51: I want to eat meat, but I can't bear to feed it, I want beauty!
After seeing Yang Xun's sales plan, Lei Dongbao was stunned for several seconds before he recovered. This method was indeed good!
Now the inventory of Jinzhou Second Machinery Factory is all things used in every aspect of life. Although the style is a bit old-fashioned, if sold in township markets and other places, there will be no sense of incongruity!
The cheap price and the promotion of selling for only five days have successfully attracted the potential local customer base. Although the purchasing power of township markets is not good, it is a good idea to squeeze out one market and replace it with another!
At noon, Lei Dongbao and Yang Xun had a meal at home. At the dinner table, they also learned about Yang Xun’s experiences over the years and learned that he brought back a girlfriend from Northeast China.
Lei Dongbao looked at Yang Xun's little figure and couldn't help but sigh that the young man was very promising!
In the afternoon, Lei Dongbao and Yang Xun went to the factory to complete a formality, which made Yang Xun also named him, and also gave him a legitimate identity. Although he was just a temporary worker and had no salary, the status of a salesperson in a large state-owned factory could save him a lot of trouble.
He also took out the money that Song Yunping had withdrawn in the morning and handed it over to the finance office. Finally, Lei Dongbao arranged a county agent for Yang Xun, and Yang Xun nodded and thanked him and left.
Lei Dongbao thought that Yang Xun's appearance was just a small episode, but Lei Dongbao did not expect that Yang Xun brought a surprise to Jinzhou Second Machinery Factory.
Originally, Lei Dongbao didn't pay much attention to this matter. He still had countless problems to solve. The factory had no money, the employees were making trouble, and even the money was not even paid for the purchase materials of the peak electric fan.
It is almost the end of April, and more than 300 sales staff have been spread out for half a month. Now the sales have indeed achieved some results. The factory can be repaid more than 100,000 yuan a week. But this amount of money is not only enough to maintain the expenses of a large factory with thousands of people, but the remaining amount is just enough to produce a hundred or tens of electric fans. This amount of electric fans has become a problem even if the distribution of Anyun Province.
Just as Lei Dongbao was thinking hard about whether to ask the Jinzhou leaders to find a way to borrow millions of start-up funds, Yang Xun gave him a surprise.
His township sales model was very successful. In just one week, he had changed to two township markets, with sales exceeding 30,000.
Lei Dongbao was ecstatic when he received this news. It was not because of Yang Xun’s sales of 30,000 yuan, but because this model could be replicated on a large scale!
So in early May, countless large-scale sale banners were unfolded in the townships and county markets in Anyun Province, which caused a lot of sensation for a while, and some even reported that some people in many places had large-scale speculation and counterattacks.
In the end, Jinzhou used a lot of connections to suppress this matter. Although this model was very common in later generations, it was more or less uncompliant in this era. However, those people were sales staff from state-owned factories, and they also helped Jinzhou Second Machinery Factory sell inventory, and the impact was not that serious.
Yang Xun's clearance sale sales strategy successfully solved the previous difficulties of Jinzhou Second Machinery Factory. In the second week, he recovered nearly five million yuan. According to this progress, by the end of May, the entire warehouse inventory will be cleared and more than 10 million yuan of cash flow will be recovered.
With this money, Jinzhou Second Machinery Factory has completely come alive. With the money, the electric fan project can be vigorously operated. It is just the peak sales season in June, which can keep this group of sales personnel busy.
With money, too many problems can be solved. Lei Dongbao immediately paid three months of salary to all the factory owners. Although there were still three months of salary left, Lei Dongbao promised everyone at the factory meeting that he would pay everyone all his salary by the end of June at the latest, and would earn more bonuses for everyone next.
Qian Zhen is a fucking bastard. As soon as the salary is paid and the machine is ringing, the factory is suddenly much more polite to Lei Dongbao. Those who were dissatisfied with Lei Dongbao in the past have now quickly become loyal supporters of Lei Dongbao.
As soon as the news of the wealth of Jinzhou Second Machinery Factory came out, the bank was like a shark smelling fishy smell. It moved when it heard the wind and all rushed to Lei Dongbao's office to ask for the account.
