If 1980 was the year when the Xiao Lei family laid a solid foundation, then 1981 was the year when the Xiao Lei family took off.

Although the Xiao Lei family encountered many difficulties and storms this year, overall, everything went smoothly.

With Lei Dongbao grasping the overall situation, everyone only does their own duties well, and there will be no major problems.

With Lao Xu's push behind his back, Lei Dongbao's personal reputation is also rising rapidly.

In October of the 1981, Lei Dongbao won the first national award, titled "Top Ten Farmers Entrepreneurs in the Country". Lei Dongbao's name was also on the China Daily for the first time.

The China Daily calls the Xiao Lei family a representative of township enterprises. The rise of the Xiao Lei family also represents the brilliant achievements of reform and opening up. Lei Dongbao's character of daring to take risks and fight represents the hard and unscrupulous quality of the farmers in China for thousands of years!

With the recognition from the top, Lei Dongbao has now become a general trend. It is already difficult for some people in Jinling County to stop Lei Dongbao's pace.

Lei Dongbao was not surprisingly awarded the title of provincial people's congress representative. In just two years, Lei Dongbao's rise is unstoppable.

If Lei Dongbao can get the top recognition, of course, Lao Xu’s promotion is indispensable behind it. What is Lao Xu’s background?

He recorded all the development directions of Xiao Lei's family in recent years, analyzed them one by one, and finally wrote them into a report, sent them to Yanjing, and handed them to the offices of some people who really want to understand the development of rural collective enterprises.

The result of Lao Xu's own investigation is that township collective enterprises like the Xiao Lei family cannot be copied and can only be used as reference, because even if they give the same funds and projects to another township enterprise, they will not be able to achieve the achievements of the Xiao Lei family today.

All of this is because the Xiao Lei family has a helm named Lei Dongbao, and Lei Dongbao is unique. His bold and precise predictions have made Xiao Lei family's electrical appliance factory go all the way.

Including the injection molding machines and plastic Hongyun Fan projects that Leiting Electrical Factory is now purchasing, Lao Xu is paying attention to it. Lei Dongbao has invested millions or even tens of millions of dollars. In the Hongyun Fan project, if he is the helmsman of other township enterprises, how can he have such courage?

Lei Dongbao seems to have been betting that he can win since the establishment of the Thunder Electric Appliance Factory, but he did win, and the winners took all. This year, so many electric fan factories were established, and less than one-third of the real profits were made.

This kind of electric fan factory with a state-owned factory background is big but not dead. With blood transfusions on it, it can still struggle to survive for several years.

This year's electric fan war is a good demonstration. The state-owned enterprise factory system is rigid and the personnel are lazy, and they have no fighting spirit. Faced with the more flexible Thunder Electric Appliance Factory, in Lao Xu's view, state-owned enterprise reform is imperative, and he has written all these into the report.

Indeed, in the 1980s, for Lei Dongbao, he felt that this era was the best time for the development of township enterprises.

For example, this year's competition with those state-owned factories was originally thought to be a fierce battle, but in the end, there was no one who could fight.

On the contrary, the more than a dozen townships in Anyun Province rely on flexible changes to quickly imitate Thunder brand electric fans, and then the price is discounted. The style of the goods is about the same, which can be one quarter cheaper than the genuine one. In this case, it really attracts a large number of customers who don’t understand it.

Their sales channels are also diverse. In the 1980s, many collective markets had appeared. Whether in cities or rural areas, or in places like markets, they could quickly become a sales point once they cooperated with self-employed individuals selling mats.

Relying on high imitation and flexible sales channels, these small towns and towns live a happy life. Selling 20,000 to 30,000 electric fans a year can make hundreds of thousands of profits, produce self-sufficiently, and live a very comfortable life.

However, those large state-owned factories are not able to do it. Their traditional sales model has long begun to fail to keep up with the times. Moreover, even if they want to fight a price war, their rigid system has made them disconnected from the market.

If the electric fans in state-owned factories want to reduce the price, they must be approved layer by layer. However, many leaders are afraid that the responsibility of poor sales will be placed on themselves. They often prefer the fan to rot in the warehouse than to agree to the shopping mall to reduce the price, and are afraid of taking responsibility!

Besides, I am also working for the public, so why should I lower the price?

It is precisely because of this idea that state-owned enterprises quickly declined and could not keep up with market demand and changes. In the end, in the 1990s, they were not allowed to cut their losses and began to vigorously reform state-owned enterprises.

And the most unlucky ones are always ordinary workers. The ruthless wave of laid-offs makes the outside world too cruel for workers who have lived in state-owned factories for two generations!

In the 1990s, private enterprises were born, and the competition was even more brutal and began to grow wildly. The sales methods used were also the Eight Immortals crossing the sea, each showing their magical powers.

Everyone in the Chinese who were able to do business and start a company in the 1990s can be said to have a bold personality and a unyielding personality. Once this group of people became bosses, the moral bottom line hidden deep in their hearts gradually collapsed.

