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30: Visit Guangdong Province

According to the income level this year, the Xiao Lei family has indeed risen rapidly. The per capita income of 1,000 will definitely not reach 1,000, but it should be no problem to reach 500. It is understandable that rounding and writing it into 1,000!

After this news from Jinzhou Daily came out, the leaders of several counties around were shocked and organized an inspection team to go to Xiaolei's house to inspect the breeding of long-haired rabbits overnight.

This investigation is nothing important. They found that the Xiao Lei family really has two tricks. In addition to breeding long-haired rabbits, another industry is more attractive to some leaders!

It was naturally the electric fan industry. Looking at the trucks entering and leaving Xiao Lei’s house, some leaders felt itchy!

The Xiao Lei family is like they discovered a treasure. The long-haired rabbit is a golden political achievement and the electric fan is a white silver. This is simply so attractive!

From June to July, in just one month, the number of long-haired rabbits in the Xiaolei family decreased from 5,000 to 2,000, and those rabbits were purchased by the surrounding counties and even the local village brigades of Jinling County!

With the trend of breeding long-haired rabbits, with the travel policies in various places, the price of breeding rabbits has more than doubled compared to the price purchased by Xiao Lei’s family two years ago.

For this reason, the Xiao Lei family made a lot of money. Because the purchase price of rabbit hair increased, the price of breeding rabbits also increased. Almost every household made thousands of profits by raising long-haired rabbits. The situation of hard-to-find rabbits made the Xiao Lei family a hot star village brigade in Jinling County!

Lei Dongbao reduces the scale of Xiao Lei family's long-haired rabbit breeding, and is naturally gradually upgrading the industry of Xiao Lei family. Xiao Lei family's breeding industry will also upgrade from breeding long-haired rabbits to purchasing long-haired rabbits. Within five years, this industry will eventually withdraw from elimination!

Next, he will build Xiao Lei’s family into an electrical appliance village. Next year, Xiao Lei’s electrical appliance factory will have more than table fans in the category of electric fans!

The products that are currently planned to be launched include three varieties: ceiling fans, table fans, and floor fans, and fifteen styles. Next year, it will be the year when the real Thunder fan is truly bloody in the market!

In July, Thunder electric fans have truly entered the peak sales season, and the production speed of 300 to 400 units per day is still far from meeting market demand!

The advertising awareness over the past six months has made the entire Jinzhou people know that there is a very good electric fan called Thunder Brand!

Although Lei Dongbao was as anxious as an ant on a hot pan, he could only watch that he could not make money. Now the Xiao Lei family earns tens of thousands of yuan every day. Old Xu was also worried that Lei Dongbao made mistakes in money, so he transferred two professional accountants from the county to Xiao Lei's house. Lei Dongbao was unsuccessful to this!

In June, the number of Xiaolei home appliance fans shipped was 6,437 units, the unit price was 105 yuan, and the amount was 675,800 yuan!

By July, the number of electric fans shipped directly exceeded 10,000 units, reaching 11,700 units, and the sales amount officially exceeded one million, reaching 1,228,500 yuan!

The Xiao Lei family earns one million a month. This news caused a sensation in Jinling County and even several surrounding counties and cities beyond Lei Dongbao's imagination. In early July, he won the title of Outstanding Farmer Entrepreneur in Anyun Province, and the honors that followed once again covered Lei Dongbao!

It took only half a year for endless meetings and endless wine to the compliment of everyone around me.

Lei Dongbao is really disgusted and is very sober. The number of shipments in July is already the limit of Xiao Lei’s current limit. August is almost the last one. By September, the sales of electric fans will drop rapidly.

The compliments that those people around me now give me is just a show-off!

From May to July, as Lei Dongbao knows, there are currently more than 30 additional fan factories in Anyun Province. Even Jinling County has established a state-owned fan factory. By next year, there will be more. In history, in 1981, thousands of fan factories suddenly appeared in China.

Although these electric fan factories are currently unable to compete with the Xiao Lei family due to time issues, Lei Dongbao is very clear. Everyone laughs this year, and everyone will really stab the knife in the back next year.