Although Jinzhou Second Machinery Factory has a top leader now, the old man basically doesn't care about the matter and also holds a position in Jinzhou. He represents Jinzhou and supports any decision of Lei Dongbao. Anyway, Jinzhou Second Machinery Factory is almost dead. Leave it to Lei Dongbao and let him do it.
Unexpectedly, I only got on the horse for a month and made some noise. Although it was more than 10 million, it was not enough to fill this hole, but this was an astronomical figure after all, and there were two different voices in Jinzhou.
The first one is naturally to support Lei Dongbao to continue to torture, and the funds will also be with him.
The second voice is naturally that now that I finally have such a comparison of funds, I have to pay the salary first and then pay the bank loan. I will talk about what happened next.
In the end, Golden State did not interfere with any decision of Lei Dongbao, and allowed him to toss the funds completely.
How to use this fund? Except for paying three months' salary, Lei Dongbao did not pay a penny of foreign debt. Naturally, he didn't think about it at the bank.
He even persuaded the bank to continue to lend 5 million yuan to Jinzhou Second Machinery Factory. This matter was really done. The reason why it could be done was because his name was Lei Dongbao. The group of bank leaders in Jinzhou were all acquaintances of the Little Lei family. The name Lei Dongbao could lend 5 million yuan. Moreover, Lei Dongbao came to carry out the electric fan project, and everyone was full of confidence!
With money, Leidongbao asked the factory to increase its horsepower and began to produce peak brand electric fans, brand-new design styles, accessories and materials, which are not worse than those of Thunder Electric Factory, and the cost is even lower than that of Thunder Electric.
There is only one reason, because Jinzhou Second Machinery Factory is a state-owned enterprise, and the cost of purchasing materials is much better than that of township collective enterprises like Xiao Lei’s family.
If Thunder Electric had not been supported by Jinling County and the city, they would not have been able to prepare so much goods this year. Because in recent years, as township collective enterprises have risen too fast, it has seriously affected the operation of state-owned enterprises. Therefore, this year, the above has issued a document notice requiring local governments to impose restrictions on township collective enterprises in terms of raw materials.
As long as the raw materials of township enterprises are restricted, the neck of township enterprises can be stuck, so that state-owned enterprises will be relieved and breathe.
Of course, the final solution naturally ended in failure, but this trick did kill many township enterprises.
But now Jinzhou Second Machinery Factory is a state-owned factory with yellow vests and unobstructed all the way.
After having money, Lei Dongbao began to act according to his plan. He did find that in many aspects, with the identity of a state-owned enterprise, he could do twice the result with half the effort.
For example, when you go to a shopping mall to discuss the issue of distribution, people will subconsciously refuse when they hear that you are a state-owned enterprise. As for whether you can sell it, it depends on whether your brand is powerful.
Lei Dongbao went to talk about poster advertisements and talked easily. Especially in the local territory of Jinzhou, just use the signature of Jinzhou Second Machinery Factory and post posters at the intersection, and no one will cause trouble for you if you post them all.
If it is a township enterprise like Xiao Lei family, if you don’t report it and just hang a poster, I’m sorry, more than three departments will immediately pay a fine with their small notebooks.
This is the status convenience brought by the state-owned large factory. In mid-May, Lei Dongbao visited Anyun Provincial TV Station and directly contracted advertisements for six periods of 24/7, spending less than 500,000 yuan.
TV advertising actually appeared in 1979, and even CCTV began to have advertisements in 1980. However, the peak electric fan of Anyun Province and Leidongbao was the first advertisement. The main reason is that there are really too few advertisements in this era.
In an era when electric fans were not even popular, televisions were even more luxurious, so there were naturally fewer advertisements. After Lei Dongbao took over Anyun Provincial TV Station, he began to quickly seize advertisements in other newspapers, magazines and magazines.
In fact, due to the success of Thunder Electric Fan newspaper advertisements last year, the price of newspaper advertisements tripled this year. Even though it was three times the price last year, there were still constant advertising.