In order to survive in your business and to make more money, these people use a variety of methods.

Taking the wrong path has become a hidden rule. Take publicity as an example. From the 1990s to the 2000s, during that period, the most profitable industry in China was not real estate, but selling alcohol, medicine, health products, and games.

Lei Dongbao is now crazy for advertising for one million yuan for the development of the Xiao Lei family. For those entrepreneurs in the 1990s, every piece of health products sold, there is a 50 yuan advertising fee for every piece of health products sold. This is the lowest standard in the industry. The craziest thing is that every piece of product sold, the advertising cost in it accounts for 90%.

Can you believe it?

Among a bottle of health products worth 100 yuan, the advertising cost accounts for 90 yuan, the packaging cost is 1.5 yuan, the cost is 50 cents, and the profit is 8 yuan. They only follow two points: their own products, first, non-toxic, second, useless!

It only takes a few years to get a company born from a dilapidated house to achieve annual sales of 10 billion yuan?

Behind these madness, with money leading the way, everything is so normal!

During the Spring Festival in 1982, Lei Dongbao returned to Xiao Lei's house on New Year's Eve. He was busy all year round and finally had a few days of rest.

I cooked a meal myself, and the family got together and had a New Year’s Eve dinner.

At the dinner table, my mother was always unhappy. She looked at Lei Dongbao for a while, then looked at Song Yunping for a while, and her mouth was pouting.

Lei Dongbao and Song Yunping looked at each other secretly and smiled, both of them knew the reason why I was unhappy. They had been married for three years, but they still had no children. Lei Dongbao also sighed. It was indeed time to have one.

He then smiled and picked up a piece of braised pork and put it in my mother's bowl, and said with a smile.

"Mom, don't worry, I'll stay at home for an extra month this year, and I'll give you a grandson!"

When I heard this, I was immediately delighted and said quickly.

"Tongbao, what you said is true?"

Lei Dongbao laughed loudly, looked at Song Yunping with a blushing face and said seriously.

"Don't worry, don't worry, it's definitely true, guaranteed to complete the task!"

When I got Lei Dongbao's answer, I immediately smiled happily, picked up the braised pork, and started to eat it in big mouthfuls.

Lei Dongbao shook his head helplessly, and also picked up a piece and put it in Song Yunping's bowl. Seeing Song Yunping's cheeks that were still thin in recent years, Lei Dongbao said with some pain.

"Pingping, starting today, you must give me a month-old fish and meat, and I will cook myself!"

Song Yunping gave Lei Dongbao a blank look, took the braised pork happily, and then asked.

"Tongbao, are you really going to stay at home for a month?"

Lei Dongbao nodded and did not tell them the reason. The injection molding machines purchased by Guangdong Province had arrived at Xiao Lei's house one after another a few years ago. It took millions of funds, plus the supporting materials warehouse and factory buildings, and tens of millions of funds were included. Lei Dongbao had to wait until the new factory was running normally before heading to Jinzhou.

Last year was the year when Xiao Lei's family took off, and this year will be the year when it took off. After the layout in the second half of last year, Thunder Electric's sales network has now spread across four provinces and municipalities, and is waiting for the fans to be launched next year.

The newspaper advertising continues. In addition, the marketing teams arranged in the early stage have entered various cities for investigation and visits, analyzing local customers' consumption habits, and even the best-selling brand electric fans in the local market, what marketing models do they adopt, etc. These are tasks assigned by Lei Dongbao personally.

After more than two years of training, Thunder Electric now has a market-leading sales team and has incorporated the concept of marketing. Although Lei Dongbao is also a half-baked, many of the concepts that are ahead of this era are enough to become a genius idea in this era.

From seven or eight years to eighth years this year, Lei Dongbao has been working hard. He really wanted to take this opportunity to spend time with Song Yunping at home.

Over the years, they have never had children. In addition to the luck issue, another reason is that Lei Dongbao has been worried that Song Yunping will be pregnant, as in the original work, and there will be a grudge in his heart. Perhaps it has something to do with this.

But now that time has passed in the original work, so Lei Dongbao's grudges are slowly opening up. Moreover, the medical level of the Xiao Lei family is several levels higher than that of the original work. In the health center established by Lei Ting Electrical Factory, there are more than a dozen doctors from various departments.

Lei Dongbao looked at Song Yunping's little eyes from time to time, and laughed in his heart. Suddenly he remembered that he hadn't played couple games with Pingping for a long time. When he thought about it, he felt a little hot!

Life and accidents, you never know which one to come first. Lei Dongbao had planned everything he had planned. He was planning to take advantage of the Chinese New Year to take a few days off, and after the technicians were adjusting for production, they started preparing stocks. In early March, he would go to the Jinzhou headquarters to take charge and welcome the new battlefield!
Chapter completed!