Wen Liang did not explain why he wanted to increase the amount to 500,000, leaving Li Shengli to be pondered. If a company that gathered so many elite talents could not even understand this, Qinghe would eventually be just a fast food restaurant and would not have achieved much success.

Ignoring Li Shengli, Wen Liang turned to talk to Xue said: "Is the marketing department's burden heavy?"

"The daily operation is fine, but there are so many stores, I feel pressured in personnel management..."

"It doesn't matter if you have pressure. If you have pressure, it means you realize your shortcomings. If you have shortcomings, you will make progress." Wen Liang smiled and said, "After a while, the overall situation is decided, I will arrange for middle-level managers at Qinghe to go to Jiangdong University to listen to some economics lectures, and also invite well-known domestic scholars and professors to teach you about company management and management. Don't be afraid that you don't understand, and learn if you don't understand! Before Gu Shitong became a rich man, he was just a poor teacher, so he still became the richest man in Jiangdong?"

Tan Xue's eyes shone with a thirsty light. She is now the marketing manager and obviously feels the lack of her knowledge reserves. Wen Liang's proposal just hit her sensitive point and asked nervously: "Can you really study in college?

"Of course, this learning system should become the norm, and you should stagger the time to continue to study. There will be at least two months for everyone to spend their studies every year. When Qinghe develops and grows in the future, you will also send you to a business school to study MBA..." These have been in Wen Liang's plan. As Qinghe grows step by step, the only way for these elderly people represented by Li Shengli Tan Xue to avoid being eliminated.

Since he had said this, seeing Li Shengli recovering from his meditation, he had to mention the two of them. After a change of topic, he said, "Aristotle once said a very interesting saying, intellectuals are better than illiteracy, just like living people are better than dead people. Do you understand the meaning of this sentence? Without knowledge, like dead people! So if you want Qinghe to go higher and farther, you helmsman, you can't study hard..."

Listening to Wen Liang compare himself to the helmsman, Tan Xue said shyly: "I am just a screw on the boat. The helmsman of Qinghe is General Manager Wen, General Manager Ning, General Manager Li, General Manager Si, you are right, what am I?!"

Li Shengli closed the booklet on the introduction of the franchise process in his hand, walked over and said with a smile: "Tan Xue, you don't have to give me face. I am the same screw as Mr. Wen. To be honest, if you want the Qinghe boat to ride the wind and waves and hang the cloud sails straight away, you can do whatever you want, but you can't leave Mr. Wen."

Wen Liang smiled and said, "Okay, I haven't been to the company for a few days. Has the company's corporate culture become flattery? Otherwise, how could you two be more smooth than the other?"

Tan Xue hurriedly explained: "I'm telling the truth..."

"Okay, I know, just kidding, look at Mr. Li's shamelessness. After hearing this, just pretend that he didn't hear it. This is a great advantage. Sister Tan, you should learn more," Wen Liang interrupted her with a smile and said to Li Shengli: "Have you figured it out?"

"I thought of it, but I don't know if it's right. Qinghe is positioned in the mid-to-high-end market. Considering the future costs of advertising human resources planning, if the franchise fee is too low, it will not conform to Qinghe's corporate image. Second, the efforts are not proportional to the benefits, and third..."

Wen Liang now found that Li Shengli had a great advantage, of course, it was not what he said about Tan Xue's joke. Instead, he had a very clear mind when thinking about problems and had a strong ability to summarize and summarize. Don't underestimate this point. Many people have ideas that may not be able to understand clearly, but understand them yourself, and may not be able to express them accurately.

As a leader of a company, you don’t have much professional knowledge or strong business capabilities. What he needs is an active brain, agile thinking, oral expression with personal characteristics, and insight and observation that directly points to the core of the problem.

Li Shengli cannot be said to be completely in line, but in time, he is one of the most likely candidates to become such a leader.

Wen Liang listened carefully to his reasons and said, "It is rare for you to consider this level in such a short time. But my original intention is very simple. Raising it to 500,000 can raise the threshold for joining. Just this number, many potential franchisees with insufficient strength will be eliminated..."

Li Shengli wondered: "Will raising the threshold delay Qinghe's development? The domestic fast food industry is still in its infancy. If we cannot use this gap to make the time difference and accelerate the development speed to occupy the market, we will have to pay a greater price to compete with our competitors in the future. In the long run, isn't this going to be worth the loss?"

In the past six months, not only Qinghe has been developing, but also people like Li Shengli, Si Yajing, Tan Xue have also made progress. Si Yajing has initially established confidence and Tan Xue has a deeper understanding of the shortcomings. Li Shengli, before, could he be unable to question Wen Liang's decision on the strategic direction!

