"Professor Shen, some leukemia treatment drugs have appeared on the market in Xiangjiang. The prices are low, much lower than our original price."

The person in charge of the report was the person in charge of the Xiangjiang region of Great Wall Medicine. They also discovered this phenomenon while doing market research.

After seeing this situation, they also conducted a preliminary investigation and got some information. Now that they heard that Professor Shen had finally returned from London, they rushed over to make a report as soon as possible.

However, these medicines are not counterfeit and shoddy products produced by unscrupulous merchants as imagined, but regular "licensed goods" flowing out from the mainland.

As for how it leaked out, through what channel, in what way, who was involved, and how large the amount of leakage was, they have not yet grasped the details.

After all, their subordinates are not omnipotent. The pharmaceutical sales field is also an emerging market for Great Wall Group, and it will take time to master all the rules clearly.

In fact, the reason for this phenomenon is not to blame others but Shen’s pricing strategy which is too abnormal.

It was Mr. Shen who divided the market areas into three, six or nine levels, and the prices in each area were different. This led to the emergence of regional "smuggling".

This is the same as those electrical appliance manufacturers in later generations who set different prices in different provinces. Even in 2020, some electrical appliance categories such as air conditioners still implement this system.

This is in line with the fact that the college entrance examination is divided into provinces, and different regions have different policies.

Xiangjiang is indeed a sacred and indivisible part of China, but who makes them think that they are superior and wealthy? Therefore, Shen Guanglin also made special distinctions when formulating price strategies.

The leukemia treatment drug is a new drug, and it is also the business card and flagship product of the domestic pharmaceutical industry. The entire market currently facing it is blank, waiting for Great Wall Pharmaceutical to explore and occupy it.

According to the theory, for terminally ill patients, no matter how expensive the drug is, people will buy it.

But why did Shen do it not for making money but for feelings?

He decided that the domestic treatment cost for leukemia patients should not exceed 200 yuan a month, and medicines should be priced according to this standard.

Although the price is still very high for domestic people, most patients can grit their teeth and persist.

In the Hong Kong market, Mr. Shen is simply setting prices to make profits. The welfare of the people of Hong Kong is something that the British Hong Kong government should consider. He, Mr. Shen, is not a philanthropist, and there are so many people who need to be fed. .

Therefore, the monthly drug cost for patients in Xiangjiang was priced at 20,000 Hong Kong dollars. The exchange rate between Hong Kong dollars and RMB is not much different, so the price difference is almost a hundred times.

Although there are only a few million people in Xiangjiang, it is still a large market. Relying on such a market, we can probably recover part of the cost.

As for other overseas markets, it's even more random. Shen didn't consider wealth or poverty at all when setting prices. Everyone set the same market price, all for the sake of fairness.

Selling it to you at a low price is looking down on you.

Therefore, for the international market, the price given by Shen Guanglin is also 20,000 yuan a month, but this is US dollars, which would cost 70,000 to 80,000 yuan if converted into RMB.

As for whether patients in some less wealthy countries and families can afford this drug, this is not a question Shen should consider. What he should consider is developing more new drugs.

Now, many institutions and wealthy people are urging him.

People have donated their money, Professor Shen should hurry up and produce more results.

To this end, Shen Guanglin also set up a special insulin research team to save diabetic patients.

Genetic engineering is required to produce insulin, and genetic engineering and transgenic technology are also one of the important projects of Shen Guanglin's laboratory.

A large part of the reason why domestic synthetic bovine insulin did not win the award is that the actual mass production method of insulin is prepared by cultivating fungi through genetic engineering and is not artificially synthesized.

Therefore, although synthetic bovine insulin is awesome and great, it has no "practical" value and naturally cannot win awards.

Shen Guanglin does this not to win awards, but to seize the high-end pharmaceutical market and become internationally competitive.

However, they solved the production problem, but now they face the sales problem.

After all, the price difference between domestic and foreign sales of leukemia treatment drugs is too large and ridiculously large.

Mr. Ma has a famous historical saying: "If there is 10% profit, he will be used everywhere; if there is 20% profit, he will be active; if there is 50% profit, he will take risks; for 100% profit, he will take risks. He dares to trample all human laws; with 300% profit, he dares to commit any crime and even risk hanging."

The different price differences of leukemia treatment drugs in different regions provide more than 300% profit, which gives these people room to operate.

The gap between 200 and 80,000 is enough to violate any rules in the world.

However, when these people do this, they naturally offend the interests of the Great Wall Group. We are not vegetarians. If you do this, can the Great Wall Group tolerate it?

Later, Citizen novelist Spencer Johnson wrote a book of fables called "Who Moved My Cheese?".

The book mainly tells the story of four "little characters", including two little mice, "Xiu Xiu" and "Hurry", and two dwarfs, "Heng Heng" and "Chirp". The book is the story of their search for cheese.

Now, who touched Shen's cheese?

This matter is very important and has become a top priority.

Only by finding out the man behind the scenes and the root cause can we prescribe the right medicine.

The current reality is that as long as the leukemia treatment drug changes hands, the profit will be dozens or even hundreds of times.

Such a simple and crude way to make money, such a huge wealth amplification effect, some people are not afraid of dying no matter how many times.

This is human nature.

You really can't test human nature casually.

The outlaw Zhang San once told a classic example of the cultural tradition of tomb robbing circles.

Of course, the tomb robbers here are not the kind of ghosts blowing out lanterns. If you are looking for a dragon, you have to look around the mountain. Each entanglement is a barrier. If there are thousands of locks on the door, there must be a prince living here.

This formula is actually adapted from "The Book of Shaking the Dragon". This is a Feng Shui book written by Yang Junsong in the Tang Dynasty using the nine-star bad luck. The original text of this formula is in the fifth chapter of Lian Zhenxing: Looking for the Dragon with a Hundred Thousand Looking at the mountains of entanglement, one layer of entanglement is one layer of pass. Integrity and sincerity are already possessed by greedy wolves, so this article will be described in detail.

In the true tradition of tomb robbing culture, there is a rule: if you want to work in this industry for a long time, the best partner is a father-son partnership.

If they are not father and son, even if they are brothers, there will be time to settle accounts.

Moreover, there is another unwritten rule after tomb robbing and treasure hunting, that is: who comes out of the tomb passage first?

According to tradition, the father must be the first to come out of the tomb passage, and the son must come out last. Only in this way can the cooperation be maintained for a long time.

It's scary to think about it.

Otherwise, this combination is likely to end after a certain excavation.

This is human nature that cannot stand the test.

Shen Guanglin carefully looked at the medicines spread to Xiangjiang and found that they were no different from those produced locally in Xiangjiang.

If you don't check the production batch and serial number, you won't be able to tell whether it came from the mainland.

After all, Great Wall Pharmaceutical has only been established for a short period of time, its system is not yet sound, and many things are not done well.

Therefore, when drugs are introduced to the market, they only have different text and instructions on the outer packaging for different customers. In fact, the medicinal materials used inside are the same.

This gives opportunists an opportunity to take advantage of the situation.

To deal with and resolve these matters does not happen overnight. These problems need to be solved from the source. One is to deal with the parties involved in the transaction, and the other is to improve technology.
Chapter completed!