end of May, many colleagues gradually recovered and let the peak electric fans continue like this. Before the other party collapsed, their factory would go bankrupt.

So countless reports and complaints were called to the desk of Anyun Provincial leaders. Anyun Provincial quickly set up an investigation team and settled in Jinzhou Second Machinery Factory to investigate whether this matter is in compliance with regulations.

The leaders of the Jinzhou side actually questioned the event before the event. After all, the event was too bold, but Lei Dongbao also made some calculations for the leaders.

After the leaders got the accounts that Lei Dongbao settled for them, they all laughed!

This activity is only held for four months. In these four months, Leidongbao sets sales target for the peak electric fans to be one million units, even one million units.

From table fans to floor fans, different categories and factory prices vary, from 75 to 115, the sales amount is about 100 million yuan.

The three-year old-for-new project is the first year, and the first year of the old-for-new depreciation is 10% the most disadvantage. There will definitely not be many people who replace it. Even if it is ten percent of the customer, the customer will buy an electric fan for 129 yuan. After the second year of the new one, he will pay 12.9 yuan to the mall and replace it with a new electric fan.

The Jinzhou Second Machinery Factory won't receive a penny for this 12.9 yuan, because it was for the shopping mall. The mall has two obligations: first, help to replace it for free, and second, help to sell the replaced second-hand electric fans.

After the recycled second-hand electric fans, Jinzhou Second Machinery Factory will set up a workshop specifically for the old to deal with these second-hand fans. It will be disassembled and repainted, etc. Finally, it will be repackaged. Anyway, the recycled second-hand electric fans will be carefully arranged for you. The cost of each electric fan will not exceed 5 yuan.

The second-hand electric fans processed after fine recycling, they are repackaged and sold in the mall. Because they are second-hand electric fans, the original price of 129 will be sold at a price of 99 yuan. This price is still very cost-effective for electric fans that have only been used for one year.

The mall has to hand over 80 yuan to Jinzhou Second Machinery Factory. The remaining 19 yuan is the mall profit. After the mall earns customers to replace the new 12.9 yuan, they get a second-hand electric fan profit of 19 yuan, and they agree to this plan.

The price paid by Jinzhou Second Machinery Factory is the first electric fan sold and the second electric fan replaced.

The cost of two new electric fans and recycling and processing is the first time the factory price is 75 yuan, and the sales profit of second-hand electric fans is 80 yuan, totaling 155 yuan.

The second year, the proportion of customers was 30%. After paying 19.35, I received a new electric fan. After recycling and processing by Jinzhou Second Machinery Factory, the sales price was 79 yuan.

This distribution plan is still the mall for sale for 12.9 yuan for old-for-new and second-hand appliances for 19 yuan.

This time, Jinzhou Second Machinery Factory paid two new electric fans and recycling and processing costs, and the 75+60+6.45 yuan obtained is equal to 141.45 yuan.

In the third year, the number of people who changed this time was almost 40%, 10% in the first year, 30% in the second year, 40% in the third year, 80% in the total number, and the remaining 20% ​​were not changed because of various reasons, such as forgetting the time, or thinking that the quality was still good, not wanting to change it, etc.

In the third year, the customer paid 24.51 yuan and got a new electric fan. After recycling and processing, the second-hand sales price was 59 yuan.

The mall still gets a fixed income of 12.9+19 yuan, and the profits in the mall will not change, so that they will play with you.

Jinzhou Second Machinery Factory gets 75+11.61+40 yuan, which is equal to 126.61 yuan.

Don’t look at the people who are very careful in this era. Once the price of second-hand electric fans is released, they will rush to grab them. But is Jinzhou Second Machinery Factory losing?

If you lose your money, you can't even put your pockets in your pocket. As for the policy of changing and not repairing for three years, it is actually a false proposition. Just one rule can reduce the number of people.

"Manual damage, no replacement..."

The Anyun Provincial Investigation Team settled in Jinzhou Second Machinery Factory the next day, and finally issued a notice that this is a normal sales behavior and there is no deception.

All the colleagues were stunned. After this incident, there was no airtight wall in the world. I don’t know whether it was the investigation team or the leaders of Jinzhou who revealed the accounts that Lei Dongbao had settled, and all the colleagues slapped their thighs. Damn, this is really a fucking genius!

So in June, the entire Anyun Province electric fan factory followed the trend, but the peak brand electric fans that already occupy a sufficient market share have become a general trend and began to sweep the entire Anyun Province electric fan market with an unstoppable momentum.

The entire electric fan market is like a piece of cake. The peak brand eats the largest piece, and the remaining, natural share will be even more cruel. At this time, everyone vaguely seems to have forgotten the Thunder Electric Fan, the king who once dominated Anyun Province, the swaying king!
Chapter completed!