2128 Advertising effects
"Master...what is that? Am I dazzled..."
The Zhiyuan has now sailed to the satellite city of London, the small town of Basilden in the southwest. When it arrives here, the fleet is not far from the Tower Bridge in London.
This is a new light industrial town. Since it is close to the Thames River and is very close to the city of London, it attracts many London residents to live there, and of course many businessmen come to build factories.
Xiao Letian and Zaichun looked around and saw that there were more than 20 chimneys in the factory alone, paper mills, wood processing factories, machinery manufacturing factories... and black smoke was constantly spraying outwards.
Of course, there are countless citizens watching the fun gathered on the river bank here. These are all blue-collar working people who cannot bear the high housing prices in the urban area. The bitterness of their lives can be seen from their greasy and dirty work clothes.
The British Empire is indeed the world's largest country, but there are also poor people. Those housewives also have patches on their skirts. The only thing that is stronger than other countries is that Britain has solved the problem of food and clothing at this moment, and the extremely hungry face does not exist.
Just here, Zaichun was surprised to find that he should be the focus of the people's eyes? But at this moment, the people on both sides of the Taiwan Strait were robbed of attention by another new thing.
At this moment, countless British people even forgot to cheer, staring straight at the Chinese paintings on the exterior walls of a tall factory in the river.
Zaichun also saw it. He couldn't believe his eyes and tried his best to rub "Landscape Painting? Picture of the First Snow on the River Walk? Am I dazzled..."
"No, you are not dazzled. This is a generous gift I gave to Europeans. I want them to see with their own eyes what China looks like..."
"And this is a killer weapon to calm down the chaos in London at this moment!"
Zaichun refused to know all the plans of the master. What mission did Leo and Pierre's vanguard take with him? Zaichun didn't dare to ask no matter how curious Zaichun was.
However, the later series of reports on the Oriental Chinese made Zaichun gradually see some tricks, and it turned out that publicity was the first step!
But he never expected that this kind of publicity would be possible. He looked at the master with longing eyes in confusion.
Xiao Letian knew that he could not hide it from him at this moment, so he chose to sort out the entire plan in a general way.
"These landscape paintings cost me 1.2 million taels of silver, of which the cost of purchasing Jiangnan silk reached 750,000 taels, and the rest were all labor costs...
"More than a thousand female textile workers took a month to sew these large and small curtains, and the spliced canvases were as many as 1,240 pieces...
"It's even more expensive to pay for painters. I hired more than 600 painters who are good at ink painting style in Jiangnan. It took me three months to complete the imitation of these famous paintings...
"I don't dare to find famous masters at all. They are all ordinary painters. Anyway, they are also used for Europeans to see. As long as they achieve this visual impact, they have to hurry up after all...
"What, do you think it's a little bit too much? No no... You've misunderstood, it's not a little bit too much. The purpose of these ink paintings is not just to help the British restore chaotic order..."
"Cultural display is our core purpose. These are posters that can be reused. After a week of display in London, you can send them to Birmingham, Liverpool, Edinburgh, etc., etc. to British cities, so that the citizens there will also be eyes open!"
"There will be German cities such as Berlin, Hamburg, Eisen, Cologne, etc., and even if you have the conditions, you can send them to Italy, Austria, Switzerland, Greece, etc.."
"Think about it this way, is this more than one million taels of silver still expensive?"
"What? Do you say you can't buy so much silk for more than one million? Haha, don't mention the purchase price of your royal family to me. The Office of the Internal Affairs is the largest gathering place for corrupt officials in the world. Do you know how much your money has been hacked?"
"I have more than one million taels of silver, but there is no gray cost in the middle. I just bought it directly from the merchant!"
"I won't talk about this anymore. I'll analyze and analyze with you why these paintings have such magic power..."
Xiao Letian's talent is to be good at simplifying complex principles. To put it bluntly, these more than a thousand landscape paintings are the same as the outdoor advertising in later metropolises.
Whether it is literal or graphic, the ultimate purpose of advertising is to attract human attention and attract the attention of the people.
Therefore, advertising must be based on the three principles of new, strange and special!
For Europeans, the ink painting style is undoubtedly unfamiliar, with a brand new style, a strange style, and a special charm... When humans see new things they have never seen, their first reaction is of course to pay attention, and not to mention that this is a very wonderful landscape painting.
Why did 400,000 Londoners have had chaos before? The core question is that at that time, there was only one goal in the hearts of 400,000 people, that was the scene of the ceremony, and everyone's excitement was concentrated on the diplomatic envoys.
The only thought in the hearts of these fans of the Oriental Chinese series is to see with their own eyes the little emperor and the head of state, including the Zhiyuan and the Chinese army.
It’s okay to say that one person and two people are alone, but this wish is easily fulfilled, but what about 10,000 people, 20,000 people? What about 400,000 people? So many people are crowded together, except for the people at the front that can see the details of the envoy, the other people may not even be able to see the shadows.
If so many people's desires are not satisfied, this is a huge source of chaos. Crowding and even trampling incidents will occur 100%, which is completely inevitable.
Not to mention that Benjamin had no choice, even Glaston and the royal family were helpless in the face of such pressure on people. They could only solve the problem by adding manpower.
It is better to remove the firewood from the bottom of the cauldron than to stop the boiling soup!
Xiao Letian is playing the trick of cutting off the firewood from the cauldron. He started directly from the emotions of 400,000 people. Aren’t you both the focus and excitement points at the ceremony? Then I will turn it around and I will change the excitement points for you.
These novel and unique propaganda posters and these oriental ink and wash styles that suddenly appeared on the street shocked the public. At that moment, they even forgot their purpose of going out to the streets, and stopped on the street to watch these ink and wash paintings dancing with the wind.
At this moment, people are even reluctant to move their steps. The beauty of the Eastern world is unprecedented. The villages hidden in the mountains and forests, the small bridges beside the streams, the pedestrians stopping on the road, the leisurely shepherd boys... and the orchids in the valley and white clouds are lingering.
What kind of wonderful life would it be if you lived in a painting? Looking up and looking at the dark sky in London, the dirty reality and the pure wonderland immediately formed a sharp contrast.
Chapter completed!