No one is a fool. The rate of return brought by advertising is there, so how can everyone not grab it?
This year, the advertisements in newspapers and magazines are all electric fan advertisements, and Lei Dongbao is not too crowded, and it directly occupies a place.
In addition to Anyun Provincial TV Station, Lei Dongbao began to conquer Magic City TV Station, Zhijiang Provincial TV Station, Fujian Provincial TV Station, Guangdong Provincial TV Station, and other advertisements, and began to make extensive arrangements in addition to TV Stations, local newspapers and other advertisements.
Spending money is really like flowing water. In four provinces and one municipality, all advertising and marketing budgets are 5 million, and they are spent without blinking.
The advertisement is planned to be launched on June 1st, but it is May 20th now. Although the production problem has been temporarily solved, the productivity of state-owned factories with thousands of people is very strong, and there are brother companies to help produce accessories. As long as the accessories are sufficient, thousands of electric fans can be produced every day, with amazing output.
In addition to output, there is another serious problem to be solved, that is, sales staff are now seriously insufficient, with only more than 300 people currently, which is obviously far from enough.
Lei Dongbao's work style reached this moment and finally entered the state. The entire Jinzhou Second Machinery Factory began to enter the preparation mode.
The new sales team has begun to enter the recruitment. Leidongbao plans to still adopt the agency model, but this time it will no longer use the method of paying for goods. Their little money can't afford the sales amount of electric fans.
Leidongbao plans to let the agent not be involved in money, just focus on sales, settle the profits once a month according to sales volume, and after being handed over to the factory, the remaining commission will be directly paid to the agent at the end of the month.
But Lei Dongbao is still too naive. He never expected that the storm caused by the last sales of inventory was still going on.
The first 300 salesmen who sold inventory became famous in one battle. In just one month, everyone earned a commission bonus of less than 1,000 yuan.
The guy who got the most was Yang Xun. He earned a household of 10,000 yuan a month by commission. He was eloquent. Not only did he ask his girlfriend to help, but his younger brother and sister to help him during holidays. He also set up stalls at the same time in the two township markets. The business was so good that it was so good that he naturally made a lot of money.
The amount these people earned shocked everyone. Although Lei Dongbao issued a ban on these people, the news spread.
The impact this time is so great. Why do we only work hard for a few dozen yuan a month, and you sales staff can make so much money by just shouting a few times. It’s unfair, too unfair!
This matter soon came to the Jinzhou City leaders, and everyone's opinions began to disagree again. Whether the money should be taken has become a problem. Just as the leaders were quarreling about this topic, Lei Dongbao said something directly.
"I want to eat meat and I can't bear to give up feed, how can I do such a good thing?"
Lei Dongbao's words made the leaders of both sides immediately feel down. Finally, they decided to forget about the inventory commission, but Lei Dongbao must limit the commission reward ratio, which is too high.
After thinking about it for a while, Lei Dongbao finally agreed to this plan. In the early 1980s, this agency system was indeed too advanced and was easily caught by others. However, if sales personnel are motivated, they must have reward standards.
Finally, Leidongbao decided to adopt a step-by-step sales reward system to set a sales passing line based on population and economic level in all provinces, cities and counties.
For example, if the population of a county is as large as the number of electric fans to be sold, it will be considered as the passing line. For every increase in sales above the passing line, the reward will increase as much. Sales that do not reach the passing line will not only have no rewards, but will also be eliminated. If the attitude is negative, it will also be blacklisted and will never cooperate in the future.
Moreover, the sales volume determined by Leidongbao is very high, so it is not easy to reach the passing line.
This sales rule was finally approved by the leaders of Golden State and began to be implemented.
The power of role models is endless. With the first group of sales personnel who made a lot of money, I recruited 300 sales personnel for the second time. Everyone broke their heads and wanted to seize a position, but is this position really so easy to do?
Before the army and horses moved, food and grass came first. Lei Dongbao was forced to do nothing. Time waited for no one. The sales staff quickly entered his area and made preparations in advance. He had to let Jinzhou Second Machinery Factory come back this year and have enough bullets to welcome the next project.
Chapter completed!