After bloody competition, in the 1990s, there were only less than 300 stores left. Don’t think that these 300 stores are the final winners.

These 300 electric fan factories were once like Xiao Lei’s current one, making their first pot of gold in the electric fan market and even becoming local leading companies. They were in full swing for a while, but 90% of these companies went bankrupt before the arrival of the new century!

As for the reasons for the bankruptcy, I won’t discuss it in detail. In short, the real winner must be extremely vigilant about the market!

The golden age of electric fans is coming soon. Thousands of electric fans compete on the same stage, and there will definitely be no fewer monsters inside, and the Xiao Lei family has almost no advantage!

**In the 190s, there were countless outstanding farmers and entrepreneurs who eventually lost in illusory honors and enjoyment. Lei Dongbao is very clear about his situation at this moment. This small achievement is not worth mentioning at all!

In mid-August, after he asked Lao Xu for instructions, the county organized an inspection team, led by Lao Xu, and a team of more than 20 people went to Guangdong Province for inspection.

When passing Pengcheng, they saw countless buildings rising from the ground. Lei Dongbao and Lao Xu looked at each other and saw the ambitions in each other's eyes.

This is a new era, an era of drastic changes. All opportunities seem to be right in front of you. The waves are washed away by the sand. Whether you can seize them in the future depends on the individual!

The changes brought about by reform and opening up will only increase in the future. The inspection team finally arrived at Shunde, the electrical capital of later generations.

From this investigation, he brought Gao Shengnan, and her several apprentices Lei Zhengming and seven others. The purpose of their inspection was to broaden their horizons and also to inspect the electrical appliance market in Guangdong Province.

The reason for this investigation was purely because of Lei Dongbao's impulse. Although he knew that the famous electrical appliance brands in later generations, such as Midea, Wanjiale, Galanz, Rongsheng, Kelong, etc., were all brought up by the east wind of reform and opening up, but so many famous brands in later generations could appear densely in a certain place, it is certain that this place has its special features!

The fifteen-day inspection benefited Lei Dongbao and Gao Shengnan a lot. The reason why Shunde could become the capital of electrical appliances in later generations is that from this inspection, Lei Dongbao can see some clues.

The strengths of others are the current shortcomings and even difficulties of the Xiao Lei family. The cost of producing an electric fan in the local area is less than 50 yuan, while those produced by the Xiao Lei family are 20 yuan more expensive, almost all of which are the same accessories.

The cost of purchasing accessories at Xiao Lei’s family is more than a little more expensive than that in Shunde. The reason is very simple. Local electrical appliances have been produced for many years. Many small village-run street enterprises produce accessories for certain state-owned factories. These small factories have formed a considerable scale in the local area.

Since 1978, the local area has introduced joint ventures, with a lot of Hong Kong and foreign capital coming to the local area to run businesses, and three to one to replenish the materials and processing them, bringing many things that have never been done to the local area. Local small enterprises and even small factories like family workshops have sprung up like bamboo shoots after a rain.

In just two years, some industrial clusters of large scale have been formed. For example, if you want to find a hardware factory, there are seven or eight hardware factories of all sizes in a certain town, and more plastic factories. In addition to producing accessories for other state-owned or foreign-funded enterprises, these small factories also quietly come up with the idea of ​​assembling simple electrical appliances by themselves.

Among them, Midea Electric Appliances, which was famous, began to assemble and sell electric fans in this year.

In order to purchase accessories, Xiao Lei’s family has traveled almost all over Anyun Province, and they can find all the accessories at their doorstep. This is the difference, which not only saves time, but also saves a lot of costs.

If you produce and sell it yourself, a 158-yuan fan can be as low as 40 yuan in production. All costs, including taxes, have a net profit of more than 80 yuan. This kind of money-grabbing is like an industry, so how can you not flock to it?

This is what Lei Dongbao is worried about. Next year, when the price war comes, the electric fans of the Xiao Lei family are powerless!
Chapter completed!
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