However, such a change is really the result of Wen Liang's dream. Since Yi Jun successfully acquired the water plant, his main energy and time will be completely transferred from Qinghe to Yishan. Although he is not careless about Qinghe, it is much better to have a group of subordinates with the ability to think than those who only know how to execute.

Wen Liang smiled and said, "Occupying the market does not mean occupying the initiative. This is a big misunderstanding. Uncle Li, you must remember it!"

"Yes!" Li Shengli said a little, "I just say whatever I think in my head, and there is no other meaning..."

"If you have any questions, you have to ask, but I won't do anything," Wen Liang dispelled his concern and said, "But to accurately understand what I mean by raising the threshold, first of all, you have to understand, what is the fast food industry? Uncle Li, Sister Tan, what do you mean by fast food?"

Li Shengli and Tan Xue looked at each other. Although they had entered this industry and could even be said to have pushed their whole lives up to them, when Wen Liang asked this seemingly simple question, neither of them could give a clear answer.

"Fast food, my understanding, is to simplify the meal, shorten the procedures and steps, trade efficiency for time, and then win the benefits with time."

Tan Xue's words were agreed by Li Shengli. Wen Liang refused to comment and said: "You know Qian Xuesen. I don't know if the father of aerospace missiles is not full on weekdays. He once said this. He said, 'Fast food is the industrialization of cooking. It turns ancient cooking operations with modern science and technology and management technology into organizing them like industrial production to form a cooking industry. This is a revolution in human history! Just like the industrial revolution that appeared in Western Europe in the 18th century, replacing manual manpower operations with machines and mechanical power.' This is the true meaning of the fast food industry!"

He picked up his pen and wrote three words on an office paper: scientific, mechanized, standardized, and then pointed to the paper and said: "Fast food is by no means simplification of regular meals, but a production line that is produced under the premise of scientific, mechanized and standardized."

The two suddenly realized, but before they could think carefully, Wen Liang asked the second question: "What is chain franchise?"

This time Tan Xue learned her lesson and shook her head directly. Facing Wen Liang's gaze projected by her, Li Shengli smiled bitterly: "Just say it straight, I'm a little confused now and can't think of the answer."

"I looked at the planning department's plan and seemed to have taken into account all aspects, but in fact I just grasped the surface of the problem, but I didn't grasp its essence. They thought that as long as they unified the store name, uniform clothing, unified store display, and unified advertising, they would realize chain franchise. This is not counting. They were even more naive to think that as long as the chain would have profits, so they lowered the standards and expanded wildly, intending to quickly occupy the market through this way. But they did not think about how the headquarters ensured that the franchise branches would not only focus on the unity of the external form, but actually looked together? Once this kind of looks together formed a chain reaction, franchisees would do their own affairs and fight alone, which not only killed themselves, but also dragged down Qinghe headquarters, which was far from the original intention of chain franchise."

This is not just a problem for Li Shengli and Kang Sheng and others. Blind expansion began in the mid-1990s, and until the first ten years of the new century, a common phenomenon existed in the domestic fast food industry, trying to achieve the effect of increasing brand awareness through market share. However, the results later proved that it occupied the market but did not take the lead and was still defeated by McDonald's and KFC.

So in the end, although Chinese fast food accounts for 78.9% of the fast food industry, there is no real leader, no overlord, no leader, and hundreds of flowers in the market are blooming, but no flower is popular for a hundred days and will last forever!

However, this just shows that there are huge business opportunities in this market. Wen Liang was a human being in his two lives, so of course he could not let Qinghe repeat the detours and pains that Chinese fast food had experienced. He had to make Qinghe a frontal defense line little by little, step by step. When facing the impact of Western fast food like a giant, he could remain motionless and give it a try. In the end, like the Philippine Happy Bee Group, he became a legend of his nation's victory over Western food culture!

This is Wen Liang’s dream, illusory, but also real!

Wen Liang's words are not criticism but are better than criticism, which makes Li Shengli sweat profusely. Under his direct leadership, the work of the Planning Department is of course the responsibility is borne by him, and he said: "I am not considering this well..."

"It's not about holding the responsibility accountable, but about solving the problem. I suggest that the Planning Department study more about how KFC operates the franchise model, and you will understand that if someone is a century-old store, you still have to treat franchise so cautiously, and we have no reason to be careless!"

"After understanding these two questions, I have a third question. How can I take the market and take the lead?"

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